Unaric
Unaric is a London-based holding company that acquires and consolidates Salesforce-native SaaS ISVs into a unified suite of ~20 applications, serving approximately 3,000 organizations and 150,000 Salesforce users across enterprise markets globally.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unaric does
Unaric is a London-based holding company that acquires, builds, and grows Salesforce-native SaaS companies, consolidating fragmented Salesforce ISVs into a unified application suite. Founded in 2023 with $35 million in seed funding from LocalGlobe, Concentric, FJ Labs, and Atempo Growth, the company has executed nine acquisitions in two years, building a portfolio of approximately 20 applications spanning communication (Unaric Voice, Unaric Meetings for Teams), payments (Unaric Payments, Unaric Payments for Certinia), digital adoption (Unaric Guide), reporting (Unaric Reports), CRM integration (Unaric Sidebar, Unaric Activity Sync), asset management (Unaric Equipment Track, Unaric Scan, Unaric Org Chart), and document generation (Unaric Docs), plus industry-specific bundles for Healthcare & Life Sciences, Financial Services, Recruitment, and Microsoft Integration. Technology is built natively on the Salesforce platform and distributed through Salesforce AppExchange, a tiered partner program, and direct enterprise field sales across entities in the UK, Germany, and the US.
The company operates a roll-up strategy: buying small Salesforce ISVs, rebrandinng and integrating them onto a shared data model, and cross-selling into the installed Salesforce customer base. Revenue is generated primarily through SaaS subscriptions, with at least one product (Unaric Reports) priced at $50 per month per organization (not per user). The portfolio reportedly serves approximately 3,000 organizations and 150,000 Salesforce users, processes $1.7 billion in annual payment volume, handles 25 million calls per year, and tracks 2.8 million equipment loans per year. The stated go-to-market is sales-led enterprise field sales complemented by marketplace distribution, partner channels, and customer evidence from named enterprise logos including GE Healthcare, Samsung, Coca-Cola, Olympus, Thomson Reuters, and Transport for London. AI is positioned as a forward-looking differentiator via alignment with Salesforce Agentforce, AI Report Agents, and ChatGPT integration in Unaric Sidebar.
Unaric firmographics
Firmographics- Name
- Unaric
- Legal name
- Unaric Holding Limited
- Website
- https://unaric.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unaric is a London-based holding company that acquires and consolidates Salesforce-native SaaS ISVs into a unified suite of ~20 applications, serving approximately 3,000 organizations and 150,000 Salesforce users across enterprise markets globally.
- Ownership category
- akta.pro rank
Unaric industry classification
Industry- Product category
- Salesforce-native Enterprise Applications
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Unaric is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Unaric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Salesforce App Subscriptions: SaaS subscription revenue from Salesforce AppExchange applications. Unaric Reports is priced at $50/month per organization (not per user) with a 7-day free trial. The subscription covers the entire Salesforce org with all users sharing the same subscription.
- Acquisition-driven Portfolio Revenue: Revenue generated from the portfolio of ~20 acquired applications across 3,000 organizations and 150,000 Salesforce users. The company reports 100% year-on-year growth trajectory with payment processing volume of $1.7 billion annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 7 days full access |
| Subscription | Monthly | Standard Plan - Starting at $50/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Unaric product offering
Product offeringCore offering
Unaric builds, acquires, and sells a unified suite of approximately 20 Salesforce-native applications covering communication (voice, meetings), payments, reporting, digital adoption, email/calendar sync, equipment tracking, document generation, and analytics. The company follows a roll-up strategy, acquiring Salesforce ISVs and integrating them into a single suite that shares a common data model and support team, targeting enterprise Salesforce customers across healthcare, financial services, manufacturing, consumer goods, and recruitment verticals.
Product overview
Unaric offers a unified suite of Salesforce-native applications designed to help enterprises scale smarter, move faster, and deliver better customer experiences. The portfolio includes approximately 20 applications across communication (Unaric Voice, Unaric Voice for Microsoft Teams, Unaric Meetings for Microsoft Teams), financial operations (Unaric Payments, Unaric Payments for Certinia), user productivity (Unaric Guide for digital adoption, Unaric Reports for enhanced reporting, Unaric Sidebar for email integration, Unaric Activity Sync for calendar sync), asset management (Unaric Equipment Track, Unaric Scan, Unaric Org Chart), document generation (Unaric Docs), and analytics (Unaric User Analytics). The suite also includes industry-specific solutions for Recruitment, Healthcare & Life Sciences, and Financial Services, plus AI-powered agents for Salesforce data analysis. Acquired products include DESelect (marketing segmentation for Salesforce Marketing Cloud), with all applications sharing a unified data model and support structure. The company operates on a consolidation strategy, acquiring and integrating Salesforce ISVs to build the leading Salesforce product suite.
Differentiator
Problem solved
Functional benefit
Brands
- DESelect: Segmentation solution for Salesforce Marketing Cloud that helps teams save time and improve campaign quality without relying on SQL experts.
- Unaric Voice
- Unaric Payments
- Unaric Guide
- Unaric Reports
- Unaric Sidebar
- Unaric Activity Sync
- Unaric User Analytics
- Unaric Equipment Track
- Unaric Scan
- Unaric Docs
- Unaric Org Chart
- Unaric Recruit
- Unaric Healthcare & Life Sciences
- Unaric Financial Services
Products and services
- Unaric Voice Telephony integration solution connecting telephone systems with Salesforce, enabling users to make and receive calls directly within Salesforce using existing telephony providers. Processes over 25 million telephone calls per year.
- Unaric Voice for Microsoft Teams Connects Microsoft Teams Phone with Salesforce, enabling call handling directly within Salesforce using Teams as the telephony provider.
- Unaric Meetings for Microsoft Teams Connects Microsoft Teams Meetings with Salesforce, allowing meeting records to be synchronized and stored within Salesforce.
- Unaric Payments Payment management solution for Salesforce connecting payment service providers with the platform, enabling organizations to manage all payment processes on-platform. Processes over $1.7 billion per year in payment transactions and integrates with 26+ payment providers.
- Unaric Payments for Certinia Payment management solution specifically for Certinia (formerly Financial Force), connecting payment service providers with Certinia to manage inbound and outbound payments on-platform.
- Unaric Guide Digital adoption platform for Salesforce providing embedded onboarding, in-app guidance, contextual help, and training content. Includes NoticeBoards for company-wide communications and compliance tracking.
- Unaric Reports Enhanced Salesforce reporting and dashboard solution providing advanced reporting, sharing and scheduling options, multi-source data integration, and AI-powered analysis. Priced at $50/month per organization with 7-day free trial.
- Unaric Sidebar Email and CRM integration tool enabling users to manage and update Salesforce records directly from Gmail or Outlook. Includes ChatGPT integration for AI-powered lead research and creation.
- Unaric Activity Sync Synchronizes email and calendar activity with Salesforce from desktop or mobile devices, ensuring all communications are logged against the correct CRM records.
- Unaric User Analytics Salesforce usage analytics tool that tracks user activity across the org, identifying unused licenses (15-20%), workflow optimization opportunities, and adoption gaps. Data remains within the Salesforce org.
- Unaric Equipment Track Asset and inventory management solution for Salesforce enabling tracking, scanning, and management of physical assets and equipment loans. Processes over 2.8 million loans per year.
- Unaric Scan Barcode and QR code scanning solution for Salesforce, enabling users to scan and track physical items directly within the Salesforce interface.
- Unaric Docs Document generation solution that creates branded documents from Salesforce data, including quotes, account summaries, and compliance documents. Supports merge templates for formal document creation.
- Unaric Org Chart Organization chart solution for Salesforce that builds and displays custom org charts directly within the platform, available for free.
- Unaric Recruit Salesforce applications specifically designed for the recruitment and staffing industry, supporting candidate prospecting, tracking, and placement processes. Available through Bullhorn Marketplace integration.
- Unaric Healthcare & Life Sciences Salesforce applications designed for Healthcare & Life Sciences organizations, streamlining patient and customer workflows and providing AI-driven insights across the platform with improved compliance and operational efficiency.
- Unaric Financial Services Salesforce applications designed for Financial Services firms, providing communication capture, robust reporting, and embedded financial workflows. Includes detailed audit trails and compliance features.
- Unaric Microsoft Integration Suite Integrated suite syncing Microsoft Teams and Outlook calls, meetings, emails, and calendars with Salesforce, providing unified communication and productivity tools for enterprises.
- DESelect Segmentation solution for Salesforce Marketing Cloud that helps teams save time and improve campaign quality without SQL expertise. Includes DESelect Engage, DESelect Segment, and DESelect Search products for marketing data optimization.
Quantifiable outcome
- 23% reduction in required inventory (GE Healthcare)
- +5 more outcomes
Companies that use Unaric
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Unaric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability8 records
Feature6 records
Unaric partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- DESelectcoreAcquired US-based Salesforce ISV specializing in marketing data optimization and segmentation for Salesforce Marketing Cloud. The acquisition adds DESelect Engage, DESelect Segment, and DESelect Search to Unaric's portfolio, supporting Salesforce's Agentforce vision.
- Asperato (Payonomy Limited)coreAcquired UK-based Salesforce ecosystem partner specializing in payment collection and processing. Asperato integrates with over 26 payment providers and processes more than $1.2 billion annually. Now branded as Unaric Payments.
- SalesforcecoreStrategic platform partner. Unaric builds native Salesforce applications distributed through the Salesforce AppExchange and integrated with Salesforce's AI Agentforce vision. The company holds Salesforce Partner status.
- BullhornsecondaryMarketplace partnership enabling Unaric to reach recruitment and staffing agencies through Bullhorn's ecosystem with a suite of Salesforce applications.
- MicrosoftsecondaryTechnology integration partnership for Microsoft Teams Phone and Microsoft Teams Meetings products that connect Microsoft communication tools with Salesforce.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Unaric competitors and assessment
Company assessmentDirect peers
- Certinia (formerly FinancialForce): Native-Salesforce PSA, ERP and financial operations suite. Directly comparable as a Salesforce-native application suite monetized through AppExchange and integrated with Salesforce workflows, serving overlapping mid-market and enterprise customers.
- Veeva Systems: Vertical SaaS suite built natively on Salesforce for life sciences. Comparable as a Salesforce-platform-native vertical SaaS leader with deep domain specialization and an enterprise customer base, demonstrating the acquisition-consolidation playbook Unaric aspires to replicate.
- nCino: Bank operating system built on Salesforce for financial services. Closely comparable as a vertical Salesforce-native suite, especially given Unaric's Financial Services industry solution and overlapping enterprise banking customer profile.
- Conga: Document generation, contract lifecycle management and revenue operations suite distributed via AppExchange. Directly comparable as a multi-product Salesforce ISV suite serving enterprise document and reporting workflows, overlapping with Unaric Docs and Unaric Reports.
- ownBackup: Salesforce-native data backup, recovery and security ISV. Comparable as a leading multi-product Salesforce AppExchange ISV serving enterprise customers with mission-critical functionality; ownBackup's CEO is also an investor in Unaric.
- Bullhorn: Recruitment and staffing CRM/ATS platform with which Unaric has an explicit marketplace partnership for Unaric Recruit. Closely comparable as an ecosystem partner/peer serving the recruitment vertical that Unaric targets.
Broad incumbents
- Salesforce: The underlying CRM platform and AppExchange marketplace owner. Broad incumbent whose product direction, pricing, and Agentforce strategy directly shape Unaric's opportunity set and competitive exposure.
- HubSpot: Competing CRM/marketing automation platform with its own app marketplace. Comparable as an alternative CRM platform whose marketing automation and reporting tools compete with Unaric's DESelect and Reports products for the same end customers.
- Adobe Experience Cloud: Suite of marketing, analytics, and customer experience applications including integrations with Salesforce Marketing Cloud. Overlaps with Unaric's DESelect and marketing-focused capabilities, particularly for enterprise CMOs.
Emerging players
- Highspot: Sales enablement and buyer engagement platform with Salesforce integrations. Comparable as an emerging adjacent SaaS player with overlapping CRM-adjacent workflows (enablement, content, engagement) targeting Salesforce-installed enterprises.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Unaric social profiles
Digital presenceUnaric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unaric leadership team
Management profileNumber of profiles
Profiles2 records
Unaric subsidiaries and ownership
Company hierarchySubsidiaries9 records
Unaric funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unaric M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unaric
What does Unaric do?
Unaric builds, acquires, and sells a unified suite of approximately 20 Salesforce-native applications covering communication (voice, meetings), payments, reporting, digital adoption, email/calendar sync, equipment tracking, document generation, and analytics. The company follows a roll-up strategy, acquiring Salesforce ISVs and integrating them into a single suite that shares a common data model and support team, targeting enterprise Salesforce customers across healthcare, financial services, manufacturing, consumer goods, and recruitment verticals.
Is Unaric a public or private company?
Unaric is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unaric founded?
Unaric was founded in 2023. It employs 51 to 100 people.
Where is Unaric based?
Unaric is headquartered in London, United Kingdom, in the Europe region.
How does Unaric make money?
Two revenue lines are on record. Salesforce App Subscriptions are the primary driver. The others are acquisition-driven Portfolio Revenue.
Who are Unaric's main competitors?
Direct peers on record are Certinia (formerly FinancialForce), Veeva Systems, nCino, Conga, ownBackup and Bullhorn. Broad incumbents are Salesforce, HubSpot and Adobe Experience Cloud. Highspot is listed as an emerging player.
Does Unaric have an API?
Yes. Unaric Reports offers a Solutions API that allows external applications to trigger solutions and integrate report generation and distribution into custom workflows. The API is used to programmatically run solutions from external applications. Developer documentation is at docs.unaric.com.
What industry is Unaric in?
Unaric's product category is Salesforce-native Enterprise Applications. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 541511 and its SIC code is 7370.