fieldmargin
fieldmargin is a UK-based mobile-first farm management platform offering mapping, crop planning, livestock tracking, NDVI satellite imagery, and compliance record-keeping to thousands of farmers globally across eight countries.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What fieldmargin does
fieldmargin is a London-based farm management software company founded in 2014 by a software developer who inherited his family's Hertfordshire farm and built the product to address gaps in legacy farming software. The platform provides a map-centric, mobile-first farm management application covering digital farm mapping (with ~30-minute setup), crop rotation planning, field job management, pesticide application tracking with country-specific databases, livestock herd and grazing management, GPS-tagged scouting, yield recording, gross margin reporting, and team collaboration. Specialized modules extend the platform into crops, horticulture, and livestock verticals, while the Field Health premium module layers weekly NDVI satellite imagery analysis (via Sentinel-2 and Sentinel-HUB) for crop health monitoring. The product is distributed across iOS, Android, and web with offline field functionality, and integrates with John Deere machinery and Drone Deploy for live vehicle tracking and drone imagery workflows.
The business operates a freemium product-led growth model with a free tier (limited to 3 farms, 500 hectares, 3 team members) and three paid subscription tiers (Essentials, Plus, Pro), supplemented by bespoke enterprise packages sold via demo calls to contractors, agronomists, farm management companies, and farm clusters. The customer base spans thousands of farms across at least eight countries (UK, USA, Australia, South Africa, Zambia, Zimbabwe, Kenya, Panama), with 50 million hectares reportedly mapped on the platform. In February 2024, fieldmargin was acquired by Agreena, a Copenhagen-based Agtech company focused on carbon sequestration and soil management, integrating the platform into Agreena's broader farm management and carbon ecosystem. The company operates with a lean team of approximately nine named individuals, including a CEO, Head of Product, CTO, four developers, and customer success.
fieldmargin firmographics
Firmographics- Name
- fieldmargin
- Legal name
- Field Margin Ltd.
- Website
- https://fieldmargin.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- fieldmargin is a UK-based mobile-first farm management platform offering mapping, crop planning, livestock tracking, NDVI satellite imagery, and compliance record-keeping to thousands of farmers globally across eight countries.
- Ownership category
- akta.pro rank
fieldmargin industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where fieldmargin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
fieldmargin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Subscription: Free tier with limited features: up to 3 farms, 500 hectares mapped, and up to 3 team members per farm. Serves as acquisition channel for paid upgrades.
- Essentials Subscription: Paid tier including unlimited inputs, map printing, and core farm management features. Supports team collaboration with expanded limits.
- Plus Subscription: Mid-tier paid plan with additional features beyond Essentials.
- Pro Subscription: Premium tier including Field Health (satellite imagery with NDVI analysis), unlimited livestock herds, full reporting, and priority support.
- Enterprise/Multi-farm Packages: Bespoke packages for contractors, agronomists, management companies, advisors, and farm clusters. Booked via demo call consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic farm management |
| Subscription | Monthly | Essentials - entry paid tier |
| Subscription | Monthly | Plus - mid-tier subscription |
| Subscription | Monthly | Pro - premium tier with satellite imagery |
| Subscription | Annual | Enterprise Multi-farm - bespoke packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
fieldmargin product offering
Product offeringCore offering
fieldmargin provides a mobile and web-based farm management platform that enables farmers to digitally map their fields, plan crop rotations, manage field work and tasks, track livestock, record yields, monitor crop health via NDVI satellite imagery, and maintain compliance-ready records. The platform is offered through a freemium model with paid subscription tiers (Essentials, Plus, Pro) and bespoke enterprise packages for multi-farm operators.
Product overview
fieldmargin offers a unified farm management platform comprising a core mobile and web application along with specialized modules for different farming types. The core app provides mapping, planning, reporting, scouting, and team collaboration features. Specialized modules include Crops (for arable farming with rotation planning and pesticide tracking), Horticulture (for fruit/vegetable production with yield recording), Livestock (for herd management and grazing tracking), and Field Health (premium NDVI satellite imagery analysis). The platform is available as a free tier with basic limits and paid subscription tiers (Essentials, Plus, Pro) offering expanded features.
Differentiator
Problem solved
Functional benefit
Products and services
- fieldmargin Core App The main farm management mobile and web application providing a living map of the farm, enabling mapping, crop planning, field job management, team collaboration, scouting, and record keeping for farms of any size.
Quantifiable outcome
- Map farm fields in approximately 30 minutes
- +3 more outcomes
Companies that use fieldmargin
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
fieldmargin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature12 records
fieldmargin partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
fieldmargin competitors and assessment
Company assessmentDirect peers
- Climate FieldView: Bayer's flagship farm management platform offering field mapping, satellite imagery, input planning, and agronomic recommendations. Directly comparable to fieldmargin's Crops and Field Health modules at a much larger scale.
- AGRIVI: Farm management software offering field mapping, crop planning, input tracking, and reporting for arable and horticultural operations. Highly comparable SaaS model and feature set to fieldmargin's Crops and Horticulture modules.
- AgWorld: Collaborative farm planning and record-keeping platform for growers and agronomists, with crop planning, input records, and reporting. Directly comparable to fieldmargin's Crops and contractor/advisor use cases.
- Conservis: Farm management software focused on planning, records, and profitability analysis for row-crop and permanent-crop operations. Closely parallels fieldmargin's cost tracking, gross margin reporting, and enterprise tier.
- xFarm Technologies: European farm management platform offering mapping, sensors, satellite imagery, and sustainability modules. Strong overlap with fieldmargin on multi-module farm management with sustainability angle, particularly in Europe.
Broad incumbents
- John Deere Operations Center: Equipment manufacturer's farm management platform with deep machinery integration. fieldmargin already integrates with John Deere for live vehicle locations, indicating overlapping scope in farm mapping and record-keeping.
- Trimble Ag (Trimble Ag Software / Farmer Pro): Established precision agriculture suite combining field mapping, VRT, and farm records, now part of CNH. Overlaps with fieldmargin across mapping, planning, and reporting for arable operations.
- Granular (Corteva): Farm management and agronomy software owned by Corteva, targeting row-crop operations with planning, budgeting, and benchmarking. Comparable to fieldmargin's enterprise and multi-farm management capabilities.
Emerging players
- Taranis: AI-driven aerial and satellite imagery platform for crop scouting and field health monitoring. Comparable to fieldmargin's Field Health module but emphasizes AI-driven insights at higher resolution (including drone and airplane imagery).
Others
- Agreena: Copenhagen-based parent company of fieldmargin and a carbon farming platform for soil MRV and credit issuance. Closely related ecosystem partner: fieldmargin's records feed Agreena's carbon program rather than direct product competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
fieldmargin social profiles
Digital presencefieldmargin financial estimates
Financial estimateRevenue estimate
Valuation estimate
fieldmargin leadership team
Management profileNumber of profiles
Profiles9 records
fieldmargin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fieldmargin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fieldmargin
What does fieldmargin do?
fieldmargin provides a mobile and web-based farm management platform that enables farmers to digitally map their fields, plan crop rotations, manage field work and tasks, track livestock, record yields, monitor crop health via NDVI satellite imagery, and maintain compliance-ready records. The platform is offered through a freemium model with paid subscription tiers (Essentials, Plus, Pro) and bespoke enterprise packages for multi-farm operators.
Is fieldmargin a public or private company?
fieldmargin is a private company. It is classified as corporate owned and is currently acquired.
When was fieldmargin founded?
fieldmargin was founded in 2014. It employs 1 to 10 people.
Where is fieldmargin based?
fieldmargin is headquartered in London, United Kingdom, in the Europe region.
How does fieldmargin make money?
Five revenue lines are on record. Freemium Subscription is the primary driver. The others are essentials Subscription, plus Subscription, pro Subscription and enterprise/Multi-farm Packages.
Who are fieldmargin's main competitors?
Direct peers on record are Climate FieldView, AGRIVI, AgWorld, Conservis and xFarm Technologies. Broad incumbents are John Deere Operations Center, Trimble Ag (Trimble Ag Software / Farmer Pro) and Granular (Corteva). Taranis is listed as an emerging player. Agreena is listed as an others.
Does fieldmargin have an API?
No public API is recorded for fieldmargin.
What industry is fieldmargin in?
fieldmargin's product category is Farm Management Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics. Its NAICS code is 115116 and its SIC code is 700.