Clayful
Clayful provides on-demand, text-based mental health coaching for K-12 students aged 8-18 via a school-funded B2B2C subscription model. Certified human coaches connect with students within 60 seconds through web and mobile apps, addressing the national school counselor shortage.
- Company typePrivate
- Founded2021
- HeadquartersDavie, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Clayful does
Clayful is a US-based healthtech company headquartered in Davie, Florida, founded in 2021 and formally launched in November 2023. It provides on-demand, text-based mental health coaching for K-12 students aged 8 to 18, connecting them with certified human coaches within a stated 60-second response window. The company addresses a structural K-12 counselor shortage (approximately 1 counselor per 408 students nationally, and as high as 1:694 in Illinois) by offering a school-funded, preventative coaching layer positioned before students reach crisis, with services available in 133 languages and 7am-10pm PST coverage.
The platform is delivered as a web application and native iOS/Android apps with SSO via Google, Clever, and ClassLink. Core technical components include a real-time chat architecture, anonymous student profiles (coaches cannot view names or emails), a four-layer safety system (certified coaches, licensed clinical supervisors, school administrators, real-time data monitoring), and separate portals for students, educators, and caregivers. The product portfolio extends beyond the core chat product into persona-specific modules — Clayful for Athletes, Chill Mode (stress), Clayful for Creators, and Clayful for Educators — plus a library of downloadable coaching tools for classroom and home use.
Clayful operates a B2B2C go-to-market in which K-12 schools and districts pay an annual subscription and students receive free access. Distribution combines direct enterprise sales (demos, pilots, district rollouts) with a product-led growth motion through frictionless student onboarding. The company has raised approximately $7.15 million to date across a July 2023 Google for Startups Latino Founders Fund check and a November 2023 $7M seed round led by Reach Capital, with participation from OVO Fund, Common Sense Growth Fund, Charter School Growth Fund's Innovation Fund, Wisdom Ventures, Katz Amsterdam Foundation, Edovate Capital, Cambiar Education, Learner Studio, and various angel investors. The CEO and co-founder is Maria Barrera.
Clayful firmographics
Firmographics- Name
- Clayful
- Legal name
- Clayful
- Website
- https://clayfulhealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clayful provides on-demand, text-based mental health coaching for K-12 students aged 8-18 via a school-funded B2B2C subscription model. Certified human coaches connect with students within 60 seconds through web and mobile apps, addressing the national school counselor shortage.
- Ownership category
- akta.pro rank
Clayful industry classification
Industry- Product category
- K-12 Student Mental Health Coaching Platform
- NAICS
- Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)
- akta.pro secondary industries
- Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)
Keywords
Where Clayful is headquartered
LocationHeadquarters
- HQ city
- Davie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clayful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- School/District Subscription: Clayful generates revenue by selling platform access to K-12 schools and school districts. Schools pay to provide on-demand mental health coaching to their students at no cost to students. The service is described as free for students because the school provides it. This is a B2B2C model where the school/district is the paying customer and students are the end users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School/District-paid access — free for students |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Clayful product offering
Product offeringCore offering
Clayful sells a subscription-based, on-demand text-based coaching platform to K-12 schools and school districts, giving their students (ages 8-18) free access to certified human coaches within 60 seconds via web and mobile apps. The service covers everyday student mental health topics including stress, friendships, confidence, screen time, and emotional regulation, with multilingual support in 133 languages and a four-layer safety architecture featuring anonymous profiles and clinical supervision.
Product overview
Clayful is a unified mental health coaching platform offering on-demand text-based chat sessions with certified human coaches for students aged 8–18. The core platform connects students to coaches within 60 seconds through a web application and mobile apps (iOS/Android). The product portfolio includes specialized modules such as Clayful for Athletes (mental wellness for student athletes), Chill Mode (stress management), and Clayful for Creators (support for creative students), all built on the same coaching infrastructure. Additionally, Clayful provides a library of downloadable coaching tools and resources (e.g., Grounding Tool, Circle of Control, Small Problems Tool) designed for classroom, counseling, and home use. The platform partners with schools to provide services free to students, with separate portals for educators and caregivers.
Differentiator
Problem solved
Functional benefit
Brands
- Clayful for Athletes: Mental health coaching program designed for student athletes to build confidence, resilience, and focus.
- Clayful for Stress
- Clayful for Creators
- Clayful for Educators
Products and services
- Clayful (Core Coaching Platform) Subscription-based on-demand chat coaching platform connecting K-12 students (ages 8-18) with certified human coaches in 60 seconds via text, available through school and district partnerships.
- Clayful Mobile App
Quantifiable outcome
- 83% of high school students feel less alone after a Clayful coaching session
- +4 more outcomes
Companies that use Clayful
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Clayful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Clayful partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and core.
- Georgetown University's Thrive Center for Children, Families, and CommunitiesnotableClayful was selected as one of the first organizations in the Thrive Center's Innovation Hub, a fellowship program supporting early-stage mental health organizations developing solutions for children and families. The partnership connects Clayful with Georgetown experts across psychiatry, psychology, pediatrics, public health, social work, and developmental science. Clayful is highlighted as an organization that partners with schools for preventative mental health coaching.
- K-12 Schools (50+ Nationwide)coreClayful partners with over 50 schools across the United States to provide on-demand mental health coaching to students. Schools integrate Clayful into their student support infrastructure, and Clayful provides coaches, platform access, data dashboards, and training. This is a co-deployment partnership where schools are both customers and strategic partners in delivering the service to students.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Clayful competitors and assessment
Company assessmentDirect peers
- Hazel Health: Hazel Health is a leading K-12 telehealth mental health provider, partnering with schools and districts to deliver therapy and psychiatry to students. It is the closest direct competitor to Clayful's school-district B2B coaching model.
- Daybreak Health: Daybreak Health provides online mental health services, including therapy, to K-12 students via school partnerships. Its school-district GTM and student-facing virtual delivery model directly mirror Clayful's positioning.
- Mantra Health: Mantra Health is a digital mental health provider focused on students in higher education and increasingly K-12. Its school-affiliated, virtual-care delivery makes it a direct comparable to Clayful's student mental health platform.
Emerging players
- Cartwheel Care: Cartwheel Care delivers school-based mental health services via telehealth partnerships with districts. Like Clayful, it targets K-12 student mental health but focuses more on therapy and psychiatric care than on-demand coaching.
- Brightline: Brightline provides pediatric and family behavioral health through a hybrid coaching, therapy, and psychiatry model sold to employers, health plans, and families. It overlaps with Clayful's youth focus but serves a broader buyer base.
- BeMe Health: BeMe Health is a teen-focused mental health platform combining peer support, coaching, and self-guided content. It targets the same adolescent demographic as Clayful but uses a different delivery mix (app-first vs. school-funded B2B).
- Joon Care: Joon Care provides online therapy specifically for teens and young adults, matching Clayful's age range. While it operates on a direct-to-consumer model rather than school-district sales, it competes for the same end-user mental health demand.
Broad incumbents
- Lyra Health: Lyra Health is a broad incumbent in employer-sponsored mental health benefits, including therapy, coaching, and medication management. While primarily employer-focused, it competes for youth mental health spend that could otherwise flow to school-district platforms like Clayful.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Clayful social profiles
Digital presenceClayful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clayful leadership team
Management profileNumber of profiles
Profiles1 record
Clayful funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clayful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clayful
What does Clayful do?
Clayful sells a subscription-based, on-demand text-based coaching platform to K-12 schools and school districts, giving their students (ages 8-18) free access to certified human coaches within 60 seconds via web and mobile apps. The service covers everyday student mental health topics including stress, friendships, confidence, screen time, and emotional regulation, with multilingual support in 133 languages and a four-layer safety architecture featuring anonymous profiles and clinical supervision.
Is Clayful a public or private company?
Clayful is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clayful founded?
Clayful was founded in 2021. It employs 1 to 10 people.
Where is Clayful based?
Clayful is headquartered in Davie, United States, in the North America region.
How does Clayful make money?
One revenue line is on record: school/District Subscription.
Who are Clayful's main competitors?
Direct peers on record are Hazel Health, Daybreak Health and Mantra Health. Emerging players are Cartwheel Care, Brightline, BeMe Health and Joon Care. Lyra Health is listed as a broad incumbent.
Does Clayful have an API?
No public API is recorded for Clayful.
What industry is Clayful in?
Clayful's product category is K-12 Student Mental Health Coaching Platform. Its primary akta.pro industry code is EDAJALAI, Executive Function & Learning Coaching (Organization/ADHD Coaching), with a secondary code of EDAJAKAE, Behavioral & Social-Emotional Support (ABA, PBIS, Counseling). Its NAICS code is 61171 and its SIC code is 8200.