What Spiral does

Spiral (legal entity: Spiral Financial) is a New York-based SaaS fintech founded in 2019 that sells an "Impact-as-a-Service" platform to U.S. banks and credit unions. The platform embeds three core experiences — Savings Center (automated and gamified savings with goal tracking), Roundup Center (debit-card round-ups to savings or charity), and Giving Center (donations to 1.5M+ verified nonprofits with annual tax reporting) — directly into partner digital-banking apps via native integrations with Jack Henry (jXchange/SymXchange through the Vendor Integration Program), Q2 (Partner Accelerator SDK), Alkami, Candescent, Lumin Digital, and Nymbus, collectively reaching over 2,000 financial institutions. The platform is cloud-native on AWS with active-active multi-AZ architecture, SOC 2 Type II certified, and protected by AES-256 / TLS 1.3 encryption, SSO+MFA, and 24/7 monitoring.

Spiral sells primarily through direct enterprise sales (a "Get a Demo" CTA across the site) into U.S. community and regional banks and credit unions, supplemented by channel-led distribution through the embedded digital-banking platforms and accelerator ecosystems (ICBA ThinkTECH, Curql Accelerate, Fintech Innovation Lab NY, Velera Fintech Engagement Program). Pricing is quote-based with no publicly disclosed tiers, implying recurring SaaS subscriptions tied to FI deployments, with potential implementation fees and transaction/intermediation economics on donation flows through the Spiral Giving Network. Adjacent revenue comes from Charitable Giving Services (consulting, donor-advised funds, impact quantification) for companies and individuals.

The company has raised approximately $42 million across rounds, with a $28 million Series A in March 2023 led by Team8 and participation from Euclidean Capital and Intuition Fund, and a prior $14 million round in March 2021 also led by Team8. Named customers span Atlantic Union Bank, Elevations Credit Union, Bank of Guam, First Merchants Bank, Texans Credit Union, Credit Union of Texas, nbkc bank, Amboy Bank, and dozens of other community FIs across at least 16 U.S. states and Guam. Spiral is led by CEO and co-founder Shawn Melamed and operates as a fully remote, globally distributed team.

Name

Spiral

Legal name

Spiral Financial

Website

https://spiral.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiral is a SaaS fintech that embeds personalized savings, round-up, and charitable-giving experiences directly into U.S. banks' and credit unions' digital banking apps via native integrations with Jack Henry, Q2, Alkami, Candescent, Lumin Digital, and Nymbus, serving community/regional banks and credit unions to drive deposit growth and member engagement.

Ownership category

akta.pro rank

Product category

Digital Banking SaaS

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industries

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

Keywords

• Embedded banking platform
• Savings automation software
• Charitable giving technology
• Digital banking integration
• Financial wellness SaaS

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. SaaS subscription for banks and credit unions: Spiral sells its embedded SaaS platform to financial institutions via a sales-led motion ("Get a Demo" CTAs). Pricing is not publicly disclosed, but the model is enterprise SaaS tied to the deployment of Savings Center, Roundup Center, and Giving Center experiences inside the FI's digital banking app.
2. Platform / integration deployment fees: Turnkey platform deployment through digital-banking partner integrations (Jack Henry, Q2, Alkami, Candescent, Lumin Digital, Nymbus). Implies one-time implementation plus recurring license fees per institution.
3. Nonprofit network participation: Spiral operates the Spiral Giving Network of 1.5M+ nonprofits and processes donations, suggesting a transaction/intermediation role in donation flows.
4. Charitable Giving Services (consulting & management): Beyond SaaS, Spiral offers expert consulting and management services to help companies, financial institutions, and individuals structure charitable giving accounts, funds, donor-advised funds, and social impact programs. Includes donation management and impact quantification as professional services.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels5 records

Core offering

Spiral sells an embedded SaaS platform (marketed as Impact-as-a-Service™ / Everyday Impact™) to U.S. banks and credit unions, enabling them to offer personalized savings, debit-card round-ups, and charitable giving experiences directly inside their existing digital banking apps. The platform is delivered via native SDK/API integrations with major digital banking providers (Jack Henry, Q2, Alkami, Candescent, Lumin Digital, Nymbus) and includes access to a network of 1.5 million verified nonprofit organizations for donation processing.

Product overview

Spiral offers a single unified platform-plus-modules Impact-as-a-Service™ offering that financial institutions embed directly into their existing digital banking apps. The platform centers on three core embedded experiences — the Savings Center (personalized, automated goal-based savings), the Roundup Center (everyday savings and charitable round-ups on debit/credit purchases), and the Giving Center (digital donations to 1.5M nonprofits with tax reporting) — supported by complementary modules including Community Fundraisers, Personalized Campaigns, and Customized Impact units. The platform is delivered both as cloud-based SaaS (Everyday Impact™) and as a managed services offering (Impact as a Service™) and is technically integrated with major digital banking platforms including Jack Henry (CIF 20/20, Core Director, SilverLake System, Symitar), Q2, Alkami, Candescent, Lumin Digital, and Nymbus.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Center Personalized savings module that lets account holders set goals, automate contributions, and grow savings through gamified mechanisms including auto-savings and round-up savings; embedded inside partner banks' and credit unions' digital banking apps to drive deposit growth and engagement.
• Roundup Center Everyday savings module that lets account holders round up debit or credit card purchases into savings, with optional redirection of the round-up amount to charitable causes; supports personalized, curated impact units such as planting a tree or providing clean water.
• Giving Center (Spiral Giving™) Charitable giving module that lets account holders donate directly from digital banking to 1.5 million verified nonprofits, track impact, and receive consolidated annual donation reports for tax purposes; supports donor-advised funds and cause-based campaigns.
• Charitable Giving Services Professional services offering that helps companies, financial institutions, and individuals structure, manage, and quantify charitable giving programs, including donor-advised funds, donation management, and integration of giving into checking, savings, brokerage, and card products.

Quantifiable outcome

• 16% higher deposits within 90 days of enrollment
• +11 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

26 partnerships are on record, tiered flagship distribution integration, core integration partner, integration partner, core credit-union channel partner, strategic ecosystem partner, strategic credit-union ecosystem partner, strategic fintech ecosystem partner, nonprofit distribution partner, strategic nonprofit partner and nonprofit network partner.

• Jack Henryflagship distribution integrationTechnology or IntegrationSpiral joined the Jack Henry Vendor Integration Program (VIP) on October 4, 2023. Integrates Spiral with CIF 20/20®, Core Director®, SilverLake System® via jXchange and with Symitar® via SymXchange, enabling deployment across Jack Henry's community-bank and credit-union base. Jack Henry (Nasdaq: JKHY) has a 47-year track record of serving FIs.
• Q2 Holdings (Q2)flagship distribution integrationTechnology or IntegrationAnnounced May 10, 2023. Spiral joined the Q2 Partner Accelerator Program, integrating its Impact-as-a-Service™ platform with Q2's Digital Banking Platform (NYSE: QTWO). Q2 has 1,000+ FI clients representing 30M+ users across the U.S.
• Alkami Technologyflagship distribution integrationTechnology or IntegrationStrategic partnership announced November 18, 2025. Alkami integrates Spiral's savings and giving tools into its digital banking platform; first adopter Texans Credit Union saw 1,000+ members enroll in Roundup within 48 hours.
• Candescentcore integration partnerTechnology or IntegrationCandescent powers Spiral integrations for multiple credit unions and banks, including City National Bank of Florida, Dort Financial Credit Union, and Fidelity Bank.
• Lumin Digitalcore integration partnerTechnology or IntegrationIntegration announced via Spiral's blog; powers Consumers Credit Union and other Lumin-based FIs.
• Nymbusintegration partnerTechnology or IntegrationPowers Spiral deployment for ValorFI Heroes and other Nymbus-based FIs.
• Veleracore credit-union channel partnerChannel Partner/ Reseller/ DistributorSpiral named to Velera's Fintech Engagement Program (announced April 9, 2026) alongside Coverbase, InvestiFi, Larky, Swaystack, and Union Credit — providing credit unions exclusive benefits and discounted access to Spiral.
• ICBA (Independent Community Bankers of America)strategic ecosystem partnerStrategic or Co-development PartnerSpiral selected for the ICBA ThinkTECH Accelerator (2023), where it won the MVP Award. The 5th cohort connected Spiral with 1,000+ community bankers and industry leaders. Featured on Spiral's investor page.
• Curqlstrategic credit-union ecosystem partnerStrategic or Co-development PartnerSpiral selected for Curql Accelerate 2024, teaming up with leading credit unions and industry experts to drive innovation. Featured on Spiral's investor page.
• Fintech Innovation Lab New Yorkstrategic fintech ecosystem partnerOthersSpiral selected for the prestigious Fintech Innovation Lab in New York, an exclusive fintech program where Spiral joined forces with the world's leading financial institutions.
• Local Change Foundationnonprofit distribution partnerGTM or Marketing PartnerLocal Change Foundation is the charitable partner for Elevations Credit Union members' spare change donations enabled by Spiral's Roundup Center.
• National Credit Union Foundation (NCUF)strategic nonprofit partnerGTM or Marketing PartnerNCUF selected Spiral to help credit union members achieve financial freedom, becoming a nonprofit partner to engage members and enable increased awareness and support of its mission through digital banking.
• 1% for the Planetnonprofit network partnerGTM or Marketing PartnerFeatured nonprofit partner of Spiral — the partnership helps raise awareness and connect the nonprofit to mission-driven donors via the platform.
• Grace Children's Foundation (GCF)nonprofit network partnerGTM or Marketing PartnerSpiral nonprofit partner; appreciates Spiral's efforts in supporting its mission through unique donor services.
• American Cancer Societynonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page as part of its impact ecosystem.
• Equal Justice Initiativenonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• International Medical Corpsnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page and in blog impact stories.
• Rainforest Trustnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page and blog impact stories.
• Best Friends Animal Societynonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• United Waynonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• Cradles to Crayonsnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• Americaresnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• CAREnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• National Breast Cancer Foundationnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• JDCnonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.
• Samaritan's Pursenonprofit network partnerGTM or Marketing PartnerNonprofit partner featured on Spiral's careers page.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coverbase: Embedded insurance and protection product platform for community banks and credit unions. Fellow member of the Velera Fintech Engagement Program alongside Spiral, serving the same U.S. community FI segment with embedded SaaS.
• InvestiFi: Embedded investment and wealth platform for credit unions and community banks. Velera Fintech Engagement Program co-member with Spiral, targeting deposit/wealth engagement for the same FI buyer.
• Larky: Customer-engagement and loyalty notification platform for community banks and credit unions. Co-member of the Velera Fintech Engagement Program with Spiral, competing for the same embedded-engagement wallet.
• Union Credit: Embedded credit-builder lending product for credit unions. Fellow Velera Fintech Engagement Program member, addressing similar community FI buyers with embedded fintech use cases.
• Swaystack: Embedded small-business banking platform for community banks and credit unions. Velera Fintech Engagement Program co-member with Spiral, competing for embedded fintech integration budgets at the same FI segment.
• Pomelo (formerly CuneXus): Embedded digital account opening and deposit-growth platform for community banks and credit unions. Overlaps with Spiral's Savings Center on deposit-growth use cases for the same U.S. community FI buyer.

Broad incumbents

• Jack Henry: Major U.S. core and digital-banking platform serving thousands of banks and credit unions. As Spiral's largest distribution partner (via VIP), Jack Henry is also a potential broad incumbent that could bundle competing engagement features into its platform.
• Q2 Holdings: Digital banking platform serving 1,000+ FIs and 30M+ users. Spiral's flagship distribution partner, but Q2's broader product suite (including engagement and personal-finance tools) makes it a broad incumbent competitor in the same accounts.
• Alkami Technology: Cloud-based digital-banking platform for U.S. banks and credit unions. Strategic distribution partner for Spiral (Texans CU win), but also a broad incumbent that could build or bundle competing savings and engagement features.
• Candescent: Digital-banking SaaS provider serving credit unions and banks. Integration partner for Spiral (City National Bank of Florida, Dort Financial, Fidelity Bank) and adjacent incumbent in the digital-banking stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spiral-gives
• Xx.com/spiralgives
• Facebookfacebook.com/spiralgives

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiral