m3ter
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
m3ter firmographics
Firmographics- Name
- m3ter
- Legal name
- M3TER HOLDINGS LIMITED
- Website
- https://m3ter.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
m3ter industry classification
Industry- Product category
- Usage-Based Billing Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software Metering & Usage Analytics (BPAEAOAJ)
Keywords
Where m3ter is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
m3ter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Usage-Based Billing Infrastructure: Platform fees for metering and rating infrastructure that processes usage data, performs bill calculations, and automates billing workflows. Revenue based on usage volume and complexity of billing requirements.
- Subscription/Platform Fees: Ongoing platform subscription for access to billing automation, integration capabilities, and support services. Supports hybrid pricing models combining fixed and variable components.
- Professional Services: Implementation support, solution architecture, and onboarding services. Solution Architects design ideal quote-to-cash configuration and workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Enterprise pricing tailored to company size, usage volume, and billing complexity |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
m3ter product offering
Product offeringCore offering
m3ter provides usage-based billing infrastructure that ingests and processes complex usage data (metering), performs advanced real-time rating calculations, and automates quote-to-cash operations. The platform is purpose-built to complement existing CRM (Salesforce) and ERP (NetSuite, SAP) systems rather than replace them, enabling SaaS companies to launch and operate usage-based and hybrid pricing models at scale without engineering a custom billing system.
Product overview
m3ter is a usage-based billing infrastructure company offering a unified platform for metering, rating, and automation of usage-based billing. The core product is the m3ter Platform, which processes usage data and performs complex bill calculations. The platform is augmented by several modules including Billing Automation (automated billing software), Revenue Leakage Prevention (smart billing infrastructure to stop under-billing), CRM & ERP Integration (connections to Salesforce, NetSuite, and other systems), m3sh Workflows (visual workflow builder for automating quote-to-cash processes), Contract Billing (capabilities for managing complex pricing contracts), and the m3ter Connector for Salesforce (AppExchange listing enabling native Salesforce integration). The architecture is designed to work alongside existing CRM and ERP systems rather than replacing them, serving as an invisible infrastructure layer that upgrades these systems for modern usage-based pricing strategies.
Differentiator
Problem solved
Functional benefit
Brands
- m3sh Workflows: A visual workflow builder that automates complex business processes between CRM and ERP systems to enable usage-based pricing for software companies.
Products and services
- m3ter Platform Core usage-based billing infrastructure platform that ingests, enriches and stores usage data, performs configurable real-time rating and billing calculations, and integrates with Salesforce, NetSuite and other quote-to-cash systems. Designed for B2B SaaS companies with complex usage-based or hybrid pricing requirements.
- m3sh Workflows Visual workflow builder for designing and managing automated quote-to-cash processes between CRM and ERP systems. Enables software companies to connect Salesforce and NetSuite to m3ter's platform with no-code configuration.
- m3ter Connector for Salesforce Native Salesforce connector available on Salesforce AppExchange that enables Salesforce customers to configure usage management in m3ter from within Salesforce and flow data back into Salesforce Revenue Cloud and CPQ.
- Billing Automation Automated billing software for SaaS companies with complex usage-based billing requirements. Eliminates operational pain, stops revenue leakage, reduces compliance and audit risk, and improves customer satisfaction through automated billing workflows.
Quantifiable outcome
- Software companies with complex pricing typically lose 4-7% of revenue to under-billing
- +4 more outcomes
Companies that use m3ter
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
m3ter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature5 records
m3ter partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, reference customer and strategic.
- SalesforcecoreSalesforce signed definitive agreement to acquire m3ter to enhance Agentforce Revenue Management with high-volume metering and rating capabilities. m3ter's technology will be integrated natively into Salesforce's Revenue Cloud to enable enterprises to launch usage-based and outcome-based pricing models. Salesforce is also an investor in m3ter and has selected m3ter as the advanced metering and rating partner for Revenue Cloud Advanced and Revenue Cloud Billing.
- Entrustreference customerLongstanding customer of both Salesforce and m3ter. Endorsed the strengthened partnership as important for companies embracing usage-based business models, noting it can unlock more intelligent pricing and accelerate product innovation.
- PwC UKstrategicStrategic collaboration announced in 2025 to help organisations reduce commercial risk, modernise billing operations and strengthen revenue integrity. Combines m3ter's technology with PwC UK's expertise in commercial controls, contract governance, and managed services. Joint survey of 350 UK software executives on billing challenges.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
m3ter competitors and assessment
Company assessmentDirect peers
- Stripe Billing: Stripe's billing product handles recurring and usage-based pricing for software companies, with native metering of metered usage, hosted invoices, and integration with the broader Stripe payments stack. Directly comparable to m3ter for SaaS companies monetizing consumption-based pricing.
- Zuora: Public subscription and usage-based billing platform serving enterprise SaaS, with Zuora Revenue and rating capabilities. Competes head-to-head with m3ter in complex pricing scenarios for B2B software companies.
- Chargebee: Subscription billing and revenue management platform with usage-based pricing support, serving mid-market and enterprise SaaS. Overlaps with m3ter on metering, rating, and CRM/ERP integrations.
- Metronome: Usage-based billing platform purpose-built for AI and infrastructure companies, offering real-time metering and rating. Closest direct peer for m3ter in the AI-native customer segment (e.g., AI tokens, API calls, GPU consumption).
- Maxio: SaaS billing and financial operations platform combining subscription billing with usage-based capabilities and revenue recognition. Comparable to m3ter for B2B SaaS companies managing hybrid subscription and consumption pricing.
- BillingPlatform: Enterprise billing platform supporting subscription, usage-based, and hybrid pricing models with mediation and rating engines. Comparable to m3ter for large enterprises with complex monetization requirements.
- Recurly: Subscription and usage-based billing platform serving B2B and B2C SaaS with metering, rating, and revenue optimization. Comparable to m3ter for SaaS companies managing consumption-driven pricing models.
Emerging players
- Orb: Usage-based billing platform focused on modern SaaS and AI companies, offering flexible rating engines and analytics. Competes with m3ter in usage metering and pricing experimentation for fast-growing software vendors.
Broad incumbents
- Salesforce Revenue Cloud: Salesforce's quote-to-cash and billing suite (now Agentforce Revenue Management) that m3ter natively integrates with and is being acquired into. Overlapping capability in CPQ, billing, and revenue recognition across Salesforce's massive CRM install base.
- NetSuite SuiteBilling: Oracle NetSuite's native subscription and usage billing module within its ERP suite, with which m3ter integrates as a complementary metering layer. Represents both a partner and potential competitor for usage-based billing within NetSuite's enterprise installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
m3ter social profiles
Digital presencem3ter compliance and trust
Trust signalCompliance2 records
m3ter financial estimates
Financial estimateRevenue estimate
Valuation estimate
m3ter leadership team
Management profileNumber of profiles
Profiles8 records
m3ter funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
m3ter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about m3ter
What does m3ter do?
m3ter provides usage-based billing infrastructure that ingests and processes complex usage data (metering), performs advanced real-time rating calculations, and automates quote-to-cash operations. The platform is purpose-built to complement existing CRM (Salesforce) and ERP (NetSuite, SAP) systems rather than replace them, enabling SaaS companies to launch and operate usage-based and hybrid pricing models at scale without engineering a custom billing system.
Is m3ter a public or private company?
m3ter is a private company. It is classified as corporate owned and is currently operating.
When was m3ter founded?
m3ter was founded in 2020. It employs 51 to 100 people.
Where is m3ter based?
m3ter is headquartered in London, United Kingdom, in the Europe region.
How does m3ter make money?
Three revenue lines are on record. Usage-Based Billing Infrastructure is the primary driver. The others are subscription/Platform Fees and professional Services.
Who are m3ter's main competitors?
Direct peers on record are Stripe Billing, Zuora, Chargebee, Metronome, Maxio, BillingPlatform and Recurly. Orb is listed as an emerging player. Broad incumbents are Salesforce Revenue Cloud and NetSuite SuiteBilling.
Does m3ter have an API?
Yes. m3ter is an API-first platform with sophisticated events & notifications that allow precision triggering of actions via API or webhooks. The platform supports high levels of automation and configuration. API documentation is available at docs.m3ter.com. A console portal exists at console.m3ter.com for user access. Developer documentation is at docs.m3ter.com.
What industry is m3ter in?
m3ter's product category is Usage-Based Billing Infrastructure. Its primary akta.pro industry code is BPAEAOAJ, Software Metering & Usage Analytics. Its NAICS code is 518 and its SIC code is 7370.