Hightouch
Hightouch operates an Agentic Marketing Platform built on a warehouse-native Composable Customer Data Platform, enabling enterprise marketing and advertising teams to activate customer data and run AI-driven campaigns without data replication.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Hightouch does
Hightouch, legally Carry Technologies, Inc., is a San Francisco-headquartered software company founded in 2018 that operates an Agentic Marketing Platform built on a Composable Customer Data Platform (CDP). Its warehouse-native architecture runs directly on top of customers' existing cloud data warehouses (Snowflake, Databricks, Google BigQuery, AWS Redshift, and Azure Synapse) without data replication, enabling activation of customer data across 300+ downstream business tools including CRMs, marketing automation platforms, advertising networks, and DSPs. Built atop the Composable CDP, the Agentic Marketing Platform combines two specialized AI-powered studios (Lifecycle Studio for CRM/lifecycle campaigns and Ad Studio for performance creative) with a proprietary context layer that connects customer data, DAMs, brand guidelines, and campaign history, allowing AI agents to autonomously execute full marketing workflows from brief to segmentation to content assembly to decisioning.
The company sells primarily through a direct enterprise field-sales motion supported by product-led self-serve onboarding for mid-market customers, with pricing on quote-based annual subscriptions. Marquee customers span retail (PetSmart, Aritzia, Salomon, Autotrader), media (Warner Music Group, Spotify), food/QSR (Domino's, DoorDash, Nando's), fintech (Chime, Ramp, Fundrise, XP Inc.), consumer tech (Whoop, Grammarly, WeightWatchers, DraftKings), and marketplaces (Otrium, Thumbtack). Strategic distribution is amplified by Snowflake Marketplace and Databricks Partner Connect listings, Google Cloud Ready designations, and partnerships with Fivetran and The Trade Desk.
The company has raised over $380M across multiple rounds, reaching a $2.75B valuation at its $150M Series D in April 2026 co-led by Goldman Sachs Growth Equity and Bain Capital Ventures. It reported more than $100M in ARR with 100%+ annual growth over the prior two years, and has grown to approximately 437 employees across offices in San Francisco, New York, Austin, London, and Singapore. Strategic acquisitions (Workbase in 2022, Whatis in 2022, and HeadsUp in 2023) extended its capabilities in workflow automation, data sharing, and AI, respectively. Founders Tejas Manohar and Kashish Gupta serve as co-CEOs, with Josh Curl as CTO.
Hightouch firmographics
Firmographics- Name
- Hightouch
- Legal name
- Carry Technologies, Inc.
- Website
- https://hightouch.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hightouch operates an Agentic Marketing Platform built on a warehouse-native Composable Customer Data Platform, enabling enterprise marketing and advertising teams to activate customer data and run AI-driven campaigns without data replication.
- Ownership category
- akta.pro rank
Hightouch industry classification
Industry- Product category
- Customer Data Platform & Marketing Data Activation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Data Warehouse/Lakehouse Performance Optimization & Cost Management (HDAEABAL)
Keywords
Where Hightouch is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Hightouch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription / SaaS Licensing: Subscription-based software licensing model. Customers pay for access to the Composable CDP and Agentic Marketing Platform. Pricing is based on usage, seat count, or tiered plans. The company reached $100M+ ARR as of April 2025/2026 and has demonstrated consistent growth with more than 100% annual growth over the past two years. Revenue model supports land-and-expand dynamics as customers grow their data activation use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full platform access, dedicated support, and advanced security features. |
| Subscription | Annual | Platform tier with core CDP and activation features. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Hightouch product offering
Product offeringCore offering
Hightouch provides a warehouse-native Agentic Marketing Platform built on a Composable Customer Data Platform (CDP) and Reverse ETL foundation. The platform syncs and activates customer data directly from existing cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift, Azure Synapse) into 300+ downstream tools (CRMs, ESPs, ad platforms, DSPs) without data replication. AI-powered studios (Ad Studio and Lifecycle Studio) and AI Decisioning enable marketing teams to autonomously plan, build, and execute personalized campaigns across lifecycle and performance channels, collapsing campaign production timelines from weeks to minutes.
Product overview
Hightouch offers a platform-plus-modules architecture centered on an Agentic Marketing Platform (AMP) that combines a Composable Customer Data Platform (CDP) with AI-powered campaign studios. The core Composable CDP enables warehouse-native customer data activation without replication, connecting to Snowflake, Databricks, BigQuery, Redshift, and Azure Synapse. Built on top are two specialized AI-powered studios: Ad Studio for generating and launching on-brand performance ads at scale, and Lifecycle Studio for orchestrating personalized lifecycle/CRM campaigns in minutes. Supporting modules include Content Assembly for AI-powered content generation from existing assets, AI Decisioning for reinforcement learning-based 1:1 personalization, Identity Resolution for deterministic/probabilistic identity stitching, Customer Studio for no-code audience building, Hightouch Events for behavioral data collection, Real-time Personalization for dynamic web experiences, Match Booster for ad match rate optimization, and Intelligence for campaign analytics. Reverse ETL provides the foundational data synchronization layer. The platform integrates with 300+ tools spanning advertising, marketing automation, CRMs, email, analytics, and ad tech.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic Marketing Platform (AMP) AI-powered marketing infrastructure platform that enables autonomous campaign management across performance marketing and lifecycle/CRM channels for enterprise marketing teams. Combines specialized studios (Ad Studio, Lifecycle Studio) with a marketing context layer connecting customer data, brand guidelines, creative assets, and marketing stack for end-to-end campaign execution.
- Composable Customer Data Platform (CDP) Warehouse-native customer data platform for enterprise marketing, advertising, and data teams. Enables real-time activation of complete customer data directly from existing cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift, Azure Synapse) without data replication, syncing to 300+ business tools.
- Ad Studio AI-powered creative studio within the Agentic Marketing Platform for performance marketers. Generates and launches on-brand performance ads at scale by connecting to brand guidelines, DAMs, product catalogs, and campaign history to produce infinite ad variants informed by customer data across multiple channels and creative formats.
- Lifecycle Studio AI-powered workspace within the Agentic Marketing Platform for lifecycle and CRM marketing teams to plan, build, and launch personalized campaigns in minutes across email, push, and SMS channels. AI agents handle ideation, content generation, audience segmentation, journey orchestration, and measurement.
- Reverse ETL Foundational data synchronization technology that syncs customer data from data warehouses to business tools (CRMs, marketing automation, advertising, analytics) for enterprise marketing, advertising, and data teams. Enables data activation without data replication by reading directly from warehouse sources.
- AI Decisioning Personalization engine delivering 1:1 experiences at scale using reinforcement learning for enterprise marketing and personalization teams. Selects optimal content, timing, and channel for each individual customer in real time based on comprehensive contextual data.
- Customer Studio No-code audience builder enabling enterprise marketing teams to create any audience from warehouse data. Includes journey orchestration, profile enrichment, and Customer 360 capabilities for unified customer views.
- Identity Resolution AI-powered identity stitching that unifies fragmented customer data across devices, platforms, and identities for enterprise marketing and advertising teams. Offers configurable deterministic and probabilistic matching operating within customer data warehouses with a multi-zone identity engine.
- Real-time Personalization Dynamic digital experience platform delivering personalized web content based on real-time customer data for enterprise marketing and digital experience teams. Combines the analytical power of the data warehouse with a low-latency API for personalization at the point of interaction.
- Hightouch Events Behavioral data collection platform for capturing customer events and interactions for marketing, product, and analytics teams. Enables real-time event data ingestion and activation for marketing use cases.
- Match Booster Audience match optimization solution for increasing ad match rates across advertising networks for enterprise advertisers and retail media networks. Includes direct DSP marketplace integrations with The Trade Desk and Yahoo, reducing marketplace fees by eliminating secondary marketplace revshare.
- Content Assembly AI-powered tool that generates on-brand campaign materials by leveraging existing templates, creative assets, and brand guidelines for enterprise marketing teams. Selects optimal layouts, identifies relevant assets from connected DAMs, applies brand guidelines, and produces compliance-ready campaign outputs without generating content from scratch.
- Direct Identity Matching Tool Direct identity-matching tool enabling advertisers to connect The Trade Desk ad exposure data with their own first-party customer records, bypassing third-party identity providers like cookies, device IDs, or UID2. Currently available in exclusive pilot with The Trade Desk.
- ID Express UID2 identifier generation tool converting email addresses and phone numbers into UID2 identifiers for targeted advertising. Simplifies UID2 implementation for enterprise marketers and media sellers.
- Intelligence Campaign analytics module providing marketer-friendly reporting on campaign performance for enterprise marketing teams. AI agents surface patterns from engagement, conversion, and revenue data to inform future campaign strategy.
Quantifiable outcome
- Enterprises adopting zero-copy activation via Hightouch's composable CDP report 40% cost reductions.
- +6 more outcomes
Companies that use Hightouch
Customer profileNamed customers23 records
Segments11 records
Ideal customer profiles3 records
Hightouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability12 records
Feature12 records
Hightouch partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Yahoo DSPcoreIntegration with Yahoo DSP for zero-fee direct audience monetization in DSP marketplaces. Combined with The Trade Desk integration in Match Booster solution, enabling direct audience listing and monetization without secondary marketplace fees.
- The Trade DeskflagshipTD7 (Trade Desk's investment arm) invested in Hightouch and Hightouch has launched direct integration with The Trade Desk DSP. Hightouch developed Match Booster for zero-fee direct audience onboarding to The Trade Desk and Yahoo DSP marketplaces. Also developed direct identity matching tools to connect Trade Desk ad data with first-party customer records.
- DatabricksflagshipHightouch is the first data activation platform on Databricks Partner Connect. Partnership for self-service AI-powered audience management solution for offsite retail media networks spanning 50+ media channels. Awarded 2025 Databricks Retail and Consumer Goods ISV Partner of the Year. Databricks Ventures invested in Hightouch.
- IterablecoreNamed Iterable Technology Partner of the Year in May 2025. Joint go-to-market with Iterable for marketing automation integration. Announced Smart Ingest partnership for streamlined data flow between platforms.
- New York Office & New LeadershipminorOpened NYC office and added new leadership to power next phase of growth, expanding sales and go-to-market presence on the East Coast.
- HeadsUp (Acquisition)minorAcquired HeadsUp to bring AI capabilities to the Composable CDP, enhancing Hightouch's AI-powered product roadmap.
- SnowflakeflagshipMajor ecosystem partner. Hightouch is listed on Snowflake Marketplace and holds multiple Snowflake partner awards including 2026 Marketers and Advertisers Snowflake Product Partner of the Year, 2025 Snowflake Marketers & Advertisers Data Cloud Product Partner of the Year. Snowflake Ventures invested in Hightouch in July 2025. Hightouch recognized as a Leader in Snowflake's Modern Marketing Data Stack Report.
- FivetrancoreStrategic ecosystem partnership exceeding 230 shared customers. Hightouch and Fivetran accelerate modern data stack adoption together. Hightouch named Fivetran Ecosystem Partner of the Year in October 2023. Joint go-to-market for composable CDP approach.
- Whatis (Acquisition)minorAcquired knowledge management startup Whatis for expertise in data sharing, expanding Hightouch's data sharing and collaboration capabilities.
- Workbase (Acquisition)minorAcquired workflow automation startup Workbase, which specializes in helping RevOps teams build workflows on top of data warehouses like Snowflake. Aimed at enhancing Hightouch's self-service flow capabilities and deepening connections between data warehouses and CRM tools.
Scale indicators13 records
Recent moves3 records
Expansion highlights7 records
Hightouch competitors and assessment
Company assessmentDirect peers
- Census: Census is a reverse ETL platform that syncs data from cloud data warehouses into operational systems like CRMs, marketing tools, and advertising platforms. It overlaps directly with Hightouch's Reverse ETL product and targets the same data team buyer persona, with comparable pricing and integrations.
- mParticle: mParticle is a customer data platform focused on real-time data ingestion, identity resolution, and audience activation across marketing and advertising destinations. It is a direct CDP competitor serving enterprise marketing teams with comparable audience-building and activation use cases.
- ActionIQ: ActionIQ is a composable customer data platform that enables enterprise marketing teams to build audiences, orchestrate journeys, and activate data without engineering dependencies. It is a direct competitor to Hightouch in the composable CDP category, with comparable self-service audience-building and enterprise positioning.
- RudderStack: RudderStack is a warehouse-native CDP and reverse ETL platform that syncs customer data from data warehouses into business tools. It competes most directly with Hightouch on the Composable CDP positioning, serving similar enterprise data-mature buyers with a comparable warehouse-first architecture.
- Tealium: Tealium is a customer data platform and tag management provider focused on real-time data collection, audience segmentation, and activation. It serves enterprise customers in similar verticals to Hightouch and competes for the same marketing technology stack consolidation budgets.
- Treasure Data: Treasure Data is a customer data platform offering enterprise identity resolution, audience building, and activation across marketing and advertising channels. It targets the same Fortune 500 marketing and CX buyers as Hightouch and has overlapping capabilities in journey orchestration and AI-driven personalization.
- Twilio Segment: Twilio Segment is a leading Customer Data Platform that collects, cleans, and routes customer event data to downstream tools. It is the most direct CDP competitor to Hightouch's Composable CDP, targeting the same enterprise marketing and product teams and offering similar activation use cases, though traditionally with a tag-based rather than warehouse-native architecture.
Broad incumbents
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform and serves large enterprise marketing stacks with profile unification, segmentation, and activation. It is an incumbent CDP competitor that bundles customer data capabilities with Adobe's broader analytics, campaign, and content tools.
- Salesforce Data Cloud (CDP): Salesforce Data Cloud is the CDP layer embedded inside the Salesforce Customer 360 platform. Named alongside Hightouch as a Leader in the 2025/2026 Gartner Magic Quadrant for CDPs, it competes through deep CRM-native integration rather than warehouse-native architecture, offering overlapping identity, segmentation, and activation capabilities at enterprise scale.
Emerging players
- Insider: Insider is an AI-native cross-channel marketing and personalization platform that unifies customer data, journey orchestration, and generative content capabilities. It is an emerging competitor to Hightouch's Agentic Marketing Platform, particularly for Lifecycle Studio and personalization use cases among enterprise marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hightouch social profiles
Digital presenceHightouch compliance and trust
Trust signalCompliance2 records
Hightouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hightouch leadership team
Management profileNumber of profiles
Profiles11 records
Hightouch subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hightouch funding detail
Funding detailFunding overview
Funding rounds9 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hightouch M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hightouch
What does Hightouch do?
Hightouch provides a warehouse-native Agentic Marketing Platform built on a Composable Customer Data Platform (CDP) and Reverse ETL foundation. The platform syncs and activates customer data directly from existing cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift, Azure Synapse) into 300+ downstream tools (CRMs, ESPs, ad platforms, DSPs) without data replication. AI-powered studios (Ad Studio and Lifecycle Studio) and AI Decisioning enable marketing teams to autonomously plan, build, and execute personalized campaigns across lifecycle and performance channels, collapsing campaign production timelines from weeks to minutes.
Is Hightouch a public or private company?
Hightouch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hightouch founded?
Hightouch was founded in 2018. It employs 251 to 500 people.
Where is Hightouch based?
Hightouch is headquartered in San Francisco, United States, in the North America region.
How does Hightouch make money?
One revenue line is on record: subscription / SaaS Licensing.
Who are Hightouch's main competitors?
Direct peers on record are Census, mParticle, ActionIQ, RudderStack, Tealium, Treasure Data and Twilio Segment. Broad incumbents are Adobe Real-Time CDP and Salesforce Data Cloud (CDP). Insider is listed as an emerging player.
Does Hightouch have an API?
Yes. Hightouch offers a public API and developer documentation. The platform includes a Personalization API that combines the analytical power of the data warehouse with a real-time API for dynamic digital experiences. The /docs section provides developer documentation covering core concepts, syncs, models, and extensions. No explicit API reference page, SDK language, auth method, rate limits, or versioning details stated in available sources. Developer documentation is at hightouch.com/docs.
What industry is Hightouch in?
Hightouch's product category is Customer Data Platform & Marketing Data Activation Software. Its primary akta.pro industry code is HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5182 and its SIC code is 7372.