What Petlibro does

Petlibro is a Santa Clara, California-based connected pet care company founded in 2019 that designs, markets, and sells an integrated ecosystem of AI-enabled devices for cat and small-dog owners. Its hardware portfolio covers four categories: automatic smart feeders (Granary 2 series from $129.99 to $249.99), app-connected water fountains ($39.99 to $89.99), a 1080p smart pet camera ($79.99), and a self-cleaning smart litter box (Luma at $599.99). The company states it serves over two million pet households and positions itself as America's leading automatic feeder brand.

Underlying technology combines computer vision, precision weighing sensors, RFID recognition, infrared motion detection, and IoT hardware, all managed through a unified iOS/Android app. Proprietary AI features include collar- and microchip-free pet recognition for up to 10 pets per household, gram-level dual-scale intake tracking, and AI waste analysis trained on 3M+ fecal samples for proactive anomaly detection. The company also sells a refrigerated Polar Smart Wet Food Feeder using thermoelectric cooling technology and offers subscription layers: Video Cloud AI ($95.99–$159.99 per year) for cloud storage, smart summaries, highlight reels, and an in-beta AI assistant, and Petlibro Care ($59.99–$129.99 per year) for longitudinal wellness tracking and benchmarking.

Petlibro generates revenue primarily through one-time hardware sales via DTC (petlibro.com), Amazon, and physical retail — including Target (300+ stores since September 2024) and PetSmart (nearly 400 stores since March 2026) — supplemented by recurring subscriptions and replacement-part revenue (filters, litter liners, desiccant bags, RFID tags). The company has disclosed $24M across two funding rounds: a 2021 Series A from HSG and a December 2023 $14M Series B led by Shenzhen Capital Group with HSG participation. CEO and founder York Wu leads the company, and geographic markets served include the U.S., Canada, the U.K., Germany, France, and Japan. The Granary 2 Series, launched June 18, 2026, in San Jose, California, is the most recent addition to the product line.

Name

Petlibro

Legal name

Petlibro, Inc.

Website

https://petlibro.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Petlibro is a connected pet care company that designs and sells AI-powered smart feeders, water fountains, cameras, and self-cleaning litter boxes for cat and small-dog owners, sold via DTC, Amazon, Target, and PetSmart with optional cloud and wellness subscriptions.

Ownership category

akta.pro rank

Product category

Smart Pet Care Electronics

NAICS

Software Publishers (5132), Pet and Pet Supplies Retailers (45991)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

akta.pro secondary industries

Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Smart pet feeders
• Automatic pet care
• AI pet monitoring
• Connected pet devices
• Smart litter boxes

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Smart Hardware Sales: Petlibro generates the majority of revenue from one-time hardware sales across four product categories: automatic feeders ($69.99–$249.99), smart fountains ($39.99–$89.99), smart cameras ($79.99), and AI-powered litter boxes ($599.99+). Products are sold direct-to-consumer via petlibro.com and through retail (Target, PetSmart) and marketplace (Amazon) channels.
2. Video Cloud AI Subscriptions: Recurring subscription service for cloud video storage and AI features. Three tiers: AI Standard at $95.99/year (7-day storage), AI Premium at $135.99/year (30-day storage + smart summaries/highlight reels), and AI Premium Family at $159.99/year (30-day storage + up to 3 devices). Optional add-on for Granary 2, Luma, and Scout devices.
3. Petlibro Care Subscriptions: Wellness management subscriptions: Care Standard at $59.99/year for single-pet health tracking, and Care Plus at $129.99/year for multi-pet management with community benchmarking and record keeping. Also available at $47.99/year as an add-on bundle.
4. Replacement Parts and Accessories: Recurring revenue from consumables and replacement parts including litter box waste drawer liners, carbon deodorizers, litter mats, fountain filters, desiccant bags, stainless steel bowls, and RFID collar tags. Subscription options available for filter deliveries.
5. HSA/FSA Payment Integration: Petlibro integrates with HSA/FSA payment solutions (Flex) enabling customers to purchase eligible products using pre-tax healthcare funds, potentially increasing average order value and expanding customer base to health-conscious pet owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Petlibro designs, manufactures, and sells an integrated ecosystem of AI-powered smart pet care devices, including automatic feeders with collar-free pet recognition, an AI self-cleaning litter box, refrigerated wet food feeders, RFID-enabled multi-pet feeders, app-connected water fountains, and pet monitoring cameras. Revenue is generated primarily through one-time hardware sales supplemented by recurring Video Cloud AI and Petlibro Care subscriptions plus replacement parts and accessories.

Product overview

Petlibro offers a connected pet care ecosystem of smart devices for feeding, hydration, litter management, and monitoring. The product portfolio centers on five categories: (1) Granary 2 Series smart feeders ($129.99–$249.99) featuring AI camera recognition, precision intake scales, and collar-free pet identification; (2) Luma Smart Litter Box ($599.99) with AI-powered waste analysis and 97% odor removal; (3) water fountains including Dockstream 2 Smart Fountain and RFID-enabled variants; (4) Scout Smart Camera for 24/7 pet monitoring; and (5) optional subscription services (Video Cloud AI at $95.99–$159.99/year for cloud storage and AI highlights; Petlibro Care at $59.99–$129.99/year for wellness tracking). Products are managed through the Petlibro mobile app (iOS/Android) via Wi-Fi connectivity. The ecosystem integrates across devices to provide unified pet health insights combining eating habits, bathroom behavior, hydration, and weight tracking. The company, founded in 2019 and positioning as America's leading automatic feeder brand, expanded to nearly 400 PetSmart stores in 2026 and has a retail partnership with Target (300+ stores).

Differentiator

Problem solved

Functional benefit

Brands

• Granary: Smart camera feeder and automated dry food feeders product line featuring portion control and meal scheduling.
• Luma
• Polar
• One RFID
• Dockstream
• Scout
• Petlibro Care
• Video Cloud AI

Products and services

• Granary 2 Series Smart Pet Feeders A lineup of AI-powered automatic pet feeders for cats and small dogs offering precision scales that track dispensed and remaining food, collar-free pet recognition via camera, real-time eating habit monitoring, and personalized portion control. Models include Granary 2 (entry-level), Granary 2 Vision (with 1080p camera), Granary 2 Vision Duo (dual-bowl for multi-cat households), and Granary 2 X (motorized lid for collar-free multi-pet recognition).
• Luma Smart Litter Box

Quantifiable outcome

• 97% odor removal — Luma Smart Litter Box reduces litter box odors by up to 97% based on a 6-hour third-party lab study
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PetSmartcoreChannel Partner/ Reseller/ Distributor · 17 March 2026Petlibro expanded distribution of its Luma Smart Litter Box to nearly 400 PetSmart stores and online nationwide as of March 2026. The partnership provides PetSmart's pet-focused customer base with access to AI-powered litter box technology, representing a significant retail channel expansion for Petlibro beyond DTC and Amazon.
• EveryCat Health FoundationminorOthers · 18 December 2025Petlibro partnered with the EveryCat Health Foundation for its holiday OOH campaign in New York City, donating $22,222 to the nonprofit. The campaign used Luma Smart Litter Box data to create a digital Christmas tree illuminated by cat poop visualizations, generating PR and social buzz while supporting feline health research.
• TargetcoreChannel Partner/ Reseller/ Distributor · 10 September 2024Petlibro's Air Smart Feeder became available in over 300 Target stores nationwide and online as of September 2024. This marked Petlibro's entry into mass national retail, expanding accessibility of its smart pet feeding products to Target's broad consumer base.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Whisker (Litter-Robot): Whisker is the established US leader in self-cleaning smart litter boxes (Litter-Robot) and has expanded into feeders, fountains, and pet cameras. It is Petlibro's most direct head-to-head competitor in the Luma category and the incumbent Petlibro is challenging on retail shelves.
• PETKIT: PETKIT is a China-origin smart pet tech brand offering automatic feeders, smart fountains, litter boxes, and health-monitoring devices with a companion app. Its product matrix and AI-led positioning mirror Petlibro's ecosystem strategy across overlapping categories.
• Catlink: Catlink specializes in AI-powered smart litter boxes and connected feeders for cats, with multi-cat recognition and app-driven health tracking. It competes with Petlibro's Luma and Granary 2 lines, particularly in Asian and US online channels.
• Tomofun (Furbo): Furbo is a smart pet camera with treat-dispensing and AI behavior alerts — a direct competitor to Petlibro's Scout Smart Camera and a comparable AI-subscription-led connected pet care brand.
• Petcube: Petcube makes interactive Wi-Fi pet cameras with two-way audio, treat tossing, and optional care subscriptions (Petcube Care). It overlaps with Petlibro's Scout camera and cloud-AI subscription model.

Broad incumbents

• Sure Petcare (Zoetis): Sure Petcare, owned by Zoetis, makes microchip- and RFID-based smart feeders, fountains, doors, and litter solutions. It is a broader incumbent in connected pet care with a vet-channel distribution advantage that Petlibro lacks.
• Radio Systems (PetSafe, ScoopFree): Radio Systems' PetSafe brand is a long-standing US pet products incumbent with self-cleaning litter boxes (ScoopFree), smart feeders, and containment products. It is a much larger competitor with deep retail relationships across PetSmart, Costco, and Chewy.
• Garmin: Garmin is an incumbent in GPS pet tracking and connected wearables for dogs, with deeper R&D and a multi-decade brand. It represents a large-player parallel to Petlibro's connected-pet thesis, even though Garmin focuses on outdoor tracking rather than feeders and litter.

Emerging players

• Hepper: Hepper is a DTC cat-focused brand spanning litter boxes, scratchers, and modern pet furniture. It is an emerging design-forward peer whose aesthetic-led approach overlaps with Petlibro's recent rebrand and premium positioning.
• PetSnowy: PetSnowy makes AI-powered self-cleaning litter boxes (SNOW+, SNOWBALL) with multi-cat recognition and app integrations. It is a niche emerging direct competitor to the Luma Smart Litter Box in the smart-litter-box subcategory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOQYDloS_P7yPsy0E0bOlOw/featured
• Facebookfacebook.com/Petlibro
• Instagraminstagram.com/petlibro
• Pinterestpinterest.com/petlibro
• TikToktiktok.com/@petlibro
• Xx.com/petlibro
• LinkedInlinkedin.com/company/petlibro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petlibro