EON

What EON does

EON Group Holding Inc. is a private, New York-based enterprise SaaS company founded in 2017 that operates a cloud-based Digital ID and product lifecycle management platform for fashion and apparel brands. Its core product, EON Product Cloud, assigns each physical item a unique Digital ID and captures events from production through sale, customer use, resale, and recycling, enabling use cases in end-to-end traceability, sustainability and ESG compliance, customer engagement, brand protection, and resale enablement. The platform is paired with EON Exchange, a marketplace of pre-integrated resale (Vestiaire Collective, The RealReal, Poshmark, ThredUp), traceability (TextileGenesis), and hardware (YKK, SML RFID) partners, and EON stewards the CircularID Protocol as an industry standard with its own Advisory Council.

EON serves more than 100 brand and retail customers globally, including luxury houses (Balenciaga, Chloé, Mulberry, Gabriela Hearst), mass-market retailers (H&M, Target, Coach, Victoria's Secret), contemporary brands (Nanushka, PANGAIA, Ahluwalia), and outdoor/sportswear labels (Kathmandu, Houdini). The company's most material commercial tailwinds are (i) EU Digital Product Passport enforcement, where EON is a vendor in the CIRPASS-2 standards consortium and offers a dedicated DPP product plus Loi AGEC compliance for France, and (ii) circular business models, where NFC-enabled tags enable automatic listing on resale platforms (e.g., Coach's Coachtopia on Poshmark).

EON monetizes through enterprise SaaS subscriptions for Product Cloud and transaction- or service-related fees routed through EON Exchange. Distribution is enterprise field sales-led, augmented by the Microsoft partnership targeting 400 million Digital IDs by 2025, resale-platform integrations, and the board-level credibility of Net-a-Porter founder Natalie Massenet (joined February 2022). Disclosed funding totals approximately $10 million via a Series A led by IMAGINARY (Imaginary Ventures) in February 2022, supplemented by a strategic investment from SML RFID in August 2021 and an earlier SAP.iO relationship. The company was recognized with Fast Company's 2024 World Changing Idea Award.

Name

EON

Legal name

EON Group Holding Inc.

Website

https://eongroup.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

EON is an enterprise SaaS company providing cloud-based Digital ID and product lifecycle management technology for fashion and apparel brands, enabling traceability, EU Digital Product Passport compliance, and circular resale across 100+ brand partners globally.

Ownership category

akta.pro rank

Product category

Enterprise Digital Product Identification & Traceability Software

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571), Electronic Components & Accessories (3670)

akta.pro primary industry

Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)

akta.pro secondary industry

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)

Keywords

• Digital product identification
• Product traceability platform
• Digital product passports
• Supply chain transparency
• Circular economy software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS subscription model providing access to EON Product Cloud for digital ID creation, product traceability, and lifecycle management.
2. Transaction/Service Fees: Transaction-based fees from marketplace activities through EON Exchange and resale services integration.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

EON provides enterprise digital identification technology for fashion and retail brands, enabling unique Digital IDs for physical products. The platform connects every item to a cloud-based digital profile that captures events across the product lifecycle, from production through sale, customer use, resale and recycling. Core offerings include the EON Product Cloud (SaaS platform for product digitization and traceability) and EON Exchange (a marketplace of pre-integrated apps, services and business partners including resale platforms and traceability providers).

Product overview

EON is an enterprise digital ID technology company providing a platform-as-a-service architecture centered on two core products: EON Product Cloud (enterprise product digitization and traceability platform) and EON Exchange (a marketplace of pre-integrated apps, services and business partners including resale platforms like Poshmark, The RealReal, and Vestiaire Collective). The platform enables brands to create unique Digital IDs for physical products, connecting every item to a cloud-based digital profile that captures events over the product lifecycle. Use cases are delivered through modules for Product Traceability, Sustainability/ESG Compliance, Customer Engagement, Resale/New Business Models, and Brand Protection. The company also offers Digital Product Passports as a compliance solution for EU regulation and French Loi AGEC. EON positions itself as the 'CRM for products,' analogous to how Salesforce manages customer relationships, but for physical product intelligence and lifecycle management.

Differentiator

Problem solved

Functional benefit

Brands

• EON Product Cloud: Enterprise product digitization and traceability platform that connects every item to a unique Digital ID.
• EON Exchange
• CircularID Protocol

Products and services

• EON Product Cloud

Quantifiable outcome

• 400 million products to receive Digital IDs through Microsoft partnership by 2025
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• TextileGenesiscoreTechnology or Integration · 23 April 2024Partnership to offer an unrivaled level of traceability and transparency for fashion and textile players by combining EON's Digital ID technology with TextileGenesis's fiber-to-retail traceability platform.
• SML RFIDcoreStrategic or Co-development Partner · 3 August 2021Strategic investment from SML RFID, a leading RFID technology provider for the apparel industry. This partnership strengthens EON's technology capabilities for physical-digital product connections.
• MicrosoftflagshipStrategic or Co-development Partner · 9 September 2020Strategic partnership to give 400 million products Digital IDs by 2025. EON partnered with Microsoft to leverage their technology infrastructure and distribution reach. Additionally, Microsoft and EON collaborated with Ahluwalia to connect garments with Digital IDs.
• PoshmarkcoreTechnology or IntegrationResale partnership enabling instant resale for Coach's Coachtopia brand in the U.S. Powered by EON's Digital ID technology, products can be automatically listed for resale on Poshmark with pre-filled product information.
• Vestiaire CollectivecoreTechnology or IntegrationResale partner enabling luxury brands like Chloé to make items 'resale-ready' through automatic integration with Vestiaire Collective's authenticated resale platform.
• The RealRealcoreTechnology or IntegrationAuthenticated luxury resale partner accelerating trusted luxury resale with Digital IDs through EON Exchange marketplace integration.
• YKKminorStrategic or Co-development PartnerCollaboration with Houdini Sportswear and YKK to pioneer the first connected zipper with Digital ID technology, demonstrating innovative product-level connectivity.
• HCLTechcoreTechnology or IntegrationLong-term relationship with European energy company EON (note: this may refer to the energy company E.ON) for cloud and AI technologies. Clarification: This partnership appears to be with E.ON SE (energy company) rather than EON (fashion tech), included for completeness.
• CIRPASS ConsortiumcoreStrategic or Co-development PartnerEON selected for CIRPASS-2 to advance the EU's Digital Product Passport initiative. EON contributes expertise in digital ID standards and implementation for fashion and retail products.
• Natalie MassenetflagshipStrategic or Co-development PartnerNatalie Massenet, founder of Net-a-Porter, joined EON's board in February 2022, bringing extensive fashion industry network and credibility to drive adoption among luxury brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP: Enterprise software incumbent whose fashion/retail customers (H&M, Target, etc.) could absorb Digital Product Passport functionality into existing ERP/PLM suites. The primary bundling threat to EON's standalone wedge.
• Digimarc: Digital watermarking and product identification technology provider. Competes in the product authentication space with broader retail and packaging applications than EON's fashion focus.

Direct peers

• TextileGenesis: Fiber-to-retail traceability platform for fashion and textile supply chains. Direct peer in traceability/Digital Product Passport, and an EON integration partner for end-to-end fiber provenance.
• Kezzler: Serialization and traceability platform used by consumer goods and apparel brands for product authentication and supply chain visibility. Comparable as an enterprise traceability SaaS targeting similar DPP use cases.
• Optel Group: Supply chain traceability and product authentication vendor with strong presence in pharmaceuticals and expanding into apparel and consumer goods. Competes for the same DPP and traceability RFPs.
• Avery Dennison: Global manufacturer of RFID inlays and atma (intelligent label) platform for retail apparel. Directly comparable as a provider of physical-digital product identification infrastructure that fashion brands deploy alongside EON's cloud layer.
• SML RFID: Apparel RFID tag and labeling provider that is also a strategic investor and partner in EON. Operates an adjacent RFID-to-cloud product identification stack competing for the same brand budget.

Emerging players

• Mojix: RFID and IoT platform for retail inventory and supply chain visibility. Overlaps with EON's traceability and inventory-tracking use cases for apparel and retail.
• TraceLink: Supply chain digitalization platform with serialization and traceability capabilities. Mostly pharma-focused but expanding into broader product traceability, adjacent to EON's DPP scope.

Others

• Cirpass Consortium: EU-funded consortium (including EON) defining Digital Product Passport standards for various product categories. Relevant as an ecosystem shaper that determines protocol direction EON's CircularID must align with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eon-group-holdings-inc
• Instagraminstagram.com/eon
• Xx.com/the_eon_group
• Facebookfacebook.com/eon.connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EON