Beelivery
Beelivery is a UK-based on-demand grocery and convenience delivery marketplace connecting consumers to 50,000 crowd-sourced drivers who shop from local stores and deliver in 15-60 minutes, 24/7, across 90% of UK households.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Beelivery does
Beelivery is a UK-based on-demand grocery and convenience delivery marketplace that connects consumers to a crowd-sourced network of 50,000 independent delivery drivers who purchase items from local shops and deliver them to customers' doors within 15-60 minutes, 24 hours a day. Founded in 2015 and headquartered in Congleton (operating as We Deliver Local Ltd), the company claims to be the UK's market leader in rapid grocery delivery, with service coverage spanning 300+ towns and cities and reaching 90% of UK households. Its product surface extends well beyond groceries into alcohol, pharmacy items, baby products, pet food, frozen food, fresh produce, and tobacco, accessed via website or native iOS/Android applications.
The platform is built on dispatch and routing algorithms combined with GPS-based driver-customer matching, and is differentiated by an asset-light operating model in which drivers use their own vehicles and shop from existing local retail inventory rather than the company operating dark stores. Beelivery monetizes each transaction through a £3.50 delivery fee, a £0.99 service fee, and a £1.00 small-order fee (applied to orders under £25), with a £20 minimum basket. Drivers are paid £7-£20 per delivery on a usage basis. Additional revenue comes from promotional voucher partnerships and ancillary fees for night-time and rural area deliveries.
Beelivery is a private, venture-backed company with GreenBank Capital as its disclosed institutional investor, having raised approximately £1M in June 2024, ~$6.2M in April 2021, and smaller amounts in prior years. The company is led by co-founder and CEO Lee Parkinson alongside co-founder Yazan Bin Mohammad. The go-to-market motion is direct-to-consumer, supported by mobile app presence, social media, content marketing, and a large portfolio of SEO-optimized local landing pages targeting long-tail search demand across the UK.
Beelivery firmographics
Firmographics- Name
- Beelivery
- Legal name
- We Deliver Local Ltd
- Website
- https://beelivery.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beelivery is a UK-based on-demand grocery and convenience delivery marketplace connecting consumers to 50,000 crowd-sourced drivers who shop from local stores and deliver in 15-60 minutes, 24/7, across 90% of UK households.
- Ownership category
- akta.pro rank
Beelivery industry classification
Industry- Product category
- On-Demand Grocery Delivery
- NAICS
- Couriers and Messengers (492), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Crowdsourced Grocery & Convenience Delivery (TLAAAGAD)
Keywords
Where Beelivery is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Beelivery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Others
Revenue model
- Delivery and Service Fees: Beelivery charges customers a delivery fee (£3.50), service fee (£0.99), and small order fee (£1.00 for orders under £25). Orders must meet a minimum basket size of £20. The company also charges additional fees for night time or rural area deliveries. The delivery driver purchases items on behalf of the customer from local shops, and Beelivery facilitates the transaction through its platform.
- Investment Funding: Beelivery raised £1,000,474 through share issuance in June 2024, with GreenBank Capital as an investor. The funding supports growth into new markets in the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer Delivery Orders |
| Usage-based | Pay-as-you-go | Driver Per-Delivery Earnings |
| Freemium | Pay-as-you-go | Promotional Vouchers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Beelivery product offering
Product offeringCore offering
Beelivery operates an on-demand grocery delivery platform that connects UK consumers with local shops via a crowd-sourced network of 50,000 independent delivery drivers. Customers order through the website or iOS/Android apps, and drivers purchase and deliver over 4,000 products — including groceries, alcohol, pharmacy items, baby products, and pet food — to customers' doors within 15-60 minutes, 24/7, across over 90% of UK households.
Product overview
Beelivery is a UK-based rapid grocery delivery platform operating as a single unified service with a mobile app component. The core Beelivery Rapid Grocery Delivery Service connects customers with over 4,000 products from local grocery stores, delivering in 15-60 minutes, 24/7. The platform encompasses specialized delivery verticals including Alcohol Delivery, Pharmacy Delivery, Baby Food & Nappy Delivery, Pet Food Delivery, Fresh Meat Delivery, Bakery & Cake Delivery, and Snacks & Confectionery Delivery. The ecosystem includes a Driver Platform enabling 50,000 independent delivery drivers to fulfill orders, and a Content Hub providing recipes and lifestyle content. The Beelivery Mobile App (iOS/Android) serves as the primary customer interface for ordering and tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Beelivery Rapid Grocery Delivery Service On-demand grocery delivery service providing deliveries within 15-60 minutes, 24/7, connecting customers with over 4,000 products from local shops via a network of 50,000 independent delivery drivers and covering over 90% of UK households.
- Beelivery Mobile App Mobile application for iOS and Android that lets customers place grocery and alcohol delivery orders, track their order in real time, and manage their Beelivery account.
- Beelivery Driver Platform Crowd-sourced driver network platform allowing 50,000 independent delivery drivers to accept and complete delivery jobs using their own bikes, cars, scooters, or motorcycles, earning £7-£20 per delivery.
- Alcohol Delivery Service 24-hour alcohol delivery service offering beer, wine, spirits, and other alcoholic beverages to UK customers within 15-60 minutes.
- Drinks Delivery Service Delivery of soft drinks, energy drinks, bottled water, juices, hot drinks, and mixers within 15-60 minutes across the UK.
- Pharmacy Delivery Service Delivery of over-the-counter medicines, wellness products, and personal care items from local pharmacies within 15-60 minutes.
- Baby Food & Nappy Delivery Service Delivery of nappies, baby food, formula milk, baby toiletries, and healthcare products for parents and caregivers within 15-60 minutes.
- Pet Food Delivery Service Delivery of pet food and supplies for dogs, cats, and other pets, including brands like Whiskas, Pedigree, Iams, Cesar, and Purina, within 15-60 minutes.
Quantifiable outcome
- Delivery to 90% of UK households
- +2 more outcomes
Companies that use Beelivery
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Beelivery technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
Beelivery partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Beelivery competitors and assessment
Company assessmentDirect peers
- Snappy Shopper: Snappy Shopper is a UK-based rapid grocery and convenience delivery marketplace that connects local convenience stores to customers via its own driver network. It is the closest direct competitor to Beelivery, operating a similar crowdsourced model focused on 30-60 minute neighborhood delivery across the UK.
- Getir: Getir pioneered the 10-15 minute rapid grocery delivery category and operated in the UK before significantly scaling back. It is a direct peer offering instant grocery delivery through dedicated dark stores and riders, serving the same on-demand convenience use case as Beelivery.
- Gorillas: Gorillas was a rapid grocery delivery operator in the UK (acquired by Getir) using a similar model of on-demand grocery fulfillment via gig riders. It is a direct peer in the instant grocery delivery category that Beelivery competes in.
Broad incumbents
- Deliveroo: Deliveroo is a UK-headquartered food and grocery delivery marketplace operating a crowd-sourced rider network across hundreds of UK towns and cities. While its primary focus is restaurant meal delivery, it shares the same marketplace business model, gig rider supply pool, and consumer target as Beelivery.
- Uber Eats: Uber Eats operates a global on-demand food and grocery delivery platform with significant UK presence. It shares the same crowdsourced driver model, on-demand delivery promise, and gig economy regulatory exposure as Beelivery, though it serves a broader restaurant-focused customer base.
- Just Eat Takeaway: Just Eat is a UK-leading food delivery marketplace connecting restaurants and grocery retailers to consumers. It operates with a hybrid rider and merchant-delivery model, overlapping with Beelivery on grocery delivery and the same end consumer use cases.
- Ocado: Ocado is a UK pure-play online grocery retailer offering scheduled home delivery from centralized fulfillment centers. It is a broad incumbent in UK online grocery with overlapping products and target customers, though its model is scheduled next-day delivery rather than on-demand.
- Tesco: Tesco is the UK's largest supermarket chain with a significant online grocery and same-day delivery offering. It is a broad incumbent whose grocery delivery service competes for the same UK household shopping occasions, though primarily on scheduled slots rather than instant delivery.
- Sainsbury's: Sainsbury's is one of the UK's largest supermarket chains with online grocery and rapid delivery (SmartShop) services. It is a broad incumbent overlapping with Beelivery on grocery delivery to UK consumers, with significantly larger scale and owned inventory.
Emerging players
- Jiffy: Jiffy was a UK-based rapid grocery delivery startup offering 15-30 minute delivery, directly competing with Beelivery on the same on-demand grocery use case. It is an emerging/direct competitor that operated in the same instant delivery category before exiting the UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beelivery social profiles
Digital presenceBeelivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beelivery leadership team
Management profileNumber of profiles
Profiles2 records
Beelivery funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beelivery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beelivery
What does Beelivery do?
Beelivery operates an on-demand grocery delivery platform that connects UK consumers with local shops via a crowd-sourced network of 50,000 independent delivery drivers. Customers order through the website or iOS/Android apps, and drivers purchase and deliver over 4,000 products — including groceries, alcohol, pharmacy items, baby products, and pet food — to customers' doors within 15-60 minutes, 24/7, across over 90% of UK households.
Is Beelivery a public or private company?
Beelivery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beelivery founded?
Beelivery was founded in 2015. It employs 11 to 50 people.
Where is Beelivery based?
Beelivery is headquartered in London, United Kingdom, in the Europe region.
How does Beelivery make money?
Two revenue lines are on record. Delivery and Service Fees are the primary driver. The others are investment Funding.
Who are Beelivery's main competitors?
Direct peers on record are Snappy Shopper, Getir and Gorillas. Broad incumbents are Deliveroo, Uber Eats, Just Eat Takeaway, Ocado, Tesco and Sainsbury's. Jiffy is listed as an emerging player.
Does Beelivery have an API?
No public API is recorded for Beelivery.
What industry is Beelivery in?
Beelivery's product category is On-Demand Grocery Delivery. Its primary akta.pro industry code is TLAAAGAD, Crowdsourced Grocery & Convenience Delivery. Its NAICS code is 492 and its SIC code is 4210.