Hero Health

What Hero Health does

Hero Health (legal entity: Hero Doctor Ltd.) is a UK-based healthcare software company founded in 2017 and headquartered in Oxford, providing a patient engagement and communication platform for NHS primary care. The product unifies five modules — individual messaging, batch messaging, appointment booking, care navigation & triage, and video consultations — accessed via a web interface with deep native integration into the two dominant NHS GP clinical record systems, EMIS Web and SystmOne. The platform differentiates through configurable (rather than static) triage workflows, native cross-organisational booking into PCN hubsites, and family-owned independence that allows aggressive pricing against venture-backed competitors such as Accurx. Hero Health serves over 150 NHS GP practices, Primary Care Networks, Federations, and community providers across the United Kingdom, and has begun extending into the private GP market.

The company operates a product-led growth model with self-service sign-up, onboards practices in under an hour, and distributes through NHS procurement frameworks including GCloud-13, the NHS IM1 integration programme, and EMIS Web's Elite Partner channel. Revenue is generated primarily via a per-patient-per-year subscription priced at 45p (covering all core features with no module fees), supplemented by usage-based SMS costs of approximately 1.99p per message routed through third-party providers such as Firetext and BT. Security and compliance posture includes Cyber Essentials Plus certification, GCloud framework listing, and an in-progress ISO27001 accreditation. The company is privately held and family-owned, has raised $0 in external funding, and operates with a lean team of 11-50 employees. Its co-founders Amanda Northridge and Gus Kennedy lead the business, which participated in the DigitalHealth.London Accelerator in 2023.

Name

Hero Health

Legal name

Hero Doctor Ltd.

Website

https://herohealthsoftware.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hero Health is a UK-based, family-owned SaaS platform that provides NHS GP practices with integrated messaging, online booking, and configurable triage, sitting natively inside EMIS Web and SystmOne at 45p per patient per year.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

SaMD – Monitoring, Triage & Risk Stratification Software (HLACANAE)

akta.pro secondary industry

Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)

Keywords

• Patient engagement platform
• NHS GP software
• Clinical system integration
• Care navigation triage
• Appointment booking software

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: Hero Health generates revenue through a per-patient-per-year subscription model. The platform is priced at 45p per patient annually, covering all messaging, appointment booking, care navigation, and triage features with no hidden costs or additional module fees. This is a recurring SaaS revenue model with pricing based on patient population size rather than feature modules.
2. SMS Messaging: Revenue is also generated through SMS messaging costs. Hero gives two SMS provider options (Firetext and BT) to integrate with existing setups. Practices can bring their own SMS account or let Hero help set one up. SMS costs are approximately 1.99p per SMS when using third-party SMS providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hero Health is a web-based patient engagement platform built for NHS GP practices, Primary Care Networks (PCNs) and GP Federations. The product integrates with EMIS Web and SystmOne (TPP) clinical systems via NHS IM1 to deliver patient messaging, batch messaging, online appointment booking, configurable care navigation/triage, and video consultations through a single browser-based toolbar interface.

Product overview

Hero Health is a unified patient engagement platform for NHS primary care, combining five integrated modules: Individual Messaging (SMS/email communications with patients), Batch Messaging (mass communications to patient cohorts), Appointment Booking (online scheduling via website or SMS/email links), Care Navigation & Triage (configurable digital front door for online consultations), and Video Consultations (virtual appointment capability). The platform is integrated with EMIS Web and SystmOne clinical record systems, with cross-organisational booking supporting Primary Care Networks and Federations. Security certifications include Cyber Essentials Plus and GCloud-13 framework listing, with ISO27001 accreditation in progress.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Messaging

Quantifiable outcome

• 230 appointments booked within 24 hours for shingles clinic using self-booking links
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• GP TriagecoreTechnology or IntegrationGP Triage integration partner - their platform prioritizes patient requests based on clinical need before booking patients into the appointment book. Integration allows seamless workflow between GP Triage's clinical prioritization and Hero's booking system.
• EMIS HealthcoreTechnology or IntegrationDeep technical integration with EMIS Web clinical system. Hero holds Elite Partner status with EMIS. All bookings, messages, and appointments sync directly with EMIS diaries. Patient messages save to EMIS patient records.
• TPP (SystmOne)coreTechnology or IntegrationIntegration with SystmOne (TPP) clinical system, allowing Hero to sync bookings, messages, and appointments with TPP diaries and save patient messages to patient records.
• NHS DigitalcoreTechnology or IntegrationIntegrated via NHS IM1 program, demonstrating compliance with NHS interoperability standards. Also integrated with NHS Login and NHS App for patient-facing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Accurx: Accurx is the leading patient communication and triage platform for NHS GP practices, offering individual messaging, batch messaging, online consultations, and appointment booking integrated with EMIS and SystmOne. Hero explicitly positions itself as an 'affordable Accurx alternative,' making it the closest direct competitor in product, customer, and pricing model.
• Anima Health: Anima is an NHS-focused clinical triage and patient communication platform for GP practices, priced at 65-80p per patient per year. It competes directly with Hero on care navigation, online consultation requests, and EMIS/SystmOne integration within the same NHS GP buyer.
• eConsult Health: eConsult provides online consultation and triage solutions for NHS GP practices, including the eHub federated triage model that Hero references as adjacent. It overlaps directly with Hero's Care Navigation & Triage product for the same NHS primary-care customer base.
• PATCHS: PATCHS is an AI-driven online consultation and patient triage platform used by NHS GP practices. It overlaps with Hero's care navigation and online consultation modules and is frequently benchmarked against Hero in competitive comparison content.
• iPlato Healthcare: iPlato provides patient messaging, appointment reminders, and population-health tools for NHS GP practices. It is one of the legacy SMS-communication players against which Hero benchmarks itself and competes for the same NHS primary-care communications budget.
• Swiftqueue: Swiftqueue is an NHS-focused appointment booking and patient scheduling platform used by GP practices and trusts. It overlaps with Hero's Appointment Booking product and is listed as a Hero comparison alternative in NHS procurement evaluations.

Emerging players

• Doctaly: Doctaly provides a WhatsApp-based digital front door for GP practices and is listed as a Hero integration partner. It overlaps with Hero on patient engagement and booking but focuses specifically on WhatsApp as the patient channel.
• Sensely: Sensely offers AI-driven patient engagement, triage, and virtual assistant tools used by NHS and global health systems. It overlaps with Hero's care navigation and messaging capabilities from an AI/chatbot-led angle.
• Doctorlink: Doctorlink provides NHS-facing online triage, symptom checking, and patient signposting tools for GP practices. It overlaps with Hero's Care Navigation & Triage product for the same NHS primary-care decision-maker.

Broad incumbents

• LIVI (Practice Plus Group Digital): LIVI is a large, venture-backed digital GP and video consultation provider serving NHS practices and patients across the UK. It competes broadly with Hero's video consultation and online consultation capabilities as part of a wider primary-care platform portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/HeroHealthSoft1
• Facebookfacebook.com/HeroHealthSoftware
• LinkedInlinkedin.com/company/hero-health-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Health