August

What August does

August is a direct-to-consumer period care brand founded in January 2020 by college students — Nadya Okamoto (CEO/co-founder) and Nick Jain (COO/co-founder) — and operated through TPC Inc., a Delaware corporation. The company designs and sells organic cotton tampons (four absorbency tiers: Light, Regular, Super, Super Plus, plus combo packs), pads (Regular, Super, Overnight, plus combos), daily liners, and a reusable 100% medical-grade silicone Period Cup, supported by canvas zipper and wave pouches as accessories. Product technology is centered on 100% certified organic cotton sourced from Turkey, peroxide bleaching without chlorine or dioxins, BPA-free plastic tampon applicators featuring an axial-opening "wing" design, eight-layer protection pad construction with plant-based PLA backsheets, and BPI-certified compostable wrappers; tampons and pads are FDA 510(k) cleared medical devices and the company holds ISO 9001 certification.

The business model combines four revenue streams: a customizable Build Your Box DTC subscription on its Shopify-powered site (subscribers receive 10% off, flexible 1/2/3/6-month delivery, free shipping over $60, optional add-ons at $7.19-$11.49 per SKU, with the reusable cup at $29.99 one-time or $16.99 subscription); one-time direct purchases; retail and wholesale placement (Target in 400+ stores since April 2023, Amazon with global marketplace reach, Sprouts, plus workplace-amenity distribution in 250+ WeWork locations and all Equinox clubs US/Canada); and a referral/affiliate program offering 25% off to referred friends and $10 in store credit to referrers. Pricing spans the $7-$12 mass-premium range, positioning August between commodity incumbents and the high-end natural period care segment.

August has raised approximately $5.6M across two priced rounds in 2021 ($1.95M led by Hannah Grey) and 2022 ($3.65M syndicated across Cult-Classic Ventures, Flybridge, Gold House, Pure Imagination Brands, Rose Street Capital, SoGal Ventures, and Verity Venture Partners). Distribution is concentrated in the US (with a secondary Canadian footprint via Equinox), with two fulfillment centers in Middletown PA and Reno NV, and the team remains lean at 1-10 employees. The brand's competitive positioning stacks sustainability certifications (Climate Label, 1% for the Planet, 100% Net Plastic Recycled via Plastic Collective, BPI compostable packaging) with mission-driven consumer advocacy (Tampon Tax Back Coalition launched October 2023, school-based August Advocates program active in 100+ institutions), aiming to win the Gen Z and younger-millennial consumer on transparency, comfort, and menstrual equity rather than on price.

Name

August

Legal name

TPC Inc.

Website

https://itsaugust.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

August is a US-based direct-to-consumer and retail organic cotton period care brand selling tampons, pads, liners, and a reusable menstrual cup through customizable subscription, Target (400+ stores), Amazon, WeWork, and Equinox.

Ownership category

akta.pro rank

Product category

Menstrual Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Organic period care
• Menstrual products
• Feminine hygiene
• Menstrual subscription
• Reusable period cup

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Direct-to-Consumer Subscription Revenue: August generates recurring subscription revenue through its Build Your Box subscription model on itswebsite. Subscribers receive a 10% discount on all orders and can customize product mix and delivery frequency (every 1, 2, 3, or 6 months). New subscribers also receive a free Zipper Pouch with their first order. Subscriptions can be edited, skipped, or cancelled anytime.
2. One-Time Product Purchases: August sells individual product purchases on its website without a subscription commitment, allowing customers to try products before committing to a subscription.
3. Retail/Wholesale Revenue: August sells products through retail partners including Target (400+ stores nationwide), Amazon, WeWork (250+ locations), and Equinox clubs. The company also offers wholesale pricing to schools and businesses for bulk purchases.
4. Referral and Rewards Program: August operates a referral program where existing customers can give friends 25% off their first order and receive $10 in store credit per successful referral. The rewards program earns 5% store credit on every purchase, with additional credit earned through social media follows and product reviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

August designs, manufactures, and sells organic cotton period care products including tampons, pads, liners, and a reusable medical-grade silicone period cup. The brand sells primarily through its own Build Your Box customizable subscription (with flexible 1, 2, 3, or 6 month delivery) and one-time purchases on its Shopify-powered DTC website, complemented by retail distribution at Target (400+ stores), Amazon, WeWork, Equinox, Sprouts, and a wholesale program to schools and businesses.

Product overview

August is a direct-to-consumer period care brand offering a portfolio of organic cotton menstrual products sold primarily through a customizable subscription model and retail channels. The core product line includes four tampon sizes (Light, Regular, Super, Super Plus), combination tampon packs, three pad sizes (Regular, Super, Overnight) with combo options, daily liners, and a reusable menstrual cup. Supporting accessories include storage pouches. Products are made with 100% certified organic cotton sourced from Turkey, manufactured in China (pads/liners/tampons) and Germany (tampons), and distributed through the company's e-commerce platform, Target (400+ stores), Amazon, WeWork locations, and Equinox clubs. The company integrates sustainability commitments including Climate Neutral certification, 1% for the Planet membership, and 100% Net Plastic Recycled certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Tampons Organic cotton tampons designed for light flow up to 6 mL with smooth-tip BPA-free plastic applicator for comfortable insertion.

Quantifiable outcome

• 27% more absorbent than the leading natural brand pads
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered supporting and core.

• Tampon Tax Back CoalitionsupportingStrategic or Co-development Partner · 1 October 2024August launched the Tampon Tax Back Coalition (tampontaxback.com) in October 2023 to advocate for elimination of the tampon tax and to directly reimburse customers via Venmo/PayPal when purchasing from third-party retailers in the 20 US states that still tax period products as non-essential goods.
• TargetcoreChannel Partner/ Reseller/ Distributor · 1 April 2023August launched its first major retail partnership with Target in April 2023 and has since expanded to 400+ Target stores nationwide. Target represents August's primary physical retail presence and drives significant new customer acquisition.
• Plastic CollectivecoreStrategic or Co-development Partner · 1 January 2023August achieved 100% Net Plastic Recycled certification through Plastic Collective since January 2023. From 2023-2025, August funded SEArcular by Greencore in Surabaya, Indonesia to collect and recycle 22 tonnes of plastic annually (66 tonnes total). For 2026-2028, August renewed its commitment with ASASE Foundation in Ghana — a women-led, certified plastic recovery and recycling project.
• Point of PridesupportingStrategic or Co-development Partner · 1 August 2022August has funded 194 chest binders/shapewear garments to gender non-conforming people via Point of Pride, a non-profit increasing access to gender-affirming care. This aligns with August's commitment to inclusivity regardless of gender.
• Surfrider FoundationcoreStrategic or Co-development Partner · 1 January 2022August funds the removal of plastic from oceans and beaches via the Surfrider Foundation as part of its 1% for the Planet commitment. The partnership has removed 26,376 lbs of plastic from the ocean. The Surfrider Foundation is dedicated to ocean protection through education, community beach clean-ups, and advocacy.
• GRID AlternativessupportingStrategic or Co-development Partner · 1 January 2022August funds solar panel installations for clean energy projects in low-income California communities via GRID Alternatives as part of its sustainability commitments. 7 solar panels have been funded to date. GRID Alternatives believes clean electricity should be free and available to everyone, providing pathways to clean energy jobs.
• Climate Label (Climate Neutral)coreStrategic or Co-development Partner · 1 January 2022August works with Climate Label to calculate and offset its carbon footprint from production to delivery. The company has purchased 1,936 carbon offsets supporting the Clinton Landfill Gas Collection and Combustion Project (Illinois, USA) and the Zhangjiakou Landfill Gas Power Generation Project (China). August is committed to global net-zero emissions by 2050.
• No More Secrets (MBS)coreOthers · 1 June 2021August partners with No More Secrets, a Philadelphia-based period non-profit on a mission to decrease menstrual health disparities in underserved communities. With every single purchase including subscription renewals, August donates 2 pads to No More Secrets. Since launch in 2021, over 290,000 period care products have been donated. The organization's founder Lynette and her daughter Nya created The Spot, the nation's first menstrual hub.
• WeWorksupportingChannel Partner/ Reseller/ Distributor · 1 January 2021August products are stocked in all 250+ WeWork locations across the US, providing period care as an employee and member amenity. This channel targets workplace environments with a concentration of the brand's primary Gen Z and millennial demographic.
• EquinoxsupportingChannel Partner/ Reseller/ Distributor · 1 January 2021August products are available in all Equinox clubs across the US and Canada, providing period care as a fitness club amenity for members. This partnership extends the brand's physical retail footprint into the premium fitness market.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lola (feminine care): Direct-to-consumer organic feminine care brand offering tampons, pads, liners, and other period products via subscription. Most directly comparable to August in product mix, target customer (Gen Z/millennial women), and DTC subscription model.
• Rael: DTC feminine care brand selling organic cotton pads, tampons, liners, and menstrual cups with a similar clean-ingredient and sustainability positioning. Closely comparable to August across product, target demographic, and channel strategy (DTC plus retail).
• The Honey Pot: Plant-derived feminine care brand offering pads, tampons, liners, washes, and wipes. Comparable to August in mission-driven positioning, retail presence (Target), and natural/organic product focus.
• Cora (feminine care): Organic feminine care brand with tampons, pads, liners, and menstrual cups sold DTC and via retail. Comparable to August in product range, organic positioning, and menstrual-equity mission.
• Thinx: Period underwear pioneer and DTC feminine care brand. Comparable to August in target demographic and mission-driven brand positioning, though core product (reusable underwear) differs from August's disposable tampons/pads.
• DivaCup: Leading reusable menstrual cup brand and a direct competitor to August's Period Cup. Comparable in the reusable/intimate care category and broader sustainable period care positioning.

Broad incumbents

• Procter & Gamble (Tampax / Always): Mass-market CPG incumbent with Tampax (tampons) and Always (pads) as flagship feminine care brands. Comparable to August as the dominant category competitor with vastly greater distribution and marketing scale.
• Kimberly-Clark (U by Kotex): Mass-market CPG incumbent offering U by Kotex tampons, pads, and liners. Comparable to August as a broad-line incumbent competing for the same consumer purchases across retail shelves.
• Edgewell Personal Care (Playtex / Carefree / o.b.): Conglomerate offering Playtex Sport, Carefree, and o.b. tampons across feminine care. Comparable to August as a broad-line incumbent and major competitor on retail shelves.

Emerging players

• Flex (menstrual disc): DTC menstrual disc brand targeting a similar Gen Z/millennial consumer with a reusable period care product. Comparable to August in target demographic, DTC channel, and reusable/intimate care positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itsaugustco
• Facebookfacebook.com/itsaugustco
• LinkedInlinkedin.com/company/itsaugust
• Instagraminstagram.com/itsaugust
• TikToktiktok.com/@itsaugustco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August