Incorta
- Company typePrivate
- Founded2014
- HeadquartersFoster City, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Incorta firmographics
Firmographics- Name
- Incorta
- Legal name
- Incorta, Inc.
- Website
- https://incorta.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Incorta industry classification
Industry- Product category
- Enterprise Data Analytics Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)
- akta.pro secondary industries
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Batch ETL/ELT Platforms (HDAEACAA)
Keywords
Where Incorta is headquartered
LocationHeadquarters
- HQ city
- Foster City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Incorta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Incorta Cloud): Incorta offers its unified data analytics platform as a cloud-based SaaS subscription service. Customers subscribe to access the full platform including Direct Data Mapping, Incorta Intelligence, Incorta Connect, and prebuilt data applications. Pricing is quote-based, typically structured as annual or multi-year subscriptions per the enterprise sales motion.
- Enterprise Platform Licensing: On-premises and private cloud deployment options with enterprise licensing. The platform is described as available on both cloud and on-premises releases starting from 2024.1.0, suggesting a hybrid delivery model with perpetual or subscription licensing for on-prem deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Incorta product offering
Product offeringCore offering
Incorta provides a unified data and analytics platform that enables real-time analysis of live, detailed data across enterprise systems of record (Oracle, SAP, Workday, and others) without complex ETL pipelines. Its proprietary Direct Data Mapping™ technology allows customers to query billions of rows from raw, source-identical data instantly, complemented by Incorta Intelligence AI agents, Incorta Connect cloud data connectors, the Incorta AP Agent for accounts payable automation, prebuilt Data Applications, and built-in Governance with SOC 2 Type II certification.
Product overview
Incorta is a unified data and analytics platform that provides real-time analysis of live, detailed data across all systems of record without complex ETL processes. The platform consists of the core Incorta Platform complemented by several integrated modules: Incorta Intelligence (AI agents, Enterprise RAG, and MCP Server for agentic workflows), Incorta Connect (data connectors for Oracle, BigQuery, Snowflake, and Databricks), Data Applications (pre-built business applications), and Governance (catalog, lineage, and security controls). The product portfolio includes Nexus for natural language querying and the Incorta AP Agent for accounts payable automation. Incorta has expanded its capabilities through acquisitions including Layout.dev (no-code AI application building) and Cream Analytics (finance analytics). The platform enables enterprise teams to build and deploy AI-assisted workflows across finance, operations, and supply chain while maintaining IT governance and security controls.
Differentiator
Problem solved
Functional benefit
Brands
- Incorta Intelligence: AI agents, Enterprise RAG and MCP Server capabilities for building and deploying intelligent applications
- Incorta Connect
- Direct Data Mapping
Products and services
- Incorta Platform Unified data and analytics platform that uses Direct Data Mapping™ technology to enable real-time analysis of live, detailed data across multiple, complex enterprise systems (Oracle, SAP, Workday) without complex ETL pipelines. Designed for enterprise teams in finance, operations, and supply chain who need to query billions of rows from raw, source-identical data instantly.
- Incorta Intelligence AI platform enabling business users to build and deploy specialized AI agents running on live, governed enterprise data. Includes Enterprise RAG (Retrieval-Augmented Generation), MCP Server for agent interoperability, built-in hallucination mitigation, role-based access, full audit trails, and SOC 2 Type II certification.
- Incorta AP Agent AI-powered accounts payable automation solution that transforms AP workflows with real-time error detection, conversational data access to ERP data, automatic invoice holds to enforce contract compliance, and intelligent automation. Built for Google Cloud's Agentspace and supports the Agent-to-Agent (A2A) protocol for cross-agent interoperability.
- Layout.dev No-code AI application-building platform acquired to accelerate the shift from static dashboards to live data and agentic workflows. Enables developers and business users to design, test, and deploy intelligent applications and AI agents across finance, operations, and supply chain through a no-code interface.
- Cream Analytics Finance analytics offering that enhances automated contextual analysis for finance teams through industry benchmarks and real-time context, specializing in automating data collection and cleansing to support data-driven decision-making.
Quantifiable outcome
- Starbucks saved $35M annually on inventory; 40% reduction in food production costs
- +7 more outcomes
Companies that use Incorta
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Incorta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature6 records
Incorta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Layout.devcoreAcquired in February 2026. Layout.dev is a Cairo, Egypt-based no-code AI application-building platform led by CEO Ahmed Riyad. The acquisition integrates Layout.dev's no-code workflow tools with Incorta's Direct Data Mapping technology, enabling business users to design and deploy intelligent applications on trusted, governed live data without lengthy implementation cycles.
- Google CloudflagshipIncorta launched the Incorta AP Agent for Google Cloud's Agentspace, combining natural language querying, ERP data integration, and intelligent automation. Incorta was featured in Google Next's keynote. Additionally, Incorta is among the first partners supporting Google Cloud's Agent-to-Agent (A2A) protocol for cross-agent collaboration and interoperability. Google also uses Incorta internally to connect Oracle ERP in Cortex and power intelligent agents on Gemini.
- WorkdayflagshipIncorta and Workday have a designated Innovation Partnership, announced in March 2025 and expanded in September 2025. The partnership enables Incorta's drill-through capability for Workday Adaptive Planning, giving finance teams instant in-context access to ERP transaction data inside Workday. Incorta's solutions are available on Workday Marketplace for easy discovery and deployment by Workday customers.
- Cream AnalyticscoreAcquired in June 2023. Cream Analytics is a software company that enhances finance analytics with industry benchmarks and real-time context. Founded in 2018, it specializes in automating data collection and cleansing for finance teams. The acquisition was designed to expand Incorta's capabilities in delivering analytics and insights for finance transformation, enhancing automated contextual analysis and data-driven decision-making.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Incorta competitors and assessment
Company assessmentDirect peers
- Fivetran: Fivetran is a leading automated data integration platform that, like Incorta, focuses on moving enterprise data into analytics-ready form. Both target enterprises seeking to reduce ETL complexity and accelerate time-to-insight, though Fivetran emphasizes ELT into cloud warehouses where Incorta bypasses warehouses entirely.
- Databricks: Databricks is a massively funded data lakehouse and AI platform used by enterprises to unify data, run analytics, and deploy AI/ML workloads. It competes with Incorta for the same enterprise data unification budget, with Databricks offering a broader data science and ML ecosystem.
- Snowflake: Snowflake is the leading cloud data platform where enterprises consolidate analytical workloads. It competes with Incorta on enterprise data unification spend, and Incorta Connect now integrates with Snowflake, positioning them as adjacent ecosystem players as well as competitors on certain workloads.
Broad incumbents
- Informatica: Informatica is an established enterprise data integration and governance platform with broad capabilities spanning ETL, data quality, and master data management. It is comparable to Incorta as an incumbent data integration vendor serving large enterprises, but with a much broader portfolio beyond the live-data analytics niche.
- Palantir Technologies: Palantir sells enterprise data integration and AI platforms (Foundry, Gotham) to large organizations. It is comparable to Incorta in tackling complex enterprise data unification for analytics and AI use cases, but at significantly larger scale, broader customer base, and higher price points.
- ThoughtSpot: ThoughtSpot provides AI-driven analytics and a search-based BI platform for enterprises. It overlaps with Incorta at the analytics consumption layer serving finance and operations users, but does not focus on bypassing ETL or providing direct ERP data access.
- Sisense: Sisense is an embedded analytics and BI platform serving enterprises and product teams. It is comparable to Incorta as an analytics platform for business users handling complex data, though Sisense emphasizes embedded use cases rather than Incorta's live ERP data delivery.
Emerging players
- dbt Labs: dbt Labs provides data transformation tooling used by analytics engineers to model warehouse data. It is comparable to Incorta as part of the modern data stack serving enterprise analytics teams, but focuses on transformation layer rather than Incorta's direct source-data access approach.
- Atlan: Atlan is a modern data catalog and governance platform with active metadata and collaboration features. It overlaps with Incorta's governance and lineage capabilities as part of the modern enterprise data stack, but focuses on catalog/collaboration rather than direct data delivery.
- Alation: Alation is an enterprise data catalog and metadata management platform. It is comparable to Incorta on the data governance and catalog layer, complementing (and competing for budget against) Incorta's built-in governance features in large enterprise data programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Incorta social profiles
Digital presenceIncorta compliance and trust
Trust signalCompliance1 record
Incorta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incorta leadership team
Management profileNumber of profiles
Profiles9 records
Incorta subsidiaries and ownership
Company hierarchySubsidiaries2 records
Incorta funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incorta M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incorta
What does Incorta do?
Incorta provides a unified data and analytics platform that enables real-time analysis of live, detailed data across enterprise systems of record (Oracle, SAP, Workday, and others) without complex ETL pipelines. Its proprietary Direct Data Mapping™ technology allows customers to query billions of rows from raw, source-identical data instantly, complemented by Incorta Intelligence AI agents, Incorta Connect cloud data connectors, the Incorta AP Agent for accounts payable automation, prebuilt Data Applications, and built-in Governance with SOC 2 Type II certification.
Is Incorta a public or private company?
Incorta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Incorta founded?
Incorta was founded in 2014. It employs 251 to 500 people.
Where is Incorta based?
Incorta is headquartered in Foster City, United States, in the North America region.
How does Incorta make money?
Two revenue lines are on record. SaaS Subscription (Incorta Cloud) is the primary driver. The others are enterprise Platform Licensing.
Who are Incorta's main competitors?
Direct peers on record are Fivetran, Databricks and Snowflake. Broad incumbents are Informatica, Palantir Technologies, ThoughtSpot and Sisense. Emerging players are dbt Labs, Atlan and Alation.
Does Incorta have an API?
Yes. Incorta exposes a public API. Developer documentation is at docs.incorta.com.
What industry is Incorta in?
Incorta's product category is Enterprise Data Analytics Platform. Its primary akta.pro industry code is BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 54151 and its SIC code is 7370.