What Squadcast does

Squadcast, Inc. is a Fremont, California-based software company that operates a Reliability Automation Platform for IT incident management, on-call scheduling, and SRE/DevOps workflows. The platform combines on-call management, incident response, alert routing, SLO/error budget tracking, runbook automation, postmortems, status pages, and service health monitoring into a unified workspace, with integrations spanning monitoring tools (Datadog, New Relic, Grafana, Prometheus, Sentry), communication platforms (Slack, Microsoft Teams, Discord), ITSM systems (ServiceNow, Jira), and CI/CD pipelines. Its technology stack includes proprietary ML-powered capabilities for alert noise reduction, intelligent alert grouping, and predictive reliability analytics, branded under a "Reliability AI" module.

The company generates revenue primarily through per-seat SaaS subscriptions (Team tier priced at $16/user/month) supplemented by a freemium entry tier and custom-priced Enterprise contracts with SSO/SAML, RBAC, audit logs, and data residency options. Squadcast employs a hybrid go-to-market combining product-led growth (free tier, self-serve signup), inside sales for mid-market conversion, and enterprise field sales for larger deployments, with distribution through AWS Marketplace and Azure Marketplace. As of mid-2024, the company served more than 500 businesses globally including Redis, Udaan, SonyLIV, Charter Communications, WeWork, Ninjacart, and Coinbase, with reported customer outcomes of 68% MTTR reduction, $500K+ annual savings, and 1,000+ engineering hours recovered per customer.

In 2024, Squadcast was acquired by SolarWinds, with the platform transitioning into "SolarWinds Incident Response" effective June 30. The company holds ISO/IEC 27001:2022, SOC 2 Type II (achieved January 2024), GDPR, and EU-U.S. Data Privacy Framework certifications, and processes payments via Stripe and Chargebee (both Level 1 PCI DSS compliant). The company was founded in 2017, raised approximately $9.3M across disclosed rounds (most notably a $6M Series A in August 2021 led by DNX Ventures), and operated with 51-100 employees.

Name

Squadcast

Legal name

Squadcast, Inc.

Website

https://squadcast.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

51–100 employees

Short description

Squadcast operates a Reliability Automation Platform that combines on-call scheduling, incident response, alert noise reduction, and SRE/DevOps workflows for engineering teams, serving 500+ global customers via per-seat SaaS pricing and freemium adoption.

Ownership category

akta.pro rank

Product category

Incident Management and Reliability Automation Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

akta.pro secondary industries

Site Reliability Engineering (SRE) & Reliability Operations (BPAEAKAD), Incident Response, On-Call & Operational Readiness (BPAEAKAL), Service Reliability Engineering (SLO/SLI) & Reliability Analytics (HDABAJAL)

Keywords

• Incident management software
• Site reliability engineering
• On-call management
• Alert noise reduction
• DevOps incident response

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with per-seat pricing. Teams pay based on the number of users requiring incident management capabilities. Annual and monthly billing options available with volume discounts for larger teams.
2. Freemium Tier: Free tier providing basic incident management and on-call scheduling for small teams, serving as a top-of-funnel conversion mechanism to paid plans.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Squadcast offers a Reliability Automation Platform, a SaaS solution for Site Reliability Engineering (SRE), DevOps, and IT Operations teams that unifies on-call scheduling, alert management with native deduplication and intelligent grouping, incident response orchestration, SLO/error budget tracking, status page communication, and postmortem analysis. The platform is delivered as a multi-tenant cloud subscription with tiered plans (Starter, Pro, Enterprise), mobile apps, and over 200 integrations across the monitoring, chat, and ITSM stack.

Product overview

Squadcast is a unified Reliability Automation Platform that combines on-call management, incident response, alerting, and deep analytics in one flexible package. The platform is built around a modular architecture consisting of core platform capabilities (Reliability Automation Platform) with integrated modules for On-Call Management, Service Reliability Management, and Enterprise Incident Management. The product portfolio includes specialized sub-products such as Reliability AI for ML-powered features, Workflows for automation, SLO & Error Budgets for reliability tracking, Runbooks for incident resolution, Postmortems for learning, Status Pages for transparency, and Mobile Incident Management for on-the-go operations. The platform integrates with over 200 third-party tools for monitoring, developer tools, ITSM, communication, and analytics. Squadcast positions itself as an alternative to PagerDuty and Opsgenie with a focus on SRE best practices and unified incident management.

Differentiator

Problem solved

Functional benefit

Products and services

• Squadcast Reliability Automation Platform Multi-tenant SaaS platform for SRE, DevOps, and IT Operations teams that consolidates on-call scheduling, alert deduplication and intelligent grouping, incident response orchestration, SLO and error budget tracking, status page communication, postmortems, and 200+ bidirectional integrations across the monitoring, chat, and ITSM stack. Sold as tiered subscriptions (Starter, Pro, Enterprise) per user.
• Migration to Squadcast Professional services engagement for customers transitioning from legacy paging and incident management tools to Squadcast, covering integration setup, runbook configuration, on-call rotation migration, and go-live support. Typically bundled with Enterprise tier contracts.

Quantifiable outcome

• Reduces MTTR by 68%
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• SolarWindsflagshipStrategic or Co-development PartnerSolarWinds acquired Squadcast to integrate incident management capabilities into the SolarWinds observability and IT operations portfolio, creating a comprehensive reliability platform for enterprise customers.
• AWS (Amazon Web Services)coreChannel Partner/ Reseller/ DistributorAWS Marketplace listing enables Squadcast customers to purchase and manage subscriptions using AWS accounts, streamlining procurement for cloud-native organizations.
• Microsoft AzurecoreChannel Partner/ Reseller/ DistributorAzure Marketplace listing allows Azure customers to discover, purchase, and deploy Squadcast incident management solutions through familiar Azure procurement processes.
• PrometheusTechnology or IntegrationNative integration with Prometheus monitoring system enables automatic incident creation from Prometheus alerts, providing seamless workflow for Kubernetes and cloud-native environments.
• DatadogcoreTechnology or IntegrationIntegration with Datadog observability platform allows customers to route Datadog alerts directly into Squadcast incident management with intelligent routing and escalation.
• PagerDutycoreTechnology or IntegrationMigration partnership enables PagerDuty customers to seamlessly transition to Squadcast with automated import of on-call schedules, escalation policies, and historical incidents.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• PagerDuty: PagerDuty is the category-defining incident response and on-call management platform and Squadcast's primary direct competitor, serving the same SRE/DevOps buyer with overlapping on-call, alerting, and incident automation features. Squadcast explicitly positions against PagerDuty's pricing and offers dedicated migration tooling.
• Opsgenie (Atlassian): Opsgenie is Atlassian's incident management and alerting product, directly comparable to Squadcast on on-call scheduling, alert routing, and incident response, and now bundled into the broader Jira Service Management suite. Listed by Squadcast as a primary migration target.

Broad incumbents

• ServiceNow ITSM: ServiceNow is the dominant enterprise ITSM platform with an incident management module and bidirectional Squadcast integration. It serves the same enterprise buyer with broader workflow capabilities, often competing head-on for incident response budgets in large enterprises.
• Atlassian Jira Service Management: Atlassian JSM combines Opsgenie incident response with a broader ITSM platform targeting enterprise IT operations teams. Competes with Squadcast for IT Ops budgets, particularly in organizations standardizing on the Atlassian stack.
• Datadog: Datadog is a leading observability platform that has expanded into incident management and on-call, integrating natively with Squadcast for alert routing. It competes indirectly by offering incident response as part of a much broader monitoring/observability portfolio.
• New Relic: New Relic is an observability platform with native alerting and incident response capabilities that overlap with Squadcast's core offering. Competes for engineering budgets through bundled observability + incident workflows rather than as a standalone point solution.

Emerging players

• Incident.io: Incident.io is an emerging Slack-native incident management platform targeting engineering teams, directly comparable to Squadcast on incident response, on-call, and post-mortems. Overlaps meaningfully with Squadcast's primary SRE/DevOps segment but with a tighter Slack-first workflow focus.
• FireHydrant: FireHydrant is an incident management and status page platform with on-call and retrospectives, serving a similar SRE buyer as Squadcast with comparable alerting and incident response features. Overlaps as an emerging direct competitor in the mid-market segment.
• Rootly: Rootly is an emerging Slack-native incident management and on-call platform focused on automation and post-mortems, directly addressing the same SRE buyer and overlapping with Squadcast's reliability automation positioning. Comparable on incident lifecycle automation and integrations.
• Better Uptime: Better Uptime combines status pages, uptime monitoring, on-call scheduling, and incident management in a single product targeted at engineering teams. Listed as a Squadcast integration partner but increasingly competes for the same self-serve developer buyer with a bundled offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squadcastHQ
• LinkedInlinkedin.com/company/squadcast
• Facebookfacebook.com/squadcastHQ

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squadcast