What Orbita does

Orbita is a Boston-based healthcare technology company that builds a HIPAA-compliant, multi-modal conversational AI platform for patient engagement across the care journey. Its product suite spans a Digital Front Door (AI agents for web, mobile, and voice handling find-a-provider, scheduling, insurance qualification, and symptom triage), Patient Access and Acquisition (automated self-service scheduling and proactive outreach campaigns), Care Navigation (digital intake, education, prep, and post-treatment follow-up with staff dashboards for pipeline and procedure-volume forecasting), and vertical offerings for gastroenterology, employee health, and pharmaceutical life sciences. The underlying platform supports text, voice, smart speakers, SMS, and IVR interactions, with proprietary visual workflow tooling (Orbita Flow) and a care journey orchestration layer (OrbitaCONNECT), backed by validated clinical content from Mayo Clinic.

Orbita monetizes through quote-based annual enterprise subscriptions sold via a direct field-sales motion to large health systems, payers, and pharmaceutical companies, with deployment and integration support from healthcare IT partners. Reported customer outcomes include a 53% reduction in same-day cancellations, a 30% increase in patient throughput, and a 25% improvement in operational efficiency, with 50M+ automated patient interactions and 1.5M+ patients served cumulatively.

The company was founded around 2015-2016, employs 11-50 people, and has raised approximately $16.5M in funding across seed and Series A rounds led by investors including HealthX Ventures, Philips Health Technology Ventures, and nvp capital. In August 2023, Orbita acquired Wellbe to extend its patient journey capabilities. The platform is SOC 2 Type 2 attested and aligned to HIPAA and the EU-U.S./Swiss-U.S. Data Privacy Frameworks.

Name

Orbita

Legal name

Orbita, Inc.

Website

https://orbita.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbita is a Boston-based healthcare technology company that provides a HIPAA-compliant, multi-modal conversational AI platform for patient engagement, serving health systems, payers, and pharmaceutical companies with digital front door, scheduling, and care navigation solutions.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Communications (Reminders/Confirmations/Recalls) (HLACADAH), Scheduling, Intake & Patient Portal Platforms (HLALAKAB)

Keywords

• Conversational AI healthcare
• Patient engagement platform
• Healthcare chatbot solutions
• Voice assistant healthcare
• Digital front door

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare AI Platform Subscription: Orbita generates revenue through subscription-based licensing of its HIPAA-compliant conversational AI platform to healthcare provider organizations, payers, and life sciences companies. Pricing is quote-based and tailored to organization size, module count, and deployment scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Orbita provides a HIPAA-compliant, cloud-based conversational AI platform that enables healthcare providers, payers, and life sciences companies to automate patient engagement across web, mobile, voice assistants, SMS, smart speakers, and IVR. Its offerings include a Digital Front Door for patient access, Patient Access and Acquisition for self-service scheduling, and Care Navigation for digital-first care management with staff dashboards. The platform supports use cases such as symptom triage, appointment scheduling, patient education, pre/post-procedure outreach, and pharma adherence and affordability programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Front Door AI Agents deployed across web, mobile, and voice that help patients find providers and locations, schedule appointments, qualify insurance, and complete symptom triage, intended for healthcare provider organizations.
• Patient Access and Acquisition Automated self-service scheduling solution for annual visits, preventative care, and referral appointments, using proactive patient campaigns to streamline patient acquisition and reduce call center burden for healthcare organizations.
• Care Navigation Digital-first care management solution that enables patients to complete forms, access education, and receive post-treatment care, while giving care management staff dashboards to track patient populations, identify bottlenecks, and forecast procedure volumes.
• COVID-19 Screening Chatbot Turnkey web-based chatbot providing COVID-19 Q&A and screening with content from the CDC and other clinically vetted sources, made available at no cost to healthcare organizations during the pandemic.
• Employee Health Manager Automated outreach solution for employer health screening, symptom assessment, and monitoring of COVID-19 and other health indications such as anxiety and depression, delivered across web, mobile chatbots, smart speakers, phone, and SMS.
• Pharma and Life Sciences Solutions Conversational AI tools for pharmaceutical companies designed to improve patient and healthcare professional engagement across adherence, affordability, access, financial assistance programs, and adverse event detection.

Quantifiable outcome

• 53% reduction in same-day cancellations
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and major.

• World Economic Forum (WEF)coreStrategic or Co-development Partner · 1 April 2020Orbita SVP Corporate Strategy Kristi Ebong was invited to participate in a World Economic Forum discussion on using chatbots to scale COVID-19 response, joining panelists from Google, Microsoft, and Babylon Health. This engagement positioned Orbita as a thought leader in healthcare AI at a global level. Orbita contributed to the WEF's Chatbots RESET project, which evangelizes the use of chatbots to improve healthcare outcomes.
• MedtronicmajorStrategic or Co-development Partner · 1 April 2020Medtronic, a global leader in medical technology, partnered with Orbita to rapidly deploy a COVID-19 employee health chatbot for its employees and dependents in the US and Puerto Rico. The solution was designed to evaluate and monitor potential COVID-19 symptoms and support employees returning to work, with Medtronic planning to offer this monitoring solution to its large employer partners.
• Mayo CliniccoreTechnology or Integration · 1 January 2019Orbita's partnership with Mayo Clinic provides patients and customers with validated clinical information sourced from Mayo Clinic, lowering the burden of content creation and enhancing the clinical credibility of Orbita's conversational AI responses. Mayo Clinic content is integrated into Orbita's knowledge graph to power Q&A interactions.
• Providence St. Joseph HealthmajorStrategic or Co-development Partner · 1 January 2019Providence St. Joseph Health partnered with Orbita in a webinar to showcase its patient-facing chatbot named 'Grace,' which directs patients to appropriate care based on symptoms, schedules appointments, and answers basic FAQs. This reduced calls to customer service and was available 24/7. The partnership was featured in Orbita's July 2019 webinar on revitalizing the healthcare consumer journey.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Syllable: Syllable is a healthcare-specific conversational AI platform that automates patient routing, scheduling, and common inquiries via voice and chat. It is the closest direct competitor to Orbita in healthcare-only AI agents for patient access and call-center deflection.
• Hyro AI: Hyro provides a healthcare-focused conversational AI platform for patient scheduling, FAQ automation, and routing across web, voice, and contact center channels. It targets the same health-system buyer as Orbita with similar digital-front-door and patient-engagement use cases.
• Luma Health: Luma Health is a patient engagement platform offering automated scheduling, reminders, intake, and referral management for health systems. It overlaps Orbita's Patient Access and Care Navigation modules with similar mid-market and enterprise healthcare customers.
• Phreesia: Phreesia is a publicly traded patient intake and engagement platform automating check-in, screening, scheduling, and payments for ambulatory and acute care. It is a direct peer in patient access, intake, and pre-visit engagement workflows sold to similar health system buyers.
• Notable: Notable provides an AI-powered automation platform for healthcare workflows spanning patient scheduling, outreach, intake, and care gap closure. It competes with Orbita across patient outreach automation and conversational patient interactions at health systems.
• Kyruus: Kyruus offers a provider search, scheduling, and care access platform sold to health systems and payers. Its digital front door capabilities overlap Orbita's find-a-provider, scheduling, and care navigation modules within the same enterprise healthcare buyer.
• Cedar: Cedar is a patient engagement and financial experience platform used by health systems to personalize billing, payments, and pre-visit interactions. While focused on the financial journey, it competes with Orbita for the same patient engagement budget at large health systems.
• Suki AI: Suki is an AI voice assistant for clinicians that automates documentation, coding, and EHR interaction using conversational AI. It is a healthcare-AI peer to Orbita on the technology axis (voice/NLP) though addressing the clinician rather than patient audience.
• Wellbe: Wellbe was an automated patient engagement platform for pre- and post-procedure education and onboarding before being acquired by Orbita in August 2023. Pre-acquisition it was a direct competitor in care journey automation sold to the same health system accounts.

Emerging players

• Hippocratic AI: Hippocratic AI builds healthcare-focused LLM agents for patient-facing and clinician-facing use cases including intake, adherence, and care navigation. It is an emerging competitor using a foundation-model approach that could pressure Orbita's narrower conversational AI platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orbita_inc
• LinkedInlinkedin.com/company/orbitahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbita