MagicLinks
- Company typePrivate
- Founded2015
- HeadquartersVenice, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
MagicLinks firmographics
Firmographics- Name
- MagicLinks
- Legal name
- MagicLinks, Inc.
- Website
- https://magiclinks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MagicLinks industry classification
Industry- Product category
- Influencer Marketing & Creator Commerce Platform
- NAICS
- Software Publishers (5132), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator/Influencer Storefront Platforms (CRAFANAC)
Keywords
Where MagicLinks is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MagicLinks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission (Product Sales): MagicLinks earns commissions from merchants for qualifying purchases referred from creator properties. Creators can receive up to 70% of amounts paid by merchants and retained by MagicLinks. Commission structures vary by merchant (some use fixed amounts per purchase, others use percentage-based methods).
- Pay Per Click (PPC): Creators earn pay-per-click rates based on the value of clicks referred from their properties. Rates are determined by the winning click auction price in MagicLinks' marketplace or third-party marketplace, or the advertised rate on the retailer portal, whichever is greater.
- Subscription Content Commission: Creators receive up to 50% of amounts paid for subscription content referred from their properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Creator affiliate commission up to 70% of merchant revenue |
| Transaction based/ take rate | Monthly | Creator subscription commission up to 50% |
| Transaction based/ take rate | Monthly | Pay Per Click rates based on marketplace auction |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MagicLinks product offering
Product offeringCore offering
MagicLinks operates a video-first creator commerce platform that connects 35,000+ vetted influencers with 5,000+ brand partners across YouTube, TikTok, Instagram, Pinterest, Threads, and LinkedIn, enabling creators to monetize content through affiliate links, pay-per-click earnings, and subscription commissions (up to 70% and 50% shares respectively). Brands gain access to end-to-end campaign management, including creator casting, strategy, negotiations, and real-time reporting, with proprietary AI tools (AI Shelf™, Match Intelligence®, Commerce Intelligence, Discovery Intelligence) supporting measurement of AI-generated product discovery across ChatGPT, Perplexity, and Gemini.
Product overview
MagicLinks operates as a video-first creator commerce platform offering a unified ecosystem for influencer marketing. The core platform connects 35,000+ vetted creators with 5,000+ brand partners across YouTube, Instagram, TikTok, and LinkedIn. The portfolio includes the MagicLinks Platform (core), AI Shelf™ (AI intelligence system launched March 2026), Match Intelligence® (proprietary creator-casting recommendation engine), Commerce Intelligence and Discovery Intelligence (AI Shelf™ modules), Creator Storefront, mobile app, Chrome extension, Publisher Interface dashboard, and API access. The system supports creators with commission structures up to 70% on qualifying purchases, subscription commissions up to 50%, and pay-per-click earnings, powered by $12.3B in gross merchandise value driven to date.
Differentiator
Problem solved
Functional benefit
Products and services
- MagicLinks Platform Core video-first creator commerce platform connecting 35,000+ vetted influencers with 5,000+ brand partners; provides creators with affiliate-link monetization (up to 70% commission share), pay-per-click earnings, shoppable storefronts, and subscription content commissions (up to 50%), while delivering brands access to a vetted network and end-to-end campaign management tooling.
- AI Shelf™ Standalone AI intelligence system for brand customers that combines Commerce Intelligence (content auditing), Match Intelligence® (creator casting), and Discovery Intelligence (AI search visibility measurement) to position brands as cited sources in AI-generated product recommendations across major answer engines.
- MagicLinks API Programmatic API available to approved participants that enables them to access MagicLinks tools, create affiliate links, and integrate link/widget functionality with their own systems via unique API key authentication, subject to rate limits and the Terms of Service.
- Creator Network Vetted network of 35,000+ trusted video creators across YouTube, TikTok, Instagram, and LinkedIn that brand customers can access for influencer marketing campaigns, including casting and matched-brand-fit recommendations via Match Intelligence®.
- MagicLinks Publisher Interface Web-based self-serve dashboard for creators and publishers to log in, generate affiliate links, access APIs and widgets, and track earnings and commission payouts.
- Creator Storefront Shoppable storefront capability that lets creators curate and monetize product recommendations directly from their content with integrated affiliate product links.
Quantifiable outcome
- 52% more efficient campaign timelines
- +3 more outcomes
Companies that use MagicLinks
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
MagicLinks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature4 records
MagicLinks partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
MagicLinks competitors and assessment
Company assessmentDirect peers
- LTK: LTK (formerly rewardStyle) is the largest direct competitor to MagicLinks in video-led creator commerce, offering shoppable affiliate links, brand partnerships, and a vetted creator network across Instagram, TikTok, and YouTube. Both platforms monetize via affiliate commissions retained from merchants and compete for the same beauty, fashion, and lifestyle brands and creators.
- Grin: Grin is a creator marketing platform providing influencer relationship management, content collection, affiliate, and gifting workflows for enterprise brands. It competes head-to-head with MagicLinks for brand-side campaign budgets with similar self-serve plus managed-service positioning.
- Aspire: Aspire is an influencer marketing platform combining a creator marketplace, campaign management, and affiliate commerce tools. It serves overlapping mid-market and enterprise beauty, fashion, and lifestyle brand customers that MagicLinks also targets.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, CRM, workflow, and analytics. It competes with MagicLinks for larger brand relationships and emphasizes data-driven campaign governance similar to MagicLinks' Match Intelligence® positioning.
- Tagger (by Sprout Social): Tagger, now part of Sprout Social, is an influencer marketing and social intelligence platform offering creator discovery, campaign management, and analytics. It targets enterprise brands with overlapping use cases to MagicLinks' Match Intelligence® and Commerce Intelligence capabilities.
- ShopMy: ShopMy is a creator commerce platform focused on shoppable affiliate links and brand collaborations, particularly in fashion, beauty, and lifestyle. It is a direct competitor for creator-driven social commerce, the same core market MagicLinks serves.
- Later Influence: Later Influence (formerly Mavrck) is an influencer marketing platform offering creator discovery, campaign management, and affiliate tools for enterprise brands. It competes with MagicLinks across social platforms and verticals, including beauty and retail.
Broad incumbents
- impact.com: impact.com is a broader partnership management platform spanning affiliate, influencer, and B2B partner programs. It overlaps with MagicLinks' affiliate commerce offering and serves many of the same enterprise brands but at a wider scope beyond creator marketing.
- Rakuten Advertising: Rakuten Advertising is one of the largest global affiliate networks and is also listed as a tracking/integration partner in MagicLinks' privacy policy. It competes with MagicLinks on the affiliate-commerce layer that underpins creator monetization.
Emerging players
- Collabstr: Collabstr is a creator marketplace connecting brands with influencers for paid collaborations and UGC across Instagram, TikTok, and YouTube. It is an emerging player that overlaps with MagicLinks' brand-creator matching and campaign execution but focuses more on transactional creator sourcing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MagicLinks social profiles
Digital presenceMagicLinks compliance and trust
Trust signalCompliance1 record
MagicLinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicLinks leadership team
Management profileNumber of profiles
Profiles10 records
MagicLinks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicLinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicLinks
What does MagicLinks do?
MagicLinks operates a video-first creator commerce platform that connects 35,000+ vetted influencers with 5,000+ brand partners across YouTube, TikTok, Instagram, Pinterest, Threads, and LinkedIn, enabling creators to monetize content through affiliate links, pay-per-click earnings, and subscription commissions (up to 70% and 50% shares respectively). Brands gain access to end-to-end campaign management, including creator casting, strategy, negotiations, and real-time reporting, with proprietary AI tools (AI Shelf™, Match Intelligence®, Commerce Intelligence, Discovery Intelligence) supporting measurement of AI-generated product discovery across ChatGPT, Perplexity, and Gemini.
Is MagicLinks a public or private company?
MagicLinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MagicLinks founded?
MagicLinks was founded in 2015. It employs 11 to 50 people.
Where is MagicLinks based?
MagicLinks is headquartered in Venice, United States, in the North America region.
How does MagicLinks make money?
Three revenue lines are on record. Affiliate Commission (Product Sales) is the primary driver. The others are pay Per Click (PPC) and subscription Content Commission.
Who are MagicLinks's main competitors?
Direct peers on record are LTK, Grin, Aspire, CreatorIQ, Tagger (by Sprout Social), ShopMy and Later Influence. Broad incumbents are impact.com and Rakuten Advertising. Collabstr is listed as an emerging player.
Does MagicLinks have an API?
Yes. MagicLinks provides an API for creators and publishers. The Terms of Service state that accepted participants receive access to the MagicLinks Publisher Interface where they can download APIs, HTML code, software, applications, and widgets. Participants must use their unique API key (MagicLinks' confidential information), respect rate limits, and may not circumvent throttling. API use in violation of terms constitutes material breach.
What industry is MagicLinks in?
MagicLinks's product category is Influencer Marketing & Creator Commerce Platform. Its primary akta.pro industry code is MPACAGAI, Social Commerce & Creator Storefronts (Shoppable Links), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 5132 and its SIC code is 7311.