BetterUp

What BetterUp does

BetterUp operates an AI-powered Human Transformation Platform that combines a curated network of 4,000+ ICF-certified human coaches with proprietary behavioral AI, serving large enterprises and government organizations. The platform is organized into four product modules—BetterUp Lead (leadership development for executives and critical talent), BetterUp Manage (manager effectiveness for people leaders), BetterUp Grow (AI coaching for every employee), and BetterUp Ready (workforce resilience at scale)—all unified through the proprietary Whole Person Model assessment that links mindsets, behaviors, and competencies to measurable business outcomes. The technology embeds AI nudges, prompts, and reflections directly into enterprise workflow tools including Slack, Microsoft Teams, Workday, Salesforce, and calendars, and draws on one of the largest behavioral datasets in the industry with 200M+ data points across 410,000+ members. The company has expanded its AI and clinical capabilities through the acquisitions of Motive and Impraise (2021), Crescent Health (2023), and Heyday (2024), and the BetterUp Grow AI-only product is reported to be valued at $4.7B as a standalone asset.

BetterUp sells exclusively through an enterprise direct-sales motion, with quote-based annual subscriptions priced per deployment, no public self-service offering, and a target buyer set of CHROs, HR leaders, and executives at large organizations. Its customer base spans marquee enterprise names—Google, Salesforce, Workday, Accenture, Moderna, Mercedes-AMG PETRONAS F1 Team, Chevron, Lumen Technologies, John Muir Health, Compass Group, Eaton—plus government and public-sector relationships including the U.S. Air Force and NYC Public Schools. The company runs an active thought-leadership and research engine (BetterUp Labs, Stanford Social Media Lab partnership) and an annual Uplift summit featuring speakers such as Adam Grant, Brené Brown, and Kristen Bell. BetterUp is a privately held Delaware corporation headquartered in Austin, Texas (with offices in San Francisco and Toronto), led by CEO and co-founder Alexi Robichaux, and has raised approximately $570M+ in venture capital across multiple rounds, the largest being a $300M Series E in October 2021 led by ICONIQ Growth, Lightspeed Venture Partners, and Wellington Management.

Name

BetterUp

Legal name

BetterUp, Inc.

Website

https://betterup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BetterUp operates an AI-powered Human Transformation Platform combining a 4,000+ ICF-certified coach network with proprietary behavioral AI, sold exclusively through enterprise direct sales to large organizations and government agencies seeking workforce leadership, manager, and AI coaching solutions.

Ownership category

akta.pro rank

Product category

AI Coaching Platform

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI coaching platform
• Leadership development software
• Employee coaching services
• Workforce performance management
• Manager effectiveness solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Coaching Subscriptions: B2B SaaS subscription model providing AI-powered coaching platform access to enterprise organizations. Pricing is quote-based and customized to company size, goals, and number of users. Includes platform access, coach matching, assessments, and integration services.
2. Securities Exemption: SEC Form D filing for exempt offering of securities totaling $214,699, indicating capital raise activity separate from operating revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BetterUp provides an AI-powered Human Transformation Platform that combines a network of 4,000+ ICF-certified human coaches with AI coaching delivered natively inside enterprise workflow tools (Slack, Teams, Workday, Salesforce, calendars). The platform is sold as a B2B enterprise subscription covering leadership development (BetterUp Lead), manager effectiveness (BetterUp Manage), AI coaching for all employees (BetterUp Grow), and workforce resilience (BetterUp Ready), with all components tied together by a proprietary Whole Person Model assessment.

Product overview

BetterUp offers a unified Human Transformation Platform combining AI-powered coaching with a network of over 4,000 ICF-certified human coaches. The platform is organized into four interconnected modules: BetterUp Lead (executive leadership development), BetterUp Manage (manager effectiveness), BetterUp Grow (AI-powered coaching for all employees), and BetterUp Ready (workforce resilience). The platform uses a proprietary Whole Person Model assessment to measure mindsets, behaviors, and competencies, connecting all coaching modalities—from AI nudges to human 1:1 sessions—to measurable business outcomes. Recent product evolution includes the Fall 2025 Human + AI Coaching for All release, which integrates AI for daily skill-building with human coaching for transformational breakthroughs, delivered natively through Slack, Teams, Workday, Salesforce, and calendar tools.

Differentiator

Problem solved

Functional benefit

Brands

• BetterUp Lead: Leadership coaching product for critical talent development with coaching and AI support
• BetterUp Manage
• BetterUp Grow
• BetterUp Ready
• BetterUp AI
• Human Transformation Platform

Products and services

• BetterUp Human Transformation Platform Unified AI-powered coaching platform combining human coaching with AI nudges, assessments, and performance intelligence, sold to enterprise organizations and measured against CEO-friendly metrics like manager effectiveness, attrition, and productivity.
• BetterUp Lead Leadership development coaching product for executives and critical talent, combining human coaching with AI support to develop judgment, clarity, and strategic leadership capabilities.
• BetterUp Manage Manager effectiveness coaching product for people leaders, providing always-on coaching to help managers develop teams, execute on priorities, and improve performance.
• BetterUp Grow AI-powered coaching available to all employees in the moment they need it, personalized to the skills and competencies the business actually requires; the scalable AI-only component of the platform.
• BetterUp Ready Workforce resilience coaching at scale, providing resilience and adaptability coaching to help people stay productive during organizational change, reorgs, M&A, and disruption.
• BetterUp for Government Specialized coaching solution for government agencies and public sector organizations, addressing workforce development, leadership, and resilience needs in the public sector.
• BetterUp Whole Person Model Proprietary behavioral assessment framework that measures mindsets, behaviors, and competencies driving workplace performance, with all platform components (assessments, human coaching, AI nudges, and reporting) plugging into this unified model.

Quantifiable outcome

• 2.1x increase in productivity
• +12 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, flagship and major.

• International Coaching Federation (ICF)coreStrategic or Co-development Partner · 13 April 2026Global partnership to advance the field of professional coaching. Includes collaboration on industry standards, research, and events such as the ICF Converge Summit scheduled for Paris May 17-19. Positions BetterUp as a leader in professional coaching development and credibility.
• Mercedes-AMG PETRONAS F1 TeamflagshipStrategic or Co-development Partner · 26 February 2026North American supplier partnership expanded to include F1 Academy Programme. Provides all members of junior team full access to Human Transformation Platform for mental resilience and performance coaching. Builds on main F1 team's 2.3x improvement in employee flourishing.
• Invictus Games FoundationcoreStrategic or Co-development Partner · 18 June 2025Partnership renewal continuing free access to human transformation platform for wounded, injured, and sick veterans and service personnel worldwide. Includes AI-powered coaching and personalized support through We Are Invictus platform. Veterans showed 52% increase in goal attainment and 47% increase in resilience.
• WorkdaycoreTechnology or Integration · 16 December 2024Expanded partnership enabling BetterUp coaching integration within Workday. Helps managers act on employee feedback and drive measurable results through Workday's HR systems. Provides personalized performance benchmarks tied to Workday data.
• Stanford Social Media LabcoreStrategic or Co-development PartnerResearch partnership with Stanford's Social Media Lab to study AI's impact on workforce performance. Collaborated on research identifying 'workslop' phenomenon and studying deskilling effects of AI assistance across medicine, software engineering, and pilot contexts.
• NYC Public SchoolsmajorStrategic or Co-development PartnerExecutive coaching program for central office staff supporting nation's largest school system of nearly 1 million students across 1,800 schools. Offers both human and AI-powered coaching options targeting skills like agency, agility, and clarity while improving organizational culture.
• Prince Harry (Chief Impact Officer)flagshipOthersPrince Harry serves as Chief Impact Officer at BetterUp, bringing high-profile credibility to the company's mission of human transformation and mental health support.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lyra Health: Lyra Health is a direct enterprise competitor offering mental health and coaching benefits. BetterUp partners with Lyra for Salesforce's mental health support, underscoring overlap in the same CHRO buyer and benefit-category wallet.
• Sounding Board: Sounding Board provides enterprise leadership and development coaching with a global coach network. It targets the same enterprise buyers (CHROs, L&D leaders) with a similar blend of human coaching and digital tooling.
• CoachHub: CoachHub is a Berlin-headquartered enterprise digital coaching platform with a global coach marketplace. It competes head-on with BetterUp's enterprise coaching subscriptions across European and multinational accounts.
• EZRA (Lifted): EZRA (now operating under Lifted) is a digital coaching provider focused on leadership and manager development for global enterprises. It overlaps directly with BetterUp Lead, Manage, and Grow offerings.
• Torch Leadership Labs: Torch provides enterprise coaching and leadership development programs for managers and executives. It competes with BetterUp in the same manager and leadership coaching segment with similar coaching-network economics.
• Headspace Care (formerly Ginger): Headspace Care offers enterprise mental health coaching and therapy. It competes for the same well-being and employee-support wallet as BetterUp's coaching and resilience products.

Broad incumbents

• Calm Business: Calm Business sells enterprise mindfulness and resilience subscriptions to HR buyers. It overlaps with BetterUp Ready on workforce resilience and competes for the same corporate well-being budget.
• LinkedIn Learning: LinkedIn Learning provides enterprise skill development at massive scale within the broader LinkedIn talent platform. It competes for L&D budget alongside BetterUp Lead and Manage, especially for individual contributor development.
• Cornerstone OnDemand: Cornerstone OnDemand is an established talent management and learning platform with deep enterprise HR integrations. It competes with BetterUp at the L&D platform layer and bundles adjacent coaching and development features.
• Coursera for Business: Coursera for Business delivers enterprise learning, certification, and skill development at global scale. It competes with BetterUp Grow for the same employee upskilling budget under CHRO ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterup
• Facebookfacebook.com/betterupco
• LinkedInlinkedin.com/company/betterup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterUp