Uplevel
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Uplevel firmographics
Firmographics- Name
- Uplevel
- Legal name
- Uplevel Inc.
- Website
- https://uplevelteam.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Uplevel industry classification
Industry- Product category
- Engineering Intelligence Software
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Uplevel is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uplevel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Uplevel Enterprise Subscription: Multi-year partnership combining team telemetry, expert coaching, and transformation methodology. Pricing reflects scope of engagement and is structured so organizations pay less over time as their capability grows. Includes full platform access, AI impact tracking, champion development, quarterly strategic reviews, and transformation playbook library.
- GearUp Assessment: 45-day expert-led assessment service combining engineering system data with developer surveys, structured interviews, and team workshops. Produces an executive-ready AI transformation roadmap. Part of the engagement pathway leading to Enterprise subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | StackUp - Free diagnostic tier |
| Subscription | Multi-year contract | GearUp - 45-day assessment |
| Subscription | Multi-year contract | Uplevel Enterprise - Full engagement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Uplevel product offering
Product offeringCore offering
Uplevel provides an engineering intelligence platform that aggregates telemetry from developer tools and combines it with expert qualitative analysis and a structured change methodology to help enterprise engineering organizations (typically 500+ developers) maximize AI impact, diagnose delivery bottlenecks, and build continuous improvement capability. Its offering is delivered through three core products — SEE (measurement), SOLVE (root-cause diagnostics and roadmap), and SUSTAIN (capability building) — accessed via a freemium StackUp diagnostic, a 45-day GearUp assessment, and multi-year Uplevel Enterprise subscription partnerships.
Product overview
Uplevel is an engineering intelligence platform combining three core products: SEE (measurement and visibility), SOLVE (root cause analysis and roadmap building), and SUSTAIN (capability building for continuous improvement). The platform uses the WAVE Framework to measure engineering effectiveness across Ways of Working, Alignment, Velocity, and Environment Efficiency dimensions. Entry engagement starts with StackUp (free diagnostic), progresses to GearUp (45-day assessment), and scales to Uplevel Enterprise (multi-year partnership). The system integrates with existing developer tools including Jira, GitHub, GitLab, Slack, Azure DevOps, and others to aggregate data at team and organizational levels while maintaining SOC 2 Type 2, GDPR, and CCPA compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Uplevel SEE A measurement platform providing visibility into engineering performance across delivery, team health, and AI impact. It integrates with developer tools to aggregate data at team and organizational levels, organized around the WAVE Framework and including modules for AI Impact and ROI, Allocation Analysis, FlowState, Focus Measurement, Qualitative Sampling, Targets & Benchmarks, and Custom Data Context.
- Uplevel SOLVE A diagnostic and solutioning platform that identifies root causes of engineering bottlenecks and builds transformation roadmaps. It combines platform data with expert qualitative analysis, with modules including DevEx Discovery, AI Gap Analysis, Impact Accelerator, Org Activation, Strategic Intent Map, Maturity Assessment, and Indicator Hierarchy.
- Uplevel SUSTAIN A capability-building platform that embeds continuous improvement into organizational operations, developing teams to identify and solve problems independently. Modules include Team Topology Analysis, AI Capability Building, Feedback Infrastructure, Champion Development, Progress Pulses, Before/After Snapshots, Executive Reviews, and Playbook Library.
- StackUp A free 10-minute AI deployment diagnostic that shows where organizations stand on AI effectiveness, benchmarks their position, and identifies leverage points for improvement. It serves as the entry-level engagement for Uplevel, requiring no commitment and no follow-up sales pitch.
- GearUp A 45-day expert-led assessment service combining engineering system telemetry data with qualitative analysis (developer surveys, structured interviews, and team workshops) to identify highest-impact changes. Produces an executive-ready AI transformation roadmap including DevEx Discovery, AI gap analysis, root cause diagnosis, and prioritized roadmap with business impact framing.
- Uplevel Enterprise A full multi-year partnership subscription combining team telemetry with expert coaching to drive sustained engineering transformation. Includes full platform access across SEE, SOLVE, and SUSTAIN, AI impact tracking, champion development, quarterly strategic reviews, before/after documentation, and access to the transformation playbook library. Pricing is structured to decrease over time as organizational capability grows.
Quantifiable outcome
- 12X improvement in deployment frequency (Remitly)
- +7 more outcomes
Companies that use Uplevel
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Uplevel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature8 records
Uplevel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreUplevel is an approved vendor on AWS Marketplace, having passed AWS security requirements. This marketplace listing enables AWS customers to procurement Uplevel through their existing AWS commitments.
- Google CloudcoreUplevel is an approved vendor on Google Cloud Marketplace, having passed Google Cloud security requirements. This enables procurement through Google Cloud agreements.
- CodeRabbitminorCodeRabbit collaborated with Uplevel and GitClear on research analyzing AI-generated code quality. The study examined hundreds of real-world GitHub pull requests and millions of lines of code to assess bug rates in AI-generated vs human-written code.
- GitClearminorGitClear collaborated with Uplevel and CodeRabbit on research analyzing AI-generated code quality. The research found AI-generated code produces approximately 1.7x more issues than human-written code.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Uplevel competitors and assessment
Company assessmentDirect peers
- LinearB: LinearB is a direct competitor offering a developer productivity platform that automates DORA metrics, PR workflow optimization, and engineering resource planning. Both Uplevel and LinearB target engineering leaders at mid-to-large enterprises and compete on similar buyer personas (VP/Director of Engineering) with comparable delivery metrics.
- Jellyfish: Jellyfish is an engineering management platform that connects engineering work to business outcomes through resource allocation, delivery forecasting, and engineering investment analytics. It directly competes with Uplevel's SEE and SOLVE products for the same enterprise engineering organization budget.
- Waydev: Waydev is an engineering analytics platform that aggregates data from GitHub, GitLab, Jira, and other dev tools to provide insights into engineering team performance. Like Uplevel, it serves engineering leaders seeking visibility into delivery metrics and team productivity at growing software organizations.
- Swarmia: Swarmia is a developer productivity and engineering effectiveness platform that combines DORA metrics, flow metrics, and strategic planning. It targets engineering leaders at similar mid-to-large organizations and competes directly with Uplevel's measurement and roadmap-building capabilities.
Broad incumbents
- Pluralsight Flow: Pluralsight Flow (formerly GitPrime) is an engineering analytics product owned by Pluralsight, a large publicly traded technology learning company. It offers similar engineering intelligence features as part of Pluralsight's broader developer skills and productivity portfolio, giving it incumbency advantages with enterprise L&D and engineering buyers.
- Atlassian (Jira + Compass): Atlassian, through Jira and the Compass developer experience platform, offers native engineering metrics, team health dashboards, and dependency tracking for enterprise engineering teams. As the source system for much of Uplevel's data, Atlassian represents both a critical data partner and a potential competitor if it expands its native analytics.
- GitLab: GitLab is an integrated DevOps platform that includes value stream analytics, DORA metrics, and engineering productivity reporting. As both a data source for Uplevel and a broader platform incumbent, GitLab competes for engineering intelligence budget through its built-in analytics capabilities that come bundled with its DevOps tooling.
Emerging players
- Faros AI: Faros AI is an open-source engineering intelligence platform that connects operational, business, and engineering data to give a unified view of software organization performance. It overlaps with Uplevel's WAVE Framework positioning, particularly around AI engineering operations, but focuses on open-source extensibility rather than proprietary transformation methodology.
- Sleuth: Sleuth is a DORA metrics and engineering effectiveness platform focused on continuous delivery measurement and team productivity. It overlaps with Uplevel's SEE measurement capabilities but targets a more product-centric use case and integrates with a similar set of dev tools (GitHub, Jira, etc.).
Others
- Squadcast: Squadcast is an incident management and on-call platform that integrates with engineering observability stacks. While not a direct competitor to Uplevel, it sits in the same engineering productivity tooling ecosystem and is integrated into similar dev toolchains (PagerDuty-like workflows that Uplevel also pulls data from).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uplevel social profiles
Digital presenceUplevel compliance and trust
Trust signalCompliance3 records
Uplevel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplevel leadership team
Management profileNumber of profiles
Profiles7 records
Uplevel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplevel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplevel
What does Uplevel do?
Uplevel provides an engineering intelligence platform that aggregates telemetry from developer tools and combines it with expert qualitative analysis and a structured change methodology to help enterprise engineering organizations (typically 500+ developers) maximize AI impact, diagnose delivery bottlenecks, and build continuous improvement capability. Its offering is delivered through three core products — SEE (measurement), SOLVE (root-cause diagnostics and roadmap), and SUSTAIN (capability building) — accessed via a freemium StackUp diagnostic, a 45-day GearUp assessment, and multi-year Uplevel Enterprise subscription partnerships.
Is Uplevel a public or private company?
Uplevel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uplevel founded?
Uplevel was founded in 2018. It employs 11 to 50 people.
Where is Uplevel based?
Uplevel is headquartered in Seattle, United States, in the North America region.
How does Uplevel make money?
Two revenue lines are on record. Uplevel Enterprise Subscription is the primary driver. The others are gearUp Assessment.
Who are Uplevel's main competitors?
Direct peers on record are LinearB, Jellyfish, Waydev and Swarmia. Broad incumbents are Pluralsight Flow, Atlassian (Jira + Compass) and GitLab. Emerging players are Faros AI and Sleuth. Squadcast is listed as an others.
Does Uplevel have an API?
No public API is recorded for Uplevel.
What industry is Uplevel in?
Uplevel's product category is Engineering Intelligence Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541512 and its SIC code is 7372.