Pluang

What Pluang does

Pluang is an Indonesian multi-asset investment super app founded in 2019 and headquartered in Jakarta, providing retail investors access to over 2,000 tradable assets across eight product lines: US stocks (650+, with 24-hour trading), Indonesian stocks (900+ on IDX), crypto spot (620+ assets), crypto futures with up to 25x leverage, US stock options (first in Indonesia), mutual funds (65+), and digital gold. The platform lowers entry barriers to micro-investment (Rp10,000 for crypto and gold, US$1 for US stocks) and bundles professional-grade features — TradingView-powered charts with 50+ technical indicators, advanced order types, leverage up to 4x, Auto Invest DCA, and a Pluang+ premium tier — within a single mobile and web application. The company serves 12M+ registered users, distributed natively through the Gojek super app plus Dana and Bukalapak integrations, with a sandboxed expansion into the Philippines under the SEC Strategic Sandbox. The platform operates through five regulated Indonesian subsidiaries supervised by OJK, Bappebti, and Bank Indonesia, and uses Fireblocks MPC custody, Alpaca Securities, and ISO/IEC 27001:2013-certified infrastructure for security.

Name

Pluang

Legal name

PT Bumi Santosa Cemerlang

Website

https://pluang.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Pluang is an Indonesian multi-asset investment super app that lets retail investors trade US stocks, Indonesian stocks, crypto, gold, mutual funds, options, and futures in a single mobile app. It serves 12M+ registered users across Indonesia and the Philippines under OJK, Bappebti, and Philippine SEC oversight.

Ownership category

akta.pro rank

Product category

Retail Investment Platform

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)

akta.pro secondary industries

Yield Aggregators, Auto-Compounding & Strategy Vaults (DeFi Yield) (FSADAHAK), Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM), DeFi Asset Management & On-Chain Index Protocols (FSADAMAK)

Keywords

• Multi-asset investment platform
• Retail brokerage app
• Fractional stock trading
• Crypto spot and futures
• Digital gold investing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. US Stock Transaction Fees: Transaction fee of 0.30% per trade for regular users, reduced to 0.20% for Pluang Plus members. Additional JFX & KBI fee of 0.05% capped at $0.10 per transaction, plus US regulatory fees (SEC, TAF, CAT) on sales. VAT of 11% applied.
2. Crypto Futures Transaction Fees: Maker fee of 0.1665% (Pluang fee 0.10% + CFX 0.05% + PPN) and Taker fee of 0.2775% (Pluang fee 0.10% + CFX 0.15% + PPN) on crypto futures perpetual contracts.
3. Crypto Spot Trading Spread: Competitive spread charged on crypto spot transactions. Additional regulatory fees from CFX and KKI clearing.
4. Digital Gold Trading Spread: Competitive spread charged on digital gold (precious metals) transactions. Gold facilitated by PT Pluang Emas Sejahtera, supervised by Bappebti.
5. Mutual Fund (Reksa Dana) Fees: Low administration fees on mutual fund transactions. Facilitated by PT Sarana Santosa Sejati as APERD, supervised by OJK.
6. US Stock Options Transaction Fees: Commission-free options trading up to $30 for the first 30 days. Transaction fees apply thereafter, facilitated by PT PG Berjangka under OJK supervision.
7. Indonesian Stock Transaction Fees: 0% transaction fee promotion for Indonesian stocks. Standard regulatory fees apply. Facilitated by PT Pluang Maju Sekuritas and PT Sarana Santosa Sejati, supervised by OJK.
8. USD Yield Benefit Sharing: USD Yield benefit sourced from foreign broker and channeled through PT PG Berjangka. Users receive yield on idle USD cash (0.63% regular, 3.63% Pluang Plus). Revenue derived from broker cooperation benefit.
9. Pluang Plus Premium Membership: Pluang Plus is a premium tier offering lower transaction fees (0.20% vs 0.30% for US stocks), lower daily leverage fee (0.0125% vs 0.0208%), higher USD Yield (3.63% vs 0.63%), priority customer service, OTC Forex service, exclusive webinars, and Traders Club access.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Pluang operates a mobile-first multi-asset investment super app that lets Indonesian retail investors trade fractional US stocks, Indonesian stocks, cryptocurrencies (spot and futures), digital gold, mutual funds, and US stock options from a single account. The platform supports micro-investments starting from Rp10,000 (~$0.65) for crypto/gold and US$1 for US stocks, with execution, custody, and clearing delivered through licensed Indonesian entities (OJK, Bappebti) and regulated US brokers.

Product overview

Pluang is a multi-asset investment super app based in Indonesia offering a unified platform for trading US stocks, Indonesian stocks, cryptocurrency (spot and futures), digital gold, mutual funds, and options. The platform serves over 12 million users and differentiates through fractional real stock ownership with direct registration, micro-investment accessibility (starting from Rp10,000 for crypto/gold and $1 for US stocks), and competitive pricing with 0% transaction fees on promotions. The core products include US Stocks (650+ stocks with 24-hour trading), Indonesian Stocks (900+ stocks on IDX), Crypto (620+ assets), Crypto Futures (25x leverage), Options (first in Indonesia), Mutual Funds (65+ funds), and Digital Gold. Premium tier Pluang+ offers reduced fees and priority services. Advanced features for professional traders include Pro Features with TradingView charts, Leverage (4x for US stocks), Pockets for diversified portfolios, Auto Invest for DCA, USD Yield for idle USD, and Analyst Top Picks powered by 84 Wall Street analysts.

Differentiator

Problem solved

Functional benefit

Brands

• Pluang+: Premium subscription service offering enhanced features and benefits for Pluang users.
• Pluang Grow
• Pluang Emas

Products and services

• US Stocks Fractional US stock trading platform offering 650+ stocks and ETFs from US companies (Apple, Tesla, Google, Nvidia) with 24-hour trading and direct stock ownership registered under the user's name.
• Indonesian Stocks Trading access to 950+ stocks listed on the Indonesia Stock Exchange (IDX/IHSG), including blue-chip issuers (BBCA, BBRI, GOTO, BMRI, BYAN). Licensed and supervised by OJK.
• Crypto Assets Cryptocurrency spot trading platform offering 620+ crypto assets with starting investments as low as Rp10,000 (~$0.65). Facilitated by PT Bumi Santosa Cemerlang under OJK supervision.
• Crypto Futures Perpetual crypto futures contracts with up to 25x leverage, supporting both long and short positions, available 24/7. Regulated by OJK and cleared through CFX and KKI.
• Options Trading First options trading platform in Indonesia, offering 650+ US stock and ETF options with call and put options, advanced order types (limit, stop, stop-limit), and long/short positions.
• Mutual Funds (Reksa Dana) Automated mutual fund investment service offering 65+ curated funds. Managed by PT Sarana Santosa Sejati as licensed APERD under OJK supervision.
• Digital Gold (Emas) Digital gold investment starting from Rp10,000 with physical gold stored by PT Brinks Solutions Indonesia. Gold is recorded at ICDX and guaranteed by Indonesia Clearing House (ICH).
• USD Yield Interest-bearing USD cash feature providing 0.63% APY for regular users and 3.38% APY for Pluang+ members on idle USD balances not invested in assets.
• Analyst Top Picks Stock recommendation feature aggregating buy/sell signals from 84 Wall Street analysts (JP Morgan, Morgan Stanley, Goldman Sachs, Bank of America, UBS, etc.) with buy signals when 80%+ agree.
• Pluang+ Premium subscription tier offering lower transaction fees (0.20% vs 0.30% for US stocks), reduced leverage costs (0.0125% vs 0.0208% daily), 3.38% USD Yield APY, priority customer service with 5-minute response guarantee, OTC Forex services, exclusive webinars, and Traders Club access.

Quantifiable outcome

• Users can invest in over 2,000 assets across 8 product lines in a single app
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature10 records

Partnerships

17 partnerships are on record, tiered minor, core and supporting.

• CFX Knight Award 2026 RecipientminorOthers · 8 June 2026Pluang received the CFX Knight Award 2026 at Central Finansial X's third anniversary celebration, recognizing exchange members for contributions to growing Indonesia's crypto asset market.
• Gojek (Distribution)coreChannel Partner/ Reseller/ Distributor · 13 September 2021Pluang's investment services are distributed through the Gojek super app, giving Pluang access to Gojek's large Indonesian user base for customer acquisition and distribution.
• Dana (Distribution)supportingChannel Partner/ Reseller/ Distributor · 13 September 2021Pluang's investment products are accessible through the Dana digital wallet platform, extending distribution to Dana's user base.
• Bukalapak (Distribution)supportingChannel Partner/ Reseller/ Distributor · 13 September 2021Pluang's investment products are accessible through the Bukalapak e-commerce platform, providing another distribution channel for user acquisition.
• FireblockscoreTechnology or IntegrationFireblocks provides multi-party computation (MPC) cryptography-based custody for Pluang's crypto assets. Fireblocks insures assets up to $30 million. Fireblocks is the world's #1 crypto asset custodian.
• Alpaca Securities LLCcoreTechnology or IntegrationSEC and FINRA licensed US broker providing custody and execution for Pluang's US stock, ETF, Yield USD, and Leverage (PALN) products. USD funds held at BMO Harris bank (AA-Fitch rated). Provides excess SIPC coverage up to $30 million.
• Atomic Vaults LLCcoreTechnology or IntegrationSEC and FINRA licensed US broker facilitating Pluang's Options Trading. Provides excess SIPC coverage up to $500,000 for securities and $250,000 cash.
• PT Brinks Solutions IndonesiasupportingTechnology or IntegrationWorld-class secure storage provider selected by Indonesia Clearing House (ICH) and PT ICDX Logistik Berikat (ILB) as licensed gold storage institution. All gold on Pluang is fully insured and stored with high-security protocols.
• Central Finansial X (CFX)coreTechnology or IntegrationIndonesia's pioneer licensed cryptocurrency exchange (CFX) facilitating all crypto spot and futures transactions on Pluang. Transactions are guaranteed by Kliring Komoditi Indonesia (KKI). Pluang received a CFX Knight Award in 2026.
• Kliring Berjangka Indonesia (KBI)coreTechnology or IntegrationIndonesia's state-owned futures clearing institution providing clearing and guarantee services for Pluang's US stock, ETF, and options transactions. Provides full insurance protection.
• Kliring Komoditi Indonesia (KKI)coreTechnology or IntegrationPrivate-owned clearing institution with full insurance protection for all crypto assets traded on Pluang. Clears crypto futures transactions facilitated through CFX.
• Indonesia Clearing House (ICH)supportingTechnology or IntegrationPrivate clearing house with full insurance protection for all gold products sold on Pluang. Works with PT ICDX Logistik Berikat (ILB) and PT Brinks Solutions Indonesia for gold storage and insurance.
• Kustodian Sentral Efek Indonesia (KSEI)coreTechnology or IntegrationIndonesia's central securities depository recording and safeguarding Indonesian stock assets and funds. Transactions are cleared and guaranteed by Kliring Penjaminan Efek Indonesia (KPEI).
• PT ICDX Logistik Berikat (ILB)supportingTechnology or IntegrationLicensed gold storage institution providing full insurance protection for gold purchases on Pluang. Appointed by Indonesia Clearing House (ICH) in cooperation with PT Brinks Solutions Indonesia.
• Indonesian Coin Custodian (ICC)supportingTechnology or IntegrationIndonesia-regulated crypto custodian facilitating margin storage in crypto form for Pluang's crypto futures transactions. Stores crypto margins on Fireblocks with MPC cryptography.
• Bank BCA, CIMB Niaga, Bank Artha GrahasupportingTechnology or IntegrationLicensed margin deposit banks where individual deposits are separated from Pluang's operational accounts and placed in licensed clearing institution bank accounts. Approved by Bappebti and reported daily, weekly, and monthly.
• JP Morgan, Morgan Stanley, Goldman Sachs, Bank of America, UBS, Citigroup, Deutsche Bank, Wells Fargo, KeyBanc, Wedbush (Analyst Data)supportingTechnology or Integration84 analysts from these top-tier investment banks provide stock analysis data aggregated in Pluang's Analyst Top Picks feature. Shows buy signals when 80%+ of analysts agree on a buy recommendation.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Stockbit: Indonesia's leading stock-focused trading and social-investing app with millions of users. Directly comparable as an Indonesian retail investment platform competing for the same retail-investor wallet, particularly in domestic equities.
• Bibit: Top Indonesian robo-advisor and mutual fund (reksa dana) platform with millions of users. Competes with Pluang Grow directly in mutual funds and shares a similar mass-market retail-investor customer base in Indonesia.
• Ajaib: Indonesian multi-asset investment platform offering stocks, mutual funds, and crypto. Most direct super-app competitor to Pluang, also targeting Indonesian retail investors with a comparable breadth of asset classes.
• Indodax: Indonesia's largest homegrown crypto exchange, offering spot trading across many tokens. Directly competes with Pluang's crypto spot product for the same Indonesian retail crypto-trader base.
• Pintu: Indonesian crypto trading app focused on retail users with simple UX and educational content. Comparable as an Indonesian mobile-first crypto investment app targeting the same entry-level retail segment as Pluang.
• Bareksa: Indonesian mutual fund and SBN (government bonds) aggregator platform. Directly comparable to Pluang Grow in mutual fund distribution, with overlapping retail-investor customers in Indonesia.
• IPOT (Indopremier): Long-standing Indonesian online stock brokerage with desktop and mobile trading. Competes with Pluang on Indonesian equities and serves a similar retail/prosumer investor base with advanced trading tools.
• Reku: Indonesian crypto exchange and investment app offering spot trading with a clean mobile UX. Comparable as a younger, mobile-first Indonesian crypto platform targeting overlapping retail customers.

Emerging players

• Tiger Brokers (Tiger Trade): Asia-focused multi-asset broker offering US, HK, and SG stock trading with derivatives. Comparable to Pluang in offering fractional US stocks and a multi-asset mobile product, though serving a broader Asia footprint beyond Indonesia.

Broad incumbents

• Webull: Global multi-asset trading platform expanding into SEA, offering US stocks, options, and crypto. Comparable to Pluang in retail options and US stock offerings; broader incumbent with deeper product depth but newer to Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pluang_id
• YouTubeyoutube.com/channel/pluang
• Facebookfacebook.com/pluang.id
• LinkedInlinkedin.com/company/pluang
• Instagraminstagram.com/pluang_id
• TikToktiktok.com/@pluang_id

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluang