Goodstack

What Goodstack does

Goodstack is a London-based SaaS and fintech platform founded in 2017 that provides global infrastructure for corporate charitable giving, employee volunteering, grants management, and nonprofit verification. The platform serves enterprise customers—including Google, LinkedIn, Atlassian, HSBC, ING, Anthropic, Canva, Asana, Monday.com, Twilio, Splunk, New Relic, Zoom, Adobe, and TikTok—by automating nonprofit due diligence, donation processing, employer matching, and impact reporting across 240+ countries and territories. Its core asset is a proprietary database of 13M+ verified nonprofits continuously vetted through AI-powered cross-jurisdictional compliance checks, enabling companies to launch discount, product donation, or grant programs without manual eligibility review.

The platform architecture is API-first and developer-oriented, with a public REST API, sandbox environment, and comprehensive DeveloperHub documentation enabling integration in a few lines of code. Goodstack applies AI at four documented layers: NLP for verification review summaries and content generation, anomaly detection for risk identification, process automation for matching and disbursement workflows, and recommendation engines for volunteer-cause alignment. The product suite spans five integrated modules—Verifications, Employee Giving, Employee Volunteering, Grants Management, and Customer Giving—plus a Causes Portal for nonprofits and a Partner Dashboard for enterprise operators. The platform is certified to SOC 2 Type 2, ISO 27001, PCI DSS, and GDPR standards, and integrates with major enterprise giving ecosystems including Benevity, YourCause (Blackbaud), Deed, and Amazon Business.

Goodstack monetizes through a combination of annual enterprise SaaS subscriptions (negotiated per-customer via demo-led sales) and transaction fees on donation flows processed through its global payment rails. The company facilitated over $3B in donations in 2024 alone and surpassed $5B cumulatively. In November 2024 it closed a $28M Series A led by General Catalyst (with Astraecho Capital, Jigsaw VC, and Morpheus Ventures), and in November 2025 acquired Good2Give to establish APAC market presence. Backed by investors including Ascension Ventures, General Catalyst, Atlassian (strategic), Morpheus, and Repeat, the company has 101-250 employees and operates under founder and CEO Henry Ludlam.

Name

Goodstack

Legal name

Goodstack

Website

https://goodstack.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodstack is an AI-native SaaS and fintech platform providing global infrastructure for corporate charitable giving, nonprofit verification, employee volunteering, and grants management. It serves enterprise customers—including Google, HSBC, Atlassian, and Anthropic—with a database of 13M+ verified nonprofits across 240+ countries, monetizing through subscriptions and transaction fees on donation flows.

Ownership category

akta.pro rank

Product category

Corporate Social Impact Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Collection Agencies (561440)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Corporate giving platform
• Nonprofit verification API
• Employee volunteering software
• Grants management solutions
• Charitable donation infrastructure

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS / Subscription Fees: Goodstack provides a platform that companies subscribe to for managing corporate impact programs including giving, volunteering, grants, and verifications. The platform is sold to enterprise companies on a subscription basis with API access and dashboard capabilities.
2. Transaction-Based Donation Processing: The platform facilitates donations flowing through its payment rails, processing funds from companies and employees to verified nonprofits globally. Revenue is derived from transaction processing on donations disbursed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Goodstack provides an AI-powered unified platform that enables enterprises to launch and manage corporate impact programs, including automated verification of nonprofits and social enterprises, employee donations and employer matching, employee volunteering, AI-driven grants management, and embedded customer donation experiences. The platform is backed by a proprietary database of more than 13 million verified causes spanning 240+ countries and is delivered via SaaS dashboard and a public REST API.

Product overview

Goodstack is an AI-powered all-in-one impact platform offering a unified suite of products for corporate social impact: Verifications (nonprofit/education/social enterprise due diligence), Employee Giving (automated workplace donations and matching), Employee Volunteering (opportunity sourcing and tracking), Grants Management (AI-powered grant workflows), Customer Giving (embedded donation experiences), backed by a global database of 13+ million verified causes. The platform enables companies to launch, manage, and measure giving, volunteering, and grants programs from one dashboard, with over $5 billion in donations facilitated across 240+ countries and territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Verifications

Quantifiable outcome

• Reduced nonprofit review time from weeks to 2 hours for multinational technology companies using Goodstack verification intelligence
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• GooderacoreTechnology or Integration · 6 March 2026Goodera announced deep integrations with enterprise giving platforms including Goodstack as part of its AI-powered corporate volunteering infrastructure at the Global Volunteering Summit 2026. Goodera integrates with Goodstack for streamlined verification and giving workflows.
• BenevitycoreTechnology or Integration · 6 March 2026Goodstack is listed as a deep integration partner with Benevity as part of Goodera's AI-powered corporate volunteering infrastructure announcement. Benevity is a leading enterprise giving and volunteering platform.
• YourCause (Blackbaud)coreTechnology or Integration · 6 March 2026Goodstack is listed as a deep integration partner with YourCause from Blackbaud as part of Goodera's AI-powered corporate volunteering infrastructure announcement.
• DeedcoreTechnology or Integration · 6 March 2026Goodstack is listed as a deep integration partner with Deed as part of Goodera's AI-powered corporate volunteering infrastructure announcement.
• Amazon BusinesscoreTechnology or Integration · 6 March 2026Amazon Business is integrated with Goodstack for streamlined procurement workflows as part of the Goodera corporate volunteering platform announcement.
• Good2GivecoreStrategic or Co-development Partner · 4 November 2025Goodstack acquired Good2Give, the largest workplace giving organization in Australia and New Zealand, expanding its presence across Australia, New Zealand, and the broader APAC region. Good2Give has facilitated more than $390 million in donations over the last decade. The acquisition combines Good2Give's regional expertise with Goodstack's global technology.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Benevity: Benevity is the leading enterprise CSR, giving, and volunteering platform used by large multinationals. It directly competes with Goodstack in employee giving, volunteering, and grants, and Goodstack is already integrated as a verification/donation infrastructure layer within Benevity's stack.
• Blackbaud (YourCause): Blackbaud's YourCause division is a direct competitor in workplace giving and volunteer management for enterprises. YourCause serves many of the same Fortune 500 buyer personas that Goodstack targets and overlaps on grants management as well.
• Goodera: Goodera is a corporate volunteering and impact platform competing for the same enterprise CSR buyer. Goodstack and Goodera are also deep integration partners announced at the Global Volunteering Summit 2026, indicating overlapping customer bases.
• Deed: Deed is a workplace giving and volunteering platform for enterprises, directly competing for the same CSR/People team budgets and overlapping with Goodstack's employee giving and volunteering modules.
• Bright Funds: Bright Funds is a workplace giving, volunteering, and grantmaking platform serving enterprises and foundations. It is a direct peer in employee giving, volunteering, and grants management.
• Submittable: Submittable provides grant, scholarship, and award application management with AI-powered review workflows. It competes most directly with Goodstack's grants management product and shares buyer personas in corporate social impact teams and foundations.
• Network for Good: Network for Good is a fundraising and donor management platform with workplace giving capabilities serving nonprofits and corporate giving programs. It overlaps with Goodstack in donation processing and nonprofit verification for smaller and mid-market customers.

Broad incumbents

• Workday: Workday is a broad enterprise HCM and finance incumbent that has been expanding into ESG and people-purpose workflows. It does not specialize in CSR giving but competes for parts of the enterprise CSR budget via HR-adjacent capabilities.
• Salesforce.org: Salesforce.org sells CRM and program management tools to nonprofits and CSR programs. It is a broader incumbent rather than a head-to-head competitor, but overlaps in nonprofit relationship management and program tracking.

Emerging players

• Millie: Millie is an emerging donation and giving platform that overlaps with Goodstack's customer giving and embedded donation rails. It is smaller and earlier-stage than Goodstack but addresses adjacent use cases in enterprise and consumer giving.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/percent
• Xx.com/wearegoodstack

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodstack