What Visage Technologies AB does

Visage Technologies AB, founded in 2002 in Linköping, Sweden by computer vision scientists who were main contributors to the MPEG-4 Face and Body Animation International Standard, develops proprietary face-related computer vision technology delivered through its visage|SDK platform. The platform is composed of three specialized modules (FaceTrack for real-time face, gaze, and expression tracking across 151 landmarks; FaceAnalysis for emotion, age, and gender estimation; and FaceRecognition for biometric identification and verification) plus a separate makeup|SDK for beauty AR. The technology runs across Windows, Linux, iOS, Android, HTML5, Mac OS X, and embedded systems, with optimization for Intel OpenVINO, Ambarella SoCs, and Basler cameras.

The company operates two divisions. The Face Technology Division sells SDK licenses and the Arbelle beauty-tech brand to clients in security, beauty, healthcare, robotics, and consumer electronics, reaching 300+ clients worldwide. The Automotive Division operates under an exclusive collaboration with Arriver/Qualcomm to develop ADAS perception algorithms deployed in Mercedes S-Class, Polestar 2, Volvo XC60, and Cadillac Escalade vehicles. Revenue is generated through SDK licensing/royalties, custom R&D development services (formalized as a dedicated lab in 2024), and platform integrations with silicon, camera, and IoT partners including Intel, Ambarella, Basler, Mobotix, and Azena.

The company is privately held, structured as Visage Technologies AB in Sweden (IP holder) and Visage Technologies d.o.o. in Zagreb, Croatia (wholly-owned development center), with no external institutional funding and growth financed entirely from organic revenue. The team of approximately 200 AI specialists and engineers, including a substantial PhD cohort, has been recognized repeatedly on Deloitte Fast 50 Sweden and FT 1000 Europe lists for sustained revenue growth.

Name

Visage Technologies AB

Legal name

Visage Technologies AB

Website

https://visagetechnologies.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Visage Technologies AB is a Swedish computer vision and AI company that develops proprietary face tracking, analysis, and recognition SDKs (visage|SDK, makeup|SDK, Arbelle) for automotive ADAS, beauty AR, security, and robotics, serving 300+ enterprise clients including Mercedes-Benz, Volvo, and Qualcomm.

Ownership category

akta.pro rank

Product category

Computer Vision SDKs

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB)

akta.pro secondary industries

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Face tracking SDK
• Computer vision software
• Face recognition technology
• Edge AI solutions
• Beauty AR try-on

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SDK Licensing: Licensing of proprietary face tracking, analysis, and recognition SDKs (visage|SDK, makeup|SDK) to enterprise clients. Clients license the technology and integrate it into their products and applications.
2. Custom Development Services: R&D and custom development services for industry-leading companies, building algorithms and entire solutions from scratch. Established dedicated R&D lab in 2024 to meet rising demand.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Visage Technologies AB develops and licenses proprietary face-related computer vision software development kits (SDKs) — visage|SDK (FaceTrack, FaceAnalysis, FaceRecognition) and makeup|SDK — to enterprise clients across automotive, beauty, security, robotics, healthcare, and consumer electronics. The company also provides custom AI development and R&D services, including an exclusive automotive division collaborating with Qualcomm/Arriver on ADAS algorithms deployed in vehicles such as the Mercedes S-Class, Volvo XC60, Polestar 2, and Cadillac Escalade.

Product overview

Visage Technologies offers visage|SDK, a comprehensive face-related computer vision platform consisting of three specialized modules: FaceTrack (real-time face tracking with 151 landmarks), FaceAnalysis (emotion, age, and gender estimation), and FaceRecognition (biometric face identification). The platform also includes makeup|SDK for beauty AR applications. In 2023, the company launched Arbelle as a separate beauty tech sub-brand offering AR and AI solutions for cosmetic brands. The technology is available across major platforms including Windows, Linux, iOS, Android, HTML5, and embedded systems. The company also provides custom development and R&D services for specific client requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Arbelle: Beauty tech brand launched in 2023 providing cutting-edge beauty AR and AI solutions for cosmetic brands.
• visage|SDK
• makeup|SDK

Products and services

• visage|SDK Proprietary face-related computer vision SDK platform consisting of three specialized packages (FaceTrack, FaceAnalysis, FaceRecognition) used by 300+ clients worldwide across automotive, robotics, beauty, healthcare, security, and consumer electronics.
• FaceTrack Real-time face tracking module that detects and follows facial movements using 151 facial landmarks, supports 2D and 3D head pose estimation, gaze direction, eye closure detection, and action units for facial expressions.
• FaceAnalysis Face analysis module that estimates emotions, age, gender, and other demographic attributes from detected faces for audience measurement and personalization applications.
• FaceRecognition Face recognition module that creates biometric templates from facial images for 1:1 verification or 1:N identification, ranked as the fastest and most accurate lightweight algorithm in the NIST FRVT benchmark.
• makeup|SDK Beauty AR technology SDK for virtual makeup try-on, foundation shade matching, and AR filters enabling cosmetic simulation across e-commerce platforms and virtual consultations.
• Arbelle Beauty tech brand launched in 2023 providing cutting-edge beauty AR and AI solutions including virtual makeup try-on and AI foundation matching for cosmetic brands.
• Custom AI Development and R&D Services Custom edge AI development, computer vision R&D, and bespoke algorithm engineering services for industry-leading companies, with a dedicated R&D lab established in 2024 to deliver tailored solutions from prototyping to deployment.

Quantifiable outcome

• 26.25ms average execution time and 73MB peak memory for face recognition (NIST FRVT 1:1)
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• AmbarellacoreTechnology or IntegrationAmbarella is the leading developer of high-resolution video processing and computer vision semiconductors. Their system on chips enable cameras to extract data from high-resolution video streams. FaceTrack leverages their performance for advanced face tracking capabilities in in-cabin sensing applications.
• IntelcoreTechnology or IntegrationIntel's OpenVINO toolkit integration with visage|SDK significantly improves performance of face tracking, age estimation, and face recognition. Provides approximately 4x faster performance on Intel architecture. Enables use cases such as driver monitoring and laptop user awareness.
• BaslercoreTechnology or IntegrationBasler is a German manufacturer of industrial cameras. Visage Technologies entered the embedded cameras world through partnership, offering state-of-the-art face tracking, analysis, and recognition software on Basler cameras including daA2500-14uc.
• MobotixcoreTechnology or IntegrationMOBOTIX is a manufacturer of premium-quality IP video systems. Face recognition technology developed by Visage Technologies was used to develop Visage Face Recognition application which comes pre-installed in MOBOTIX M73 camera firmware.
• AzenacoreTechnology or IntegrationAzena is a startup created by Bosch Group with an open IoT platform for security cameras. Visage Technologies built an application for the Azena marketplace that detects faces, estimates age, gender, and emotion, providing a plug-and-play solution for audience analysis.
• Arriver/QualcommflagshipStrategic or Co-development PartnerAutomotive Division exclusively collaborates with Arriver/Qualcomm on ADAS development. Develops algorithms for detecting and tracking objects from forward-looking cameras. Technology deployed in top-class vehicles including Mercedes S-Class, Polestar 2, Volvo XC60, and Cadillac Escalade.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Seeing Machines: Australia-listed computer vision company specializing in driver monitoring and occupant monitoring systems using face and eye tracking. Direct competitor in automotive DMS/OMS with overlapping OEM customer base (GM, Ford, BMW) and similar embedded/edge AI architecture.
• Kairos: US-based face recognition API and SDK provider for identity verification, access control, and demographic analysis. Directly competes with Visage's FaceRecognition and FaceAnalysis modules for developers and enterprise customers.
• Smart Eye: Swedish publicly-traded AI company providing driver monitoring systems and eye tracking technology for automotive OEMs. Direct competitor in driver monitoring and face/eye tracking for ADAS; both target premium European OEMs (Mercedes, Volvo, Cadillac, Polestar) and compete for similar design wins.
• Realeyes: Emotion AI company offering facial coding and attention measurement for advertising and market research. Directly comparable to Visage's FaceAnalysis module for emotion detection, audience measurement, and marketing analytics use cases.
• Herta Security: Spanish face recognition company specializing in video surveillance and crowd analytics. Competes with Visage in security/border control and access control face recognition, particularly for European public-sector and law enforcement deployments.
• Affectiva (now part of Smart Eye): MIT spin-out and pioneer in emotion AI / facial expression analysis, acquired by Smart Eye in 2021. Overlaps directly with Visage's FaceAnalysis module for emotion, age, and demographic estimation across automotive and audience analytics use cases.
• CyberLink (FaceMe): Taiwan-based software company offering FaceMe SDK for face recognition on edge devices and servers. Direct competitor in cross-platform face recognition SDK licensing, serving similar security, retail, and IoT camera OEM customers.

Broad incumbents

• NEC (NeoFace): Global IT conglomerate offering NeoFace face recognition as part of its broader biometric and public safety portfolio. Competes with Visage in border control, law enforcement, and large-scale identity verification deployments with much greater scale and resources.
• Microsoft (Azure Face / Face API): Cloud platform offering Face API for detection, recognition, and emotion analysis as part of Azure Cognitive Services. Competes with Visage primarily on cloud-deployed face recognition, though access restrictions on emotion features mirror regulatory headwinds Visage also faces.
• Apple (ARKit / Vision framework): Apple ships face tracking and AR face anchors in ARKit / Vision framework to millions of iOS developers for free or at zero marginal cost. Sets a commoditizing floor on consumer-grade face tracking and directly competes with VisageSDK's iOS distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyr4dLq1IaWT6XmgOHPYVQA
• LinkedInlinkedin.com/company/visage-technologies-ab
• Instagraminstagram.com/visagetechnologies
• Xx.com/VisageTech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visage Technologies AB