What layout.dev does

Layout.dev (DBA: Layout) is an AI-powered no-code application builder founded in mid-2025, originally headquartered in Cairo, Egypt, and acquired by Foster City, CA-based Incorta on February 18, 2026. The platform enables users — primarily non-technical founders, solo entrepreneurs, developers, product managers, and domain specialists — to describe an application in plain English (optionally with image references) and receive a production-quality full-stack web application in seconds. The generated output comprises React/Next.js frontend code with Tailwind CSS and TypeScript, a Supabase backend (Postgres database, authentication, storage, edge functions), Stripe payment integration, and GitHub code export with one-click deployment to a global CDN under a layout-app.com subdomain.

The underlying architecture centers on a generative AI agent that interprets multimodal prompts, plans multi-step builds, generates database schemas and SQL migrations, and iteratively refines the application through conversation. The platform supports version history with non-destructive rollback, a 'Fix Build' self-correction loop, custom MCP server integrations for proprietary data sources, and a public community gallery where users can duplicate and remix projects. The team remains small (1–10 employees) and is led by CEO Ahmed Riyad.

Commercially, Layout runs a credit-metered freemium model: a free tier with 20 monthly credits (3-daily-limit), a Pro tier at $25/month (50% off the $50 list price) with 200 monthly credits, a credit top-up system, and an announced Teams tier. Customer acquisition is entirely self-serve and product-led, supplemented by an aggressive affiliate program (30% recurring commission for 12 months), an active Discord community, SEO-driven blog and documentation, and a public project gallery. Post-acquisition, Layout is positioned as Incorta's no-code front end for building intelligent applications on governed enterprise data, with initial integration targets in finance, operations, and supply chain.

Name

layout.dev

Legal name

Incorta Inc.

Website

https://layout.dev

Company type

Private

Founded year

2025

Operating status

Acquired

Headcount range

1–10 employees

Short description

Layout.dev is an AI-native no-code platform, founded in mid-2025 and acquired by Incorta in February 2026, that lets non-technical founders and developers generate production-ready full-stack React/Next.js + Supabase web applications from natural-language prompts, sold via a credit-based freemium subscription model.

Ownership category

akta.pro rank

Product category

AI App Builder / No-Code Development Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

API-First Backend Platforms (BaaS/mBaaS & Serverless Backends) (HDAEAKAH)

Keywords

• AI app builder
• No-code development
• Full-stack code generation
• AI prototyping platform
• Vibe coding tools

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Free + Pro + Teams): Three-tier subscription model. Free tier provides 20 credits/month (3 daily limit) for exploration. Pro tier at $25/month ($50 list price) offers 200 credits/month, unlimited private apps, source code download, and hosting. Teams tier (coming soon) adds centralized billing, roles and permissions, and real-time collaboration. Subscriptions auto-renew monthly or annually. Credits do not roll over between billing cycles.
2. Freemium Entry: Free tier with limited generation credits allows users to create projects, preview them, and export code. This serves as a top-of-funnel acquisition mechanism, reducing barriers to entry and enabling rapid onboarding of non-technical founders and developers.
3. Affiliate Program Revenue Share: The affiliate program pays 30% recurring commission on all payments made by referred users for up to 12 months from their first payment. No earnings cap. Monthly payouts via affiliate dashboard. This drives customer acquisition through community influencers, content creators, and technical bloggers.
4. Credit Top-Up Packs: Subscribers can purchase one-time credit top-up packs for additional AI builds beyond their plan allowance. Top-up credits expire one year after purchase and stack on top of plan allocations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Layout is a self-serve SaaS platform that turns natural-language descriptions (with optional image references) into production-ready full-stack web applications, generating React/Next.js + Tailwind frontend code, a Supabase backend (database, auth, storage), and one-click deployment to a global CDN. It is delivered on a freemium credit-based subscription model and ships with built-in hosting, version history, AI-responsive design, and native Stripe, GitHub, and Custom MCP integrations.

Product overview

Layout is an AI-powered no-code application building platform that enables non-technical founders, developers, and designers to transform natural language descriptions into full-stack web applications in seconds. The core product, Layout (v2), uses generative AI to produce production-ready code combining React/Next.js frontend with Supabase backend (database, authentication, storage). Users can edit generated code visually or dive into the source, preview apps instantly, and deploy via built-in hosting or export for self-hosting on Vercel, Netlify, or custom infrastructure. The platform supports image uploads alongside text prompts, version history with rollback, team collaboration features (coming soon), and integrates natively with Supabase, Stripe, GitHub, and custom MCP servers. Layout operates on a credit-based subscription model (Free, Pro at $25/month, Teams coming soon) and was acquired by Incorta in February 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Layout (AI App Builder) AI-powered no-code web application builder that transforms natural language descriptions and optional image references into production-ready full-stack applications. Generates clean React/Next.js frontend code with Tailwind CSS and TypeScript, a Supabase backend (Postgres database, authentication, storage), and instant deployment. Applications are editable, exportable for self-hosting, and deployable to any hosting platform. Used by individual founders, developers, designers, and domain experts to rapidly prototype and ship web apps, landing pages, internal tools, and dashboards.

Quantifiable outcome

• Apps generated in under a minute; complex applications in a few minutes — reducing development time from weeks to minutes
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• IncortacoreStrategic or Co-development Partner · 18 February 2026Incorta, a Foster City, CA-based provider of real-time data platforms for decision intelligence, acquired Layout.dev in February 2026. The deal integrates Layout.dev's no-code AI application-building capabilities with Incorta's Direct Data Mapping technology, enabling business users to design and deploy intelligent applications on governed live data without lengthy implementation cycles. Initial integration targets finance, operations, and supply chain functions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Builder.io: Builder.io is a visual + AI content and page-building platform that integrates with React/Next.js codebases. It overlaps with Layout on AI-assisted page generation and CMS-driven web apps but is more focused on existing-code integration than prompt-to-full-stack.

Direct peers

• Bolt.new (by StackBlitz): Bolt.new is StackBlitz's AI-powered full-stack app builder running in a browser-based WebContainer. It competes directly with Layout on prompt-to-full-stack workflows, deployment, and code export, and is called out by name in Layout's comparison guides.
• v0 (by Vercel): v0 is Vercel's AI UI/code generator producing React/Tailwind components from natural language prompts. It overlaps heavily with Layout on prompt-to-code and responsive UI generation, and is also featured in Layout's migration/comparison documentation.
• Cursor: Cursor is an AI-native code editor (forked from VS Code) used heavily by developers to accelerate full-stack coding. It is adjacent rather than identical to Layout — code-first rather than prompt-to-deploy — but increasingly competes for the same professional developer audience.
• Windsurf: Windsurf (by Codeium) is an AI IDE with agentic flows that build, edit, and deploy code. It targets the same developer persona as Layout and overlaps on AI-driven app generation, though it emphasizes in-IDE coding rather than browser-based prompt-to-deploy.
• Lovable: Lovable is the closest direct competitor: an AI app builder that turns natural-language prompts into full-stack web applications with a Supabase backend. It targets the same founders, developers, and non-technical builders, and is explicitly named in Layout's own blog comparison content.
• Replit: Replit's AI Agent builds full-stack applications from natural language directly inside its cloud IDE, targeting the same founders, students, and developers as Layout. Replit also bundles hosting and a community gallery, paralleling Layout's deployment and remix features.

Broad incumbents

• Glide: Glide turns spreadsheets into no-code web and mobile apps for internal tools and SMB workflows. It overlaps with Layout on the 'non-technical builder creating functional apps' use case, particularly for dashboards and internal tools, but uses a spreadsheet-driven model rather than AI code generation.
• Bubble: Bubble is an established no-code web application platform with its own visual programming model and hosting. It competes with Layout for non-technical founders building SaaS apps, but is a broader incumbent rather than a prompt-first AI builder.
• Webflow: Webflow is a leading visual website builder that has been adding AI features for layout and content generation. It overlaps with Layout on landing-page and website use cases for designers and marketers, but is a broader design-first incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/layout-dev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about layout.dev