Yeelight

What Yeelight does

Yeelight (易来) is a Chinese smart lighting and whole-home automation company headquartered in Qingdao, founded in 2012. It designs, manufactures, and sells a comprehensive portfolio of smart LED lighting products (bulbs, magnetic track spotlights, embedded downlights, LED strips), supporting devices (human infrared sensors, motorized curtain motors, smart switches), and a new generation of multi-protocol smart home hubs — including the 2025 Matter-certified Smart Home Hub and the first Matter over Thread smart bulb. Its underlying technology stack combines proprietary UDDT (Ultra-Deep Dimming Technology) for precision lighting control, Rayleigh scattering optics for the 青空®灯 (Skylight) natural daylight product, and multi-protocol connectivity (Wi-Fi, Bluetooth, Mesh, Thread) with Matter support for cross-platform interoperability. The company integrates natively with the three major global smart home ecosystems: Xiaomi Mi Home, Apple HomeKit, and Google Home.

Yeelight operates a multi-channel go-to-market: consumer-grade products are sold direct-to-consumer through its own e-commerce storefront, offline experience stores, and within Mi Home, HomeKit, and Google Home app marketplaces, while commercial-grade smart lighting solutions (offices, hotels, exhibition spaces, retail) are delivered through a dedicated B2B portal (biz-lighting.yeelight.com) as project-based engagements with professional design and installation services. The company also offers whole-home smart system customization — bundled lighting, sensing, HVAC, shading, and audio-visual integration with on-site measurement, engineering design, installation, and after-sales support — targeting residential prosumers and high-end homeowners. Revenue mechanics combine hardware sales, professional services for whole-home and commercial projects, and ecosystem integration value derived from platform partnerships. The company has raised cumulative disclosed funding exceeding $75M USD across rounds from 2013 to 2021, with a 300 million RMB (~$47M USD) Series E in December 2021 from a syndicate including Light Control Industry Fund and Huatai Yuanhong, and is led by co-founder and CEO Eric Jiang.

Name

Yeelight

Legal name

易来 (Yeelight)

Website

https://yeelight.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Yeelight (易来) is a Qingdao-based smart lighting and whole-home automation company designing Matter-compatible smart bulbs, hubs, sensors, and lighting controls for residential consumers and commercial clients, with native integration into Mi Home, Apple HomeKit, and Google ecosystems.

Ownership category

akta.pro rank

Product category

Smart Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Smart lighting
• Smart home
• LED bulbs
• Home automation
• Connected lighting

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Smart Lighting Hardware Sales: Sale of smart lighting products including bulbs, light strips, embedded spotlights, magnetic track lights, sensors, and smart home control devices. Products are sold through consumer e-commerce, offline experience stores, and commercial B2B channels.
2. Whole-Home Smart System Custom Design Services: Professional engineering design services for customized whole-home smart systems covering lighting, sensing, interaction, HVAC, shading, and audio-visual integration. Includes on-site measurement, system design, installation, and after-sales support.
3. Commercial Lighting Solutions: Bespoke smart lighting solutions for commercial spaces including offices, hotels, exhibition venues, and retail environments, typically delivered as project-based contracts with design and installation services.
4. Smart Home Ecosystem Integration Licensing: Integration of Yeelight products within major smart home ecosystems (Mi Home, Apple HomeKit, Google Home) and Matter protocol, creating recurring revenue through platform app visibility and ecosystem growth.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yeelight designs and manufactures smart wireless LED lighting products and whole-home smart home systems for residential and commercial use. The company's portfolio includes smart bulbs, LED light strips, and integrated smart lighting ecosystems that incorporate its proprietary UDDT dimming technology, Matter protocol compatibility, and Rayleigh scattering optical technology. Yeelight serves both individual consumers through consumer-grade smart lighting products and commercial customers such as offices and hotels through dedicated commercial lighting offerings.

Product overview

Yeelight (易来) offers a comprehensive whole-home smart home system combining design, technology, and lifestyle solutions. The portfolio includes professional-grade smart lighting products (P20 and S Series spotlights, downlights, LED strips), sensors (S21 human infrared sensor), smart home hubs (S20 Bluetooth Mesh Gateway, S Series Central Gateway, Yeelight Smart Home Hub), AI interfaces (S Series AI Smart Screen), HVAC controls (S Series VRF Thermostat), smart shading (S Series Motorized Curtain Motors), and smart switches. The system features UDDT ultra-deep dimming technology, supports Matter and Thread protocols, and integrates natively with Apple HomeKit and Xiaomi Mi Home platforms. The product line spans consumer-grade smart bulbs to professional whole-home customization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart LED Bulbs
• Smart LED Light Strips
• Whole-Home Smart Home Systems
• Commercial Lighting Solutions

Quantifiable outcome

• Smart/connected bulb market expanding at 20-30% annually, expected to account for 40-50% of total market value by 2035
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Matter Protocol (Connectivity Standards Alliance)coreTechnology or Integration · 21 November 2025Yeelight's first Matter over Thread-enabled smart bulb certified for Matter protocol compatibility, enabling seamless connectivity with multiple smart home platforms that support the Matter standard. The product features 11W power and 1300 lumens brightness, with Q1 2026 availability.
• Xiaomi (Mi Home Ecosystem)coreTechnology or IntegrationNative integration partnership enabling Yeelight products to work seamlessly within the Mi Home smart home ecosystem, providing voice control, app control, and automation capabilities through Xiaomi's platform.
• Apple (HomeKit)coreTechnology or IntegrationHomeKit integration partnership allowing Yeelight smart lighting products to be controlled via Apple Home app and Siri voice commands, enabling compatibility with the Apple smart home ecosystem.
• Google (Google Home)coreTechnology or IntegrationGoogle Home integration partnership enabling Yeelight products to be controlled via Google Assistant and the Google Home app, expanding reach to Google smart home ecosystem users.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Philips Hue (Signify): Signify-owned Philips Hue is the global leader in connected smart lighting, selling bulbs, fixtures, and a Hue Bridge hub with deep HomeKit, Google, and Alexa support. It is Yeelight's most direct global competitor in consumer smart lighting.
• Aqara: Aqara is a Chinese smart home brand offering Matter-compatible lighting, sensors, hubs, and curtain motors with deep Apple HomeKit support. Its product portfolio and whole-home strategy closely mirror Yeelight's, including a recent Matter over Thread hub launch.
• LIFX: LIFX is a Wi-Fi-based smart lighting brand competing in premium connected bulbs and light strips with HomeKit/Google/Alexa support. It targets the same prosumer and design-conscious buyer as Yeelight.
• Nanoleaf: Nanoleaf sells Matter-compatible smart bulbs, light panels, and light strips with a strong design-led brand. It competes head-to-head with Yeelight for design-sensitive consumers and was an early Thread/Matter adopter.
• Sengled: Sengled offers Wi-Fi and Zigbee smart bulbs and lighting products compatible with major smart home platforms. It competes in the same mass-market smart bulb category as Yeelight with similar platform integrations.

Emerging players

• Tuya Smart: Tuya provides an IoT cloud platform and white-label smart lighting modules used by hundreds of brands. It enables potential Yeelight competitors to launch competing products quickly, increasing competitive pressure on Yeelight's branded offering.

Broad incumbents

• Lutron Electronics: Lutron is a premium lighting controls incumbent with Caséta, RA, and HomeWorks lines targeting residential and commercial projects. Its professional-grade dimming and shading systems overlap with Yeelight's prosumer/professional ambitions.
• GE Lighting (Savant): GE Lighting, owned by Savant, offers Cync smart bulbs and fixtures with broad retail distribution in North America. It is a broader incumbent in connected lighting competing for the same shelf space and consumer mindshare as Yeelight internationally.
• Xiaomi (Mijia / Mi Home): Xiaomi operates the Mi Home / Mijia ecosystem which both distributes Yeelight products and sells first-party Yeelight-style smart lighting. This dual relationship makes Xiaomi both a critical channel and a direct competitor with deeper platform leverage.

Regional players

• OPPLE Lighting: OPPLE is a leading Chinese lighting brand offering commercial and residential fixtures with growing smart lighting products. It competes with Yeelight primarily in the domestic Chinese market across B2B and B2C channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yeelight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeelight