What Let's Enhance does

Let's Enhance is a deep-tech AI company founded in 2017 (incorporated in the US as LetsEnhance, Inc. with development roots in Ukraine) that builds an AI-powered image and video processing platform. Its core technology is a portfolio of proprietary generative AI models performing super-resolution, detail reconstruction, background removal, denoising, deblurring, and old-photo restoration, with recent expansion into diffusion-based video upscaling and text-to-image / image-to-video generation. The platform can upscale images to up to 512 megapixels at print-ready 300 DPI and supports specialized models for portraits, AI art, anime, and damaged vintage photos. The company operates LetsEnhance.io as a self-serve consumer and SMB product and Claid.ai as a sister enterprise API platform for automated, high-volume workflows serving ecommerce, printing, real estate, and marketplace customers.

The company makes money through a freemium subscription model on the consumer/SMB side (Free tier, then $9–$45/month personal plans with monthly credits), usage-based one-time credit bundles, and enterprise API contracts via Claid.ai. An affiliate program offering 20% recurring commissions provides a third distribution channel on top of organic SEO-driven content marketing and social media presence. Customers span individual consumers restoring family photos, ecommerce sellers on Amazon/Etsy/Shopify needing consistent product imagery, real estate agents enhancing listing photos, AI art creators upscaling generative outputs, photographers and print studios, and enterprise customers — including a disclosed Top-10 USA Printing Company — using the API for automated, integrated workflows.

The company has raised approximately $3.12 million in disclosed funding (2018 pre-seed from Techstars/Digital Future, 2020 from Acrobator Ventures, and a $3M seed round in October 2021 led by Chamaeleon with participation from Acrobator Ventures and Synetro Group). It employs 11–50 people, has processed over 100 million images on the platform, and cites 10,000+ paying users. Leadership comprises co-founders Sofiia Shvets (CEO) and Vladislav Pranskevičius (CTO), with Ziv Gillat as VP of Business Development. The platform is localized into 15+ languages and operates as a global web service with headquarters in San Francisco and a development presence in Ukraine.

Name

Let's Enhance

Legal name

LetsEnhance, Inc.

Website

https://letsenhance.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Enhance is a deep-tech AI company that builds generative AI image and video processing tools (upscaling, enhancement, background removal, restoration) for ecommerce sellers, real estate agents, photographers, print studios, AI artists, and enterprise API customers via its Claid.ai platform.

Ownership category

akta.pro rank

Product category

AI Image Processing Software

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• AI image enhancement
• Image upscaling software
• Background removal tools
• Photo restoration software
• AI image generation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers providing credits to process images. Credits renew monthly and roll over on personal plans. Higher tiers offer more megapixel output limits and additional features.
2. Business API (Claid.ai): API access for businesses and developers to integrate image processing into their applications. Targets enterprise customers with high-volume automated workflows.
3. Pay-as-you-go Bundles: One-time credit bundle purchases for users who need occasional processing without subscription commitment.
4. Affiliate Referrals: 20% recurring commission for affiliate partners who refer paying customers. Includes monthly and yearly subscriptions as well as one-time bundle purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Let's Enhance is an AI-powered image processing platform that lets users upscale, enhance, restore, and generate images and video through a self-serve web app and an enterprise API. Its core products include the AI Image Enhancer (Prime), AI Image Upscaler (up to 512MP), Background Remover, Old Photo Restorer, AI Image Generator (up to 500MP), Image-to-Video, and Video Upscaler, with batch processing and the Claid.ai API for automated business workflows.

Product overview

LetsEnhance is a unified AI-powered image processing platform offering a comprehensive suite of enhancement, upscaling, and generation tools. The core portfolio includes the AI Image Enhancer (Prime) as the primary product, complemented by dedicated tools for upscaling (up to 512MP), sharpening, old photo restoration with colorization, background removal, AI image generation (text-to-image up to 500MP), and video capabilities (image-to-video and video upscaling). The platform operates on a modular architecture where individual tools (Face Enhancer, Denoiser, Text Enhancer, Anime Upscaler, Unblur, Unpixelation) can be used independently or combined in workflows. Business customers can access these capabilities via the Claid.ai API platform for automated processing at scale. The platform targets online marketplaces, ecommerce teams, photographers, print-on-demand sellers, and creative professionals with both consumer-facing tools and enterprise API solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Claid.ai: API platform for automated image enhancement for ecommerce teams - handles quality, resolution, backgrounds, and consistency.

Products and services

• AI Image Enhancer (Prime) Primary AI-powered image enhancement tool that improves photo quality, recovers detail, fixes exposure and color, and reduces noise while maintaining natural results. The default Prime mode works for most images including portraits, products, and textures.
• AI Image Upscaler Resolution enhancement tool that increases image size up to 512 megapixels (16x enlargement) using generative AI to reconstruct actual texture and detail rather than stretching pixels, producing print-ready output at 300 DPI for posters, canvas, banners, and merchandise.
• Photo Sharpener AI-powered sharpening tool that recovers edge detail lost to poor focus, compression, or resizing, with multiple intensity modes (Gentle, Balanced, Strong, Ultra) to address varying levels of blur.
• Old Photo Restorer AI restoration tool that repairs scratches, tears, and fading from damaged vintage photos and can add realistic color to black and white or sepia images, often combined with upscaling for high-resolution prints.
• Background Remover AI-powered background removal tool that creates transparent PNGs or white background images, includes batch processing for up to 20 images, and integrates with other enhancement features.
• AI Image to Video Converts static images into cinematic 5-second video clips at 1080p resolution using AI to add realistic natural motion to portraits, AI-generated art, and product photos, available as a premium feature and via the Claid.ai API.
• AI Video Upscaler Upscales video from 720p to 4K using diffusion-based processing that generates new texture detail (skin pores, fabric weave, edges) rather than simple interpolation, preserving audio and addressing softness in AI-generated video.
• AI Image Generator Text-to-image generation tool that creates ultra-high resolution images up to 500 megapixels (125x sharper than standard tools), includes a prompt builder for styles, lighting, and artist references, and outputs can be upscaled to 2048x2048 pixels immediately.
• Printing Solution Automated image processing workflow for print service providers that recovers missing details, removes compression artifacts, increases resolution, and corrects colors for print production, enabling any print size without resolution constraints.
• Enhancer API API access to AI image enhancement capabilities for developers and businesses wanting to integrate enhancement features into their applications and automated workflows.
• Upscaler API API access to AI image upscaling capabilities for automated high-resolution image processing at scale, targeted at enterprise and developer customers.
• Claid.ai Enterprise API platform (sister product) that provides Let's Enhance's core AI capabilities, including image enhancement, background removal, and video generation, for business automation and eCommerce teams, with documented enterprise customers such as a top-10 U.S. printing company.

Quantifiable outcome

• Automated image preprocessing reduced printing quality complaints and enabled additional product size launches for a major printing company customer
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• AWS Startup ProgramsupportingOthersSupported by AWS Startup Program, utilizing cloud infrastructure for scalable image processing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Topaz Labs: Direct competitor offering AI image and video upscaling/enhancement (Gigapixel AI, Video AI). Targets the same professional photographer, creator, and enterprise segments with desktop and plugin products.
• Magnific AI: Closely comparable AI image upscaler and detail-reconstruction tool serving creators, AI art users, and designers. Competes head-to-head on generative upscaling quality and credit-based pricing.
• Remini: Consumer-facing AI photo enhancer focused on face restoration, unblurring, and upscaling. Targets similar end-users who want quick, automated photo quality improvements.
• Cutout.pro: AI image processing platform offering background removal, upscaling, photo enhancement, and video tools. Closely overlaps with Let's Enhance's product surface and ecommerce focus.
• Photoroom: AI photo editor purpose-built for ecommerce product photography — background removal, batch editing, and marketplace-ready output. Strong overlap with Let's Enhance's marketplace seller segment.
• Upscale.media: AI image upscaler by Pixelbin/DAM that converts low-resolution images to high-resolution outputs. Directly competes on core upscaling value proposition with similar credit-based pricing.
• Pixelcut: AI-powered photo editor with background remover, image upscaler, and product photo tools targeting ecommerce sellers and small businesses. Overlaps with Let's Enhance's SMB marketplace segment.

Broad incumbents

• Adobe (Photoshop / Firefly): Dominant creative software incumbent now embedding generative AI upscaling, generative fill, and background removal across Photoshop and Lightroom. Sets the ceiling on standalone AI enhancement tools.
• Canva (Magic Studio): Mass-market design platform with native AI image generation, background removal, and upscaling inside Magic Studio. Bundles competing capabilities into a much larger creator workflow.
• Picsart: Mobile-first image and video editing platform with AI enhancement, background removal, and generative tools. Competes for the same creator and SMB editing use cases at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/letsenhance_io
• YouTubeyoutube.com/@lets.enhance
• Facebookfacebook.com/letsenhance
• LinkedInlinkedin.com/company/letsenhance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Enhance