SilverCloud Health

What SilverCloud Health does

SilverCloud Health, operating as SilverCloud® by Amwell® since its 2022 acquisition by American Well Corporation (NYSE: AMWL), is a digital mental health and wellbeing platform that delivers evidence-based, interactive cognitive behavioral therapy (CBT) programs through mobile, tablet, and desktop applications. The platform exposes a modular program library covering mental health (depression, anxiety, ADHD), wellbeing (stress, resilience), chronic conditions (chronic pain, diabetes, CHD, COPD), family and youth programs, substance use, and digital clinical tools (self-management toolkits, digital referral, stepped care), all clinically validated through nearly two decades of research partnerships with institutions including Harvard Medical School, UCLA, Cleveland Clinic, Trinity College Dublin, and the University of Exeter.

The underlying technology is a personalized, interactive content engine that matches programs to participant needs, designed to be deployed as standalone treatment, alongside face-to-face therapy, or as a post-therapy recovery toolkit. The company reports outcomes of up to 80% improvement in anxiety and depression symptoms, 93% user satisfaction, and a 65% recovery rate across more than 1 million users. Distribution is B2B2C via institutional licensing to health systems, health plans, employers, and higher education institutions, with anchor deployments at NHS England and Ireland's HSE providing population-scale reach and GP-referral integration.

Revenue is generated through recurring institutional subscriptions rather than direct-to-consumer pricing, with multi-year contracts structured around health plan membership, employer benefit programs, university enrollment, and national health service deployments. The company's go-to-market combines enterprise field sales (Book a Demo funnel) with channel and referral access through primary care providers. As a wholly-owned subsidiary brand of Amwell, SilverCloud's standalone financials are not separately disclosed, and its growth trajectory is now shaped by Amwell's broader US enterprise channel and digital care infrastructure.

Name

SilverCloud Health

Legal name

SilverCloud Health (Operating as SilverCloud® by Amwell®, a brand of American Well Corporation)

Website

https://silvercloudhealth.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SilverCloud Health (SilverCloud® by Amwell®) provides evidence-based digital CBT mental health programs to health systems, health plans, employers, universities, and government health services including NHS England and Ireland's HSE.

Ownership category

akta.pro rank

Product category

Digital Mental Health Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)

Keywords

• Digital mental health
• Cognitive behavioral therapy
• Behavioral health platform
• Mental wellbeing programs
• Digital therapeutics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Platform Licensing: The company licenses its digital mental health platform to health systems, health plans, employers, and educational institutions. These B2B customers provide access to their members, employees, or students, generating recurring revenue through institutional subscriptions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SilverCloud Health licenses a digital mental health and wellbeing platform to institutional customers (health systems, health plans, employers, and universities). The platform delivers personalized, evidence-based interactive programs covering mental health, wellbeing, chronic conditions, substance use, and family support via mobile, tablet, or computer. Programs are clinically validated and designed to be used as standalone treatment, alongside therapy, or as post-therapy support.

Product overview

SilverCloud® by Amwell® is a unified digital mental health platform offering evidence-based, clinically validated interactive programs. The platform operates as a core platform with multiple program modules including Mental Health Programmes (Depression, Anxiety, ADHD), Wellbeing Programmes (Stress, Resilience), Chronic Conditions Programmes (Chronic Pain, Diabetes, CHD, COPD), Family Programmes (supporting children, teens, and parents), Substance Use Programmes (Alcohol and Drug Use), and Digital Tools Programmes (Self-Management Toolkit, Digital Referral, Stepped Care). The platform serves four key segments: Health Systems (delivering digitally-enabled care across patient journeys), Health Plans (providing mental health care for members and employees), Employers (employee mental health and wellbeing), and Higher Education (student and faculty mental health support). The platform is accessible via mobile app, tablet, or computer and is clinically proven to be as effective as face-to-face therapy, with up to 80% of users showing improvement in anxiety and depression symptoms.

Differentiator

Problem solved

Functional benefit

Products and services

• SilverCloud® by Amwell® Digital Mental Health Platform Evidence-based, clinically validated digital mental health and wellbeing platform delivering personalized, interactive CBT-based programs via mobile, tablet, or computer. Licensed to health systems, health plans, employers, higher education institutions, and public health bodies for population-scale mental health support.
• Health Systems Solution Comprehensive digital mental health platform deployment for health systems and public health services delivering a digitally-enabled care model across the entire patient journey.
• Health Plans Solution Mental health care offering for health plan members and client employer groups, providing evidence-based, clinically validated programs and tools across the population.
• Employers Solution Digital on-demand mental health and wellbeing platform for corporate employers, providing employees with accessible, confidential mental health support as part of their benefits package.
• Higher Education Solution Digital on-demand mental health and wellbeing platform for higher education institutions, providing accessible programs for faculty and the entire student population.

Quantifiable outcome

• Up to 80% of users show improvement in depression and anxiety symptoms
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• UCLAcoreStrategic or Co-development PartnerGlobal research partner contributing to digital health science research and clinical validation of SilverCloud programs. UCLA collaborates on evidence development and program efficacy studies.
• Harvard Medical SchoolcoreStrategic or Co-development PartnerResearch partner providing clinical expertise and academic validation for digital mental health interventions. Contributes to the evidence base supporting SilverCloud's clinical outcomes.
• Cleveland CliniccoreStrategic or Co-development PartnerResearch partner contributing clinical expertise and research capabilities to validate and improve digital mental health programs.
• Allina HealthcoreStrategic or Co-development PartnerHealth system research partner collaborating on digital health science and clinical validation of mental health programs.
• Banner HealthcoreStrategic or Co-development PartnerResearch partner contributing to clinical validation studies and evidence development for digital mental health interventions.
• Boston UniversitycoreStrategic or Co-development PartnerAcademic research partner supporting digital health science research and clinical outcome studies.
• NHS EnglandcoreStrategic or Co-development PartnerPrimary UK health system customer and research partner. NHS deploys SilverCloud programs at scale across the National Health Service, contributing to large-scale evidence generation.
• HSE (Health Service Executive)coreStrategic or Co-development PartnerIrish health service as both customer and research partner, providing digital mental health solutions to the Irish population.
• Trinity College DublincoreStrategic or Co-development PartnerAcademic research partner based in Ireland, collaborating on digital health research and program development.
• University of California, IrvinecoreStrategic or Co-development PartnerResearch partner contributing academic expertise and research capabilities to digital mental health science.
• Washington University in St. LouiscoreStrategic or Co-development PartnerResearch partner contributing clinical research expertise to validate digital mental health interventions.
• University of ExetercoreStrategic or Co-development PartnerAcademic partner supporting research in digital health science and mental health interventions.
• Amwell (American Well Corporation)flagshipStrategic or Co-development PartnerSilverCloud was acquired by Amwell (American Well Corporation), now operating as SilverCloud by Amwell. This acquisition provides access to Amwell's digital health platform infrastructure, enterprise sales channels, and broader market reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wysa: Wysa is an AI-enabled conversational mental health platform offering CBT-based self-help programs to health systems, employers, and health plans. It competes directly with SilverCloud in digital mental health, particularly in employer and health plan channels, and is named alongside SilverCloud in AI-enabled behavioral therapy market analyses.
• Woebot Health: Woebot Health delivers an AI-driven chatbot for mental health support using CBT principles, targeting health systems, payers, and employers. It is a direct competitor to SilverCloud in the digital mental health and behavioral therapy market and is similarly named alongside SilverCloud in industry coverage.
• Headspace Health: Headspace Health (formed by Headspace's merger with Ginger) provides mental health coaching, therapy, and self-guided content to employers and health plans. It competes with SilverCloud across employer wellness and health plan segments with overlapping CBT and mindfulness content.
• Lyra Health: Lyra Health is a mental health benefit platform for employers and health plans, combining live therapy, coaching, and digital self-guided programs. It is a direct competitor in the employer-sponsored mental health space where SilverCloud also sells its platform.
• Modern Health: Modern Health provides a global mental health platform combining self-guided digital programs, coaching, therapy, and crisis support to employers worldwide. It competes directly with SilverCloud in the employer and health plan segments with a similar B2B2C distribution model.
• Talkspace: Talkspace is an online therapy and behavioral health platform serving health plans, employers, and individuals through live therapist matching and digital messaging. It overlaps with SilverCloud in serving payers and employers with virtual mental health solutions.

Emerging players

• Limbic: Limbic is a UK-based AI mental health company offering patient-facing therapy support and clinical decision tools, with deep penetration in NHS IAPT services. It is an emerging competitor to SilverCloud in NHS digital mental health and is named alongside SilverCloud in AI-enabled behavioral therapy coverage.
• Calm Health: Calm Health, the B2B arm of Calm, delivers mental health and wellness content to employers, health plans, and providers, including meditation, sleep, and anxiety programs. It overlaps with SilverCloud's wellbeing programs in employer and health plan channels.
• Kintsugi: Kintsugi offers AI-based voice biomarker screening for depression and anxiety, targeting health plans and providers for early identification and triage. While narrower than SilverCloud, it competes at the front end of the digital behavioral health funnel and is named alongside SilverCloud in AI-enabled therapy market coverage.
• Big Health: Big Health provides digital therapeutics for insomnia (Sleepio) and anxiety (Daylight), targeting health systems, payers, and employers. Its evidence-based CBT digital therapeutics directly compete with SilverCloud's mental health and chronic condition programs in payer and employer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/SilverCloudH
• LinkedInlinkedin.com/company/silvercloud-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SilverCloud Health