Superbloom
Superbloom is a New York-based mobile game studio that develops lifestyle games for women, with its debut title Venue being a creative design mobile game featuring social and creator economy gameplay, distributed via app stores and web.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Superbloom does
Superbloom Games, Inc. is a New York-headquartered mobile game development studio founded in 2021 by Emily Yim (CEO) and Ksusha Zito (CTO), both veterans of Dots and other major gaming companies (EA, Glu, Zynga, New York Times Games). The studio focuses on building lifestyle games specifically designed for women, addressing what it describes as an underserved segment in mobile gaming. Its flagship and only product, Venue, is a creative playground mobile game where players design spaces, collaborate with a global community of creators, vote on designs, and explore design challenges across diverse global locations. Venue is built on the Unity engine, features photorealistic graphics, and is positioned around relaxing, social, and creative gameplay rather than competitive mechanics.
The company operates as a private, venture-backed studio with a single disclosed $3 million seed round closed in April 2022 led by Bitkraft Ventures, with 1Up Ventures participating. Distribution is product-led and multi-surface: Venue is available on Apple App Store and Google Play, and additionally playable in the browser via venuegame.co, targeting a global audience of casual and lifestyle mobile gamers with a primary focus on women. The core team of 13 people (as of 2024) is fully distributed across the United States and Europe. The revenue model is freemium — free-to-play with in-app purchases and/or advertising — though pricing, ARPU, and revenue figures are not publicly disclosed.
Superbloom soft-launched Venue on iOS in the US in May 2024, making it a single-product studio at an early commercial stage. Its strategic emphasis on creator economy features (UGC design sharing, community voting, global design journeys) is the primary differentiator against general lifestyle and design games on mobile. The company has no disclosed AI/ML capabilities, no enterprise customers, and no M&A or follow-on funding activity in the input data.
Superbloom firmographics
Firmographics- Name
- Superbloom
- Legal name
- Superbloom Games, Inc.
- Website
- https://superbloomgames.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superbloom is a New York-based mobile game studio that develops lifestyle games for women, with its debut title Venue being a creative design mobile game featuring social and creator economy gameplay, distributed via app stores and web.
- Ownership category
- akta.pro rank
Superbloom industry classification
Industry- Product category
- Mobile Games
- NAICS
- Amusement, Gambling, and Recreation Industries (713), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
Keywords
Where Superbloom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Superbloom business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Game Monetization: Superbloom monetizes through their mobile lifestyle game 'Venue', likely employing a free-to-play model with in-app purchases and/or advertising. The game features a creator economy component where players can design spaces and share with a global community.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Superbloom product offering
Product offeringCore offering
Superbloom develops and publishes "Venue," a lifestyle mobile game in which players design virtual spaces, work with diverse clients, explore global design locations, and share creations within a global creator community. The game emphasizes relaxing, photorealistic, social gameplay and is available on iOS, Android, and the web.
Product overview
Superbloom is a mobile games studio that has developed a single flagship product called Venue — a creative playground lifestyle game. Venue is available on iOS and Android platforms and allows players to design stunning spaces (from cozy homes to luxury venues), work with diverse clients, explore global design locations, connect with a creator community, and enjoy relaxing gameplay with photorealistic graphics. The company is focused on creating lifestyle games that elevate players' daily lives with social and creator economy features.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Venue is a creative playground mobile game in which players design breathtaking virtual spaces, work with diverse clients, and explore design challenges across global locations. It features photorealistic graphics, relaxing gameplay, and social features including voting on designs and sharing creative visions within a global creator community. Available on iOS, Android, and via direct web play.
Companies that use Superbloom
Customer profileSegments2 records
Ideal customer profiles2 records
Superbloom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superbloom partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Superbloom competitors and assessment
Company assessmentDirect peers
- Dots (by Playdots): New York-based mobile casual game studio behind Two Dots and Dots & Co. Both Superbloom co-founders previously held leadership roles at Dots, making it the most direct comparable in terms of genre (casual/lifestyle mobile) and team DNA.
- Design Home (Crowdstar/EA): Design Home is a leading lifestyle design game where players furnish and decorate virtual spaces — essentially Venue's core gameplay loop. Emily Yim worked on similar lifestyle titles at Glu/EA, and Design Home represents the dominant incumbent in the design-game subgenre Superbloom is targeting.
- Episode (Pocket Gems): Episode is a mobile lifestyle/storytelling game with strong female-skewing audience and creator/community features. Comparable as a direct lifestyle mobile game peer with similar audience demographics and social gameplay loops.
Broad incumbents
- Playrix: Playrix is one of the largest casual/mobile game studios globally (Homescapes, Gardenscapes, Township). Comparable as a broad incumbent in the casual lifestyle and decoration subgenres, with vastly greater scale and UA budgets.
- Scopely: Scopely operates mobile lifestyle and casual titles (Stumble Guys, WWE Champions, Monopoly Go) and was acquired by Savvy Games for $4.9B. Comparable as a mobile gaming incumbent with social/UGC features and lifestyle monetization expertise.
- Zynga: Zynga is a global mobile social gaming leader (CSR Racing, Zynga Poker, Words With Friends). Emily Yim previously held product leadership at Zynga. Comparable as a broad incumbent in social/casual mobile gaming with established live-ops expertise.
- Glu Mobile (now Electronic Arts): Glu Mobile (acquired by EA for $2.4B) developed Covet Fashion and Design Home — direct lifestyle/fashion game predecessors. Emily Yim led product on Covet Fashion. Comparable as a broad incumbent in lifestyle mobile gaming.
- Playtika: Playtika is a major mobile social/casual game operator (Bingo Blitz, Slotomania). Maxim Gulik (Superbloom's Lead Unity Engineer) previously developed mobile games at Playtika. Comparable as a broad mobile gaming incumbent.
- Roblox: Roblox is the dominant UGC gaming platform with deep creator economy features. While not a direct mobile game studio competitor, Superbloom's creator-economy vision for Venue mirrors Roblox's UGC model, making it a thematic comparable for the social/creator playbook.
Emerging players
- Rec Room: Rec Room is a UGC social gaming platform with creator tools and community-driven content. Comparable as an emerging player with a similar creator/community-led model, though cross-platform rather than mobile-first.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Superbloom social profiles
Digital presenceSuperbloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superbloom leadership team
Management profileNumber of profiles
Profiles5 records
Superbloom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superbloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superbloom
What does Superbloom do?
Superbloom develops and publishes "Venue," a lifestyle mobile game in which players design virtual spaces, work with diverse clients, explore global design locations, and share creations within a global creator community. The game emphasizes relaxing, photorealistic, social gameplay and is available on iOS, Android, and the web.
Is Superbloom a public or private company?
Superbloom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superbloom founded?
Superbloom was founded in 2021. It employs 11 to 50 people.
Where is Superbloom based?
Superbloom is headquartered in New York, United States, in the North America region.
How does Superbloom make money?
One revenue line is on record: mobile Game Monetization.
Who are Superbloom's main competitors?
Direct peers on record are Dots (by Playdots), Design Home (Crowdstar/EA) and Episode (Pocket Gems). Broad incumbents are Playrix, Scopely, Zynga, Glu Mobile (now Electronic Arts), Playtika and Roblox. Rec Room is listed as an emerging player.
Does Superbloom have an API?
No public API is recorded for Superbloom.
What industry is Superbloom in?
Superbloom's product category is Mobile Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 713 and its SIC code is 7900.