What 3AM Innovations does

3AM Innovations, Inc. is a Buffalo, New York-based software company that develops FLORIAN, a real-time personnel tracking and situational awareness platform for first responders and field teams. Founded in 2017 by former volunteer firefighter Patrick O'Connor and Ryan Litt, the company sells FLORIAN Essentials (2D dot-on-map tracking) and FLORIAN Advanced (3D positioning, AI voice-activated Mayday alerts, geofencing, secure messaging, incident replay) as annual seat-based SaaS subscriptions, supplemented by Deployable Kits (Command 5 and Track 10) rented at $1,500 per week and tiered implementation services. The platform combines 3D mapping with Z-axis elevation tracking, AI speech detection, satellite connectivity via T-Mobile, and integrations with BK Technologies radios, MSA Safety G1 SCBA telemetry, Esri GIS, FirstNet, Microsoft AI, and a wide range of rugged smartphones and satellite devices.

3AM sells primarily through enterprise field sales to US government and public-safety agencies, including fire departments (Philadelphia, San Bernardino County, LA County, Arlington County, Fairbanks, Orchard Park, Tonto Basin), law enforcement, EMS, lifeguard operations, ski patrol, utility crews, and large-scale event organizers. Distribution is amplified by cooperative purchasing vehicles (Sourcewell, GSA Schedule #47QTCA24D004Z, SAVVIK, Canoe, Edgemarket), T-Mobile's T-Priority channel partnership announced in September 2025, and a network of device and OEM partners.

The company has raised approximately $11 million in disclosed funding, anchored by a $9 million Series A led by Grand Oaks Capital in 2022 and supplemented by $750,000 from the WNY Impact Investment Fund and $285,000 from Launch NY in early 2025. It has been named to the GovTech 100 list for seven consecutive years (2020–2026), won T-Mobile's 2024 Unconventional Award in the Community category, and holds Sourcewell's top-ranked situational-awareness submission. Leadership comprises CEO Mel Passarelli, President and Co-founder Patrick O'Connor, Co-founder and COO Ryan Litt, CFO Katie Sullivan, and VP of Sales Izzy Rufat, supported by an approximately 25-person team headquartered at 241 Main Street in downtown Buffalo.

Name

3AM Innovations

Legal name

3AM Innovations, Inc.

Website

https://3aminnovations.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

3AM Innovations provides FLORIAN, a real-time 3D personnel tracking and situational awareness platform for first responders. It serves US fire, EMS, law enforcement, lifeguard, ski patrol, and utility agencies with AI-driven Mayday detection, satellite connectivity, and broad radio, SCBA, and GIS integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. FLORIAN Software Licenses (SaaS/Subscription): FLORIAN is sold as a software-as-a-service platform with annual subscription licenses. Two tiers are offered: FLORIAN Essentials (basic 2D tracking, dot-on-map experience) and FLORIAN Advanced (3D tracking, AI alerts, secure messaging, incident replay, geofencing). Licenses are added per user/seat. Billing is annual. The company bills per seat/user with annual billing cycles; upgrades/downgrades are possible at the end of each annual cycle.
2. Deployable Kits Rental: FLORIAN Deployable Kits (Command 5 Kit with 1 tablet + 5 phones; Track 10 Kit with 10 phones) are offered as weekly rentals at $1,500 per week per kit. Kits include FLORIAN-enabled rugged tablets and mobile phones with FLORIAN Advanced licenses pre-installed. On-site assistance from 3AM customer success staff is available at daily rates.
3. Implementation and Professional Services: 3AM offers tiered implementation packages (Basic, Standard, Extended, Extended+) ranging from 4-6 weeks to 20+ weeks, with optional add-ons including training, CAD integrations, event deployment support, IT care packages, and hourly implementation support. These are sold alongside software licenses to government and public safety agencies.
4. Device/Hardware Resale: 3AM recommends and bundles specific devices (Sonim XP Pro, Samsung XCover 6 Pro, Apple iPhone XR+, Siyata SD7, Garmin InReach, Globalstar SPOT X, ZOLEO, Ground Control RockSTAR, Somewear) with FLORIAN licenses. Revenue is generated partly through bundled hardware sales and partnerships with device manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

3AM Innovations develops and sells FLORIAN, a real-time personnel tracking and situational awareness SaaS platform for first responders and field teams. The platform is sold in two annual subscription tiers (FLORIAN Essentials for 2D tracking and FLORIAN Advanced for 3D tracking with AI Mayday detection, secure messaging, geofencing, and incident replay) and is offered alongside FLORIAN Deployable Kits (rugged tablet plus FLORIAN-enabled phones rented by the week) and tiered implementation, training, integration, and deployment services.

Product overview

3AM Innovations offers FLORIAN, a unified personnel tracking and situational awareness platform for first responders. The portfolio consists of two software tiers (FLORIAN Essentials and FLORIAN Advanced), the FLORIAN Commander incident command interface, and Deployable Kits for rapid deployment scenarios. Supporting services include Training, Integration, Deployment, and Customer Support. The platform integrates with radio systems (BK Technologies), safety equipment (MSA SCBA), satellite devices, and smartphones to deliver real-time 3D location tracking, AI-powered Mayday detection, and comprehensive incident management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• FLORIAN: Real-time personnel tracking and situational awareness platform for first responders, providing 3D mapping, automated personnel location (APL), and incident command capabilities.

Products and services

• FLORIAN Essentials Entry-level personnel tracking license providing non-incident based 2D location on a 3D map with reliable dot-on-map tracking, customizable tiles and layout; designed for larger teams such as ski patrol, USAR, large events, and rapid deploy teams where elevation tracking is not needed. Sold as an annual subscription per seat/user.
• FLORIAN Advanced Premium tactical command software providing incident-based 3D personnel location with breadcrumbs, geofencing, AI voice-activated Mayday alerts, secure messaging, media sharing, complete incident replay, assignment notifications, and scribbles on map. Sold as an annual subscription per seat/user; upgrade from Essentials possible at end of annual cycle.
• FLORIAN Deployable Kit (Command 5 and Track 10) Rapid deploy kits of FLORIAN-enabled rugged devices with FLORIAN Commander and Advanced licenses pre-installed, available in Command 5 (1 rugged tablet + 5 mobile phones) and Track 10 (10 mobile phones) configurations with T-Priority certified SIMs; rented at $1,500 per kit per week for trials, events, and rapid deployment, with optional on-site 3AM customer success staff support.
• FLORIAN Training Virtual or in-person training services tailored to any sized department or group, covering FLORIAN app usage, command workflows, and best practices; available as an add-on to FLORIAN subscription licenses.
• FLORIAN Integration Integration services connecting FLORIAN with 911 CAD systems, radio infrastructure, staffing systems, vehicle/fleet systems, GIS structures, and fire hydrant data; sold alongside subscription licenses as part of tiered implementation packages.
• FLORIAN Deployment Turnkey deployment services and consulting for FLORIAN implementation, including Basic (4-6 weeks, remote), Standard (8-12 weeks), Extended (12-16 weeks), and Extended+ (20+ weeks) packages, plus optional add-ons for events, training, and CAD integrations.
• FLORIAN Customer Support Multi-channel post-sale support including Zendesk video tutorials, hands-on training, virtual training, on-site Kit deployment, and implementation support; provided by the 3AM customer success organization.

Quantifiable outcome

• Sub-90-second rescue time: A firefighter in distress was located and rescued in under 90 seconds using FLORIAN's AI voice-activated Mayday detection during a San Bernardino urban/wildland exercise.
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered priority and core.

• BK TechnologiespriorityTechnology or Integration · 9 June 2026In June 2026, 3AM integrated BK Technologies radio location data into the FLORIAN platform. Agencies using BK radios (including fire, law enforcement, EMS, and wildland firefighting organizations) can now track both analog and digital BK radios in real time through FLORIAN without requiring additional devices. Particularly valuable for wildland firefighting and large-scale operations in remote terrain.
• T-Mobile for BusinesscoreStrategic or Co-development Partner · 1 September 2025T-Mobile and 3AM joined forces in September 2025 to offer the full FLORIAN product suite through T-Mobile's T-Priority solution for first responders. T-Priority delivers FLORIAN on America's largest 5G network with satellite connectivity. The FLORIAN Kit products include T-Priority certified SIMs. T-Mobile's salesforce actively resells FLORIAN alongside network services. 3AM won T-Mobile's 2024 Unconventional Award (1st place, Community category) and participated at Mobile World Congress.
• Epic BluecoreTechnology or Integration · 12 December 20243AM and Epic Blue announced a partnership in December 2024 to integrate Epic Blue's geolocation technology into FLORIAN, significantly advancing 3D localization capabilities. Epic Blue's technology enables accurate, uninterrupted location data in complex environments (dense urban areas, multi-level structures, underground) where GPS traditionally fails. This integration advances FLORIAN's APL within structures to unprecedented levels of accuracy.
• NEXA (Sonim brand)priorityTechnology or Integration · 1 May 20243AM partnered with NEXA (through its Sonim brand) to integrate FLORIAN with the Sonim XP Pro Thermal — the first carrier-certified smartphone in North America with an integrated thermal camera. The partnership delivers a combined hardware/software solution for first responders, with NEXA deploying millions of mission-critical devices across the US. 3AM and NEXA are jointly developing programs to bring these combined capabilities to more public safety agencies.
• MicrosoftpriorityTechnology or Integration · 1 January 20193AM and Microsoft have been partners since 2019, co-developing AI capabilities for FLORIAN. Microsoft's Dir. of Public Safety and Justice Strategy (Kirk Lonbom) has praised 3AM's practical approach to solving first responder problems. The partnership is expanding to include augmented reality applications for public safety and defense.
• EsripriorityTechnology or Integration3AM is a partner in the Esri Partner Network (Silver Tier). FLORIAN integrates with Esri's GIS mapping systems, enabling 3D and satellite views of incident locations to improve navigation and situational awareness. Featured in Esri case studies including the Director of Fire & EMS Solutions (Mike Cox) as a reference.
• MSA Safety (Scott Safety)priorityTechnology or Integration3AM partnered with Scott Safety (3M Scott) to integrate SCBA telemetry data into FLORIAN via the FireGrid API. When paired with MSA's G1 SCBA, incident commanders see firefighter air tank levels, PASS alarm status, and high-flow/no-flow conditions on the same FLORIAN screen as location tracking — enabling proactive safety interventions before a Mayday is called.
• L3Harris TechnologiespriorityTechnology or Integration3AM joined the L3Harris Mission Critical Alliance, integrating FLORIAN with L3Harris mission-critical communications infrastructure for public safety agencies. This integration supports interoperability across L3Harris radio networks and FLORIAN's personnel tracking platform.
• FirstNet (AT&T)priorityTechnology or IntegrationFLORIAN software became FirstNet Verified, enabling use by FirstNet subscribers. FirstNet is the nationwide public safety broadband network operated by AT&T for first responders, providing priority and preemption capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ImageTrend: ImageTrend is a leading SaaS provider for EMS, fire, and hospital reporting systems (ePCR, NFIRS reporting, Crew Scheduler, Elite) used by tens of thousands of first responder agencies. Like 3AM, it sells subscription software to the same fire/EMS buyer, making it the closest head-to-head comparable in customer and category.
• Pulsiam: Pulsiam sells incident management and personnel accountability software to fire departments, EMS, and law enforcement agencies, including SCBA integration and incident command tools. It competes with FLORIAN for fire department contracts focused on personnel accountability and incident command.
• ESO Solutions: ESO provides software (ePCR, fire incident reporting, EMS analytics, scheduling, and asset tracking) to fire departments and EMS agencies across the US. Its Fire and EMS Records Management focus overlaps directly with FLORIAN's incident/personnel tracking niche within the same government/public safety buyer segment.

Broad incumbents

• Motorola Solutions: Motorola Solutions dominates mission-critical communications (LMR radios, CommandCentral CAD, and APX/AVL tracking) used by police, fire, and EMS globally. Its APX personnel/accountability tools and CAD/AVL capabilities place it as the largest entrenched incumbent that 3AM must displace or integrate alongside.
• CentralSquare Technologies: CentralSquare provides a broad public safety suite (CAD, records, RMS, field-based reporting) to thousands of state/local agencies. While broader than 3AM, agencies often procure CentralSquare's CAD alongside FLORIAN-style situational awareness tooling, making it an incumbent competitor in joint procurements.
• Tyler Technologies: Tyler Technologies is a large public sector software vendor that acquired NIC and powers state/local portals as well as public safety records and CAD offerings. While much broader than 3AM, Tyler competes for the same state/local government wallet and can bundle situational awareness into its public safety suite.

Emerging players

• FirstWatch: FirstWatch provides real-time data, situational awareness, and analytics to public safety and EMS agencies, often via CAD integrations. Its focus on live operational intelligence overlaps with FLORIAN's situational awareness mission for a similar fire/EMS buyer.
• Rave Mobile Safety: Rave Mobile Safety (Motorola-owned) provides mass notification, 911 incident data, and situational awareness tools for public safety and emergency management agencies. It is an adjacent competitor in the situational awareness and incident command software category for public safety buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3amInnovations
• YouTubeyoutube.com/@3aminnovations
• Facebookfacebook.com/3AMInnovations
• LinkedInlinkedin.com/company/3am-innovations-llc
• Instagraminstagram.com/3aminnovations

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds12 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3AM Innovations