What Nissan does

Nissan Motor Co., Ltd. is a Japanese global automaker founded in 1933, headquartered in Yokohama and publicly traded on the Tokyo Stock Exchange (ticker: 7201). The company is part of the Renault-Nissan-Mitsubishi Alliance (formed 1999, expanded 2016) and sells vehicles in more than 190 countries through an authorized dealership network. Its portfolio spans fully electric vehicles (LEAF, Ariya, Sakura), the proprietary e-POWER series hybrid system, plug-in hybrids, and internal combustion vehicles across passenger and commercial segments (Juke, Qashqai, X-Trail, Sentra, Versa, Patrol, Frontier, Townstar), alongside the Infiniti luxury brand. Major manufacturing hubs include Japan, the UK (Sunderland, ~6,000 employees), the US (Canton, Mississippi), Mexico (Aguascalientes, 4,800+ employees and 104 Mexican suppliers), and India (Chennai).

Revenue is generated primarily through unit hardware sales of new and certified pre-owned vehicles via the dealer network, supplemented by after-sales service, parts, accessories, and extended warranties. Per-vehicle pricing spans entry-level (Versa from ~$22K, Juke from 1,000,000 TL) through mid-market SUVs (Qashqai at 2,249,000 TL, X-Trail at 2,000,000 TL) to premium EVs (Ariya at £37,000+, Rogue PHEV at $45,990). Go-to-market relies on consumer and fleet sales through dealers, with expanding enterprise channels including the Turo fleet partnership, robotaxi deployment with Uber and Wayve, and a battery repurposing deal with Moment Energy targeting data centers. Formula E participation functions as both brand-building and EV technology development.

The company is currently executing the Re:Nissan turnaround program under CEO Ivan Espinosa, cutting approximately 20,000 jobs globally, closing seven factories, reducing the global plant count from 17 to 10, and trimming the lineup from 56 to 45 models. This includes the $500 million Canton EV manufacturing plan cancellation in favor of gas-powered trucks and SUVs, the Rosslyn (South Africa) plant sale to China's Chery, and the closure of the Civac plant in Mexico. Nissan reported a £3.8 billion loss in FY2024/25 and expects a ~$4.2 billion net loss for FY ending March 2026, though operating loss forecasts improved from 275 billion yen to 60 billion yen. Growth priorities include India (100,000 unit FY27 export target, Tekton and Gravite launches), China (additional 10 billion yuan through 2026), and AI-driven autonomous mobility through Wayve, NVIDIA, and Uber partnerships.

Name

Nissan

Legal name

Nissan Otomotiv A.Ş.

Website

https://nissan.com.tr

Company type

Public

Founded year

1933

Operating status

Operating

Short description

Nissan Motor Co., Ltd. is a Japanese global automaker producing electric vehicles, e-POWER hybrids, and ICE vehicles across passenger and commercial segments, sold in 190+ countries through authorized dealerships while executing major restructuring.

Ownership category

akta.pro rank

Product category

Passenger Vehicle Manufacturing

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Vehicle Chassis, Suspension, Steering & Braking Manufacturing (ICE) (IMACAAAJ)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators) (IMACAMAI), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Passenger vehicles
• Electric vehicles
• Hybrid powertrains
• Automotive manufacturing
• Mobility technology

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Sales: Nissan generates primary revenue from manufacturing and selling automobiles including sedans, SUVs, trucks, and electric vehicles through global dealership networks.
2. After-sales Services: Nissan generates revenue from service maintenance, parts, accessories, and extended warranties through authorized dealerships and service centers.
3. Battery Repurposing: Moment Energy partnership indicates potential revenue stream from repurposing EV batteries for grid-scale energy storage applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nissan manufactures and sells passenger and commercial vehicles globally, including fully electric vehicles (LEAF, Ariya, Sakura, NX8), e-POWER hybrid models (Qashqai, X-Trail, Rogue), plug-in hybrid models, and ICE vehicles (Juke, Sentra, Z, Patrol, Frontier, Micra, Navara). The company also offers certified pre-owned vehicles through Nissan Intelligent Choice, advanced driver assistance (ProPILOT), bi-directional charging (V2H/V2G), and is developing autonomous robotaxi services with Wayve, NVIDIA, and Uber.

Product overview

Nissan operates as a diversified global automaker offering a broad portfolio of vehicles and mobility technologies. The product lineup includes fully electric vehicles (LEAF, Ariya, Sakura), hybrid and e-POWER variants (Qashqai e-POWER, X-Trail e-4orce, Rogue Hybrid), traditional ICE vehicles (Juke, Sentra, Versa, Z sports car), commercial vans (Townstar), and upcoming models (Xterra revival, Tekton, Gravite for India). Key technology offerings include proprietary e-POWER series hybrid system, ProPILOT driver assistance, V2G/V2H bi-directional charging, and AI-driven autonomous driving partnerships with Wayve and NVIDIA. Nissan Intelligent Choice provides certified pre-owned vehicles, while Formula E racing demonstrates electric vehicle performance capabilities. The company is transitioning through restructuring under the Re:Nissan recovery plan, streamlining from 56 to 45 models while investing in electrification and AI-defined mobility.

Differentiator

Problem solved

Functional benefit

Brands

• Infiniti: Nissan's luxury vehicle brand offering premium vehicles with advanced technology and performance
• Nissan Formula E Team
• Nissan LEAF
• Nissan Patrol

Products and services

• Nissan LEAF Nissan's flagship fully electric hatchback with up to 303 miles EPA-estimated range and a starting MSRP of $29,990 in the US; supports V2H bi-directional charging and is offered globally.
• Nissan Ariya Electric crossover SUV with up to 397 miles of range (87-kWh battery), Google-integrated infotainment, and redesigned exterior and interior. 2026 facelift starts at £37,000 in the UK.
• Nissan Qashqai Nissan's best-selling compact SUV featuring e-POWER series hybrid technology, ProPILOT driver assistance, and advanced safety systems; available with mild-hybrid and full e-POWER powertrains.
• Nissan X-Trail Family-friendly crossover SUV with e-4orce all-wheel drive, available with hybrid and mild-hybrid powertrains, and advanced driver assistance systems.
• Nissan Juke Compact urban SUV with bold design, 1.0L turbocharged engine options, NISMO-inspired styling in N-Sport trim, and standard safety features per GSR2 regulations.
• Nissan Townstar Van Compact commercial van with an electric motor option, designed for urban delivery and business use with practical load capacity and advanced safety features.
• Nissan Townstar Combi Multi-purpose commercial vehicle combining passenger comfort with cargo practicality, suitable for both commercial fleet and personal use.
• Nissan Sentra Compact sedan offering more interior space and larger standard touchscreen displays than competitors; 2026 model earned IIHS Top Safety Pick+.
• Nissan Tekton Mid-size SUV launching in India on the CMF-B platform shared with Renault Duster, with expected pricing between ₹11-19 lakh and plans for exports to both LHD and RHD markets.
• Nissan Gravite Affordable 7-seater MPV launched in India at Rs 5.65 lakh, based on Renault Triber's CMF-A+ platform, featuring modular seating and targeting value-conscious family buyers.
• Nissan Xterra (Third Generation) Body-on-frame adventure SUV planned for revival with self-charging hybrid V6 powertrain and ICE-only V6 option; priced under $40,000, targeting at least 50,000 units annually in North America with production at Canton, Mississippi.
• Nissan Rogue Plug-in Hybrid 2026 plug-in hybrid SUV with 38 miles of all-electric range and up to 420 miles total driving range, starting at $45,990 in the US.
• 2027 Nissan Rogue Hybrid e-Power Next-generation Rogue Hybrid e-Power featuring Nissan's e-Power series hybrid technology without plug-in capability, with bespoke dual-motor all-wheel drive; launching in the US and Canada.
• Nissan Z Sports car available in various trims including NISMO variant with manual transmission option; 2027 facelift adds chassis and aerodynamic upgrades, improved brakes, and new technology features.
• Nissan Sakura Japan's best-selling kei-class electric vehicle since its 2022 launch, with dominant market share; designed for urban customers with practical design and market-specific features.
• Nissan Kicks Compact crossover available in Middle East markets through Arabian Automobiles in Dubai, featuring Intelligent Emergency Braking, Blind Spot Warning, and ProPILOT driver assistance.
• Nissan Versa Third-generation entry-level sedan produced at the Aguascalientes A1 plant in Mexico with over 8 million cumulative output; sales rose from ~25,000 to ~51,000 units (2023-2025) in growing entry-level segment.
• Nissan NX8 Electric SUV Electric SUV launched in China via the Dongfeng Nissan joint venture, gathering approximately 8,500 pre-orders within 30 minutes; planned for export to various international markets.
• Nissan Intelligent Choice (NIC) Certified Pre-Owned Certified pre-owned vehicle program featuring 156-point inspection by Nissan technicians, 12-month/20,000 km warranty, and 156-point control verification, sold through authorized dealers.
• Nissan Genuine Parts, Service & Accessories OEM parts, accessories, maintenance services, extended warranties, and roadside assistance sold through Nissan's authorized dealer and service center network worldwide.

Quantifiable outcome

• 2026 LEAF won multiple awards including WWCOTY Supreme Winner, Car and Driver Editors' Choice, Kelley Blue Book Best Buy Award
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic, minor and core.

• HondastrategicStrategic or Co-development Partner · 14 May 2026CEO Ivan Espinosa open to exploring partnership with Honda to strengthen India presence. Discussions focus on potential collaboration in North America where both face tariff headwinds. Rekindled merger talks ongoing.
• CheryminorChannel Partner/ Reseller/ Distributor · 6 May 2026Nissan sold Rosslyn plant to China's Chery. Chery will produce Jetour T1 and T2 models locally from 2027, targeting ~50,000 vehicles/year with 3,000+ jobs. Nissan committed $45M to expand production in Egypt.
• Moment EnergyminorStrategic or Co-development Partner · 5 May 2026Moment Energy signed supply deals with Mercedes-Benz and Nissan while targeting data centers as growing customer segment. Startup repurposes EV batteries for grid-scale energy storage, raised $40M Series B.
• TurominorGTM or Marketing Partner · 5 May 2026Nissan offers dealership-level discounts to Turo hosts to help expand vehicle fleets ahead of summer travel season and World Cup in North America.
• WayvecoreTechnology or Integration · 17 April 2026Nissan plans to integrate Wayve's AI autonomous driving software into its ADAS starting 2027. Wayve raised $1.2B Series D at $8.6B valuation with participation from NVIDIA, Uber, Microsoft, Mercedes-Benz, Stellantis. Robotaxi pilot planned with Uber in Tokyo late 2026.
• DongfengcoreStrategic or Co-development Partner · 16 April 2026Nissan's China joint venture Dongfeng Nissan. Products from China include NX8 electric SUV, N7 electric sedan. Nissan plans to export vehicles manufactured in China to global markets. Additional 10 billion yuan investment announced through 2026.
• RenaultcoreStrategic or Co-development Partner · 14 April 2026Nissan continues partnership with Renault in India even after selling stake in Tamil Nadu JV. Cross-badged vehicles like Nissan Magnite-Renault Kiger maintained. Platform sharing (CMF-A+ for Gravite, CMF-B for Tekton).
• Motability OperationsminorStrategic or Co-development Partner · 19 March 2026Strategic partnership to explore Vehicle-to-Grid (V2G) technology using British-built Nissan LEAFs manufactured at Sunderland. Aims to reduce electricity costs for EV drivers and support UK manufacturing.
• NVIDIAcoreTechnology or Integration · 17 March 2026Nissan joined BYD, Hyundai, and Geely on NVIDIA's Robotaxi autonomous driving platform. NVIDIA GTC 2026 announced Vera Rubin platform with partnerships for autonomous driving technology. Nissan integrating NVIDIA DRIVE Hyperion for robotaxi prototypes.
• UbercoreGTM or Marketing Partner · 16 March 2026Nissan, Wayve, and Uber partnering on robotaxi pilot in Tokyo starting late 2026, eventually expanding to 10+ cities globally. Prototype using Nissan LEAF with Wayve AI and NVIDIA DRIVE Hyperion.

Scale indicators22 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Toyota Motor Corporation: The world's largest automaker and Nissan's most direct global competitor across passenger cars, hybrids (Toyota's hybrid leadership sets the benchmark for Nissan's e-POWER), and emerging EVs. Toyota's HEV dominance is the technology comparison Nissan must overcome.
• Honda Motor Co. Direct global competitor with overlapping hybrid and EV product lines, similar Japanese OEM heritage, and a rekindled potential partnership with Nissan discussed by CEO Ivan Espinosa to address US tariff headwinds — the closest peer by scale and technology profile.
• Hyundai Motor Group: Aggressive competitor in EVs (Ioniq lineup) and hybrids globally, with strong North American manufacturing footprint that competes directly with Nissan's US strategy. Hyundai's rapid market share gains in EVs make it a key competitive threat.
• Ford Motor Company: Direct competitor in North American trucks and SUVs (F-Series vs. Frontier), with overlapping EV transition challenges and a parallel pivot toward hybrid powertrains. Both OEMs are navigating similar US tariff and EV demand headwinds.
• General Motors: Direct competitor across Nissan's North American product portfolio, with similar EV-to-hybrid strategic considerations (Ultium platform investments) and a comparable global manufacturing footprint that Nissan competes against in multiple markets.
• Volkswagen Group: Global mass-market competitor across Europe, China, and emerging markets, with parallel EV platform investments (MEB) and similar exposure to Chinese domestic-brand share losses that Nissan faces.
• Renault Group: Alliance partner holding ~43.4% of Nissan and continuing platform-sharing arrangements (CMF-A+ for Gravite, CMF-B for Tekton) — simultaneously a competitor, customer, and capital provider whose strategic interests are tightly coupled with Nissan's recovery.
• Stellantis N.V. Global mass-market competitor with similar portfolio breadth across ICE, hybrid, and EV powertrains; competing with Nissan across Europe, Latin America (Brazil), and North America with comparable cost-rationalization challenges.
• Mitsubishi Motors Corporation: Alliance partner since 2016 (Renault-Nissan-Mitsubishi Alliance) with overlapping product portfolio, shared platform development, and similar challenges in the Chinese market — a closely integrated peer whose strategic direction is materially linked to Nissan's.

Emerging players

• BYD Company: Chinese EV leader that has driven domestic-brand share to 68.5% of China's passenger vehicle market and is expanding globally. Represents the most disruptive emerging competitive threat to Nissan's EV roadmap and global market position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nissanturkiye
• YouTubeyoutube.com/user/NissanTurkiye
• Facebookfacebook.com/NissanTurkiye
• Instagraminstagram.com/nissanturkiye
• LinkedInlinkedin.com/company/nissan-otomotiv-tr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan