Whisker
Whisker designs and sells the Litter-Robot line of self-cleaning connected cat litter boxes and complementary pet-care products (Feeder-Robot, GreatLitter, Whisker+ membership) to more than 1.8 million cat owners globally.
- Company typePrivate
- Founded2000
- HeadquartersAuburn Hills, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Whisker firmographics
Firmographics- Name
- Whisker
- Legal name
- Automated Pet Care Products, LLC
- Website
- https://litter-robot.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Whisker designs and sells the Litter-Robot line of self-cleaning connected cat litter boxes and complementary pet-care products (Feeder-Robot, GreatLitter, Whisker+ membership) to more than 1.8 million cat owners globally.
- Ownership category
- akta.pro rank
Whisker industry classification
Industry- Product category
- Smart pet care hardware
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
Keywords
Where Whisker is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Whisker business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Litter-Robot hardware sales: One-time purchase of Litter-Robot self-cleaning litter boxes (Litter-Robot 5 Pro, Litter-Robot 5, Litter-Robot EVO, Litter-Robot 4, Litter-Robot 3 Connect). Units range from $499 to $899+ depending on model and configuration. Accessories, furniture, and consumables (litter, liners, odor packs) are additional revenue streams. Bundle products (Starter Bundle, Kickstart Bundle, Full Set Up Bundle) offer higher average order value.
- Whisker+ subscription: Recurring subscription service offering enhanced analytics, advanced insights, priority support, and extended features for Whisker app users. This provides recurring revenue from the existing customer base.
- Subscription products (litter and consumables): Auto-ship subscription for cat litter (GreatLitter), waste drawer liners, odor control packs, and other consumables, providing recurring revenue from consumable supplies.
- Affiliate program commission: Whisker operates an affiliate program (Impact.com) paying 8% commission on referred sales with a 90-day cookie window. This drives customer acquisition at performance-based cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Litter-Robot 5 Pro — AI-powered flagship with dual cameras |
| One time/ perpetual license | Pay-as-you-go | Litter-Robot 5 — AI-powered mid-tier with WasteID |
| One time/ perpetual license | Pay-as-you-go | Litter-Robot EVO — compact model for 1–2 cats |
| One time/ perpetual license | Pay-as-you-go | Litter-Robot 4 — proven best-seller |
| One time/ perpetual license | Pay-as-you-go | Litter-Robot 3 Connect — entry-level model |
| One time/ perpetual license | Pay-as-you-go | Bundle packages — Starter, Kickstart, Full Set Up |
| Subscription | Monthly | Whisker+ subscription |
| One time/ perpetual license | Pay-as-you-go | HSA/FSA eligible purchases |
| One time/ perpetual license | Pay-as-you-go | Student and military discounts |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Whisker product offering
Product offeringCore offering
Whisker designs, manufactures, and sells connected pet care hardware, anchored by the Litter-Robot line of self-cleaning cat litter boxes (3 Connect, 4, EVO, 5, and 5 Pro). The company also offers the Feeder-Robot automatic pet feeder, the LitterHopper litter-refill accessory, and consumables (GreatLitter, liners, OdorTrap packs), all unified through the Whisker App and WhiskerOS software for monitoring, weight tracking, and AI-driven health insights.
Product overview
Whisker operates a connected pet care platform anchored by the Litter-Robot self-cleaning litter box lineup, which has evolved through multiple generations (Litter-Robot 3 Connect, Litter-Robot 4, Litter-Robot 5, Litter-Robot 5 Pro, and Litter-Robot EVO). The product portfolio centers on automated litter management with AI-powered features including WasteID waste type detection, AI camera systems for cat identification and health monitoring, weight tracking via SmartScale technology, and mobile app connectivity. Whisker has expanded into complementary automated pet care with the Feeder-Robot and offers accessories like the LitterHopper, LitterTrap Mat, and OdorTrap System. The ecosystem is unified through the Whisker App (with premium Whisker+ subscription) enabling real-time monitoring, activity insights, and multi-pet household management. Products are available direct-to-consumer, through retail partners (Best Buy, Amazon), and internationally across North America, Europe, UK, and Asia-Pacific markets.
Differentiator
Problem solved
Functional benefit
Brands
- Litter-Robot: Self-cleaning automated cat litter boxes, the company's flagship product line including Litter-Robot 5 Pro, Litter-Robot 5, Litter-Robot EVO, Litter-Robot 4, and Litter-Robot 3 Connect.
- Feeder-Robot
- Whisker+
- GreatLitter
- OdorTrap
- LitterHopper
- WhiskerCare
Products and services
- Litter-Robot 5 Pro Whisker's most advanced automatic self-cleaning litter box with AI-powered dual cameras for cat identification and health monitoring, WasteID waste-type detection, real-time streaming and recording via the Whisker App, and support for up to 5 cats.
- Litter-Robot 5 Advanced self-cleaning litter box in the 5 series with WasteID AI waste-type detection, SmartScale weight tracking, multi-cat monitoring, and Whisker App connectivity for households with up to 5 cats.
- Litter-Robot EVO Compact automatic self-cleaning litter box designed for 1-2 cats, featuring smart odor control with WasteID technology, Whisker App connectivity, and a more accessible price point than the premium 5-series models.
- Litter-Robot 4 Automatic self-cleaning litter box with WasteID smart detection, app connectivity with pet profiles, capacity for up to 10 days of waste for one cat, and cat-detection safety sensors that prevent cycling while a cat is inside.
- Litter-Robot 3 Connect Entry-level automatic self-cleaning litter box with horizontal sifting design, app-based monitoring for waste drawer alerts and activity tracking, designed for up to four cats weighing at least 5 lbs. Available on Amazon at $499 and across Europe at €599/£499.
- Feeder-Robot Automatic pet feeder that dispenses controlled portions of food on a schedule, part of Whisker's connected pet care ecosystem alongside Litter-Robot and managed through the Whisker App.
- LitterHopper Self-cleaning litter hopper accessory that attaches to the Litter-Robot 4 and 5 series, automatically refilling the unit with fresh litter from a reservoir to reduce manual litter refills.
- Whisker+ Membership Paid monthly subscription tier for the Whisker App providing advanced pet behavior analytics, extended notification options, priority support, and premium insights for owners of compatible Whisker products.
- Cat Essentials Subscription Auto-ship subscription service for recurring delivery of cat care essentials including GreatLitter, waste drawer liners, and other consumable supplies compatible with Litter-Robot products.
- WhiskerCare Warranty Comprehensive protection plan covering Litter-Robot products for defects, accidental damage, and mechanical breakdowns. Free 1-year coverage is included with purchase, with optional extended coverage available for purchase.
- GreatLitter All-natural clumping cat litter formulated for use with Litter-Robot products, sold as a one-time purchase or as part of the Cat Essentials auto-ship subscription.
- OdorTrap System Odor control system using carbon filters and OdorTrap Packs with natural chemistry to neutralize litter box odors, compatible with Litter-Robot 4 and 5 series.
Quantifiable outcome
- Litter-Robot 5 supports up to 5 cats in a single household
- +3 more outcomes
Companies that use Whisker
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Whisker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Whisker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Best Friends Animal SocietycoreWhisker partners with Best Friends Animal Society to cover cat adoption fees at all Best Friends locations nationwide throughout June 2026 (National Adopt a Cat Month). Adopters also eligible to win a Litter-Robot 4 Best Friends Bundle. This marks the fourth year of the partnership. Since 2023, Whisker products have helped support the adoption of more than 25,000 cats. The partnership addresses shelter capacity challenges by removing cost as a barrier to adoption.
- Sika HealthcoreWhisker partnered with Sika Health to make Litter-Robot the first and only automated litter box eligible for HSA and FSA spending. A Letter of Medical Necessity (LMN) is required for qualifying customers with physical limitations. Whisker covers the $30 processing fee. This positions Litter-Robot as a wellness device for pet owners with limited mobility, arthritis, or pregnancy.
- Tidy Cats®minorWhisker and Tidy Cats® collaborated on 'The Perfect Cycle™' initiative, aimed at improving the customer experience and product offerings in the pet care industry. The partnership combines Tidy Cats' litter expertise with Whisker's automated litter box technology.
- Detroit Lions, Detroit Tigers, Detroit Red WingsminorWhisker became the first official litter box partner of the Detroit Lions, Detroit Tigers, and Detroit Red Wings sports franchises. This local sports partnership provides marketing visibility and community connection in the company's home market of Michigan.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Whisker competitors and assessment
Company assessmentOthers
- Best Buy: Best Buy is Whisker's key US physical retail partner (nationwide rollout Nov 2024). While not a competitor, Best Buy's private-label Insignia and Magnolia brands plus its growing smart-home services represent both a channel dependency and a potential vertical threat.
- Chewy: Chewy is both a key retail partner for Whisker (Chewy Canada) and a potential vertical integrator. Chewy already sells its own private-label pet products and could in theory launch an own-brand connected litter box, making it a strategic ecosystem risk as well as a channel partner.
Direct peers
- PETKIT: PETKIT is a China-born global smart pet brand offering smart litter boxes (PURAMAX, Purobot), smart feeders, and water fountains. Competes directly with Whisker in the connected pet-care category, often at lower price points and with strong Amazon distribution.
- PetSafe: PetSafe (owned by Radio Systems Corporation) is a leading US pet product brand offering automated/self-cleaning litter boxes (ScoopFree), pet doors, feeders, and containment — directly competing with Whisker in the automated litter box category, with broader pet-care portfolio reach.
- CatGenie: CatGenie makes a self-flushing, washable cat litter box that eliminates disposable litter — the closest conceptual competitor to Litter-Robot. Competes on the same 'never scoop' value proposition but with a different mechanical approach (water-based vs. sifting).
- Sure Petcare (by Merck Animal Health): Sure Petcare (SureFeed, Felaqua, Animo) is a UK-based smart pet product brand under Merck Animal Health that offers microchip-connected feeders, water stations, and pet doors. Comparable to Whisker's connected pet-care ecosystem with strong veterinary channel distribution in Europe.
Emerging players
- Petlibro: Petlibro offers smart pet feeders, water fountains, and litter boxes targeting the same tech-savvy pet parent demographic as Whisker. Overlaps in smart feeder category (Feeder-Robot) but is more emerging and price-aggressive in the broader connected pet space.
- Petnet: Petnet offers the SmartFeeder and other IoT pet products. Although the company has had operational stumbles, it remains a category peer in connected feeding and broader smart pet ecosystems that overlap with Whisker's product strategy.
Broad incumbents
- Tuya Smart: Tuya is a global IoT cloud platform that white-labels connected pet devices for many consumer brands. Many low-cost smart pet products on Amazon run on Tuya's stack, making it an indirect competitor that commoditizes the connectivity layer Whisker differentiates on.
- Radio Systems Corporation (PetSafe parent): Radio Systems is the parent of PetSafe, Invisible Fence, and other pet brands. As a multi-billion dollar private pet care conglomerate, it has the distribution, R&D, and capital to either expand PetSafe's automated litter box offering or acquire a competing player — a structural competitive threat to Whisker's category leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Whisker social profiles
Digital presenceWhisker compliance and trust
Trust signalCompliance6 records
Whisker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whisker leadership team
Management profileNumber of profiles
Profiles6 records
Whisker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whisker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whisker
What does Whisker do?
Whisker designs, manufactures, and sells connected pet care hardware, anchored by the Litter-Robot line of self-cleaning cat litter boxes (3 Connect, 4, EVO, 5, and 5 Pro). The company also offers the Feeder-Robot automatic pet feeder, the LitterHopper litter-refill accessory, and consumables (GreatLitter, liners, OdorTrap packs), all unified through the Whisker App and WhiskerOS software for monitoring, weight tracking, and AI-driven health insights.
Is Whisker a public or private company?
Whisker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whisker founded?
Whisker was founded in 2000. It employs 501 to 1,000 people.
Where is Whisker based?
Whisker is headquartered in Auburn Hills, United States, in the North America region.
How does Whisker make money?
Four revenue lines are on record. Litter-Robot hardware sales are the primary driver. The others are whisker+ subscription, subscription products (litter and consumables) and affiliate program commission.
Who are Whisker's main competitors?
Others on record are Best Buy and Chewy. Direct peers are PETKIT, PetSafe, CatGenie and Sure Petcare (by Merck Animal Health). Emerging players are Petlibro and Petnet. Broad incumbents are Tuya Smart and Radio Systems Corporation (PetSafe parent).
Does Whisker have an API?
No public API is recorded for Whisker.
What industry is Whisker in?
Whisker's product category is Smart pet care hardware. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of CRALAHAH, Pet Litter, Waste & Odor Control Retail. Its NAICS code is 459910 and its SIC code is 3630.