What Markable Creators(Markable AI) does

Markable Creators (operating as Markable AI) is a New York-based, privately held Delaware corporation that operates an all-in-one creator-economy platform purpose-built for affiliate influencers monetizing through Amazon, Walmart, and Target. The platform unifies deep-link generation, Auto DM automation, AI Collage generation, AI caption writing, storefront synchronization, viral product discovery, and link-in-bio pages into a single iOS and web application, replacing a fragmented stack of point tools such as URLgenius, PostTap, ManyChat, and Canva. Markable is a Meta-verified agency, which allows its Auto DM automation to continue functioning when creator posts are promoted through paid Meta ad campaigns — a capability the company markets as unique versus competing creator-automation tools.

The company's commercial model layers multiple revenue streams: a freemium SaaS subscription (Starter free, GROW $20/mo, PRO $99/mo, VIP $499/mo, plus a Boosting Special at $199.99/mo), legacy usage-based deep-link pricing, a referral program paying 10% of net revenue for six months, and most distinctively the Markable Creator Performance Program (Boosting Program), in which Markable funds and runs paid ad campaigns on behalf of qualified creators (up to $500K/month per creator, $100M total creator funding referenced) and shares the resulting profit on sales. The Boosting Program is built exclusively around Amazon's invite-only Managed Creator tier and is trained on $1B in GMV transaction data, positioning Markable as a managed-service partner rather than a pure SaaS vendor.

Markable has raised approximately $21.7M+ across multiple disclosed rounds from investors including Arbor Ventures (lead on the 2020 round), Partech, Tekton Ventures, Voyager Capital, Dentsu, Alumni Ventures, Plug and Play, FoundersX Ventures, and FounderPartners. The company serves a self-reported base of 1,000+ top creators, with ~100 enrolled in the Boosting Program as of mid-2025. It is led by founder/CEO Joy Tang, with Dicky Lou as COO and Mike Nelson as SVP Marketing & Business Development, and operates with a headcount in the 11–50 range.

Name

Markable Creators(Markable AI)

Legal name

Markable, Inc.

Website

https://markable.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Markable AI operates an all-in-one creator platform that unifies deep links, Auto DM automation, AI collages, and storefront sync for affiliate influencers monetizing on Amazon, Walmart, and Target, with a capital-backed Boosting Program that funds paid amplification on creators' behalf.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industries

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Creator commerce platform
• AI shopping app
• Influencer monetization tools
• Visual discovery engine
• Affiliate marketing software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tiered SaaS Subscriptions: Recurring monthly subscriptions across Starter (free), GROW ($20/mo), PRO ($99/mo), VIP ($499/mo), and a Boosting Special ($199.99/mo) tier billed monthly with optional tiered pre-paid click bundles.
2. Freemium Tier: Free Starter plan with unlimited deep-link clicks and capped Auto DM, AI collage, and AI caption volumes — designed to convert creators into paid GROW/PRO/VIP plans.
3. Usage-Based Deep Link Pricing: Legacy tier pricing starts at $0.01 per click with volume discounts at higher tiers; 14-day free trial offered to new users.
4. Performance / Profit-Share Boosting Revenue: Markable funds ad spend (up to $500K/month per VIP creator) on behalf of qualified creators and splits the resulting profit on sales generated, creating an outcome-based revenue stream alongside subscriptions.
5. Creator Referral Bonus Program: 10% of net revenue generated by referred creators paid monthly for a six-month period — Markable reserves the right to modify or terminate.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Markable Creators operates an AI-powered visual discovery shopping platform that enables social media creators and influencers to monetize their content. The platform combines AI-generated product collages, automated DM selling, smart deep links, and multi-storefront sync, supplemented by a performance/boosting program that offers profit-share monetization with brand partnerships.

Product overview

Markable AI operates a single unified creator-economy platform—the Markable Creator App—delivered on iOS (Apple App Store ID 1636245508) and on the web via app-prod.markable.ai, rather than a collection of separate point products. The app packages the core feature modules—Storefront Sync, Smart Deep Links, Auto DM, Shop In Bio, Viral Products, AI Collage, Analytics, and AI Caption Assistant—into one subscription-tiered experience (Starter free, GROW $20/mo, PRO $99/mo, VIP $499/mo) aimed at affiliate creators monetizing on Amazon, Walmart, and Target. Layered on top of the core app are two named commercial offerings: the Markable Creator Performance Program (Boosting Program), a managed paid-ads partnership with its own VIP/Boosting-Special pricing, and the Markable Network, a brand-partnership and bonus-commission layer. The Boosting Program uses Markable's Meta-verified agency ad account so that Auto DM, deep links, and storefront automation continue functioning under paid amplification—a capability the company markets as unique.

Differentiator

Problem solved

Functional benefit

Products and services

• Markable Creator App A cross-platform (iOS and web) software application that lets content creators sync online storefronts, generate AI-powered product collages from photos, automate direct-message selling on social platforms, and convert social posts into shoppable deep links. Targeted at individual social media creators and influencers.
• Markable Creator Performance Program (Boosting Program) A managed monetization and brand-partnership program for eligible top-performing creators, offering campaign-based profit share, bonus payouts, advertising support, and access to brand deals through Markable's Meta-verified agency status.
• Markable Network An in-app creator network that surfaces trending and viral products across the Markable creator community, allowing creators to discover monetizable products and benefit from network-level amplification.

Quantifiable outcome

• Creators earn up to 6× more and save 2+ hours/day using the Markable platform.
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Amazon (Associates / Influencer Program)flagshipTechnology or IntegrationCore integration with the Amazon Associates and Amazon Influencer storefront programs. Markable syncs creator storefronts, Idea Lists, and products for Amazon affiliate links and is a participant in Amazon's Managed Creator program.
• Walmart (Affiliate Program)coreTechnology or IntegrationMarkable integrates with Walmart's affiliate program, including Storefront + Collections sync, deep-link generation, and Walmart Boosting as part of the Performance Program.
• Target (Plus / Affiliate)coreTechnology or IntegrationMarkable offers Target Storefront + Collections sync and supports Target deep links as part of its multi-retailer creator platform.
• Meta Platforms (Facebook / Instagram)flagshipTechnology or IntegrationMarkable is an Official Meta-verified agency with API access to Messenger and Instagram Messaging, Auto DM triggers, and Ads Manager. This status is what allows Markable's Auto DMs to continue working under paid ad boosting — a capability most competitors lack.
• Google (Ads / YouTube)coreTechnology or IntegrationMarkable supports YouTube and Google Ads as social-platform distribution channels within the Boosting Program; testimonial from @organicallyaddison cites Google Ads scaling via Markable.
• LevantacoreStrategic or Co-development PartnerMarkable AI is referenced as an industry partner alongside Pattern endorsing Levanta's unified creator-and-affiliate platform across Shopify, Amazon, and Walmart, citing reduced fragmentation and smarter investment decisions.
• PatternminorStrategic or Co-development PartnerCo-industry partner with Markable AI in the Levanta ecosystem; Pattern is an e-commerce brand accelerator that endorsed Levanta's unified creator/affiliate platform alongside Markable.
• Amazon Creators Managed ProgramflagshipStrategic or Co-development PartnerMarkable's Boosting Program is built exclusively for Amazon's invite-only Managed Creators tier. The Prime Day 2025 blog references spending $10M during Prime Week to amplify creators in this program.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Linktree: Market-leading link-in-bio platform with shoppable features and creator commerce. Overlaps directly with Markable's "Shop In Bio" product and serves the same SMB creator segment.
• Levanta: Unified creator-and-affiliate platform for Amazon, Walmart, and Shopify, explicitly named as Markable's industry partner in cross-channel consolidation. Operates in the same affiliate-creator monetization category and is co-endorsed by Markable itself, making it the closest direct comparable for retail-affiliate automation.
• ManyChat: Leading Instagram/Facebook chat-automation platform with comment-triggered Auto DM flows — the closest competitor to Markable's Auto DM product. Competes head-to-head on the same creator-side automation use case, although without Markable's Meta-verified agency status under paid boosting.
• URLgenius: Deep-linking platform for Amazon, Walmart, and Target affiliate links that opens products directly in retailer native apps. Explicitly named by Markable creator testimonials as a displaced competitor, making it a directly comparable deep-link tool.
• PostTap: Instagram-focused link-in-bio and shoppable-post tool for creators; also named by Markable creators as a displaced competitor alongside URLgenius. Comparable on link-in-bio and product-linking surface area for affiliate creators.
• Stan Store: Creator storefront and product-selling platform used by affiliate and product-creators. Comparable as an all-in-one monetization surface for creators selling digital products and affiliate-linked physical goods.
• MagicLinks: Creator-affiliate platform that connects influencers with brand partnerships and generates trackable affiliate links. Comparable as a creator-side affiliate-monetization SaaS, though focused on brand-deal sourcing rather than retailer-Auto DM automation.
• Beacons: All-in-one creator platform combining link-in-bio, store, media kit, and AI tools. Comparable as a creator-tools suite targeting the same SMB and mid-tier creator base.

Broad incumbents

• LTK (formerly rewardStyle): Largest creator-affiliate platform serving fashion, beauty, and lifestyle influencers with retailer partnerships and a brand-side marketplace. Comparable on the affiliate-creator monetization thesis but at materially larger scale and with broader vertical focus.

Emerging players

• ShopMy: Creator commerce and affiliate-link platform used by influencers and editorial publishers for shoppable content. Comparable on the affiliate-monetization mechanic but with greater emphasis on editorial and brand-partnership workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/markableAI
• Facebookfacebook.com/markableapp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markable Creators(Markable AI)