SilverCloud Health
SilverCloud Health (SilverCloud® by Amwell®) provides evidence-based digital CBT mental health programs to health systems, health plans, employers, universities, and government health services including NHS England and Ireland's HSE.
- Company typePrivate
- Founded2011
- HeadquartersBoston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What SilverCloud Health does
SilverCloud Health, operating as SilverCloud® by Amwell® since its 2022 acquisition by American Well Corporation (NYSE: AMWL), is a digital mental health and wellbeing platform that delivers evidence-based, interactive cognitive behavioral therapy (CBT) programs through mobile, tablet, and desktop applications. The platform exposes a modular program library covering mental health (depression, anxiety, ADHD), wellbeing (stress, resilience), chronic conditions (chronic pain, diabetes, CHD, COPD), family and youth programs, substance use, and digital clinical tools (self-management toolkits, digital referral, stepped care), all clinically validated through nearly two decades of research partnerships with institutions including Harvard Medical School, UCLA, Cleveland Clinic, Trinity College Dublin, and the University of Exeter.
The underlying technology is a personalized, interactive content engine that matches programs to participant needs, designed to be deployed as standalone treatment, alongside face-to-face therapy, or as a post-therapy recovery toolkit. The company reports outcomes of up to 80% improvement in anxiety and depression symptoms, 93% user satisfaction, and a 65% recovery rate across more than 1 million users. Distribution is B2B2C via institutional licensing to health systems, health plans, employers, and higher education institutions, with anchor deployments at NHS England and Ireland's HSE providing population-scale reach and GP-referral integration.
Revenue is generated through recurring institutional subscriptions rather than direct-to-consumer pricing, with multi-year contracts structured around health plan membership, employer benefit programs, university enrollment, and national health service deployments. The company's go-to-market combines enterprise field sales (Book a Demo funnel) with channel and referral access through primary care providers. As a wholly-owned subsidiary brand of Amwell, SilverCloud's standalone financials are not separately disclosed, and its growth trajectory is now shaped by Amwell's broader US enterprise channel and digital care infrastructure.
SilverCloud Health firmographics
Firmographics- Name
- SilverCloud Health
- Legal name
- SilverCloud Health (Operating as SilverCloud® by Amwell®, a brand of American Well Corporation)
- Website
- https://silvercloudhealth.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SilverCloud Health (SilverCloud® by Amwell®) provides evidence-based digital CBT mental health programs to health systems, health plans, employers, universities, and government health services including NHS England and Ireland's HSE.
- Ownership category
- akta.pro rank
SilverCloud Health industry classification
Industry- Product category
- Digital Mental Health Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)
Keywords
Where SilverCloud Health is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
SilverCloud Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Platform Licensing: The company licenses its digital mental health platform to health systems, health plans, employers, and educational institutions. These B2B customers provide access to their members, employees, or students, generating recurring revenue through institutional subscriptions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SilverCloud Health product offering
Product offeringCore offering
SilverCloud Health licenses a digital mental health and wellbeing platform to institutional customers (health systems, health plans, employers, and universities). The platform delivers personalized, evidence-based interactive programs covering mental health, wellbeing, chronic conditions, substance use, and family support via mobile, tablet, or computer. Programs are clinically validated and designed to be used as standalone treatment, alongside therapy, or as post-therapy support.
Product overview
SilverCloud® by Amwell® is a unified digital mental health platform offering evidence-based, clinically validated interactive programs. The platform operates as a core platform with multiple program modules including Mental Health Programmes (Depression, Anxiety, ADHD), Wellbeing Programmes (Stress, Resilience), Chronic Conditions Programmes (Chronic Pain, Diabetes, CHD, COPD), Family Programmes (supporting children, teens, and parents), Substance Use Programmes (Alcohol and Drug Use), and Digital Tools Programmes (Self-Management Toolkit, Digital Referral, Stepped Care). The platform serves four key segments: Health Systems (delivering digitally-enabled care across patient journeys), Health Plans (providing mental health care for members and employees), Employers (employee mental health and wellbeing), and Higher Education (student and faculty mental health support). The platform is accessible via mobile app, tablet, or computer and is clinically proven to be as effective as face-to-face therapy, with up to 80% of users showing improvement in anxiety and depression symptoms.
Differentiator
Problem solved
Functional benefit
Products and services
- SilverCloud® by Amwell® Digital Mental Health Platform Evidence-based, clinically validated digital mental health and wellbeing platform delivering personalized, interactive CBT-based programs via mobile, tablet, or computer. Licensed to health systems, health plans, employers, higher education institutions, and public health bodies for population-scale mental health support.
- Health Systems Solution Comprehensive digital mental health platform deployment for health systems and public health services delivering a digitally-enabled care model across the entire patient journey.
- Health Plans Solution Mental health care offering for health plan members and client employer groups, providing evidence-based, clinically validated programs and tools across the population.
- Employers Solution Digital on-demand mental health and wellbeing platform for corporate employers, providing employees with accessible, confidential mental health support as part of their benefits package.
- Higher Education Solution Digital on-demand mental health and wellbeing platform for higher education institutions, providing accessible programs for faculty and the entire student population.
Quantifiable outcome
- Up to 80% of users show improvement in depression and anxiety symptoms
- +4 more outcomes
Companies that use SilverCloud Health
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
SilverCloud Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SilverCloud Health partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- UCLAcoreGlobal research partner contributing to digital health science research and clinical validation of SilverCloud programs. UCLA collaborates on evidence development and program efficacy studies.
- Harvard Medical SchoolcoreResearch partner providing clinical expertise and academic validation for digital mental health interventions. Contributes to the evidence base supporting SilverCloud's clinical outcomes.
- Cleveland CliniccoreResearch partner contributing clinical expertise and research capabilities to validate and improve digital mental health programs.
- Allina HealthcoreHealth system research partner collaborating on digital health science and clinical validation of mental health programs.
- Banner HealthcoreResearch partner contributing to clinical validation studies and evidence development for digital mental health interventions.
- Boston UniversitycoreAcademic research partner supporting digital health science research and clinical outcome studies.
- NHS EnglandcorePrimary UK health system customer and research partner. NHS deploys SilverCloud programs at scale across the National Health Service, contributing to large-scale evidence generation.
- HSE (Health Service Executive)coreIrish health service as both customer and research partner, providing digital mental health solutions to the Irish population.
- Trinity College DublincoreAcademic research partner based in Ireland, collaborating on digital health research and program development.
- University of California, IrvinecoreResearch partner contributing academic expertise and research capabilities to digital mental health science.
- Washington University in St. LouiscoreResearch partner contributing clinical research expertise to validate digital mental health interventions.
- University of ExetercoreAcademic partner supporting research in digital health science and mental health interventions.
- Amwell (American Well Corporation)flagshipSilverCloud was acquired by Amwell (American Well Corporation), now operating as SilverCloud by Amwell. This acquisition provides access to Amwell's digital health platform infrastructure, enterprise sales channels, and broader market reach.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SilverCloud Health competitors and assessment
Company assessmentDirect peers
- Wysa: Wysa is an AI-enabled conversational mental health platform offering CBT-based self-help programs to health systems, employers, and health plans. It competes directly with SilverCloud in digital mental health, particularly in employer and health plan channels, and is named alongside SilverCloud in AI-enabled behavioral therapy market analyses.
- Woebot Health: Woebot Health delivers an AI-driven chatbot for mental health support using CBT principles, targeting health systems, payers, and employers. It is a direct competitor to SilverCloud in the digital mental health and behavioral therapy market and is similarly named alongside SilverCloud in industry coverage.
- Headspace Health: Headspace Health (formed by Headspace's merger with Ginger) provides mental health coaching, therapy, and self-guided content to employers and health plans. It competes with SilverCloud across employer wellness and health plan segments with overlapping CBT and mindfulness content.
- Lyra Health: Lyra Health is a mental health benefit platform for employers and health plans, combining live therapy, coaching, and digital self-guided programs. It is a direct competitor in the employer-sponsored mental health space where SilverCloud also sells its platform.
- Modern Health: Modern Health provides a global mental health platform combining self-guided digital programs, coaching, therapy, and crisis support to employers worldwide. It competes directly with SilverCloud in the employer and health plan segments with a similar B2B2C distribution model.
- Talkspace: Talkspace is an online therapy and behavioral health platform serving health plans, employers, and individuals through live therapist matching and digital messaging. It overlaps with SilverCloud in serving payers and employers with virtual mental health solutions.
Emerging players
- Limbic: Limbic is a UK-based AI mental health company offering patient-facing therapy support and clinical decision tools, with deep penetration in NHS IAPT services. It is an emerging competitor to SilverCloud in NHS digital mental health and is named alongside SilverCloud in AI-enabled behavioral therapy coverage.
- Calm Health: Calm Health, the B2B arm of Calm, delivers mental health and wellness content to employers, health plans, and providers, including meditation, sleep, and anxiety programs. It overlaps with SilverCloud's wellbeing programs in employer and health plan channels.
- Kintsugi: Kintsugi offers AI-based voice biomarker screening for depression and anxiety, targeting health plans and providers for early identification and triage. While narrower than SilverCloud, it competes at the front end of the digital behavioral health funnel and is named alongside SilverCloud in AI-enabled therapy market coverage.
- Big Health: Big Health provides digital therapeutics for insomnia (Sleepio) and anxiety (Daylight), targeting health systems, payers, and employers. Its evidence-based CBT digital therapeutics directly compete with SilverCloud's mental health and chronic condition programs in payer and employer channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
SilverCloud Health social profiles
Digital presenceSilverCloud Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverCloud Health leadership team
Management profileNumber of profiles
Profiles9 records
SilverCloud Health funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverCloud Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverCloud Health
What does SilverCloud Health do?
SilverCloud Health licenses a digital mental health and wellbeing platform to institutional customers (health systems, health plans, employers, and universities). The platform delivers personalized, evidence-based interactive programs covering mental health, wellbeing, chronic conditions, substance use, and family support via mobile, tablet, or computer. Programs are clinically validated and designed to be used as standalone treatment, alongside therapy, or as post-therapy support.
Is SilverCloud Health a public or private company?
SilverCloud Health is a private company. It is classified as corporate owned and is currently operating.
When was SilverCloud Health founded?
SilverCloud Health was founded in 2011. It employs 1,001 to 5,000 people.
Where is SilverCloud Health based?
SilverCloud Health is headquartered in Boston, United States, in the North America region.
How does SilverCloud Health make money?
One revenue line is on record: B2B Platform Licensing.
Who are SilverCloud Health's main competitors?
Direct peers on record are Wysa, Woebot Health, Headspace Health, Lyra Health, Modern Health and Talkspace. Emerging players are Limbic, Calm Health, Kintsugi and Big Health.
Does SilverCloud Health have an API?
No public API is recorded for SilverCloud Health.
What industry is SilverCloud Health in?
SilverCloud Health's product category is Digital Mental Health Software. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms. Its NAICS code is 621420 and its SIC code is 8000.