LogRocket
LogRocket is a Boston-based SaaS company founded in 2016 that sells an AI-powered session replay and digital experience analytics platform to product, engineering, and UX teams across 3,000+ customers including Capital One, Brex, and 7-Eleven.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What LogRocket does
LogRocket is a Boston-based, venture-backed software company founded in 2016 that sells an AI-powered frontend monitoring and digital experience analytics platform to product, engineering, and UX teams. The platform instruments web and native mobile applications to capture pixel-perfect session replays alongside console logs, JavaScript errors, stack traces, network requests/responses, and browser metadata, with deep native integration into React, Redux, and Angular. At its core is Galileo AI — a proprietary AI layer trained on over 3.5 billion captured user sessions that proactively surfaces technical and UX issues, prioritizes them by severity, and now (via the MCP Server and self-improving software capabilities launched in 2026) dispatches third-party coding agents to trace root causes and open pull requests. Supporting modules include Product Analytics (funnels, path analysis, retention), UX Analytics (heatmaps, scrollmaps), AI Error Tracking, Frontend Performance Monitoring, and a Conditional Recording add-on for high-volume session capture.
The company operates a tiered SaaS pricing model — Free ($0, 1,000 sessions/month), Core (from $69/month for 10,000 sessions), Professional ($295/month, annual, including AI Features and MCP), and Enterprise (custom, with self-hosted deployment, conditional recording, and dedicated support) — combined with a hybrid go-to-market: a product-led growth motion powered by freemium, NPM/script-tag self-serve install, and G2 Leader ratings, supplemented by enterprise field sales for larger contracts. LogRocket serves 3,000+ customers across Software, Retail/eCommerce, Healthcare, Financial Services, and Automotive, including Capital One, Brex, MGM, Deloitte, Cisco, Amazon, Cloudflare, 7-Eleven, thredUP, and Blue Cross Blue Shield of Massachusetts. The company has raised approximately $55M from Matrix Partners, Battery Ventures, and Delta-v Capital, operates offices in Boston and New York, and is led by CEO and co-founder Matthew Arbesfeld.
LogRocket firmographics
Firmographics- Name
- LogRocket
- Legal name
- LogRocket, Inc.
- Website
- https://logrocket.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LogRocket is a Boston-based SaaS company founded in 2016 that sells an AI-powered session replay and digital experience analytics platform to product, engineering, and UX teams across 3,000+ customers including Capital One, Brex, and 7-Eleven.
- Ownership category
- akta.pro rank
LogRocket industry classification
Industry- Product category
- Digital Experience Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Log Management & Analytics (HDABAJAC)
Keywords
Where LogRocket is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LogRocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: LogRocket operates on a subscription model with tiered pricing based on session volume. Plans include Free (1k sessions/month), Core (starting at $69/month for 10k sessions), Professional ($295/month), and Enterprise (custom pricing). Revenue is recurring with monthly or annual billing cycles.
- Usage-based Pricing: Pricing scales with session volume - 10k sessions at $69/month, 25k sessions at $139/month for Core tier. Enterprise tier offers custom volumes for 1M+ sessions/mo. Conditional Recording add-on available for high-volume customers to manage costs.
- Freemium Entry Tier: Free forever tier with 1,000 sessions/month and 1 month data retention. Serves as acquisition funnel for paid upgrades to Core, Professional, or Enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - $0/month with 1,000 sessions/month and 1 month data retention |
| Subscription | Monthly | Core - Starting at $69/month for 10k sessions |
| Subscription | Annual | Professional - $295/month for smaller teams |
| Subscription | Annual | Enterprise - Custom pricing for 1M+ sessions/mo |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LogRocket product offering
Product offeringCore offering
LogRocket is an AI-first digital experience analytics platform that combines pixel-perfect session replay of web and mobile applications with product analytics, error tracking, and AI-driven issue detection (Galileo AI). The platform instruments the DOM to record HTML/CSS, recreating exact user sessions while capturing console logs, JavaScript errors, stack traces, and network requests for engineering and product teams to debug issues and optimize user experiences.
Product overview
LogRocket is an AI-first digital experience analytics platform consisting of a unified platform with multiple integrated modules. The core offering combines Session Replay (pixel-perfect video recording of user sessions), Product Analytics (funnels, path analysis, retention), and Galileo AI (proactive issue detection and autonomous resolution). Supporting modules include UX Analytics (heatmaps, scrollmaps), AI Error Tracking, Frontend Performance Monitoring, and Conditional Recording (add-on for selective session capture). The platform is available for both web and mobile (native iOS and Android via React Native), offered as SaaS or self-hosted deployment. Recent AI innovations include Ask Galileo (natural language product querying), MCP Server (connecting AI agents to the platform), and self-improving software capabilities that autonomously dispatch coding agents to resolve issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Session Replay
- Product Analytics
Quantifiable outcome
- Reduced issue resolution time from weeks to hours
- +9 more outcomes
Companies that use LogRocket
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
LogRocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration73 records
AI capability11 records
Feature5 records
LogRocket partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
LogRocket competitors and assessment
Company assessmentDirect peers
- FullStory: FullStory is the closest direct competitor to LogRocket, offering pixel-perfect session replay, product analytics, and DXA for web and mobile. Both target product, engineering, and UX teams with comparable session replay plus AI-driven issue detection capabilities.
- Heap: Heap provides autocapture product analytics with session replay, funnels, and retention analysis directly comparable to LogRocket's Product Analytics and UX Analytics modules. Both serve product-led growth teams seeking behavior analytics without manual event tagging.
- Hotjar: Hotjar offers session replay, heatmaps, and user feedback tools targeting product, UX, and marketing teams. It overlaps with LogRocket's UX Analytics and AI Feedback Analytics modules, particularly in the SMB and mid-market segments where Hotjar has strong brand recognition.
- Mixpanel: Mixpanel is a leading product analytics platform providing funnels, retention, and user journey analysis. It competes directly with LogRocket's Product Analytics module and is even integrated by LogRocket, indicating the overlap is real but the categories are converging.
- Amplitude: Amplitude is a major product analytics platform serving product-led growth and enterprise customers. It directly competes with LogRocket's Product Analytics offering and is also one of LogRocket's integration partners, highlighting the convergence between the two categories.
- Quantum Metric: Quantum Metric is a digital experience analytics platform offering session replay, product analytics, and real-time customer experience monitoring. It is a direct competitor in the enterprise DXA category and serves many of the same regulated-vertical buyers (financial services, retail, travel).
- Glassbox: Glassbox is a digital customer experience intelligence platform offering session replay, struggle detection, and journey analytics. It competes directly with LogRocket in financial services, telecom, and retail — verticals where both vendors emphasize compliance and self-hosting.
Broad incumbents
- Contentsquare: Contentsquare is a broader digital experience analytics platform combining session replay, heatmaps, journey analysis, and voice of customer, acquired by EQT at multi-billion valuation. It overlaps with LogRocket's UX Analytics and Session Replay modules but offers a much wider portfolio targeting enterprise CX leaders.
- Datadog: Datadog is a major cloud observability platform with front-end RUM, session replay, error tracking, and AI (Bits AI) features that overlap with multiple LogRocket modules. It is also a LogRocket integration partner, indicating the products are complementary in some stacks and competitive in others.
Emerging players
- Sentry: Sentry is an application error tracking and performance monitoring platform that has expanded into session replay (Replay) and product analytics features. It competes with LogRocket's AI Error Tracking and Frontend Performance Monitoring modules, particularly with developer-led buyers who already standardize on Sentry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LogRocket social profiles
Digital presenceLogRocket compliance and trust
Trust signalCompliance4 records
LogRocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
LogRocket leadership team
Management profileNumber of profiles
Profiles4 records
LogRocket funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LogRocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LogRocket
What does LogRocket do?
LogRocket is an AI-first digital experience analytics platform that combines pixel-perfect session replay of web and mobile applications with product analytics, error tracking, and AI-driven issue detection (Galileo AI). The platform instruments the DOM to record HTML/CSS, recreating exact user sessions while capturing console logs, JavaScript errors, stack traces, and network requests for engineering and product teams to debug issues and optimize user experiences.
Is LogRocket a public or private company?
LogRocket is a private company. It is classified as venture growth investor backed and is currently operating.
When was LogRocket founded?
LogRocket was founded in 2016. It employs 101 to 250 people.
Where is LogRocket based?
LogRocket is headquartered in Boston, United States, in the North America region.
How does LogRocket make money?
Three revenue lines are on record. Subscription-based SaaS are the primary driver. The others are usage-based Pricing and freemium Entry Tier.
Who are LogRocket's main competitors?
Direct peers on record are FullStory, Heap, Hotjar, Mixpanel, Amplitude, Quantum Metric and Glassbox. Broad incumbents are Contentsquare and Datadog. Sentry is listed as an emerging player.
Does LogRocket have an API?
Yes. LogRocket provides a JavaScript SDK and API for session recording, analytics data export, and integration with various tools. The platform offers Streaming Data Export for exporting session data via API for additional analysis. LogRocket's MCP (Model Context Protocol) Server connects AI agents to the Galileo AI platform. Developer documentation is at docs.logrocket.com.
What industry is LogRocket in?
LogRocket's product category is Digital Experience Analytics. Its primary akta.pro industry code is HDABAJAC, Log Management & Analytics. Its NAICS code is 518.