Point of Pride
Point of Pride is a 501(c)(3) nonprofit founded in 2016 that provides direct financial aid and free gender-affirming products (chest binders, femme shapewear) to transgender and non-binary individuals who cannot afford gender-affirming healthcare, operating across the U.S. and 50+ countries.
- Company typePrivate
- Founded2016
- HeadquartersEugene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Point of Pride does
Point of Pride is a 501(c)(3) nonprofit organization founded in 2016 and headquartered in Eugene, Oregon, that provides financial aid and direct support programs to transgender and non-binary individuals who cannot afford gender-affirming healthcare. The organization operates a portfolio of six primary programs: the Annual Trans Surgery Fund (direct grants of thousands to tens of thousands of dollars for gender-affirming surgery), the HRT Access Fund (18 months of free hormone therapy medical care), the Electrolysis Support Fund (financial assistance for permanent hair removal), the Thrive Fund (microgrants for wigs, prosthetics, fertility preservation, vocal training, and related needs), a Free Chest Binders donation program, and a Free Femme Shapewear/Gaffs donation program. Programs are delivered at no cost to recipients and supported exclusively through donations; Point of Pride charges no fees to applicants or beneficiaries.
The organization's underlying technology stack is standard nonprofit SaaS rather than proprietary platforms: Jotform for application intake, Mailchimp for email communications, Stripe and PayPal for donation processing, and DocuSign for recipient agreements. Programs are operated through community-led grantmaking, where trained Community Grantmaking Fellows evaluate applications alongside the Board of Directors, and through a Letter Writing Program where volunteers prepare handwritten notes that accompany each garment shipment. As of February 2017, the organization had served 30,000+ people across all 50 U.S. states and worldwide; by 2025-2026 it had awarded $885,850 to 28 surgery recipients in a single annual cycle, $233,000 to 144 HRT recipients, $301,250 to 140 electrolysis recipients, and $269,750 to 116 recipients in the 2026 electrolysis cycle. The organization transitioned from an entirely volunteer-run model to staffed operations beginning January 2023 and currently operates with 1-10 employees.
Point of Pride's business model is entirely donation-funded, drawing on individual giving, workplace giving programs, donor-advised funds, qualified charitable distributions from IRAs, merchandise sales via a Bonfire storefront, marathon charity teams (NYC, Philadelphia), and creator-driven livestream fundraisers. Distribution is direct-to-consumer for garments (shipped discretely to recipients globally) and direct-to-provider for financial aid (paid to surgeons, electrologists, and clinics on behalf of recipients). In January 2025 the organization merged with the Jim Collins Foundation, expanding capacity in gender-affirming surgery financial assistance. The organization has earned a GuideStar Platinum Seal of Transparency and Charity Navigator 4-star rating, and partners with a network of trans-owned retailers including gc2b, Origami Customs, Underworks, Spectrum Outfitters, T-Kingdom, Shapeshifters, For Them, UrBasics, and En Femme.
Point of Pride firmographics
Firmographics- Name
- Point of Pride
- Legal name
- Point of Pride
- Website
- https://pointofpride.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Point of Pride is a 501(c)(3) nonprofit founded in 2016 that provides direct financial aid and free gender-affirming products (chest binders, femme shapewear) to transgender and non-binary individuals who cannot afford gender-affirming healthcare, operating across the U.S. and 50+ countries.
- Ownership category
- akta.pro rank
Point of Pride industry classification
Industry- Product category
- Nonprofit Gender-Affirming Healthcare Support
- NAICS
- Voluntary Health Organizations (813212), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where Point of Pride is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Markets served
Point of Pride business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: Point of Pride relies heavily on individual donors who make one-time or recurring donations of any amount. The organization promotes donation options through its website with a simple 'Make a donation' call-to-action.
- Workplace Giving: Point of Pride accepts donations through workplace giving programs, allowing employees to contribute through payroll deductions or employer matching programs.
- Donor-Advised Funds: Point of Pride accepts contributions through donor-advised funds, providing another vehicle for charitable giving.
- Investment Giving: Point of Pride accepts charitable distributions from investment accounts, typically through qualified charitable distributions from IRAs.
- Marathon Charity Teams: Point of Pride partners with runners who commit to raising funds in exchange for race entries in major marathons. Athletes raise money for the organization while participating.
- Merchandise Sales: Point of Pride sells merchandise (apparel, accessories) through bonfire.com/store/point-of-pride, with proceeds supporting programs.
- Corporate Partnerships & Fundraising Events: Point of Pride received $2 million raised during a TikTok-a-Thon for Trans Healthcare (April 2023) and partners with creators and influencers for events like 'Creators for Pride' livestream fundraisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Free gender-affirming surgery financial assistance |
| Other | Multi-year contract | Free HRT Access Fund (18 months) |
| Other | One time/ perpetual license | Free Electrolysis Support Fund |
| Other | One time/ perpetual license | Free Thrive Fund microgrants |
| Freemium | One time/ perpetual license | Free chest binders |
| Freemium | One time/ perpetual license | Free femme shapewear/gaffs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Point of Pride product offering
Product offeringCore offering
Point of Pride is a 501(c)(3) non-profit that delivers financial aid and direct material support to trans and non-binary individuals who cannot afford gender-affirming healthcare. Its core offerings include the Annual Trans Surgery Fund (direct grants for gender-affirming surgeries), the HRT Access Fund (18 months of free hormone therapy care), the Electrolysis Support Fund (subsidies for permanent hair removal), the Thrive Fund (microgrants for wigs, prosthetics, fertility preservation, vocal training, and other needs), a Free Chest Binders donation program, and a Free Femme Shapewear donation program. All programs are provided at no cost to eligible recipients and are funded by donations and fundraising.
Product overview
Point of Pride is a 501(c)(3) non-profit organization that provides financial aid and direct support to trans folks in need of health and wellness care. The organization operates a portfolio of distinct programs including the Annual Trans Surgery Fund (grants for gender-affirming surgeries), HRT Access Fund (18 months of free hormone therapy care), Electrolysis Support Fund (permanent hair removal assistance), and the Thrive Fund (microgrants for diverse gender-affirming needs). In addition to financial programs, Point of Pride operates the largest free chest binder donation program and free femme shapewear program in the country, serving thousands of people in all 50+ states and worldwide. The organization also runs volunteer programs including a Letter Writing Program, Community Grantmaking Fellowship, and Marathon Charity Team, alongside educational resources through its Resource Library and the Trans in Custody Project for incarcerated trans individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Trans Surgery Fund
Quantifiable outcome
- Served 30,000+ people in all 50 states and around the world
- +4 more outcomes
Companies that use Point of Pride
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Point of Pride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Point of Pride partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, minor and core.
- Jim Collins FoundationmajorJim Collins Foundation merged into Point of Pride in January 2025 to expand access to gender-affirming care. This strategic merger combined two organizations focused on providing financial assistance for gender-affirming surgeries, increasing Point of Pride's capacity to serve more trans individuals.
- Los Angeles LGBT CenterminorPartnered with Point of Pride at the Skid Row Carnival of Love event in January 2018. The Los Angeles LGBT Center provided free sex education to attendees at the LGBTQ+ support tent hosted by Point of Pride.
- Mixte CommunicationscoreOfficial media relations partner for Point of Pride. Handles all media inquiries for the organization. Contact: [email protected], (619) 732-0789.
- gc2bcoregc2b is a trans-owned and operated company that sells chest binders. Recommended by Point of Pride as a preferred binder retailer. gc2b offers binders from XXS–5XL in different styles and colors.
- Origami CustomscoreTrans-owned and operated underthings retailer that partners with Point of Pride's Free Trans Femme Shapewear Program. Produces custom, made-to-measure gaffs and binders. Owner Rae Hill authored guest blog content for Point of Pride.
- UnderworksminorRecommended by Point of Pride as a chest binder retailer. Underworks offers binding and compression shirts since 1999 with international shipping.
- Spectrum OutfittersminorRecommended by Point of Pride as a chest binder retailer. Spectrum Outfitters creates high-quality gender-affirming essentials with a focus on comfort, durability, and everyday wear.
- T-KingdomminorRecommended by Point of Pride as a chest binder retailer. T-Kingdom has been selling binding and compression shirts since 1999 and ships internationally.
- ShapeshiftersminorRecommended by Point of Pride as a chest binder retailer. Shapeshifters offers custom, made-to-measure chest binders as well as off-the-rack options.
- For ThemminorTrans-owned company recommended by Point of Pride for binders and undergarments that foster queer joy.
- UrBasicsminorRecommended by Point of Pride as a retailer offering chest binders, trans tape, and other gender-affirming products.
- En FemmeminorUS-Based retailer with a robust offering of gender-affirming products and garments for femme folks. Recommended by Point of Pride as a source for femme shapewear.
- Mercury StardustmajorTrans creator who hosted a Stream-a-Thon for Trans Health that raised $2 million for Point of Pride. Partnership has generated significant donations and visibility.
- TransantaminorTransanta partners with Point of Pride for Christmas in July campaigns supporting trans joy year-round.
- Transcend LegalminorProvided work securing transgender-related healthcare coverage as a sponsor for the 2019 Trans Surgery Fund.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Point of Pride competitors and assessment
Company assessmentEmerging players
- Transgender Law Center: Largest U.S. trans-led legal advocacy organization; adjacent to Point of Pride on policy response but complements its work on legal barriers to gender-affirming care access.
- National Center for Transgender Equality: National advocacy organization publishing the U.S. Trans Survey and conducting policy work on trans healthcare access. Operates in the same beneficiary population and overlapping regulatory issues.
- Trans Lifeline: Peer-support hotline run by and for trans people; offers microgrants through the Wildfire Fund and other mutual-aid programs. Overlaps with Point of Pride on direct financial support and community-led service delivery.
- Campaign for Southern Equality: Advocacy and direct-support organization operating across the U.S. South; provides grants and resources supporting trans healthcare access in the same high-restriction states where Point of Pride concentrates.
- Trans Women of Color Collective: National organization creating affirming spaces for trans women of color; runs direct-aid and community programs that materially overlap with Point of Pride's trans femme shapewear and electrolysis programs.
Broad incumbents
- Fenway Health: Federally qualified community health center providing gender-affirming care; broader incumbent whose clinical services overlap with the care categories Point of Pride funds.
- Callen-Lorde Community Health Center: NYC-based LGBTQ+ community health center providing gender-affirming primary care, hormone therapy, and referrals. Established incumbent in the broader trans healthcare ecosystem that Point of Pride financially supports.
Direct peers
- For the Gworls: Mutual-aid organization providing direct financial assistance to Black trans people, including for rent, medical care, and gender-affirming items. Highly comparable community-led direct-aid model for trans beneficiaries.
- Jim Collins Foundation: Former direct peer providing financial assistance for gender-affirming surgeries; merged into Point of Pride in January 2025, but historically was the closest comparable organization in the trans surgery fund space.
- Black Trans Fund: Funds Black trans organizations and individuals; runs grant programs including the Alder Grants that provide direct aid. Operates a similar grantmaking-and-direct-aid model targeted at trans communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Point of Pride social profiles
Digital presencePoint of Pride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point of Pride leadership team
Management profileNumber of profiles
Profiles4 records
Point of Pride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point of Pride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point of Pride
What does Point of Pride do?
Point of Pride is a 501(c)(3) non-profit that delivers financial aid and direct material support to trans and non-binary individuals who cannot afford gender-affirming healthcare. Its core offerings include the Annual Trans Surgery Fund (direct grants for gender-affirming surgeries), the HRT Access Fund (18 months of free hormone therapy care), the Electrolysis Support Fund (subsidies for permanent hair removal), the Thrive Fund (microgrants for wigs, prosthetics, fertility preservation, vocal training, and other needs), a Free Chest Binders donation program, and a Free Femme Shapewear donation program. All programs are provided at no cost to eligible recipients and are funded by donations and fundraising.
Is Point of Pride a public or private company?
Point of Pride is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Point of Pride founded?
Point of Pride was founded in 2016. It employs 1 to 10 people.
Where is Point of Pride based?
Point of Pride is headquartered in Eugene, United States, in the North America region.
How does Point of Pride make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are workplace Giving, donor-Advised Funds, investment Giving, marathon Charity Teams, merchandise Sales and corporate Partnerships & Fundraising Events.
Who are Point of Pride's main competitors?
Emerging players on record are Transgender Law Center, National Center for Transgender Equality, Trans Lifeline, Campaign for Southern Equality and Trans Women of Color Collective. Broad incumbents are Fenway Health and Callen-Lorde Community Health Center. Direct peers are For the Gworls, Jim Collins Foundation and Black Trans Fund.
Does Point of Pride have an API?
No public API is recorded for Point of Pride.
What industry is Point of Pride in?
Point of Pride's product category is Nonprofit Gender-Affirming Healthcare Support. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813212 and its SIC code is 8300.