Pintu
Pintu is an OJK-licensed Indonesian cryptocurrency exchange offering mobile-first spot trading of 300+ coins in Rupiah, plus futures, Earn, staking, and institutional services for Indonesian retail and corporate clients.
- Company typePrivate
- Founded2020
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Pintu does
Pintu (legal entity PT Pintu Kemana Saja) is an Indonesian cryptocurrency exchange headquartered in Jakarta, founded in 2020. It operates a mobile-first platform serving Indonesian retail investors with spot trading across 300+ coins denominated in Indonesian Rupiah (IDR), onboarding from as little as Rp 11,000, supported by Pintu Academy, Pintu News, and localized Indonesian-language content. The platform has reached 7M+ downloads with a 4.7 app-store rating and is licensed and supervised by OJK as a Digital Financial Asset Trader, with membership in CFX and KKI; it is also ISO 27001:2022 certified.
Pintu firmographics
Firmographics- Name
- Pintu
- Legal name
- PT Pintu Kemana Saja
- Website
- https://pintu.co.id
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pintu is an OJK-licensed Indonesian cryptocurrency exchange offering mobile-first spot trading of 300+ coins in Rupiah, plus futures, Earn, staking, and institutional services for Indonesian retail and corporate clients.
- Ownership category
- akta.pro rank
Pintu industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
- akta.pro secondary industries
- Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Borrowing & Margin Credit Facilities (FSADAFAC), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Pintu is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Pintu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Trading Fees: Pintu charges transaction fees on crypto buy/sell orders. Fee structure is tiered based on PTU staking level but specific rates are not publicly disclosed.
- Pintu Earn Interest: Interest earned on user deposits held in Flexi and Locked Earn products. Rates vary by asset and PTU staking level, reaching up to 11.3% APY.
- PTU Token: Native ecosystem token generating value through staking, buy-and-burn mechanisms (0.01-0.03% of monthly trading volume in Rupiah), and utility within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Tier - All Users |
| Hybrid | Annual | PTU Staking Tiers (Level 0-8) |
| Usage-based | Pay-as-you-go | Earn Product - Base Rates |
| Outcome Based/ Performance | Monthly | VIP Program - Elite Traders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Pintu product offering
Product offeringCore offering
Pintu is an Indonesian cryptocurrency exchange platform that enables users to buy, sell, and trade 300+ cryptocurrencies using Indonesian Rupiah. The platform offers spot trading through the main Pintu app and Pintu Pro, leveraged perpetual futures up to 25x, crypto savings via Pintu Earn with up to 11.3% APY, PTU Token staking with tiered loyalty benefits, and dedicated institutional services with API automation and relationship management under OJK regulatory supervision.
Product overview
Pintu is an Indonesia-based cryptocurrency exchange platform offering a comprehensive suite of trading and investment products. The core offering consists of the main Pintu app for beginner-friendly spot trading of 300+ cryptocurrencies with Indonesian Rupiah, supported by advanced platforms Pintu Pro for professional spot trading and Pintu Pro Futures for leveraged perpetual contracts up to 25x. Enterprise clients are served through Pintu Institutional with dedicated API automation and relationship management. The ecosystem includes Pintu Earn for crypto savings (Flexi and Locked Earn up to 11.3% APY), the PTU Token staking system with 9 levels providing increasing benefits, Pintu VIP loyalty program for high-volume traders, educational platform Pintu Academy, and Pintu News for market updates. All services are regulated by Indonesia's Financial Services Authority (OJK).
Differentiator
Problem solved
Functional benefit
Products and services
- Pintu (Main App)
- Pintu Pro
- Pintu Pro Futures
- Pintu Institutional
- Pintu Earn
- PTU Token
- Pintu VIP
- Pintu Web3 Wallet
Quantifiable outcome
- User can start investing with as little as Rp 11,000 (approximately $0.70)
- +2 more outcomes
Companies that use Pintu
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Pintu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Pintu partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PT Kustodian Koin Indonesia (ICC)coreICC serves as Pintu's qualified custodian, securely storing user assets with institutional-grade infrastructure and world-class technology.
- FireblockscoreFireblocks provides digital asset infrastructure for secure custody and transfer of user assets, leveraging world-class security technology.
- TradingViewcoreTradingView provides professional charting tools integrated into Pintu Pro, offering traders advanced technical indicators including EMA, MA, MACD, and Bollinger Band analysis.
- PT Central Finansial X (CFX)corePintu is a member of PT Central Finansial X (CFX), Indonesia's crypto futures exchange, as part of its regulatory and market infrastructure.
- PT Kliring Komoditi Indonesia (KKI)corePintu is a member of PT Kliring Komoditi Indonesia (KKI), the commodity clearing institution supporting Indonesia's crypto exchange ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pintu competitors and assessment
Company assessmentEmerging players
- Pluang: Indonesian multi-asset investment platform offering crypto alongside stocks and mutual funds. Emerging competitor that overlaps with Pintu's retail crypto on-ramp while extending into adjacent investment products.
Direct peers
- Indodax: Indonesia's largest homegrown cryptocurrency exchange offering spot trading in IDR. Direct competitor to Pintu in the Indonesian retail crypto market with overlapping regulatory status and product suite.
- Tokocrypto: Indonesian cryptocurrency exchange acquired by Binance in 2022. Offers spot trading in IDR and benefits from Binance's liquidity, positioning it as a key direct rival for Pintu in Indonesia.
- Triv: Indonesian cryptocurrency exchange and digital asset platform offering spot trading with IDR. Competes directly with Pintu for Indonesian retail crypto investors.
- Rekeningku: Indonesian crypto exchange and wallet platform supporting IDR spot trading. Overlaps with Pintu on retail crypto on-ramp and storage services in the local market.
- Luno: Global crypto exchange with established Indonesian operations and IDR support. Directly competes with Pintu for Indonesian retail users while also operating across multiple geographies.
Broad incumbents
- Binance: World's largest cryptocurrency exchange offering spot, futures, earn, and staking globally. Competes with Pintu in Indonesia via Tokocrypto and direct access, with substantially deeper liquidity and broader listings.
- Coinbase: Largest US-regulated cryptocurrency exchange with global ambitions and Indonesia exposure. Competes with Pintu on institutional services and as a brand-credible alternative for sophisticated Indonesian users.
- KuCoin: Global crypto exchange with broad token listings and derivatives. Serves Indonesian users directly and competes with Pintu on breadth of assets and leveraged products.
Regional players
- Bitkub: Thailand's largest cryptocurrency exchange operating under local SEC oversight. Comparable to Pintu as a regionally regulated, locally dominant crypto exchange with similar product structure (spot, futures, staking).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pintu social profiles
Digital presencePintu compliance and trust
Trust signalCompliance4 records
Pintu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pintu leadership team
Management profileNumber of profiles
Profiles3 records
Pintu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pintu M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pintu
What does Pintu do?
Pintu is an Indonesian cryptocurrency exchange platform that enables users to buy, sell, and trade 300+ cryptocurrencies using Indonesian Rupiah. The platform offers spot trading through the main Pintu app and Pintu Pro, leveraged perpetual futures up to 25x, crypto savings via Pintu Earn with up to 11.3% APY, PTU Token staking with tiered loyalty benefits, and dedicated institutional services with API automation and relationship management under OJK regulatory supervision.
Is Pintu a public or private company?
Pintu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pintu founded?
Pintu was founded in 2020. It employs 251 to 500 people.
Where is Pintu based?
Pintu is headquartered in Jakarta, Indonesia, in the Asia region.
How does Pintu make money?
Three revenue lines are on record. Trading Fees are the primary driver. The others are pintu Earn Interest and PTU Token.
Who are Pintu's main competitors?
Pluang is listed as an emerging player. Direct peers are Indodax, Tokocrypto, Triv, Rekeningku and Luno. Broad incumbents are Binance, Coinbase and KuCoin. Bitkub is listed as a regional player.
Does Pintu have an API?
Yes. Pintu Institutional offers API for automation of crypto operations for enterprise clients. The API enables fast execution and automated trading operations for institutional users. API access is provided through dedicated Relationship Managers for institutional clients.
What industry is Pintu in?
Pintu's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms, with a secondary code of FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 5221 and its SIC code is 6200.