Reku
Reku is an Indonesian retail multi-asset trading platform offering crypto spot, futures, US stocks, staking, and curated investment packs to over 1 million users via a regulated mobile app.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Reku does
Reku (legally PT Rekeningku Dotcom Indonesia) is an Indonesian retail-focused multi-asset trading platform founded in 2017 and headquartered in Jakarta's SCBD district. The company operates a mobile-first application serving over 1 million registered users with a product suite spanning crypto spot trading across 350+ coins, crypto futures perpetual contracts (90+ USDT-margined pairs with 1-25x leverage), US stocks and ETFs (600+ tickers), crypto staking (up to 12.5% APY), curated themed investment bundles called Reku Packs with automatic rebalancing, and a VIP OTC desk for large transactions. Two trading modes — Lightning (0% fee, beginner-oriented) and Pro (0.1% fee, advanced charting) — segment users by sophistication, while US stock trading carries a 0.25% fee with free IDR-USD conversion and 24/5 overnight trading hours.
Underlying the platform is a technology architecture that leans heavily on third-party infrastructure for non-core functions: Fireblocks provides institutional-grade digital asset custody with reserves exceeding user liabilities, TradingView powers the charting layer, and Xendit handles payment processing including virtual accounts and e-wallet integrations (OVO, DANA, Link Aja, QRIS). Reku's proprietary technology is concentrated in the dual-mode trading interface, the Reku Packs rebalancing algorithm, and an advanced desktop charting tool. The platform is registered and supervised by both BAPPEBTI (commodity futures regulator) and OJK (financial services authority) and holds ISO 27001 certification, which together form the compliance backbone of its regulated staking and securities trading offerings.
The business model is transaction-fee driven: spot trading at 0-0.1%, futures at 0.1%, US stocks at 0.25%, plus staking and OTC revenue streams. Customer acquisition is product-led through the mobile app with content marketing via Telegram (17,000+ members), Instagram (75,000+ followers), and an in-app Learning Hub, supplemented by inside-sales motion for the VIP OTC segment. The company achieved profitability in 2021 alongside $3 billion in gross transaction value and raised an $11 million Series A in September 2022 led by AC Ventures with participation from Coinbase Ventures and Skystar Capital, its first institutional funding round.
Reku firmographics
Firmographics- Name
- Reku
- Legal name
- PT Rekeningku Dotcom Indonesia
- Website
- https://reku.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reku is an Indonesian retail multi-asset trading platform offering crypto spot, futures, US stocks, staking, and curated investment packs to over 1 million users via a regulated mobile app.
- Ownership category
- akta.pro rank
Reku industry classification
Industry- Product category
- Cryptocurrency Exchange and Digital Asset Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- OTC Spot Trading & Block Execution (FSADAJAB)
Keywords
Where Reku is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Reku business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Crypto Spot Trading Fees: Maker-taker fee model: 0% for Lightning Mode buy transactions, 0.1% for Pro Mode transactions, plus applicable taxes (PPN 0%, CFX 0.0111%). Sell transactions include additional 0.21% income tax (PPh).
- Crypto Futures Trading: Transaction fees from futures perpetual contracts trading with leverage up to 25x
- US Stock Trading Fees: 0.25% transaction fee for US stock trading (excluding taxes). Free IDR to USD conversion.
- Staking Rewards: First BAPPEBTI-licensed staking platform in Indonesia, offering up to 12.5% APY. Users can unstake anytime.
- OTC Premium Trading: VIP over-the-counter service for large transactions (minimum Rp50,000,000) with dedicated support, slippage-free trading, and VIP signals from crypto experts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Lightning Mode - Beginner-friendly with 0% trading fee |
| Transaction based/ take rate | Pay-as-you-go | Pro Mode - Advanced trading with 0.1% fee |
| Transaction based/ take rate | Pay-as-you-go | VIP OTC - Premium large-scale trading service |
| Transaction based/ take rate | Pay-as-you-go | US Stock Trading - 0.25% fee with free IDR-USD conversion |
| Usage-based | Pay-as-you-go | Crypto Staking - Up to 12.5% APY |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Reku product offering
Product offeringCore offering
Reku is an Indonesian-licensed cryptocurrency and digital asset trading platform that lets users buy and sell 350+ cryptocurrencies via spot trading (Lightning Mode at 0% fee or Pro Mode at 0.1% fee), trade 90+ crypto futures contracts with up to 25x leverage, invest in 600+ US stocks and ETFs with 24/5 access, earn up to 12.5% APY through crypto staking, and access curated investment bundles (Reku Packs) with automatic rebalancing. The service is delivered through a mobile-first application on iOS and Android, complemented by a web platform and a VIP OTC desk for large transactions.
Product overview
Reku is a unified Indonesian cryptocurrency and US stock trading platform offering crypto spot trading (350+ coins), crypto futures (90+ contracts with up to 25x leverage), US stocks and ETFs (650+ assets), curated investment bundles (Reku Packs), and crypto staking (up to 12.5% APY). The platform operates through two trading modes: Mode Lightning (0% fee, beginner-friendly) and Mode Pro (0.1% fee, advanced charting). Additional services include OTC trading for institutional clients, a Learning Hub for investor education, and Reku Advance Chart for technical analysis. Registered and supervised by Bappebti and OJK Indonesian regulators.
Differentiator
Problem solved
Functional benefit
Products and services
- Crypto Spot Trading Buy and sell 350+ cryptocurrencies including Bitcoin, Ethereum, and major altcoins through a dual-mode interface (Lightning Mode with 0% fee for beginners, Pro Mode with 0.1% fee for advanced traders) accessible via mobile app and web platform for Indonesian retail investors.
- Crypto Futures Perpetual contract futures trading with flexible leverage up to 25x across 90+ USDT-margined contracts, featuring automated Take Profit/Stop Loss for active Indonesian crypto traders seeking leveraged speculation and hedging tools.
- US Stocks & ETFs Access to 600+ US stocks and ETFs including Apple, Microsoft, Tesla, and other global companies with 0.25% transaction fees, free IDR-USD currency conversion, 24/5 trading across Overnight, Pre-Market, Regular, and After-Hours sessions, and minimum investments starting from $1. Guaranteed by JFX (Jakarta Futures Exchange) and KBI (Kliring Berjangka Indonesia).
- Reku Packs Curated investment bundles following strategies from notable investors and institutions (such as Nancy Pelosi and Harvard Endowment), featuring automatic portfolio rebalancing for beginner-friendly long-term wealth building.
- Staking On-chain cryptocurrency staking service offering up to 12.5% APY with the ability to unstake anytime and have assets automatically returned to the user's wallet. Operates as the first BAPPEBTI-licensed staking platform in Indonesia.
- OTC (Over-the-Counter) Premium over-the-counter crypto trading service for large transactions (minimum Rp50,000,000) targeting high-net-worth Indonesian clients, providing slippage-free execution, dedicated account managers, VIP crypto expert signals, KYC onboarding with the expert team, and 24/7 chat support with extended trading hours from 9 AM to 9 PM daily.
Quantifiable outcome
- $3 billion gross transaction value in 2021
- +5 more outcomes
Companies that use Reku
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Reku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Reku partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- FireblockscoreFireblocks provides institutional-grade digital asset custody infrastructure for Reku. User assets are protected by Fireblocks' secure wallet infrastructure, with reserve assets exceeding user liabilities for full fund protection.
- XenditcoreXendit provides payment processing infrastructure enabling various deposit and withdrawal methods for Reku users including virtual accounts and e-wallet integrations.
- Bappebti (Badan Pengawasan Perdagangan Berjangka Komoditi)coreBappebti is the Indonesian commodities and futures trading regulatory authority that registers and supervises Reku as a licensed crypto exchange. Reku is officially registered and supervised by Bappebti.
- OJK (Otoritas Jasa Keuangan)coreOJK is the Indonesian Financial Services Authority that provides additional oversight for Reku's operations, complementing Bappebti regulation.
- JFX (Jakarta Futures Exchange)coreJFX provides guarantee for US stock investments on Reku, ensuring investor protection alongside KBI (Kliring Berjangka Indonesia).
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Reku competitors and assessment
Company assessmentDirect peers
- Indodax: Indonesia's largest cryptocurrency exchange, offering spot trading, IDR fiat on-ramps, and staking directly competing with Reku in the same Indonesian retail crypto market.
- Pintu: Indonesian crypto exchange and mobile app focused on retail investors with similar Lightning-style simplified UX, IDR deposits, and educational content — direct head-to-head competitor.
- Tokocrypto: Binance-backed Indonesian crypto exchange offering spot, futures, and staking to retail — directly competes with Reku for Indonesian crypto users with stronger capital backing.
- Pluang: Indonesian multi-asset investment app offering crypto, US stocks, mutual funds, and gold — competes most directly with Reku's combined crypto + US stock + Reku Packs offering.
Emerging players
- Ajaib: Indonesian investment platform primarily for domestic stocks with growing crypto product — overlapping target audience of Indonesian retail investors seeking multi-asset exposure.
Regional players
- Stockbit: Indonesian stock trading and social investing platform — overlaps with Reku's US stock offering but without crypto, serving the same Indonesian retail base.
Broad incumbents
- Coinbase: Largest US-listed crypto exchange and a Reku investor — global platform offering spot, futures, and staking that competes for sophisticated Indonesian crypto users and sets the regulatory/professional bar.
- Binance: Global crypto exchange with significant Indonesian user base — competitor through direct access and indirectly via its Tokocrypto stake; offers broader liquidity and product depth.
- Crypto.com: Global crypto exchange and app with staking, debit card, and broad token coverage — competes for Indonesian retail users seeking a one-stop crypto wealth platform.
Others
- Fireblocks: Institutional digital asset custody infrastructure provider — Reku's technology partner that also serves many competing exchanges, enabling ecosystem context on custody standards.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reku social profiles
Digital presenceReku compliance and trust
Trust signalCompliance3 records
Reku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reku leadership team
Management profileNumber of profiles
Profiles1 record
Reku funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reku
What does Reku do?
Reku is an Indonesian-licensed cryptocurrency and digital asset trading platform that lets users buy and sell 350+ cryptocurrencies via spot trading (Lightning Mode at 0% fee or Pro Mode at 0.1% fee), trade 90+ crypto futures contracts with up to 25x leverage, invest in 600+ US stocks and ETFs with 24/5 access, earn up to 12.5% APY through crypto staking, and access curated investment bundles (Reku Packs) with automatic rebalancing. The service is delivered through a mobile-first application on iOS and Android, complemented by a web platform and a VIP OTC desk for large transactions.
Is Reku a public or private company?
Reku is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reku founded?
Reku was founded in 2017. It employs 101 to 250 people.
Where is Reku based?
Reku is headquartered in Jakarta, Indonesia, in the Asia region.
How does Reku make money?
Five revenue lines are on record. Crypto Spot Trading Fees are the primary driver. The others are crypto Futures Trading, US Stock Trading Fees, staking Rewards and OTC Premium Trading.
Who are Reku's main competitors?
Direct peers on record are Indodax, Pintu, Tokocrypto and Pluang. Ajaib is listed as an emerging player. Stockbit is listed as a regional player. Broad incumbents are Coinbase, Binance and Crypto.com. Fireblocks is listed as an others.
Does Reku have an API?
No public API is recorded for Reku.
What industry is Reku in?
Reku's product category is Cryptocurrency Exchange and Digital Asset Trading Platform. Its primary akta.pro industry code is FSADAJAB, OTC Spot Trading & Block Execution. Its NAICS code is 5231 and its SIC code is 6200.