ADT

Name

ADT

Legal name

ADT LLC

Website

https://adt.com

Company type

Public

Founded year

1874

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Monthly Monitoring Revenue: ADT generates the majority of revenue from recurring monthly monitoring subscriptions. Q1 2026 showed $10.1 million of recurring monthly revenue from 161,000 gross new subscribers with approximately 6.1 million total subscribers. Average revenue per subscriber approximately $79/month.
2. Equipment and Hardware Sales: One-time revenue from sale of security equipment including cameras, sensors, control panels, and smart home devices. Hardware sold through professional installation or DIY channels (ADT Blu).
3. Professional Installation Services: Revenue from professional installation services for security systems, smart home devices, and related equipment. Installation offered through ADT Pro Install channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ADT sells and professionally monitors home security systems, smart home automation devices, video surveillance cameras, life safety sensors, and medical alert systems for residential and small business customers. Distribution is split between professional in-home installation (ADT Pro Install) and self-installed DIY systems (ADT Blu) sold through ADT.com and Amazon, with revenue largely driven by recurring monthly monitoring subscriptions supported by 24/7 human-staffed monitoring centers.

Product overview

ADT is a 150-year-old home security company offering a comprehensive ecosystem of security, smart home, and safety products and services. The core offering centers on the ADT Command platform and ADT+ mobile app, which integrate professional 24/7 monitoring with smart home automation. The company serves residential and small business customers through two main installation pathways: ADT Pro Install (professional installation) and ADT Self Setup/ADT Blu (DIY). Key product categories include security cameras and video doorbells (many powered by Google Nest partnership), life safety devices (smoke, CO, flood sensors), smart home devices (locks, lights, thermostats), and medical alert systems. The 2026 portfolio expansion includes ADT Blu (new DIY sub-brand launched May 2026), My Safety mobile safety feature, and Live Light illuminated yard sign. The February 2026 acquisition of Origin AI brings WiFi-based AI sensing capabilities for presence detection and occupancy analysis, expected to commercialize in 2027. ADT also offers identity protection, home network security (pilot with Norton), and business security services. The company joined the CSA Board in June 2026 to influence Matter smart home standards.

Differentiator

Problem solved

Functional benefit

Brands

• ADT Blu: DIY home security system with contract-free monitoring, self-installation, and cameras starting at $69
• SoSecure
• ADT+
• MySafety

Products and services

• ADT Command ADT's primary smart home security platform that integrates security monitoring with home automation controls, enabling users to manage their security system, cameras, and smart home devices from a centralized hub.
• ADT+ App Mobile application serving as the primary interface for ADT customers to arm and disarm systems, receive alerts, view live video, access AI features, and communicate through connected cameras. Available for iOS and Android.
• ADT Blu DIY home security system launched May 2026 featuring self-installation, no long-term contracts, and AI-powered detection for people, animals, vehicles, and packages. Cameras start at $69, starter packages $249-$389. Managed through ADT+ app with optional professional monitoring.
• ADT Pro Install Professional installation service where ADT technicians install security systems and smart home devices, typically completing installation in one day with appointments available within 3 days.
• ADT Self Setup Self-installation option for ADT systems that is easy to install without heavy-duty tools, backed by ADT's 24/7 SMART monitoring services with no long-term contract requirement.
• ADT Professional Monitoring 24/7 professional monitoring service where ADT's monitoring center agents respond to alarms and contact emergency responders on the customer's behalf. Hybrid monitoring with AI-assisted verification showing 9.1% verified false positive rate.
• ADT Security Cameras ADT offers indoor and outdoor security cameras, video doorbells, and cameras with floodlights. Integration with Google Nest products provides a range of camera options with AI detection capabilities.
• ADT Life Safety Products Includes smoke detectors, carbon monoxide detectors, flood sensors, and panic buttons for monitoring fire, gas, water, and medical emergencies.
• ADT Smart Home Devices Smart locks, smart bulbs/lights, smart thermostats, garage door openers, and smart plugs/switches for home automation integration with the ADT security system.
• ADT Medical Alert Systems Medical alert systems for seniors including Basic Medical Alert (starting at $31.99/month with $99.99 activation fee), wearable pendants, and wristbands with 24/7 monitoring.
• ADT Business Security Commercial security solutions including business access control, video surveillance, ADT Pulse Business automation, and business reporting for small to mid-size businesses.
• ADT Safe Move Moving support and transfer service for existing ADT customers relocating, offering free base system installation at new residences with various transfer options.
• ADT Identity Protection Identity theft protection services included in Home Network Protection pilot program, featuring dark web monitoring, fraud incident resolution, and lost wallet protection powered by CyberScout.
• ADT Solar Solar energy products and services offered by ADT as part of its expansion into adjacent home services markets.
• ADT Live Light Illuminated wireless yard sign that glows when the security alarm is triggered, priced at $49.99 with professional installation included. Designed to help first responders locate emergencies and serve as a visible deterrent. Features IP65 weather resistance.
• My Safety Personal safety feature integrated into the ADT+ app providing mobile protection through safety timers, direct monitoring agent calls, emergency texting, and verbal phrase triggers for summoning emergency services.
• Origin AI Sensing Platform AI-powered WiFi-based sensing technology acquired by ADT in February 2026 that enables motion classification and human presence detection without cameras, audio, or wearable devices. Includes over 200 global patents; commercialization expected to begin in 2027.

Quantifiable outcome

• ADT verified false positive rate of 9.1% compared to Ring at 28.4%, SimpliSafe at 19.7%, and Nest at 22.9%
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, strategic and core.

• Intelligent Monitoring Group LimitedminorChannel Partner/ Reseller/ Distributor · 2 July 2026Australian security company acquiring ADT's UK residential security business for £180 million (structured as £155 million cash and £25 million in IMG shares). Acquisition will bring 160,000 residential customers, boosting IMG's monthly recurring revenue by 205%. Deal expected to close with IMG leveraging prior experience operating ADT's Australia and New Zealand businesses acquired in 2023.
• Connectivity Standards Alliance (CSA)strategicTechnology or Integration · 17 June 2026ADT joined the CSA Board of Directors in June 2026, participating alongside Apple, Google, Amazon, Samsung, and LG. CSA develops interoperability standards for smart home devices including Matter, Zigbee, and Aliro protocols. ADT cited industry data showing 63% of U.S. households own at least one smart home device with global smart home spending projected to reach $633 billion by 2032.
• Arsenal FCminorGTM or Marketing Partner · 10 March 2026Multi-year sports sponsorship partnership with Arsenal FC (Premier League leaders), marking ADT's first sports partnership. Covers both men's and women's first teams, representing routine commercial activity for brand visibility.
• Origin AI (Origin Wireless)coreStrategic or Co-development Partner · 24 February 2026ADT acquired Origin AI for $170 million in cash, integrating the company's AI sensing platform and over 200 global patents into ADT's home security ecosystem. The WiFi-based sensing technology enables motion classification and human presence detection without cameras, audio, or wearable devices. ADT expects to begin commercializing offerings incorporating Origin's technology in 2027.
• VerisurecoreStrategic or Co-development Partner · 24 February 2026Five-year renewable commercial agreement valued at $30 million over five years. Includes licensing, development collaboration, and data sharing for Origin AI's sensing technology in AI-driven security solutions. Verisure acquired ADT México in October 2025 gaining access to 125,000 clients.
• GooglecoreStrategic or Co-development Partner · 6 September 2022Google invested $300 million as part of $1.5 billion investment round with State Farm. Partnership involves Google Nest product integration and cloud infrastructure collaboration for ADT's smart home and security platform.
• VivintminorOthersBoth ADT and Vivint listed as key players in Live Video Monitoring Services market alongside ADT, indicating competitive market positioning.

Scale indicators18 records

Recent moves8 records

Expansion highlights7 records

Others

• Alarm.com: Provider of cloud-based software platforms that power many independent security dealer monitoring back-ends; serves as an enabling/adjacent technology peer whose platform competes indirectly with ADT's vertically integrated monitoring and ADT+ software stack.

Broad incumbents

• Verisure: Large European/LatAm professionally installed security and monitoring company that acquired ADT México and signed a 5-year $30M Origin AI licensing deal with ADT, making it both a direct international competitor and a strategic commercial partner.

Direct peers

• SimpliSafe: DIY-installed home security systems with optional 24/7 professional monitoring and no long-term contracts, competing head-to-head with ADT Blu in price-sensitive and renter segments. ADT's own benchmarking uses SimpliSafe's 19.7% verified false positive rate as a competitive reference.
• Ring (Amazon): Amazon-owned DIY home security and video doorbell company that competes directly with ADT Blu through Amazon's marketplace, with ADT's own false-positive benchmarking identifying Ring's 28.4% verified false positive rate.
• Comcast Xfinity Home: Telco-bundled home security and smart home service offered alongside Xfinity internet, competitively positioned against ADT with established professional monitoring and cross-sell advantages into Xfinity households.
• Vivint Smart Home: Direct home security and smart home competitor with professional installation, monitoring contracts and a comparable product line including cameras, smart locks and home automation, cited in industry tracking alongside ADT as a top U.S. smart home security brand.
• Google Nest: Google's smart home security ecosystem (cameras, doorbells, Nest Hub) integrated into ADT's ADT+ app via the Google partnership; also competes against ADT directly with NestAware monitoring and 22.9% verified false positive rate cited in ADT benchmarks.
• Brinks Home Security: U.S. home security provider offering professionally installed and DIY systems with 24/7 professional monitoring contracts, directly comparable to ADT's pro-install monitoring and customer-acquisition economics.

Emerging players

• Frontpoint Home Security: DIY-installed smart home security provider with optional professional monitoring that overlaps with the value-conscious segment ADT Blu targets, particularly renters and first-time buyers.
• Wyze: Low-cost DIY smart home camera and sensor maker expanding into monitoring, competing at the entry price points ($69 cameras) where ADT Blu also competes and where the lowest false-positive-rate premium is hardest to monetize.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADTstaysafe
• YouTubeyoutube.com/adt
• Facebookfacebook.com/ADT
• Instagraminstagram.com/adtsecurity
• Pinterestpinterest.com/adtstaysafe/pins
• LinkedInlinkedin.com/company/adt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADT