Anima

What Anima does

Anima provides deep native write-back integration with the UK's two dominant GP EHR systems, EMIS and SystmOne, plus NHS login, GP Connect, NHS App, NHSmail, NHS MESH, and Pharmacy First, making the platform an embedded layer within national primary care digital infrastructure. The company sells B2B SaaS subscriptions to NHS GP practices, Primary Care Networks (PCNs), and Integrated Care Systems (ICSs) on annual contracts; the patient-facing experience is free. Anima monetises through practice-level subscriptions spanning multiple modules on a single platform, with growth driven by viral peer referral within NHS networks. As of mid-2025, the platform serves 1,000+ GP practices and 14 million+ patients, holds $14.6M in contracted ARR (up from $1.5M in Q1 2024), and is cash-flow positive with a ~20-person team.

Name

Anima

Legal name

Continuum Health Limited

Website

https://animahealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Anima is a UK-based AI-powered care enablement platform serving NHS GP practices, PCNs, and ICSs. Its modular SaaS suite — covering triage, ambient scribe, AI receptionist, document processing, and analytics — is deeply integrated with EMIS and SystmOne EHRs and serves 1,000+ practices covering 14 million patients.

Ownership category

akta.pro rank

Product category

Primary Care Clinical Workflow Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)

akta.pro secondary industries

Urgent Care + ePrescribing & Lab/Imaging Ordering Telehealth Platforms (HLALAJAL), Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)

Keywords

• Care enablement platform
• Total triage software
• Clinical document processing
• AI ambient scribe
• NHS GP workflow software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B SaaS - NHS GP Practices and PCNs: Anima charges NHS GP practices, Primary Care Networks (PCNs), and Integrated Care Systems (ICSs) on a subscription basis for access to its care enablement platform. The platform is free for patients. Revenue is derived from practice-level subscriptions, with multiple modules (triage, documents, scribe, analytics, AI receptionist) available on the same platform. Growth is driven by viral referral within NHS networks and expansion across PCNs and ICBs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Anima is a modular, web-based care enablement SaaS platform for UK NHS GP practices. Its Total Triage core product captures patient requests via online questionnaires, contextual clinical-guideline-linked forms, and patient communications, and writes back natively into EMIS and SystmOne EHRs. Supplementary modules include AI-powered Document Processing, Analytics, Messaging, Appointments, AI Receptionist (Andi) for phone triage, and Anima Scribe (Annie), an MHRA-registered ambient voice clinical documentation tool. The platform is sold on a subscription basis to NHS GP practices, PCNs and ICSs, and is free for patients.

Product overview

Anima is a next-generation care enablement platform that provides a unified operating system for integrated healthcare delivery across primary care settings. The platform follows a modular architecture with Triage as the core product, supplemented by specialized modules including Appointments, Messaging, Document Processing, Analytics, AI Receptionist (Andi), and Scribe (Annie). The Triage platform serves as the central hub managing online consultations and patient demand, while Document Processing automates clinical correspondence handling, and the AI Receptionist and Scribe provide AI-powered ambient assistance. All modules are natively integrated with each other and connect seamlessly to EMIS and SystmOne EHR systems.

Differentiator

Problem solved

Functional benefit

Brands

• Annie: AI assistant integrated throughout the platform for clinical coding, document processing, task suggestions, and clinical scribe functionality
• Andi
• Annie Scribe
• Annie Document Processing

Products and services

• Anima Triage (Online Consultation / Total Triage Platform) Core online consultation platform that captures every patient request via contextual, clinical-guideline-linked questionnaires and triages it before any appointment is booked. Automatically generates patient communications, clinical notes, and admin requests, and writes back natively into EMIS and SystmOne. Used by NHS GP practices, PCNs and ICSs to digitise total triage and online consultation.
• Appointments

Quantifiable outcome

• 92% of patient requests resolved on the same day vs. 44.2% national average — a 2.1x capacity increase
• +11 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• NHS login / NHS IdentitycoreTechnology or Integration · 27 February 2023Anima is fully integrated with NHS login, allowing patients to use their NHS login credentials to access the Anima platform without creating a separate account. Integration was approved following rigorous background checks by NHS.
• EMIScoreTechnology or IntegrationDeep native integration with EMIS EHR system including write-back functionality. Practices can save clinical notes, codes, and documents directly to EMIS with a single click via the Anima toolbar. Integration developed in partnership with NHS IT teams.
• SystmOne / TPPcoreTechnology or IntegrationDeep native integration with SystmOne (TPP) EHR system including write-back functionality. Practices can save clinical notes, codes, and documents directly to SystmOne with a single click via the Anima toolbar.
• NHS AppcoreTechnology or IntegrationAnima's request submission flows are integrated within the NHS App, enabling patients to access Anima directly through the NHS App for online consultation and care access.
• GP ConnectcoreTechnology or IntegrationGP Connect integration enables Anima practices to access patient records and appointment booking directly from within the Anima platform, without switching between applications.
• Pharmacy FirstsupportingTechnology or IntegrationIntegration with the NHS Pharmacy First service allows Anima to automatically redirect patients to community pharmacy services when appropriate, reducing unnecessary GP appointments.
• NHSmail and NHS MESHsupportingTechnology or IntegrationAnima integrates with NHSmail and NHS MESH for secure document routing and communications within the NHS, consolidating all document inputs into a single Anima workflow.
• Connected CaresupportingTechnology or IntegrationConnected Care's population health management platform (integrating the Johns Hopkins ACG System) is used alongside Anima at Brookside Group Practice, which won the 2024 HSJ Digital Award.
• Amazon Web Services (AWS)supportingTechnology or IntegrationAWS provides the cloud infrastructure for Anima. AWS tokens (aws-token, awsd2c-token) are used for security and authentication, ensuring secure login sessions and health data protection.
• PostHogsupportingTechnology or IntegrationPostHog is used for clinical safety and auditing — monitoring the successful completion of clinical forms and ensuring the app performs safely for patients.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Doccla: UK virtual ward and remote patient monitoring platform working with the NHS. Adjacent in addressing NHS capacity challenges but focused on acute-at-home rather than primary care workflow.
• Hero Health: Emerging NHS practice workflow and patient communication platform targeting GP practices. Competes in messaging, triage, and admin automation — directly adjacent to Anima's mid-stack modules.

Broad incumbents

• Livi (Kry): European telehealth incumbent owned by Kry, offering NHS GP video consultations and digital triage. Competes at the patient-facing end of Anima's stack across the UK.
• Babylon Health (eMed): Broad digital health/telehealth incumbent that previously held major NHS contracts (e.g., Babylon GP at Hand). Competes at the primary care access layer and has significant UK brand presence despite restructuring.
• Doctolib: European primary care booking and workflow platform dominant in France, Germany, and Italy. Relevant comparable for international expansion thesis given similar practice workflow and patient access features.
• Microsoft (Cloud for Healthcare / Nuance DAX): Microsoft's Nuance DAX ambient scribe and Cloud for Healthcare suite are direct competitors to Anima Scribe and the broader care enablement platform, with substantially greater distribution and capital.

Direct peers

• eConsult Health (now Healthtech 1): Direct NHS online consultation and triage competitor. eConsult has been one of the most widely deployed online consultation platforms across NHS GP practices and competes head-to-head with Anima's total triage offering.
• Patchs (formerly GP Access): NHS online consultation and patient messaging platform serving GP practices. Patchs offers similar online triage and patient access functionality and is a frequent head-to-head competitor in NHS procurement.
• accuRx: NHS patient communication and workflow platform used by the majority of UK GP practices. accuRx overlaps with Anima's messaging, document, and patient-facing workflows and is well-capitalised with deep NHS distribution.

Others

• TPP (SystmOne): Developer of SystmOne, one of the two dominant NHS EHRs that Anima integrates with. TPP is both a critical integration partner and a potential competitor if it builds competing AI workflow features directly into SystmOne.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnimaHealthInc
• LinkedInlinkedin.com/company/anima-health

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anima