Voices
Voices operates a global two-sided marketplace connecting 4 million+ voice actors across 185 countries with 60,000+ customers including 75+ Fortune 100 brands. It monetizes traditional voice over casting, AI voice licensing, and custom voice data for AI training through marketplace commissions, subscriptions, and managed services.
- Company typePrivate
- Founded2003
- HeadquartersLondon, Canada
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Voices does
Voices (Voices.com Inc.) is a two-sided voice talent marketplace and AI voice solutions provider founded in 2003 and headquartered in Canada. The platform connects more than 4 million registered voice actors across 185 countries and 100+ languages with 60,000+ customers, including more than 75 Fortune 100 companies such as Microsoft, BMW, Shopify, Cisco, Adobe, Meta, xAI, and Omnicom. Its product portfolio spans three core lines — Voice Over (traditional marketplace casting), Voice AI (ethically sourced voice cloning and branded AI voice licensing), and Voice Data (custom voice datasets for training LLMs and conversational AI) — supplemented by Managed Services for enterprise end-to-end project management, sub-brands such as Voices for Customer Experience (launched 2026) and Voices for Games (launched 2026), and the proprietary VoiceMatch™ matching algorithm and SurePay™ payment protection system, which has processed nearly $200 million in cumulative transactions.
The underlying technology stack is a cloud-based marketplace platform layered with proprietary AI-driven matching (VoiceMatch™), automated payment escrow (SurePay™), a Branded AI Voice Governance Framework covering talent consent, compensation, usage rights, and licensing controls, and 100,000+ hours of curated voice data assets acquired through real human contributors. The 2023 acquisition of Voices.ai added API, library, and cloud service capabilities for voice applications, positioning the company to serve AI developers and agent platforms with turnkey voice solutions.
Voices operates a hybrid revenue model combining marketplace commissions (4–6% processing fee on talent fees via SurePay™), recurring subscription revenue from talent Premium Memberships at $499/year, project-based Managed Services fees for enterprise clients, Voice AI licensing royalties, and Voice Data licensing to AI companies. Go-to-market is dual-track: a product-led self-serve marketplace for SMBs and individual creators, complemented by enterprise field sales and dedicated account management for Fortune 100 brands and global agencies, supported by a content-driven marketing engine that includes the annual Amplified industry report, webinars with partners such as BMW, Hogarth, and NAVA, and SEO-optimized category pages across voice use cases.
Voices firmographics
Firmographics- Name
- Voices
- Legal name
- Voices.com Inc.
- Website
- https://voices.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Voices operates a global two-sided marketplace connecting 4 million+ voice actors across 185 countries with 60,000+ customers including 75+ Fortune 100 brands. It monetizes traditional voice over casting, AI voice licensing, and custom voice data for AI training through marketplace commissions, subscriptions, and managed services.
- Ownership category
- akta.pro rank
Voices industry classification
Industry- Product category
- Voice Talent Marketplace
- NAICS
- Other Sound Recording Industries (512290), Other Sound Recording Industries (51229)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)
- akta.pro secondary industries
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Voices is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Voices business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Commission: Voices earns a transaction fee (processing fee ranging from 4%–6% of the talent fee, depending on payment method) on every voice over project completed through its marketplace. Clients pay a talent fee set by the voice actor, plus this processing fee. The platform facilitates job posting, auditioning, hiring, contracting, file delivery, and payment release through SurePay™.
- Premium Membership Subscriptions: Talent can upgrade from a free Guest membership to a $499/year Premium membership, unlocking auto-matching to jobs, ability to respond to job postings, higher search visibility, statistics tracking, priority support, and the ability to create and sell talent packages directly to clients.
- Managed Voice Services (Enterprise): Full-service, white-glove managed voice solutions for blue-chip brands and agencies requiring end-to-end coordination of complex, multilingual voice projects. Services include casting, project management, localization, contracts, billing, and AI-enhanced editing, billed as professional services on a per-project basis.
- Voice AI Licensing: Voices connects professional voice actors with AI companies and brands seeking to license human voices for AI voice cloning, branded digital assistants, and TTS systems. Voice actors receive compensation for recording sessions and ongoing royalties for AI voice usage. Licensing agreements are negotiated upfront with clear terms on usage, duration, and pay.
- Voice Data Licensing: Ethically sourced, custom voice datasets (individual and conversational) are sold to AI companies and LLM developers to train speech recognition, virtual assistants, and conversational AI systems. Data is sourced from real human contributors across 100+ languages and 160+ countries, with full consent, labeling, QA, and flexible licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Guest (Free) membership for talent to create profile, upload demos, and receive private job invites. |
| Subscription | Annual | Premium membership at $499/year unlocking job responses, auto-matching, and higher search visibility. |
| Transaction based/ take rate | Pay-as-you-go | Processing fee of 4%–6% applied to talent fees on marketplace transactions. |
| Unit Pricing | Pay-as-you-go | Voice over rates vary by project type, broadcast vs. non-broadcast usage, and talent experience level. |
| Other | Pay-as-you-go | Voice AI licensing and voice data projects offer premium compensation for talent. |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Voices product offering
Product offeringCore offering
Voices operates a two-sided online marketplace connecting businesses, agencies, AI companies, and content creators with a global pool of 4 million+ professional voice actors across 185 countries. Its core offerings include a Voice Over marketplace for traditional voice acting jobs, Voice AI licensing for ethically-sourced AI voice cloning, and Voice Data custom datasets for training AI models and LLMs, complemented by white-glove Managed Services for enterprise clients and a $499/year Premium talent membership.
Product overview
Voices operates as a unified marketplace platform connecting businesses with professional voice talent, while also offering AI-powered voice solutions. The core offering consists of three main products: Voice Over (the original marketplace for traditional voice acting services), Voice AI (ethically-sourced voices for AI cloning and branded applications), and Voice Data (custom datasets for training AI models). Additional offerings include Managed Services for white-glove enterprise support, specialized sub-brands like Voices for Customer Experience (for AI agent platforms) and Voices for Games (for game studios), subscription tiers for talent (Guest and Premium memberships), and the proprietary SurePay™ payment protection system. The company also acquired Voices.ai to develop APIs, libraries, and cloud services for voice applications.
Differentiator
Problem solved
Functional benefit
Brands
- VoiceMatch: Proprietary smart matching technology that automatically connects clients with voice actors whose skills, language, and experience align with their project requirements.
- SurePay
- Voices for Customer Experience
- Voices for Games
Products and services
- Voice Over The #1 marketplace connecting businesses with professional voice over actors for any creative project. Clients search talent, post jobs for free, audition, and hire voice actors across commercials, explainer videos, audiobooks, animation, video games, and more, with pricing set by the voice actor plus a 4–6% processing fee.
- Voice AI Ethically-sourced and licensed voices for AI cloning and branded AI voice applications. Enables companies to legally license voices cloned from real professional voice actors for use in conversational AI, virtual assistants, chatbots, smart devices, and brand voice experiences, with full consent, compensation, and licensing controls.
- Voice Data Custom, ethically sourced voice datasets for training AI models and LLMs. Provides fully customized, high-quality datasets from real human voices with full consent, compliance, and privacy protection. Supports both individual and conversational recording formats.
- Managed Services White glove, full-service voice solutions for complex projects. Expert team handles casting, project management, localization, contracts, billing, and delivery for global brands and agencies requiring end-to-end voice project coordination.
- Voices for Customer Experience Purpose-built branded AI voice solution for customer service automation platforms. Provides studio-grade voice recordings for live customer support interactions using VoiceMatch™ algorithm with full voice governance covering talent consent, compensation, usage rights, and licensing controls.
- Voices for Games Fully licensed, end-to-end character voice solution for game studios and model builders. Provides branded AI voice for characters with complete licensing and ethical sourcing framework.
- Premium Membership Paid membership tier ($499/year) providing voice actors access to job matching, audition capabilities, higher search visibility, statistics tracking, priority customer support, and the ability to create and sell talent packages directly to clients.
- Guest Membership Free membership tier allowing voice actors to create a profile, upload unlimited demos, receive private job invitations, access SurePay™ payment protection, and chat securely with clients.
- SurePay™ Proprietary payment protection service that holds client funds securely while voice work is completed, releasing payment automatically to talent via PayPal upon job completion or within 14 days. Nearly $200 million has been securely processed through this system.
Quantifiable outcome
- Nearly $200 million securely transacted through SurePay™ payment protection.
- +8 more outcomes
Companies that use Voices
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles4 records
Voices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Voices partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core, supporting and minor.
- BMWflagshipVoices partnered with BMW on a virtual event 'Unlocking the Best Voice for Your AI' to showcase how AI and product teams are solving the challenge of creating custom, on-brand voices that customers recognize instantly, built with ethics and scalability in mind. BMW uses Voices' branded AI voice for in-car voice AI experiences. The partnership represents a flagship reference customer and co-marketing relationship.
- Hogarth (WPP)coreVoices partnered with Hogarth (a WPP company) on the webinar 'Voices Without Borders: Scaling Localization for Global Brands' to showcase how they deliver seamless localization for global campaigns. The partnership combines Voices' voice talent sourcing and managed services with Hogarth's localization and production expertise for joint enterprise clients.
- SuperbloomcoreVoices partnered with creative agency Superbloom on a webinar exploring how Voice AI unlocked new creative possibilities in the 'Feeling of Deeling' campaign, covering localization, voice cloning, and responsible AI use. Superbloom uses Voices for voice AI cloning and traditional voice over for creative campaigns.
- NAVA (National Association of Voice Actors)coreVoices partnered with NAVA on a webinar 'Navigating AI Voice: Risks, Opportunities, and the Changing Talent Landscape' to discuss the rise of AI voice and its impact on voice talent. The partnership positions Voices as an advocate for responsible AI voice development that protects talent interests.
- Davis+Gilbert LLPsupportingVoices partnered with entertainment and media law firm Davis+Gilbert LLP on a webinar 'How to Mitigate Legal and Ethical Risk in Your Voice AI Strategy' to help companies integrate AI into voice strategy safely, ethically, and legally. The partnership provides Voices clients with access to legal expertise on voice AI compliance.
- Edge StudiominorVoices partners with Edge Studio, which specializes in voice over classes, coaching, audition training, and mentoring. Edge Studio hosts a monthly 'Home Studio Show & Tell' webinar featuring Voices talent, creating a talent pipeline and education partnership.
- Voices.ai (Acquired)flagshipIn April 2023, Voices acquired Voices.ai to develop a new platform for voice applications, including APIs, libraries, and cloud services. The platform aims to support the increasing use of AI voices, which have seen significant rise in demand and applications. This acquisition expands Voices' AI voice capabilities and positions the company to serve AI developers with turnkey voice solutions.
Scale indicators11 records
Voices competitors and assessment
Company assessmentDirect peers
- Voice123: Voice123 is a direct competitor to Voices, operating an online marketplace connecting voice over actors with clients. It offers similar self-service casting, audition, and hire workflows for traditional voice over work, though with a smaller talent pool.
- Bunny Studio: Bunny Studio is a voice over and creative services marketplace with a similar business model to Voices, offering on-demand access to voice talent globally. Competes on speed, pricing, and managed service offerings.
Emerging players
- ElevenLabs: ElevenLabs is a leading AI voice synthesis platform that represents both a competitive threat and a complementary service for voice over work. It is rapidly advancing AI voice quality and recruiting professional voice actors directly for AI voice cloning partnerships.
- WellSaid Labs: WellSaid Labs offers AI voice generation specifically for enterprise and creative applications, competing for the branded AI voice and voice over budgets that Voices targets. It is a key emerging player in the synthetic voice space.
- PlayHT: PlayHT is an AI voice generation platform offering text-to-speech and voice cloning services. It competes with Voices' Voice AI offering by providing synthetic alternatives and recruiting voice talent for AI model training.
- Speechify: Speechify is an AI-powered text-to-speech platform with voice cloning capabilities, competing in the AI voice generation space alongside Voices' Voice AI offering. Represents both a potential partner and competitor for branded voice deployments.
- Casting Call Club: Casting Call Club is a voice acting community and casting platform particularly focused on animation, video games, and fan projects. It overlaps with Voices' lower-budget and indie creator segments.
Broad incumbents
- Fiverr: Fiverr is a broad freelance marketplace with a substantial voice over category. While not specialized in voice like Voices, it competes on price and convenience for SMB voice over buyers and overlaps with Voices' lower-end marketplace.
- Upwork: Upwork is a broad freelance platform with significant voice over and audio production talent. It serves similar SMB and mid-market buyer needs as Voices' self-serve marketplace, though without Voice's depth in voice specialization or AI licensing.
- ACX (Audible): ACX (Audiobook Creation Exchange) is Audible's platform for audiobook narration, connecting authors with voice actors. It overlaps with Voices' audiobook and long-form narration category.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Voices social profiles
Digital presenceVoices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voices leadership team
Management profileNumber of profiles
Profiles12 records
Voices subsidiaries and ownership
Company hierarchySubsidiaries1 record
Voices funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voices M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voices
What does Voices do?
Voices operates a two-sided online marketplace connecting businesses, agencies, AI companies, and content creators with a global pool of 4 million+ professional voice actors across 185 countries. Its core offerings include a Voice Over marketplace for traditional voice acting jobs, Voice AI licensing for ethically-sourced AI voice cloning, and Voice Data custom datasets for training AI models and LLMs, complemented by white-glove Managed Services for enterprise clients and a $499/year Premium talent membership.
Is Voices a public or private company?
Voices is a private company. It is classified as venture growth investor backed and is currently operating.
When was Voices founded?
Voices was founded in 2003. It employs 101 to 250 people.
Where is Voices based?
Voices is headquartered in London, Canada, in the North America region.
How does Voices make money?
Five revenue lines are on record. Marketplace Transaction Commission is the primary driver. The others are premium Membership Subscriptions, managed Voice Services (Enterprise), voice AI Licensing and voice Data Licensing.
Who are Voices's main competitors?
Direct peers on record are Voice123 and Bunny Studio. Emerging players are ElevenLabs, WellSaid Labs, PlayHT, Speechify and Casting Call Club. Broad incumbents are Fiverr, Upwork and ACX (Audible).
Does Voices have an API?
No public API is recorded for Voices.
What industry is Voices in?
Voices's product category is Voice Talent Marketplace. Its primary akta.pro industry code is MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO), with a secondary code of HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media. Its NAICS code is 512290 and its SIC code is 7372.