Possibility Neurotechnologies
- Company typePrivate
- Founded2022
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Possibility Neurotechnologies firmographics
Firmographics- Name
- Possibility Neurotechnologies
- Legal name
- Possibility Neurotechnologies
- Website
- https://possneuro.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Possibility Neurotechnologies industry classification
Industry- Product category
- Brain-Computer Interface Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Computer Systems Design and Related Services (54151)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Assistive & Accessibility Input Devices (Switches, Adaptive Controllers, Braille Keyboards) (HDACAFAL)
- akta.pro secondary industries
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Possibility Neurotechnologies is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Possibility Neurotechnologies business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Think2Switch™ app subscription: Recurring software subscription priced at approximately $35 USD/month or $350 USD/year per user. Includes a 30-day free trial. Available globally on Apple App Store.
- Hardware referral (Muse Athena headset): Affiliate-style referral to Muse's consumer EEG headset via partner link at choosemuse.com/possneuro (15% off). One-time hardware purchase of approximately $475 USD by the end user; revenue share / referral economics with Muse.
- Institutional / bulk licensing: Direct invoicing for app licensing and bulk procurement of Muse Athena headsets for organizations (clinics, schools, disability service providers). Centralized billing for multiple users bypasses in-app subscription restrictions.
- Bulk hardware sales to organizations: Bulk procurement of Muse S Athena headsets sold or coordinated through Possibility Neurotechnologies for institutional buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Think2Switch™ app subscription — $35 USD/month or $350 USD/year |
| One time/ perpetual license | Pay-as-you-go | Muse S Athena EEG headset — $474.99 USD one-time |
| Other | Multi-year contract | Institutional bulk procurement |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels8 records
Possibility Neurotechnologies product offering
Product offeringCore offering
Possibility Neurotechnologies sells Think2Switch™, a non-invasive brain-computer interface (BCI) mobile app that pairs with a consumer-grade Muse S Athena EEG headset to translate brainwave signals into device commands. The app enables individuals—especially children and adults with severe physical or neurological disabilities—to control connected devices, smart home appliances (via HomeKit), keyboards, and assistive-technology outputs (e.g., Tobii Dynavox) using only their thoughts. It is sold via subscription on the Apple App Store globally, with institutional bulk licensing and direct invoicing for organizations.
Product overview
Possibility Neurotechnologies offers a single core product, Think2Switch™, a non-invasive brain-computer interface mobile app designed to translate brainwave signals from a paired Muse S Athena EEG headset into real-time device commands. Think2Switch is a unified single-app offering rather than a multi-module platform: the app itself combines user calibration, real-time EEG signal interpretation, and command translation, with optional output integrations for Apple HomeKit smart devices, connected computer/tablet keyboard inputs, and assistive technologies such as Tobii Dynavox systems. Distribution is initially iOS/iPadOS/macOS via the Apple App Store, with Android, Google Home, and Amazon Alexa compatibility on the company's roadmap.
Differentiator
Problem solved
Functional benefit
Brands
- Think2Switch: Non-invasive brain-computer interface (BCI) mobile app that translates brainwave signals from consumer-grade EEG headbands into device commands, enabling users to control connected devices using only their thoughts.
Products and services
- Think2Switch™ Non-invasive brain-computer interface (BCI) mobile app that translates brainwave signals from a paired Muse S Athena consumer EEG headset into real-time device commands, enabling users with severe physical or neurological disabilities to control connected devices, smart home appliances (via Apple HomeKit), connected computer/tablet keyboard inputs, and assistive-technology outputs (e.g., Tobii Dynavox) using only their thoughts. Sold via subscription on the Apple App Store globally and through institutional direct licensing.
Quantifiable outcome
- More than 150 families and clinics worldwide using Think2Switch as of April 2026 consumer launch
- +5 more outcomes
Companies that use Possibility Neurotechnologies
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Possibility Neurotechnologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature7 records
Possibility Neurotechnologies partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Muse (Interaxon)flagshipExclusive hardware partner: Think2Switch is designed to pair with the Muse S Athena consumer EEG headband. Customers purchase the headset directly from Muse via an exclusive partner link (choosemuse.com/possneuro) that provides 15% off. The headset is required to use the app and ships internationally with 30-day money-back guarantee.
- Tobii DynavoxcoreCompatible with Tobii Dynavox AAC systems, allowing Think2Switch users to integrate with established assistive technology for communication and device control. Company is actively expanding compatibility with additional AAC devices and platforms (Alexa, Android, Google Home).
- MaRS Discovery District (Mobility Unlimited Hub)flagshipParticipant in the Mobility Unlimited Hub cohort-based program — a collaboration between MaRS and the Toyota Mobility Foundation supporting pre-growth personal mobility companies addressing challenges for people with disabilities. Provides funding, resources, expert guidance, and community support to advance Think2Switch to market readiness.
- Toyota Mobility FoundationflagshipCo-funder (with MaRS) of the Mobility Unlimited Hub that supports Possibility Neurotechnologies. Backed by the global Toyota Mobility Foundation's focus on mobility solutions for people with disabilities.
- Creative Destruction Lab (CDL)corePossibility Neurotechnologies is part of the CDL-Rockies cohort; UCalgary covered the founders' journey from the university innovation ecosystem through CDL in June 2024. CDL provides mentorship and scaling support for science-based ventures.
- Cerebral Palsy AlliancecoreAustralia-based cerebral palsy support organization listed as a 'Supported by' partner. Provides credibility and reach into the cerebral palsy community, which is the primary end-user segment for Think2Switch.
- Matter (healthcare innovation)coreFeatured in Matter case study 'Preparing Canadian startups to launch in US markets' — supporting US market entry strategy and commercial scaling for Possibility Neurotechnologies.
- Canadian Trade Commissioner ServiceminorGovernment of Canada trade commissioner support — providing international market development assistance for Canadian companies expanding abroad.
- Innovate CalgaryminorUniversity of Calgary's innovation hub and business incubator. Listed as a 'Supported by' partner providing incubation, mentorship, and commercialization support.
- Hunter Hub for Entrepreneurial Thinking (UCalgary)minorUCalgary's Hunter Hub and its Spark Alberta program are listed as 'Supported by' partners — providing entrepreneurship programming, mentorship, and venture support.
- Alberta NeuroscienceminorProvincial neuroscience ecosystem organization listed as a 'Supported by' partner.
- AmedicominorAlberta medical technology support organization listed as a 'Supported by' partner.
- Tech Nation CanadaminorCanadian tech industry organization listed as a 'Supported by' partner.
- BioTalent CanadaminorCanadian bio-economy talent organization listed as a 'Supported by' partner, providing HR support and talent pipeline for Canadian biotech companies.
- Apple (App Store)flagshipDistribution platform for the Think2Switch app globally. App is available on the Apple App Store (id6738101315) and works on iPhone, iPad, and Mac (most devices released 2019 or later).
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Possibility Neurotechnologies competitors and assessment
Company assessmentDirect peers
- Neurable: Consumer BCI company building brain-controlled input applications including headphones and productivity tools. Comparable to Possibility Neurotechnologies as a non-invasive consumer BCI software company focused on everyday-use applications.
- Emotiv: Consumer and prosumer EEG headset maker that ships its own brain-computer-interface apps and developer tools. Directly comparable to Think2Switch in pairing consumer-grade EEG hardware with software that translates brain signals into actions for non-clinical users.
- Smartbox Assistive Technology: UK-based assistive technology company offering AAC hardware (Grid Pad, Smartbox Hub) and software for users with complex communication needs. Comparable as a focused AAC/assistive-tech competitor and potential distribution partner for Think2Switch's keyboard-output integration.
- Control Bionics: Australian-listed assistive technology company offering AAC and neuro-controlled input devices (including EMG/EOG/EEG hybrid systems like the NeuroNode) for people with severe physical disabilities. Closest direct peer to Think2Switch in targeting the same end-user population with brain-controlled communication and device control.
Emerging players
- OpenBCI: Open-source EEG hardware and software platform widely used in research and DIY BCI projects. Comparable to Possibility as an alternative consumer/research-grade EEG-based BCI stack, though with a developer/researcher focus rather than a disability-assistive consumer app.
Broad incumbents
- Muse (Interaxon): Manufacturer of the Muse S Athena consumer EEG headband that Think2Switch depends on. Also a partial competitor in the broader consumer EEG/wellness space (meditation, sleep, focus apps). Comparable as both partner and adjacent category leader in consumer EEG hardware.
- Synchron: Well-funded brain-computer interface company developing a stent-based minimally invasive implant for patients with severe paralysis. Comparable as a competing BCI approach (different modality) targeting the same end-user population of individuals with severe motor impairment.
- PRC-Saltillo: Long-established AAC device and language app manufacturer (ChatPlus, TouchChat, LAMP) serving the same disability population. Comparable as an assistive-technology incumbent competing for the same institutional procurement budgets that Think2Switch targets.
- Tobii Dynavox: Global market leader in AAC (augmentative and alternative communication) devices and software for people with disabilities, including eye-tracking hardware. A direct integration partner of Think2Switch and the dominant incumbent in the same end-user population for communication and access technology.
Regional players
- Inclusive Technology: UK-based assistive technology vendor specializing in switch-access and AAC learning tools for special-needs education. Comparable to Think2Switch in serving schools and special-education classrooms with accessibility hardware/software for students with severe physical disabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Possibility Neurotechnologies social profiles
Digital presencePossibility Neurotechnologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Possibility Neurotechnologies leadership team
Management profileNumber of profiles
Profiles4 records
Possibility Neurotechnologies funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Possibility Neurotechnologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Possibility Neurotechnologies
What does Possibility Neurotechnologies do?
Possibility Neurotechnologies sells Think2Switch™, a non-invasive brain-computer interface (BCI) mobile app that pairs with a consumer-grade Muse S Athena EEG headset to translate brainwave signals into device commands. The app enables individuals—especially children and adults with severe physical or neurological disabilities—to control connected devices, smart home appliances (via HomeKit), keyboards, and assistive-technology outputs (e.g., Tobii Dynavox) using only their thoughts. It is sold via subscription on the Apple App Store globally, with institutional bulk licensing and direct invoicing for organizations.
Is Possibility Neurotechnologies a public or private company?
Possibility Neurotechnologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Possibility Neurotechnologies founded?
Possibility Neurotechnologies was founded in 2022. It employs 1 to 10 people.
Where is Possibility Neurotechnologies based?
Possibility Neurotechnologies is headquartered in Calgary, Canada, in the North America region.
How does Possibility Neurotechnologies make money?
Four revenue lines are on record. Think2Switch™ app subscription is the primary driver. The others are hardware referral (Muse Athena headset), institutional / bulk licensing and bulk hardware sales to organizations.
Who are Possibility Neurotechnologies's main competitors?
Direct peers on record are Neurable, Emotiv, Smartbox Assistive Technology and Control Bionics. OpenBCI is listed as an emerging player. Broad incumbents are Muse (Interaxon), Synchron, PRC-Saltillo and Tobii Dynavox. Inclusive Technology is listed as a regional player.
Does Possibility Neurotechnologies have an API?
No public API is recorded for Possibility Neurotechnologies.
What industry is Possibility Neurotechnologies in?
Possibility Neurotechnologies's product category is Brain-Computer Interface Software. Its primary akta.pro industry code is HDACAFAL, Assistive & Accessibility Input Devices (Switches, Adaptive Controllers, Braille Keyboards), with a secondary code of EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills). Its NAICS code is 334510 and its SIC code is 3845.