What Deed does

Deed is an enterprise social impact software-as-a-service platform that unifies workplace giving, employee volunteering, corporate grants management, employee resource group (ERG) communities, and micro-action engagement for large organizations. Its core offering combines six product modules (Employee Giving, Employee Volunteering, Grants, Communities, Actions, and the Nonprofit Vetting API) with add-on modules spanning gamification, real-time reporting, and a strategic integrations ecosystem covering Workday, Slack, Microsoft Teams, PayPal Giving Fund, Benevity, Goodstack, YourCause, and Amazon Business. The platform operates in 170+ countries with 37 local currencies and native translation in over a dozen languages, underpinned by daily IRS-backed nonprofit screening and anti-money laundering technology that delivers what the company describes as the industry's highest payment success rate. In November 2025, Deed launched its ImpactAI Suite to auto-generate campaign copy, visuals, and nonprofit suggestions in approximately two minutes, gamified by a Challenges leaderboard feature, alongside other AI/ML components in the Nonprofit Vetting API.

Deed licenses its platform through negotiated enterprise subscriptions (no public pricing), accessed via 'Request a Demo', and supplements subscription revenue with transaction processing on donations routed through partners including PayPal Giving Fund. The go-to-market is direct enterprise field sales targeting Fortune 500 buyers, with white-glove implementation, dedicated partner success managers, and historical data migration from legacy CSR platforms such as Benevity and YourCause. The company serves a broadly diversified set of enterprise logos across consumer goods, financial services, retail, technology, and logistics (including Bosch, DoorDash, Zillow, Crocs, Walmart, Ford, United, Citadel, On Running, Nestlé, ServiceNow, Ripple, Zuora, Kyndryl, Stripe, and Instacart), operating from offices in New York, San Francisco, and Berlin with 101-250 employees.

Founded in 2016 and headquartered in Brooklyn, Deed raised approximately $12.8 million in disclosed venture funding including a $10M Series A in December 2021 led by Earlybird with Y Combinator, PruVen Capital, and Paua Ventures. In March 2026, the company was acquired by Bonterra, an ethical AI technology provider for social good organizations backed by Apax Partners, integrating its employee engagement capabilities with Bonterra's grantmaking solutions to form a unified AI-forward corporate philanthropy platform that connects over 180,000 verified nonprofits and 25 million supporter profiles.

Name

Deed

Legal name

Go Deed Inc.

Website

https://joindeed.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

101–250 employees

Short description

Deed is an enterprise social impact SaaS platform that unifies workplace giving, employee volunteering, grants management, and ERG engagement for Fortune 500 companies across 170+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription (Platform Licensing): Deed licenses its social impact platform to enterprise organizations (Fortune 500 companies) via corporate organizational licenses. Pricing is subscription-based with enterprise agreements, supported by dedicated partner success managers and implementation teams. The platform serves as the all-in-one hub for employee giving, volunteering, grants management, and ERG engagement.
2. Transaction Processing (Donation Facilitation): Deed facilitates donation transactions between employees/donors and nonprofits through third-party payment processors (including PayPal Giving Fund). Transaction fees may be absorbed by the company or donor, with Deed's analysis showing that companies covering fees see higher participation and larger average donation sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Deed provides a cloud-based enterprise social impact SaaS platform that unifies employee giving, volunteering, grants management, ERG communities, and engagement tracking into one system. It enables Fortune 500 and large-enterprise clients to run global workplace giving and volunteering programs across 170+ countries with multi-currency and multi-language support, and offers an AI-powered campaign builder, a proprietary Nonprofit Vetting API for AML/compliance screening, and real-time ESG reporting.

Product overview

Deed is an all-in-one enterprise social impact platform that unifies workplace giving, volunteering, and employee engagement into a single comprehensive system. The core product portfolio consists of Employee Giving, Employee Volunteering, Grants, Communities, Actions, and a Nonprofit Vetting API. Supporting these core offerings are add-on modules including the ImpactAI Suite (AI-powered campaign automation and gamification), Gamification (badges and certificates), Reporting & Data (real-time dashboards), and Strategic Partnerships & Integrations. The platform is designed for Fortune 500 enterprises and fast-growing startups, offering global reach across 170+ countries, 37 currencies, and 12+ languages. Following acquisition by Bonterra in March 2026, the platform is being integrated with Bonterra's grantmaking solutions to provide a unified AI-forward employee engagement experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Giving Workplace giving product that engages employees in pledging, giving, and donation matching worldwide, with native support for 37 local currencies and access to a large vetted-nonprofit network. Built for Fortune 500 enterprises to run global giving and matching campaigns in one system.
• Employee Volunteering Volunteer management product providing access to the largest volunteer opportunity library of millions of vetted nonprofits across 170+ countries, with native translation in over a dozen languages so employees can give time and talent anywhere.
• Grants Grants management product that empowers purpose-driven corporate philanthropy and nonprofit partnerships, including programs such as L'Oréal USA's Inclusive Beauty Fund which administers multiple $25,000 grants.
• Communities Employee community platform for resource groups (ERGs) and culture-building, enabling employees to organize around shared causes and drive collective action within a safe, branded space.
• Actions Everyday purpose-driven actions product that inspires daily sustainable and socially responsible employee behavior — from reducing energy consumption to sustainable purchasing — available to all employees including frontline/undesked workers via mobile.
• Nonprofit Vetting API Standalone Nonprofit Vetting API that verifies nonprofit legitimacy and eligibility for donations, partnerships, and programs, backed by IRS data and proprietary anti-money laundering technology with daily screening cycles.
• Deed's ImpactAI Suite AI-powered suite of time-saving tools that automatically generate on-brand campaign copy, visuals, and nonprofit recommendations, and includes gamified Challenges with leaderboards, badges, and donation credits to drive participation.
• Reporting & Data Reporting and analytics product providing intuitive self-service dashboards and tailored metrics with real-time data, segmentation, filtering, and instant export for ESG and impact reporting.
• Gamification Standalone gamification product offering digital badges, certificates, and recognition tools that incentivize and reward employee philanthropic milestones — such as first donation, tenth donation, and contribution thresholds — to maximize giving and volunteering engagement.
• Native Mobile App Native iOS and Android mobile application that extends Deed's platform to all employees — including frontline/undesked workers — to give, volunteer, and engage with impact programs from any device.

Quantifiable outcome

• Companies offering donation matching see nearly 2X greater percentage of employees donating
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and major.

• BonterracoreStrategic or Co-development Partner · 5 March 2026Bonterra, a provider of ethical AI technology for social good organizations backed by Apax Partners, acquired Deed in March 2026. The acquisition integrates Deed's AI-forward employee engagement platform with Bonterra's grantmaking solutions, creating a unified corporate philanthropy platform. The combined platform connects over 180,000 verified nonprofits and 25 million supporter profiles.
• WorkdaycoreTechnology or IntegrationWorkday is listed as a trusted integration partner enabling seamless data flow between HR systems and Deed's social impact platform. Part of Deed's tight-knit ecosystem of trusted technology providers.
• PayPalcoreTechnology or IntegrationPayPal Giving Fund is Deed's premiere payment infrastructure partner, underpinning Deed's donation disbursement system. PayPal's payment infrastructure helps Deed deliver the highest payment success rate and support donations to millions of nonprofits globally. Also a content/integration partner.
• GooderamajorTechnology or IntegrationGoodera, a corporate volunteering platform, announced deep integrations with enterprise giving platforms including Deed as part of its AI-powered technology infrastructure at the Global Volunteering Summit 2026. Goodera's Champion Management System and AI agents integrate with Deed's platform for streamlined volunteering registrations and reporting.
• GoodstackmajorTechnology or IntegrationGoodstack is listed as an integrated enterprise giving platform within Deed's ecosystem, enabling interoperability between corporate giving solutions.
• YourCause (Blackbaud)majorTechnology or IntegrationYourCause, now part of Blackbaud, is listed as an integrated platform within Deed's ecosystem for enterprise giving interoperability.
• BenevitymajorTechnology or IntegrationBenevity is listed as an integrated enterprise giving platform within Deed's ecosystem. Goodera's announcement specifically referenced deep integrations with Benevity and other platforms.
• NAACP Economic Empowerment FundmajorStrategic or Co-development PartnerNAACP's Economic Empowerment Fund partners with L'Oréal USA and Deed to administer the Inclusive Beauty Fund — 12 grants of $25,000 each to beauty entrepreneurs. Deed provides the social impact platform infrastructure for grant management and disbursement.
• Hispanic FederationmajorStrategic or Co-development PartnerHispanic Federation partners with L'Oréal USA and Deed to administer the Inclusive Beauty Fund — 12 grants of $25,000 each to beauty entrepreneurs across the United States. Deed provides the platform for grant administration.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benevity: Market-leading enterprise CSR and workplace giving SaaS platform serving many of the same Fortune 500 buyers as Deed. Directly competes on employee giving, volunteering, grants, and global program coverage.
• YourCause (Blackbaud): Enterprise CSR and employee engagement platform, now part of Blackbaud's broader nonprofit software suite. Competes head-to-head with Deed on workplace giving, volunteering, and corporate philanthropy programs.
• Goodstack: Enterprise giving and volunteering platform with a global nonprofit network. Competes with Deed on multinational CSR programs and is referenced as an integration partner within Deed's own ecosystem.
• Cybergrants: Corporate philanthropy, grants management, and employee giving SaaS now owned by Bonterra — Deed's parent. Closely comparable product footprint, making Cybergrants both a competitor and an internal integration concern for Deed.
• Bright Funds: Workplace giving and employee engagement platform focused on corporate CSR programs. Competes with Deed on employee giving campaigns, donation matching, and corporate philanthropy reporting.
• Goodera: Global corporate volunteering and employee engagement platform with AI-driven infrastructure. While Deed integrates with Goodera, both compete for the same multinational enterprise volunteering RFPs.

Emerging players

• Millie: Newer entrant in corporate giving and employee engagement with a focus on modern UX. Competes for the same mid-to-large enterprise CSR buyers as Deed with an overlapping product feature set.
• Substantial: Digital platform focused on corporate giving and nonprofit engagement with a modern product approach. Competes with Deed for digitally-native enterprise and mid-market CSR programs.

Broad incumbents

• Salesforce Philanthropy Cloud: Enterprise CSR and employee engagement offering within the Salesforce.org nonprofit and corporate philanthropy portfolio. Competes with Deed for large enterprises, especially those already standardized on Salesforce.
• Blackbaud: Large nonprofit and corporate philanthropy software suite that owns YourCause. Provides overlapping capabilities with Deed in grants management, donor management, and corporate giving.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/join_deed
• Facebookfacebook.com/joindeednow
• LinkedInlinkedin.com/company/joindeed
• Instagraminstagram.com/join.deed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deed