OVO Energy

What OVO Energy does

OVO Energy is a UK-based independent energy retailer founded in 2009 and headquartered in Bristol, serving 3.5-3.6 million UK residential households with gas and electricity supply under its Simpler Energy (Standard Variable), 1-Year Fixed, and 2-Year Fixed tariffs, supplemented by an integrated ecosystem of EV charging, low-carbon heating, solar, and home-services products. The core platform combines SMETS2 smart-meter infrastructure (~7M meters across OVO and E.ON Next), a multi-tenant mobile app stack (OVO App plus OVO Charge), and the Bonnet-powered Charge Anywhere aggregator that provides access to 50,000+ UK and 400,000+ European public chargers; the proprietary Charge Anytime orchestration layer schedules home EV charging within customer-set windows at the greenest and cheapest grid slots. Hardware revenue is generated through direct sales and channel installation of EV chargers (myenergi, Indra, Hypervolt, Andersen from £949), A-rated boilers via wholly-owned CORGI HomeHeat (from £2,599), air-source heat pumps (eligible for the £7,500 Boiler Upgrade Scheme grant), and solar-plus-battery installations that pair with an exclusive 20p/kWh Smart Export Guarantee buy-back rate. Recurring revenue is built from subscriptions and add-ons: Greener Electricity (£8/mo, 100% PPA-backed renewable matching), Charge Anytime monthly plans (£27.50-£79.50/mo), Boiler Cover (£12-£18/mo), EV Charger Cover (£3.50-£6/mo), Annual Boiler Service (£7/mo), and Kitchen Appliance Cover via partner Pacifica Warranty. The Beyond loyalty programme accrues long-horizon rewards (up to 5 free solar panels, 2,400 free EV miles, 12 months free heating credit) and Power Move prize draws reward customers for keeping peak-time (5-7pm) energy use below 15% of monthly consumption. Go-to-market is direct-to-consumer via the OVO website and app, with switching completed online in 2-3 weeks; hardware installation and home services are delivered through certified Gas Safe/CORGI engineer networks. OVO is pending acquisition by E.ON SE in a deal valued at approximately £600M announced 11 May 2026, subject to UK CMA approval expected H2 2026, which would combine OVO's accounts with E.ON's ~5.6M to create a ~9.6M-customer UK household energy supplier.

Name

OVO Energy

Legal name

OVO Energy Ltd.

Website

https://ovoenergy.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

OVO Energy is a Bristol-based UK independent energy retailer serving 3.5-3.6 million households with gas and electricity supply, EV charging subscriptions, solar and battery installations, heat pumps, boilers, and home services insurance through an integrated smart-meter, mobile-app, and certified-installer ecosystem.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)

akta.pro secondary industries

Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs) (EUAFAMAM), EV Battery Warranty, Degradation Analytics & Lifecycle Optimization for V2G (EUAFAMAL)

Keywords

• Retail energy supply
• Residential gas electricity
• EV charging services
• Home heating services
• Renewable energy tariffs

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Residential gas and electricity supply: Core revenue stream: selling gas and electricity to UK households under Standard Variable (Simpler Energy) and 1-Year / 2-Year Fixed tariffs, including optional Greener Electricity upgrade. Pricing follows Ofgem price cap for variable plan; fixed plans lock unit rate and standing charge for contract term.
2. Charge Anytime EV charging subscription add-on: Monthly plans (Standard £27.50, Premium £37.50, Standard Plus £59.50, Premium Plus £79.50) bundling home smart charging mileage allowance with public charging vouchers and perks. Pay-as-you-go alternative priced at 14p/kWh.
3. Charge Anywhere public charging revenue: Public EV charging aggregator with Boost subscription offering up to 15% off public charging at 50,000+ UK and 400,000+ European chargers; available to non-OVO customers.
4. EV charger hardware sales: One-time hardware plus installation: myenergi from £949, Indra from £999, Hypervolt from £1,099, Andersen from £1,249. Includes 12 months free EV Charger Cover with qualifying install.
5. Boiler replacement sales: One-time boiler sales (A-rated boilers from £2,599) delivered via CORGI HomeHeat, including smart thermostat. £400 OVO customer discount plus free boiler service (worth £84).
6. Heat pump sales and installation: Air source heat pump installation (5–8 day install) with potential £7,500 Boiler Upgrade Scheme government grant. Distribution via solar-and-heating.ovo.com.
7. Solar panels and battery storage sales: Solar panel and battery installation via solar-and-heating.ovo.com, plus Smart Export Guarantee (SEG) buy-back of exported energy at exclusive 20p/kWh rate for solar+battery customers.
8. Greener Electricity add-on (£8/month): Monthly upgrade matching customer electricity with 100% PPA-backed renewables; £40/year per customer funds new independent UK renewable generators.
9. Boiler and heating cover insurance: Monthly home services insurance: Essentials £12, Starter £14, Complete £18 (with £0/£60/£95 excess options). Unlimited call-outs, annual service, 24/7 helpline. Boiler replacement up to £2,500 for qualifying boilers.
10. Annual boiler service: Standalone annual service plan at £7/month via Direct Debit, delivered by Gas Safe engineers.
11. Kitchen appliance cover insurance: Appliance insurance for up to 15 appliances, delivered in partnership with Pacifica Warranty (underwritten by OVO Insurance Services Ltd). 20–30% off cover for 6 months for OVO customers.
12. EV charger cover insurance: Monthly insurance add-on for EV chargers (£3.50/month with £30 excess or £6/month with £0 excess).
13. Smart Export Guarantee (SEG) buy-back: Purchases exported solar energy from customers at 20p/kWh (exclusive rate for OVO solar+battery customers).

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels9 records

Core offering

OVO Energy is a UK independent energy retailer that supplies gas and electricity to residential households under variable and fixed tariffs, with bundled add-ons for renewable electricity, EV charging, smart meters, and home services. Beyond energy supply, it sells and installs EV home chargers, air-source heat pumps, solar panels with battery storage, and boilers (via CORGI HomeHeat), and offers monthly home services insurance (boiler cover, EV charger cover, appliance cover). Its integrated OVO app ecosystem combines energy account management, smart-charging orchestration (Charge Anytime), public charging access (Charge Anywhere), and the Beyond loyalty programme.

Product overview

OVO Energy offers an integrated home-energy platform that combines energy supply, EV charging, renewable upgrades, smart-home heating, and home services under one customer account (and increasingly one app). The core platform is a portfolio of energy supply tariffs: the rolling Simpler Energy Standard Variable plan, plus 1 Year Fixed, 1 Year Fixed + Boiler Cover, 1 Year Fixed + Greener Electricity, and 2 Year Fixed fixed plans, all purchased through the tariff comparison and switching service. On top of this core, OVO layers add-on modules including Smart Meters, Greener Electricity (100% PPA-backed renewable upgrade), Beyond (a free loyalty programme), and Power Move (off-peak prize-draw). For electric vehicles, OVO bundles the Charge Anytime smart-charging add-on (with monthly plans or pay-as-you-go), the OVO Charge app (unifying home Charge Anytime control with public-network Charge Anywhere), a portfolio of installed EV home chargers (myenergi, Indra, Hypervolt, Andersen), EV Charger Cover insurance, and a Vehicle-to-Grid offering. Solar generation is supported through Solar Panels & Battery Storage installations paired with the Smart Export Guarantee. Heating and home services span Boiler Replacement via CORGI HomeHeat (with bundled tado° smart thermostat), Heat Pumps (eligible for the £7,500 Boiler Upgrade Scheme grant), Home Insulation editorial, Boiler Cover, Annual Boiler Service, Home Recover on-demand repairs, Kitchen Appliance Cover (delivered by partner Pacifica Warranty), and Electrics, Plumbing & Drainage Cover. OVO Live adds entertainment perks. Together these products form a single connected home-energy ecosystem supported by the OVO app and web account.

Differentiator

Problem solved

Functional benefit

Brands

• OVO Live: Customer loyalty programme offering exclusive ticket access at music venues including OVO Hydro, The O2 arena and Co-op Live.
• Beyond
• Power Move
• Charge Anytime
• Charge Anywhere
• OVO Charge
• CORGI HomeHeat

Products and services

• Simpler Energy (Standard Variable Tariff) OVO's rolling variable energy plan for UK residential households with no contract length, no exit fees, and rates reviewed every three months in line with Ofgem's price cap; compatible with Charge Anytime and the Greener Electricity upgrade.
• 1 Year Fixed (and 1 Year Fixed + Boiler Cover / + Greener Electricity bundles) Fixed unit rate and standing charge locked for 12 months with a £50-per-fuel early exit fee and a penalty-free switching window in the last 53 days; available with optional bundled Boiler Cover or Greener Electricity upgrade.
• 2 Year Fixed OVO's longest fixed plan locking unit rate and standing charge for 24 months with a £95-per-fuel early exit fee; Greener Electricity upgrade available.
• Switch Energy Supplier Service End-to-end energy switching service taking 2–3 weeks from quote to completion; OVO handles contact with the existing supplier and supply continues uninterrupted.
• Smart Meters (SMETS2 with Smart Pay As You Go) Digital gas and electricity meters with In-Home Display and automatic half-hourly/daily readings; unlocks Beyond, Power Move, Charge Anytime, and Greener Electricity upgrades. Includes Smart PAYG variant topped up via the OVO Energy Top-up app.
• Greener Electricity Upgrade £8/month upgrade providing 100% renewable electricity backed by UK Power Purchase Agreements with traceable independent generators; £40 per customer per year committed to supporting new independent UK renewable generators.
• Beyond Loyalty Programme Free loyalty programme offering 2 hours of free electricity weekly (during promotional windows), Power Move prize-draw entries, OVO Live venue ticket access, Samsung TV prize draw, and accrual of up to 5 free solar panels, 2,400 free EV miles, and 12 months of free heating credit.
• Power Move (Peak-Shift Prize Draw)

Quantifiable outcome

• Charge Anytime Premium plan saves up to £460/year on EV charging versus home SVT + public CPO rates
• +5 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• E.ON SEflagshipStrategic or Co-development Partner · 11 May 2026E.ON SE signed an agreement to acquire OVO Energy, expected to complete in H2 2026 subject to UK CMA approval. The combined entity would serve ~9.6 million UK customers with ~7 million smart meters each; reported valuation ~£600m (US$798m).
• Volkswagen Group UKflagshipStrategic or Co-development Partner · 1 July 2024Volkswagen Group UK partnered with OVO Energy to power its EV customers' energy needs. Co-branded assets appear on the OVO website and the partnership supports VW EV owners' home energy transition.
• CORGI HomeHeatcoreImplementation/ SI/ Consulting PartnerCORGI HomeHeat is part of the OVO family and installs A-rated boilers (from £2,599) and heat pumps for OVO customers. Uses Gas Safe registered engineers for delivery.
• Pacifica WarrantycoreChannel Partner/ Reseller/ DistributorPacifica Warranty administers OVO-branded kitchen appliance cover for up to 15 appliances; OVO customers receive 20–30% off for 6 months. Plan is underwritten by OVO Insurance Services Ltd.
• OVO Insurance Services LtdcoreOEM/ Whitelabel/ Licensing PartnerOVO Insurance Services Ltd (Guernsey, regulated by the Guernsey Financial Services Commission, ref 2570126) underwrites all OVO-branded home services insurance products, including boiler cover, EV charger cover, and kitchen appliance cover.
• myenergicoreOEM/ Whitelabel/ Licensing Partnermyenergi zappi smart chargers are sold and installed by OVO from £949, including the zappiGLO and zappi2.1 models. EV Charging Product of the Year 2025 (ECN Awards).
• Indra Renewable TechnologiescoreOEM/ Whitelabel/ Licensing PartnerIndra Smart Lux and Pro EV chargers are sold and installed by OVO from £999, with Wi-Fi/4G/Ethernet connectivity options.
• HypervoltcoreOEM/ Whitelabel/ Licensing PartnerHypervolt smart chargers are sold and installed by OVO from £1,099, featuring signature status lighting and home integration.
• AndersencoreOEM/ Whitelabel/ Licensing PartnerAndersen EV chargers are sold and installed by OVO from £1,249, featuring industry-leading 7-year warranty and luxury design finishes.
• OVO Hydro (Glasgow)coreGTM or Marketing PartnerNaming-rights partnership granting OVO Beyond members exclusive ticket access and priority booking for selected shows.
• The O2 (London)coreGTM or Marketing PartnerNaming-rights partnership providing Beyond members VIP ticket access and priority booking for selected shows at The O2 arena.
• Co-op Live (Manchester)coreGTM or Marketing PartnerVenue partnership providing OVO customers exclusive ticket access at the Co-op Live arena in Manchester.
• OddboxminorGTM or Marketing PartnerOddbox (odd-box produce) is a Beyond partner brand offering discounts to OVO customers via the loyalty programme.
• GruumminorGTM or Marketing PartnerGruum is a Beyond partner brand offering discounts to OVO customers.
• OmiominorGTM or Marketing PartnerOmio (travel booking platform) is a Beyond partner brand offering discounts to OVO customers.
• Bloom & WildminorGTM or Marketing PartnerBloom & Wild (flower delivery) is a Beyond partner brand offering discounts to OVO customers.
• Bonnet App LtdcoreStrategic or Co-development PartnerOVO Energy acquired Bonnet App Ltd to strengthen its public EV charging network; Bonnet's technology underpins parts of the OVO Charge Anywhere public charging service.
• TalkTalkminorOthersOVO has sued TalkTalk over a disputed broadband customer deal that was part of the SSE Energy Services acquisition, regarding customer retention issues and non-payment of outstanding sums.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Octopus Energy: UK-based independent renewable energy retailer serving millions of households with smart tariffs, EV tariffs (Octopus Electric Vehicles), and a public charging proposition. Closest direct competitor to OVO on renewable retail supply, EV charging and integrated home-energy services in the UK.
• Good Energy: UK independent renewable electricity supplier buying from its own community of generators; offers EV tariff and home services. Closely comparable to OVO on the 100%-renewable, independently sourced positioning and the small/independent UK energy retailer identity.
• So Energy: UK independent gas and electricity supplier offering fixed and variable tariffs with renewable matching. Comparable to OVO as a smaller-scale challenger supplier competing for UK retail customers on price and renewable credentials.
• Utilita: UK independent energy supplier with a strong focus on smart Pay As You Go prepayment meters and vulnerable-customer support, plus EV and solar offerings. Comparable to OVO on the smart-prepayment and vulnerable-customer segment, and on multi-product (EV, solar) cross-sell.

Broad incumbents

• EDF Energy: One of the UK's Big Six incumbent electricity suppliers with a significant retail and business customer base, plus nuclear and renewable generation. Comparable to OVO on the core gas/electricity supply activity but operates at much larger incumbent scale across multiple energy sources.
• British Gas (Centrica): Largest UK household energy supplier and part of Centrica, with incumbent-generation assets and a broad home-services portfolio (boiler cover, plumbing, EV). Comparable to OVO's combined energy-supply + boiler/heat/home-services strategy but at materially larger scale.
• E.ON UK (E.ON Next): UK arm of E.ON SE and the proposed acquirer of OVO; operates E.ON Next as the merged retail brand serving ~5.6m UK accounts. Closely comparable business model (fixed and variable retail tariffs, smart meters, EV tariffs, heat pumps) and now the strategic counterparty in OVO's exit.
• ScottishPower: UK Big Six supplier owned by Iberdrola, with renewable generation and a residential retail customer base across gas and electricity. Comparable to OVO on renewable-sourced energy supply at incumbent scale.
• SSE: UK utility whose retail energy business (SSE Energy Services) was acquired by OVO in 2019/2020 and fully migrated to OVO's platform by October 2023. Comparable on UK retail energy scale, generation mix and home-services adjacencies.
• Shell Energy Retail: UK household energy supplier operated by Shell, offering variable and fixed tariffs plus EV-specific propositions. Comparable to OVO on cross-sell between fuel and electricity retail, and on emerging EV tariffs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ovoenergy
• Facebookfacebook.com/ovoenergy
• LinkedInlinkedin.com/company/643101

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVO Energy