Heap
Heap is a product analytics platform that automatically captures every user interaction across web and mobile, serving over 10,000 companies with retroactive analysis, session replay, and AI-powered insights. Now operating as a subsidiary of Contentsquare.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Heap does
Heap Inc. is a product analytics and digital experience platform that automatically captures every user interaction — clicks, pageviews, form fills, taps, and swipes — across web and mobile via a single JavaScript snippet or mobile SDK, eliminating the manual event tagging required by traditional analytics tools. Founded in 2013 in San Francisco, Heap serves over 10,000 companies including Walmart Labs, Bridgestone, Eventbrite, Nielsen, Northwestern Mutual, Freshworks, LendingClub, and Esurance across SaaS, retail/eCommerce, financial services, healthcare, and manufacturing verticals. The platform combines quantitative analytics with qualitative modules including Session Replay, Heatmaps, and Journeys, augmented by the Heap Illuminate data science layer (Top Events, Effort Analysis, Rage Clicks detection) and a generative-AI analytics assistant called Sense AI. A core technical differentiator is retroactive analysis — data captured from the moment of installation can be queried historically, removing the need to pre-define events.
Heap operates a hybrid product-led growth (PLG) and enterprise sales motion with tiered SaaS pricing (Free up to 10k monthly sessions, Growth, Pro, Premier) plus add-on modules (Session Replay, Heatmaps, Heap Connect, Heap Activate, additional projects, extended data history) and professional services. The platform supports 100+ integrations across data warehouses (Snowflake, Redshift, BigQuery, S3), CRM (Salesforce, HubSpot), marketing automation (Marketo, Klaviyo, Iterable), ecommerce (Shopify), and engagement tools (Intercom, Appcues, Chameleon, WalkMe). Heap Connect provides managed ETL with identity resolution into cloud data warehouses. The company maintains SOC 2 Type 2, ISO 27001/27017/27018/27701, GDPR, and CCPA certifications, supporting procurement in regulated industries. Infrastructure handles hundreds of thousands of events per second with greater than 90 percent of queries returning in under 5 seconds.
Heap raised approximately $318 million across multiple venture rounds, including a $110 million Series D in December 2021 led by Sixth Street at a $960 million valuation with participation from Tiger Global, Scale Venture Partners, Menlo Ventures, and NEA. In June 2022 the company acquired Auryc to add session replay and heat mapping capabilities, and in 2023 Heap was acquired by Contentsquare, now operating as a subsidiary within Contentsquare's Experience Intelligence Platform combining product analytics with digital experience analytics. The company is also subject to a $17.25 million class action settlement related to data sharing through the PowerSchool Naviance platform, which represents a regulatory and reputational risk worth monitoring.
Heap firmographics
Firmographics- Name
- Heap
- Legal name
- Heap Inc.
- Website
- https://heap.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heap is a product analytics platform that automatically captures every user interaction across web and mobile, serving over 10,000 companies with retroactive analysis, session replay, and AI-powered insights. Now operating as a subsidiary of Contentsquare.
- Ownership category
- akta.pro rank
Heap industry classification
Industry- Product category
- Product Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Heap is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- SaaS Subscription (Product Analytics): Heap generates primarily subscription revenue through tiered SaaS pricing plans (Free, Growth, Pro, Premier) based on session volumes and feature access. Enterprise customers pay custom pricing with dedicated support.
- Professional Services: Onboarding services, managed services, and project-based consulting engagements including session replay setup assistance.
- Add-on Features: Additional revenue from add-ons including Session Replay, Heatmaps, Experience Analytics, Heap Connect, Heap Activate, additional Projects, and extended Data History.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - Find product-market fit with core analytics |
| Subscription | Monthly | Growth tier - Scale your start-up with AI and advanced features |
| Subscription | Annual | Pro tier - Supercharge analytics with account analytics and engagement matrix |
| Subscription | Multi-year contract | Premier tier - Enable teams in large organizations |
| Subscription | Annual | Add-ons - Experience Analytics, Heap Connect, Heap Activate, Projects, Data History, Professional Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Heap product offering
Product offeringCore offering
Heap provides a product analytics and digital experience insights platform that automatically captures every user interaction across web and mobile via a single JavaScript snippet or mobile SDK, eliminating manual event tagging. The platform combines quantitative analytics (funnels, retention, segments, dashboards) with qualitative tools such as Session Replay, Heatmaps, and Journeys, and includes AI-powered capabilities (Sense AI, Heap Illuminate) for surfacing hidden friction and opportunities. Heap is offered as tiered SaaS subscriptions (Free, Growth, Pro, Premier) with optional add-ons and professional services for implementation.
Product overview
Heap is a digital insights platform that provides product analytics and digital experience analytics capabilities. The core product is the Heap Product Analytics Platform, which automatically captures every user interaction across web, mobile, and other digital channels via its Capture (Autocapture) module. The platform integrates quantitative analytics with qualitative tools including Session Replay, Heatmaps, and Journeys for comprehensive user behavior analysis. Key add-on modules include Sense AI for natural language analytics querying, Heap Illuminate for automated data science insights, Segments for behavior-driven cohort analysis, Dashboards and Charts for reporting, Playbooks for industry-specific templates, and Web Analytics for marketing integration. The platform also includes Governance tools for data management, Security & Privacy controls, and Heap Connect for data warehouse ETL integration. Mobile Analytics supports cross-platform tracking across iOS, Android, Flutter, React Native and other frameworks. Heap Activate enables integration with customer engagement tools. Heap is now part of Contentsquare, combining Product Analytics with Digital Experience Analytics on a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Heap Product Analytics Platform A unified product analytics and digital experience insights SaaS platform that automatically captures every user interaction across web, mobile, and other digital channels via a single JavaScript snippet or mobile SDK. Combines quantitative analytics (funnels, retention, segments, dashboards) with qualitative tools (Session Replay, Heatmaps, Journeys) and AI-powered insights (Sense AI, Heap Illuminate). Sold via tiered subscriptions (Free, Growth, Pro, Premier) and serves product, marketing, and data teams across SaaS, retail/eCommerce, healthcare, and financial services.
- Heap Professional Services Onboarding services, managed services, and project-based consulting engagements for Heap customers, including implementation assistance, session replay setup, and Heap Connect deployment. Sold as separate Professional Services packages for enterprise customers.
Quantifiable outcome
- Reduced sprint cycles for product enhancements by 40%
- +10 more outcomes
Companies that use Heap
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Heap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature11 records
Heap partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ContentsquarecoreHeap has joined forces with Contentsquare to form a combined digital insights platform. Contentsquare acquired Heap to enhance its platform with Heap's product analytics capabilities while Heap gains access to Contentsquare's digital experience analytics (DXA) features like session replay and heatmaps. The combined entity provides end-to-end journey insights across web, mobile, and other digital touchpoints.
- AuryccoreHeap acquired Auryc, a digital experience leader, to enhance its platform with qualitative capabilities like session replay and heat mapping. The acquisition combined Heap's quantitative analytics with Auryc's session replay technology, enabling companies to better understand customer behavior and friction points.
- SalesforcecoreIntegration partnership allowing customers to blend Salesforce CRM data with Heap behavioral analytics for comprehensive customer journey tracking. Enables account-based analysis and targeted customer engagement based on product behavior.
- ShopifycoreNative Shopify integration enabling eCommerce brands to track the complete customer journey from acquisition through purchase. Powers complete story from browsing to conversion for retail and eCommerce customers.
- SnowflakecoreHeap Connect enables syncing of behavioral segments and event data directly to Snowflake data warehouse. Users can activate behavioral segments using existing data pipelines and enrich Heap segments with other data sources.
- Solutions PartnersminorSolutions partners use Heap data to build better digital experiences for their clients. Partners include experimentation platforms, product engagement tools, and BI reporting solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Heap competitors and assessment
Company assessmentEmerging players
- LogRocket: Session replay and product analytics platform focused on frontend developers and UX teams. Emerging competitor with Galileo AI features, competing for engineering-led accounts that value debug-grade session replay.
- PostHog: Open-source product analytics platform with autocapture, session replay, feature flags, and A/B testing. Emerging disruptor targeting developer-led adoption with transparent usage-based pricing, increasingly competing with Heap on PLG funnels.
- Hotjar: Heatmaps, session recordings, and user feedback tool. Competes with Heap's qualitative add-on modules (Heatmaps, Session Replay) at the SMB and mid-market tiers with simpler, lower-priced offerings.
Direct peers
- Amplitude: Publicly traded product analytics platform with autocapture, cohort analysis, and experimentation features. Closest direct competitor to Heap in mid-market and enterprise product analytics, competing for the same PM and data team buyers.
- Mixpanel: Event-based product analytics platform serving product, marketing, and data teams. Direct competitor with similar event-based architecture, funnel analysis, and SaaS-focused GTM motion, frequently evaluated alongside Heap.
- Pendo: Product analytics combined with in-app onboarding, guides, and user feedback. Overlaps with Heap on product analytics while expanding into user engagement, frequently competing for product-led growth budgets.
- FullStory: Digital experience analytics platform combining session replay, heatmaps, and product analytics. Direct competitor especially after Heap's Auryc acquisition brought comparable DXA capabilities into the Heap platform.
Broad incumbents
- Adobe Analytics: Enterprise analytics suite bundled within Adobe Experience Cloud. Broad incumbent competing for enterprise digital analytics budgets, often displacing standalone tools like Heap in renewal conversations when customers consolidate marketing technology stacks.
- Google Analytics 4: Free web and app analytics platform from Google. Broad incumbent putting constant pricing pressure on Heap's lower tiers with deep integrations to Google Ads and BigQuery, especially attractive to SMBs.
Others
- Segment: Twilio-owned customer data platform that captures and routes event data to downstream tools. Adjacent infrastructure player that frequently appears in Heap's stack as a complementary data collection layer rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Heap social profiles
Digital presenceHeap compliance and trust
Trust signalCompliance7 records
Heap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heap leadership team
Management profileNumber of profiles
Profiles13 records
Heap subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heap funding detail
Funding detailFunding overview
Funding rounds7 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heap M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heap
What does Heap do?
Heap provides a product analytics and digital experience insights platform that automatically captures every user interaction across web and mobile via a single JavaScript snippet or mobile SDK, eliminating manual event tagging. The platform combines quantitative analytics (funnels, retention, segments, dashboards) with qualitative tools such as Session Replay, Heatmaps, and Journeys, and includes AI-powered capabilities (Sense AI, Heap Illuminate) for surfacing hidden friction and opportunities. Heap is offered as tiered SaaS subscriptions (Free, Growth, Pro, Premier) with optional add-ons and professional services for implementation.
Is Heap a public or private company?
Heap is a private company. It is classified as corporate owned and is currently operating.
When was Heap founded?
Heap was founded in 2013. It employs 101 to 250 people.
Where is Heap based?
Heap is headquartered in San Francisco, United States, in the North America region.
How does Heap make money?
Three revenue lines are on record. SaaS Subscription (Product Analytics) is the primary driver. The others are professional Services and add-on Features.
Who are Heap's main competitors?
Emerging players on record are LogRocket, PostHog and Hotjar. Direct peers are Amplitude, Mixpanel, Pendo and FullStory. Broad incumbents are Adobe Analytics and Google Analytics 4. Segment is listed as an others.
Does Heap have an API?
Yes. Heap provides APIs for custom event capture and management on user infrastructure. The API enables creating and managing custom events, passing data between applications and user sessions, and building a single source of customer truth. Additionally, webhooks are available for ingesting Heap segmentation data into partner applications. Developer documentation is at developers.heap.io/reference/api-reference-overview.
What industry is Heap in?
Heap's product category is Product Analytics. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 51821 and its SIC code is 7372.