Meicam SDK
Meicam SDK (美摄SDK) is a Beijing-based developer tools company founded in 2014 that licenses native iOS and Android video recording, editing, and effects SDKs, plus a Material Center marketplace, to mobile app developers and video application companies.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Meicam SDK does
Meicam SDK (美摄SDK), developed by Beijing Meishe Network Technology Co., Ltd. (北京美摄网络科技有限公司), is a B2B mobile video processing SDK provider founded in 2014 and headquartered in Beijing, China. The company licenses native iOS and Android SDKs (current versions 3.16.1 and 1.8.17 respectively) that enable developers to integrate video recording, editing, timeline management, real-time preview without transcoding, 4K video generation, beauty filters, AR Scene face tracking, animated stickers, themes, captions, and transitions into their applications. Its technical core is the proprietary NvsStreamingContext framework, supported by a unified NvsAssetPackageManager that handles 23 asset package types, and a Material Center marketplace offering thousands of effect templates across 14 categories with point-based licensing.
The company operates an API-first, product-led go-to-market model: developers register on the website, download the SDK free of charge for trial and development, and pay for commercial authorization plus material point purchases when deploying to production applications. Three SDK editions are offered (Express, Standard, and Full-Featured PRO) along with three authorization modes that vary on watermark, SDK authorization, and material authorization requirements. Material licenses, once purchased, can be reused across multiple registered applications under the same developer account, incentivizing standardization on the Meicam ecosystem. Enterprise material needs and private deployment are handled through direct sales.
Meicam SDK has raised capital across three disclosed funding events, the most recent being a December 2020 round led by Bilibili with participation from Wondershare Software and Wondershare Technology, following an earlier 2018 round led by Shenzhen Capital Group. The company employs 101-250 people, maintains an actively versioned product surface, and serves mobile app developers and video application companies building short-video, social video, and enterprise video production tools, though no named end-customer logos are publicly disclosed.
Meicam SDK firmographics
Firmographics- Name
- Meicam SDK
- Legal name
- 北京美摄网络科技有限公司 (Beijing Meishe Network Technology Co., Ltd.)
- Website
- https://meishesdk.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Meicam SDK (美摄SDK) is a Beijing-based developer tools company founded in 2014 that licenses native iOS and Android video recording, editing, and effects SDKs, plus a Material Center marketplace, to mobile app developers and video application companies.
- Ownership category
- akta.pro rank
Meicam SDK industry classification
Industry- Product category
- Mobile Video SDK
- akta.pro primary industry
- Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)
- akta.pro secondary industry
- Developer Tooling & SDK Platforms (BPAMAOAD)
Keywords
Where Meicam SDK is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Meicam SDK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SDK Licensing: The company licenses its SDK to developers and companies. Developers need to obtain SDK authorization before commercial use. The SDK comes in different editions: speed version (极速版), standard version (标准功能版), and full-featured PRO version (全功能PRO版).
- Material/Asset Licensing: The company offers a material library with 14 categories of effects. Materials are priced in points - free 0-point materials are available, while other materials require point purchases. Purchased material licenses can be used across multiple registered applications. Contact sales for additional materials beyond free offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - SDK and materials available at no cost for development and testing purposes |
| Subscription | Annual | SDK Authorization - Required for commercial/production use of the SDK |
| Unit Pricing | Pay-as-you-go | Material Library - 14 categories of effect materials with 0-point free materials and paid options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Meicam SDK product offering
Product offeringCore offering
Meicam SDK (美摄SDK) provides native mobile video recording, editing, and effects Software Development Kits (SDKs) for iOS and Android platforms. The offering bundles core editing capabilities, a library of 14 categories of effect materials (filters, transitions, captions, stickers, themes, AR scenes), and a Material Center marketplace that enables developers to integrate professional-grade video processing, including 4K output and beauty filters, into their own applications under commercial licensing.
Product overview
Meicam SDK (美摄SDK) is a comprehensive video processing SDK suite comprising the core Streaming SDK for iOS and Android, an Asset Package Manager for unified resource handling, and a Material Center marketplace. The SDK provides video recording, editing, and generation capabilities with support for 4K output, featuring built-in and packaged effects including beauty filters, AR face tracking, animated stickers, themes, transitions, and captions. The platform supports three SDK versions (Express, Standard, and Pro) and integrates an asset package system managing 23 different material types.
Differentiator
Problem solved
Functional benefit
Products and services
- Meicam SDK for iOS Native iOS Software Development Kit providing video recording, editing, timeline management, effects, beauty filters, AR scene, and real-time preview APIs for application developers targeting iPhone and iPad.
- Meicam SDK for Android Native Android Software Development Kit (com.meicam.sdk) providing video capture, editing, asset package management, beauty filters, AR scene, and 4K video generation for Android application developers.
- Meicam Streaming SDK Core cross-platform video recording and editing SDK powering both the iOS and Android versions, providing capture, editing, effects, and video generation capabilities under commercial licensing.
- Material Center Online marketplace where developers can browse, license, and download thousands of pre-built video effect materials across 14 categories for integration into their applications via the SDK.
Quantifiable outcome
- 4K video recording and generation supported with unlimited duration
- +2 more outcomes
Companies that use Meicam SDK
Customer profileSegments2 records
Ideal customer profiles2 records
Meicam SDK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Meicam SDK partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Meicam SDK competitors and assessment
Company assessmentDirect peers
- Banuba: Banuba provides AR face-tracking, beauty, and video effect SDKs for mobile apps, closely overlapping Meishe's beauty/AR pipeline and developer-tool GTM.
- Perfect Corp (YouCam): Perfect Corp offers AR/AI beauty SDKs and virtual try-on technology to app developers and brands, directly comparable to Meishe's face mesh, makeup and AR Scene capabilities.
- CyberLink: CyberLink ships video editing and AR beauty SDKs (e.g., FaceMe, PowerDirector SDK) to app developers and OEMs, with overlapping mobile video, beauty, and effect capabilities.
- Visage Technologies: Visage Technologies provides face tracking, AR, and beauty SDKs/licensable engines for mobile apps, closely comparable to Meishe's face mesh and AR Scene features.
Broad incumbents
- ByteDance Volcano Engine (Video/AR): ByteDance's cloud arm ships video editing, AR effects, and live-stream SDKs to enterprise app developers; overlaps Meishe's feature set but is bundled with broader cloud infrastructure.
- Tencent Cloud Media Services (RT-Cube): Tencent's media SDK stack covers mobile video capture, beauty filters, and live streaming, serving the same Chinese developer base Meishe targets, but as part of a larger cloud portfolio.
- Alibaba Cloud Media Processing SDK: Alibaba Cloud offers mobile video/AR SDKs and media processing APIs targeting app developers in China and globally; comparable capability footprint but bundled into a hyperscale cloud.
- Adobe (Premiere / Creative SDK): Adobe's video editing products and former Creative SDK target creators and developers with mobile-capable editing, representing a broader-incumbent alternative in the same product category.
- Kuaishou (Y-tech SDK): Kuaishou's in-house video/AR stack (used in its apps and increasingly externalized) competes for the same short-video and live-streaming developer customers in China.
- Wondershare (Filmora / DemoCreator): Wondershare is both an investor in Meishe and a broader creative-software incumbent with consumer/prosumer video editors; competes for end-customer spend and validates the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Meicam SDK social profiles
Digital presenceMeicam SDK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meicam SDK leadership team
Management profileNumber of profiles
Profiles3 records
Meicam SDK funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meicam SDK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meicam SDK
What does Meicam SDK do?
Meicam SDK (美摄SDK) provides native mobile video recording, editing, and effects Software Development Kits (SDKs) for iOS and Android platforms. The offering bundles core editing capabilities, a library of 14 categories of effect materials (filters, transitions, captions, stickers, themes, AR scenes), and a Material Center marketplace that enables developers to integrate professional-grade video processing, including 4K output and beauty filters, into their own applications under commercial licensing.
Is Meicam SDK a public or private company?
Meicam SDK is a private company. It is classified as venture growth investor backed and is currently operating.
When was Meicam SDK founded?
Meicam SDK was founded in 2014. It employs 101 to 250 people.
Where is Meicam SDK based?
Meicam SDK is headquartered in Beijing, China, in the Asia region.
How does Meicam SDK make money?
Two revenue lines are on record. SDK Licensing is the primary driver. The others are material/Asset Licensing.
Who are Meicam SDK's main competitors?
Direct peers on record are Banuba, Perfect Corp (YouCam), CyberLink and Visage Technologies. Broad incumbents are ByteDance Volcano Engine (Video/AR), Tencent Cloud Media Services (RT-Cube), Alibaba Cloud Media Processing SDK, Adobe (Premiere / Creative SDK), Kuaishou (Y-tech SDK) and Wondershare (Filmora / DemoCreator).
Does Meicam SDK have an API?
No public API is recorded for Meicam SDK.
What industry is Meicam SDK in?
Meicam SDK's product category is Mobile Video SDK. Its primary akta.pro industry code is MPAHAJAD, Video Player SDKs & Playback Apps (Web/Mobile/CTV), with a secondary code of BPAMAOAD, Developer Tooling & SDK Platforms.