Palm
Palm is a UK-based fintech founded in 2023 that sells an AI-powered treasury management platform — combining 25+ proprietary models with ERP and bank data — to enterprise treasury teams for automated cash forecasting, liquidity positioning, and reporting.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Palm does
Palm Technologies Limited is a UK-incorporated fintech founded in 2023 by Gurjit Pannu (former treasury at Uber and Levi's) and Christian Sobkowski (fintech background), operating as a remote-first company with approximately 20 employees distributed across Europe. The company sells an AI-powered treasury management platform that sits on top of customers' existing TMS and ERP systems, providing automated cash flow forecasting, liquidity positioning, smart reporting, and variance analysis. Its core technology combines ERP data, bank transactions, and 25+ proprietary AI models — including a contextual AI categorisation engine for transaction reconciliation and a conversational assistant called Pulse — and runs entirely on Google Cloud Platform with SOC 2 Type II certification and EU GDPR compliance.
The platform integrates with banks via APIs, host-to-host (MT940, BAI, Camt.053), EBICS, and SWIFT, supporting real-time balance and transaction data ingestion. Palm targets enterprise treasury teams at large public companies that have outgrown their existing tool stack, with named customers including athletic apparel company ON (which reportedly unlocked $350M in additional cash investments), hospitality firm Sonder, HR software provider Personio, and music platform Discogs. The product is delivered as an annual SaaS subscription billed in advance with automatic renewal; pricing is not publicly disclosed and all sales go through a consultative demo process, reflecting a field sales / enterprise GTM motion. Distribution leverages direct enterprise sales supplemented by content marketing, an active LinkedIn presence, and a proprietary Treasury Table dinner series alongside participation in major treasury industry conferences (ACT, AFP, EuroFinance, EACT, Treasury 360°).
Palm is venture-backed, having closed a $6.1M seed round in September 2024 co-led by Speedinvest and Target Global with Upfin participating, and received a subsequent investment from Amex Ventures announced in May 2026. The company plans to expand across Europe, the UK, and the US, and is positioning itself as the AI intelligence layer for treasury rather than a replacement for incumbent TMS vendors.
Palm firmographics
Firmographics- Name
- Palm
- Legal name
- Palm Technologies Limited
- Website
- https://usepalm.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Palm is a UK-based fintech founded in 2023 that sells an AI-powered treasury management platform — combining 25+ proprietary models with ERP and bank data — to enterprise treasury teams for automated cash forecasting, liquidity positioning, and reporting.
- Ownership category
- akta.pro rank
Palm industry classification
Industry- Product category
- AI Treasury Management Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity) (FSAGAEAJ)
- akta.pro secondary industries
- Corporate Cash Management & Treasury Services (FSAMAOAA), Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where Palm is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Palm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Palm provides treasury management software as a subscription service. Payment is made in advance on a monthly basis or other regular intervals. Subscription Period is 12 months with automatic renewal unless terminated 30 days before end of current period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Treasury Platform - subscription-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Palm product offering
Product offeringCore offering
Palm provides an AI-powered treasury management software platform that sits on top of customers' existing TMS and ERP systems to unify cash visibility, generate automated cash flow forecasts, and identify idle cash for investment. The platform combines ERP data, bank transactions, and 25+ proprietary AI models to deliver contextual transaction categorization, AI cash forecasting, liquidity positioning, smart reporting, and a conversational treasury assistant (Pulse). It is sold as a SaaS subscription to enterprise treasury teams.
Product overview
Palm is a treasury intelligence platform that provides AI-powered cash flow forecasting and cash management solutions for enterprise treasury teams. The platform operates as a unified layer that sits on top of existing TMS and ERP systems, offering three core modules: AI Cash Forecasting (which combines ERP data, bank transactions, and 25+ AI models to automatically generate cash forecasts with variance reduction), Liquidity Positioning (for viewing cash across entities, currencies, and regions), and Smart Reporting (for custom dashboard building and automated report generation). The platform also includes Pulse, an AI treasury assistant with chat functionality. Palm is designed to integrate with existing treasury infrastructure while adding AI-driven automation, contextual categorization, and variance analysis capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Pulse: Treasury vital signs dashboard providing real-time insights for treasury teams
Products and services
- AI Cash Forecasting Automated cash flow forecasting module that combines ERP data, bank transactions, and 25+ AI models to generate cash forecasts automatically. Shows exactly what is driving every number and cuts variance by over 60%. Designed for enterprise treasury teams.
- Liquidity Positioning Real-time cash positioning module that allows treasury teams to view cash by entity, currency, region, or pool. Detects accounts approaching thresholds, separates free from restricted cash, and identifies excess liquidity for investment or debt repayment from a single dashboard.
- Smart Reporting Custom reporting and dashboard module that allows treasury teams to build and manage their own dashboards without support tickets. Tailor reports for any audience, save as PDFs, and schedule automated emails with custom titles and descriptions.
- Pulse AI-powered treasury assistant with chat functionality that serves as a treasury vital signs dashboard, providing real-time insights and enabling treasury teams to query their cash position and forecasts through conversational AI.
Quantifiable outcome
- Reduce operational cash balances by 30%
- +5 more outcomes
Companies that use Palm
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Palm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
Palm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google Cloud Platform (GCP)infrastructurePalm runs entirely on Google Cloud Platform - one of the most secure, audited cloud environments. Palm inherits GCP's physical protections and layers on strict security practices including encrypted backups and continuous monitoring.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Palm competitors and assessment
Company assessmentDirect peers
- Trovata: Trovata is an AI-powered cash flow forecasting and treasury analytics platform aimed at corporate treasury teams. It competes head-to-head with Palm in contextual transaction tagging, automated forecasting, and multi-bank visibility, and is the closest functional analogue.
- HighRadius: HighRadius offers an autonomous finance platform with AI-driven cash forecasting, bank reconciliation, and treasury workflows for mid-market and enterprise finance teams. It overlaps directly with Palm's automation and AI categorisation capabilities for treasury operations.
- TIS (Treasury Intelligence Solutions): TIS offers a SaaS platform for corporate payments, cash management, and treasury workflows across global enterprises. It overlaps with Palm's bank connectivity, cash positioning, and forecasting value proposition for multinational treasury teams.
Broad incumbents
- Kyriba: Kyriba is one of the largest cloud treasury management systems globally, offering cash management, payments, and risk modules to enterprise treasurers. It is the dominant incumbent whose 'AI-on-website' positioning Palm explicitly contrasts itself against.
- GTreasury: GTreasury provides a cloud treasury and risk management platform serving large corporates with cash visibility, forecasting, and bank connectivity. It competes with Palm for enterprise treasury budgets and is actively investing in AI-driven forecasting features.
- Planful: Planful is a cloud FP&A and financial planning platform used by enterprise finance teams for forecasting and scenario analysis. It is adjacent to Palm's forecasting and smart reporting modules and a potential broader FP&A competitor.
- Finastra: Finastra provides a broad suite of financial software including corporate treasury and cash management solutions sold to banks and large corporates. It represents a scaled incumbent Palm could partner with or compete against at large enterprises.
- Anaplan: Anaplan is an enterprise planning platform used for financial planning, forecasting, and scenario modeling, including treasury-adjacent use cases. It competes for FP&A and treasury forecasting budget and is investing in AI-driven planning capabilities.
Emerging players
- Agicap: Agicap provides AI-driven cash flow forecasting and cash management primarily to mid-market CFOs and finance teams in Europe. While more SMB-oriented than Palm's enterprise focus, it competes in the same AI cash forecasting category and is expanding upmarket.
Others
- Plaid: Plaid provides bank connectivity infrastructure and financial data APIs used by fintechs including treasury and cash management platforms. It is an enabling ecosystem participant that powers bank integrations similar to those Palm builds directly.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Palm social profiles
Digital presencePalm compliance and trust
Trust signalCompliance2 records
Palm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palm leadership team
Management profileNumber of profiles
Profiles7 records
Palm funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palm
What does Palm do?
Palm provides an AI-powered treasury management software platform that sits on top of customers' existing TMS and ERP systems to unify cash visibility, generate automated cash flow forecasts, and identify idle cash for investment. The platform combines ERP data, bank transactions, and 25+ proprietary AI models to deliver contextual transaction categorization, AI cash forecasting, liquidity positioning, smart reporting, and a conversational treasury assistant (Pulse). It is sold as a SaaS subscription to enterprise treasury teams.
Is Palm a public or private company?
Palm is a private company. It is classified as venture growth investor backed and is currently operating.
When was Palm founded?
Palm was founded in 2023. It employs 11 to 50 people.
Where is Palm based?
Palm is headquartered in London, United Kingdom, in the Europe region.
How does Palm make money?
One revenue line is on record: saaS Subscription.
Who are Palm's main competitors?
Direct peers on record are Trovata, HighRadius and TIS (Treasury Intelligence Solutions). Broad incumbents are Kyriba, GTreasury, Planful, Finastra and Anaplan. Agicap is listed as an emerging player. Plaid is listed as an others.
Does Palm have an API?
Yes. Palm leverages advanced API technology to connect with banks and financial institutions, enabling real-time data exchange for account balances, transaction details, and cash positions. The platform integrates with ERP systems, TMS, and bank platforms via APIs. Palm supports multiple connectivity protocols including direct API connections, Host-to-Host (MT940, BAI, Camt.053 formats), EBICS (XML, SWIFT MT messages, EDIFACT), and SWIFT connectivity for larger corporates. No specific API documentation URL or developer portal was identified in available sources.
What industry is Palm in?
Palm's product category is AI Treasury Management Software. Its primary akta.pro industry code is FSAGAEAJ, Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity), with a secondary code of FSAMAOAA, Corporate Cash Management & Treasury Services. Its NAICS code is 523940 and its SIC code is 6199.