Heap

Product Analyticsheap.io

Heap is a product analytics platform that automatically captures every user interaction across web and mobile, serving over 10,000 companies with retroactive analysis, session replay, and AI-powered insights. Now operating as a subsidiary of Contentsquare.

Company typePrivate
Founded2013
HeadquartersSan Francisco, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Heap does

Heap Inc. is a product analytics and digital experience platform that automatically captures every user interaction — clicks, pageviews, form fills, taps, and swipes — across web and mobile via a single JavaScript snippet or mobile SDK, eliminating the manual event tagging required by traditional analytics tools. Founded in 2013 in San Francisco, Heap serves over 10,000 companies including Walmart Labs, Bridgestone, Eventbrite, Nielsen, Northwestern Mutual, Freshworks, LendingClub, and Esurance across SaaS, retail/eCommerce, financial services, healthcare, and manufacturing verticals. The platform combines quantitative analytics with qualitative modules including Session Replay, Heatmaps, and Journeys, augmented by the Heap Illuminate data science layer (Top Events, Effort Analysis, Rage Clicks detection) and a generative-AI analytics assistant called Sense AI. A core technical differentiator is retroactive analysis — data captured from the moment of installation can be queried historically, removing the need to pre-define events.

Heap operates a hybrid product-led growth (PLG) and enterprise sales motion with tiered SaaS pricing (Free up to 10k monthly sessions, Growth, Pro, Premier) plus add-on modules (Session Replay, Heatmaps, Heap Connect, Heap Activate, additional projects, extended data history) and professional services. The platform supports 100+ integrations across data warehouses (Snowflake, Redshift, BigQuery, S3), CRM (Salesforce, HubSpot), marketing automation (Marketo, Klaviyo, Iterable), ecommerce (Shopify), and engagement tools (Intercom, Appcues, Chameleon, WalkMe). Heap Connect provides managed ETL with identity resolution into cloud data warehouses. The company maintains SOC 2 Type 2, ISO 27001/27017/27018/27701, GDPR, and CCPA certifications, supporting procurement in regulated industries. Infrastructure handles hundreds of thousands of events per second with greater than 90 percent of queries returning in under 5 seconds.

Heap raised approximately $318 million across multiple venture rounds, including a $110 million Series D in December 2021 led by Sixth Street at a $960 million valuation with participation from Tiger Global, Scale Venture Partners, Menlo Ventures, and NEA. In June 2022 the company acquired Auryc to add session replay and heat mapping capabilities, and in 2023 Heap was acquired by Contentsquare, now operating as a subsidiary within Contentsquare's Experience Intelligence Platform combining product analytics with digital experience analytics. The company is also subject to a $17.25 million class action settlement related to data sharing through the PowerSchool Naviance platform, which represents a regulatory and reputational risk worth monitoring.

Heap firmographics

Firmographics

Name: Heap
Legal name: Heap Inc.
Website: https://heap.io
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 101–250 employees
Short description: Heap is a product analytics platform that automatically captures every user interaction across web and mobile, serving over 10,000 companies with retroactive analysis, session replay, and AI-powered insights. Now operating as a subsidiary of Contentsquare.
Ownership category
akta.pro rank

Heap industry classification

Industry

Product category: Product Analytics
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

Product analytics
Digital experience analytics
User behavior tracking
Customer journey analytics
Behavioral data platform

Where Heap is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Heap business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

SaaS Subscription (Product Analytics): Heap generates primarily subscription revenue through tiered SaaS pricing plans (Free, Growth, Pro, Premier) based on session volumes and feature access. Enterprise customers pay custom pricing with dedicated support.
Professional Services: Onboarding services, managed services, and project-based consulting engagements including session replay setup assistance.
Add-on Features: Additional revenue from add-ons including Session Replay, Heatmaps, Experience Analytics, Heap Connect, Heap Activate, additional Projects, and extended Data History.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier - Find product-market fit with core analytics
Subscription	Monthly	Growth tier - Scale your start-up with AI and advanced features
Subscription	Annual	Pro tier - Supercharge analytics with account analytics and engagement matrix
Subscription	Multi-year contract	Premier tier - Enable teams in large organizations
Subscription	Annual	Add-ons - Experience Analytics, Heap Connect, Heap Activate, Projects, Data History, Professional Services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Heap product offering

Product offering

Core offering

Heap provides a product analytics and digital experience insights platform that automatically captures every user interaction across web and mobile via a single JavaScript snippet or mobile SDK, eliminating manual event tagging. The platform combines quantitative analytics (funnels, retention, segments, dashboards) with qualitative tools such as Session Replay, Heatmaps, and Journeys, and includes AI-powered capabilities (Sense AI, Heap Illuminate) for surfacing hidden friction and opportunities. Heap is offered as tiered SaaS subscriptions (Free, Growth, Pro, Premier) with optional add-ons and professional services for implementation.

Product overview

Heap is a digital insights platform that provides product analytics and digital experience analytics capabilities. The core product is the Heap Product Analytics Platform, which automatically captures every user interaction across web, mobile, and other digital channels via its Capture (Autocapture) module. The platform integrates quantitative analytics with qualitative tools including Session Replay, Heatmaps, and Journeys for comprehensive user behavior analysis. Key add-on modules include Sense AI for natural language analytics querying, Heap Illuminate for automated data science insights, Segments for behavior-driven cohort analysis, Dashboards and Charts for reporting, Playbooks for industry-specific templates, and Web Analytics for marketing integration. The platform also includes Governance tools for data management, Security & Privacy controls, and Heap Connect for data warehouse ETL integration. Mobile Analytics supports cross-platform tracking across iOS, Android, Flutter, React Native and other frameworks. Heap Activate enables integration with customer engagement tools. Heap is now part of Contentsquare, combining Product Analytics with Digital Experience Analytics on a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

Heap Product Analytics Platform A unified product analytics and digital experience insights SaaS platform that automatically captures every user interaction across web, mobile, and other digital channels via a single JavaScript snippet or mobile SDK. Combines quantitative analytics (funnels, retention, segments, dashboards) with qualitative tools (Session Replay, Heatmaps, Journeys) and AI-powered insights (Sense AI, Heap Illuminate). Sold via tiered subscriptions (Free, Growth, Pro, Premier) and serves product, marketing, and data teams across SaaS, retail/eCommerce, healthcare, and financial services.
Heap Professional Services Onboarding services, managed services, and project-based consulting engagements for Heap customers, including implementation assistance, session replay setup, and Heap Connect deployment. Sold as separate Professional Services packages for enterprise customers.

Quantifiable outcome

Reduced sprint cycles for product enhancements by 40%
+10 more outcomes

Companies that use Heap

Customer profile

Named customers20 records

Segments7 records

Ideal customer profiles4 records

Heap technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature11 records

Heap partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

ContentsquarecoreStrategic or Co-development Partner · 1 June 2022Heap has joined forces with Contentsquare to form a combined digital insights platform. Contentsquare acquired Heap to enhance its platform with Heap's product analytics capabilities while Heap gains access to Contentsquare's digital experience analytics (DXA) features like session replay and heatmaps. The combined entity provides end-to-end journey insights across web, mobile, and other digital touchpoints.
AuryccoreTechnology or Integration · 1 June 2022Heap acquired Auryc, a digital experience leader, to enhance its platform with qualitative capabilities like session replay and heat mapping. The acquisition combined Heap's quantitative analytics with Auryc's session replay technology, enabling companies to better understand customer behavior and friction points.
SalesforcecoreTechnology or IntegrationIntegration partnership allowing customers to blend Salesforce CRM data with Heap behavioral analytics for comprehensive customer journey tracking. Enables account-based analysis and targeted customer engagement based on product behavior.
ShopifycoreTechnology or IntegrationNative Shopify integration enabling eCommerce brands to track the complete customer journey from acquisition through purchase. Powers complete story from browsing to conversion for retail and eCommerce customers.
SnowflakecoreTechnology or IntegrationHeap Connect enables syncing of behavioral segments and event data directly to Snowflake data warehouse. Users can activate behavioral segments using existing data pipelines and enrich Heap segments with other data sources.
Solutions PartnersminorImplementation/ SI/ Consulting PartnerSolutions partners use Heap data to build better digital experiences for their clients. Partners include experimentation platforms, product engagement tools, and BI reporting solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Heap competitors and assessment

Company assessment

Emerging players

LogRocket: Session replay and product analytics platform focused on frontend developers and UX teams. Emerging competitor with Galileo AI features, competing for engineering-led accounts that value debug-grade session replay.
PostHog: Open-source product analytics platform with autocapture, session replay, feature flags, and A/B testing. Emerging disruptor targeting developer-led adoption with transparent usage-based pricing, increasingly competing with Heap on PLG funnels.
Hotjar: Heatmaps, session recordings, and user feedback tool. Competes with Heap's qualitative add-on modules (Heatmaps, Session Replay) at the SMB and mid-market tiers with simpler, lower-priced offerings.

Direct peers

Amplitude: Publicly traded product analytics platform with autocapture, cohort analysis, and experimentation features. Closest direct competitor to Heap in mid-market and enterprise product analytics, competing for the same PM and data team buyers.
Mixpanel: Event-based product analytics platform serving product, marketing, and data teams. Direct competitor with similar event-based architecture, funnel analysis, and SaaS-focused GTM motion, frequently evaluated alongside Heap.
Pendo: Product analytics combined with in-app onboarding, guides, and user feedback. Overlaps with Heap on product analytics while expanding into user engagement, frequently competing for product-led growth budgets.
FullStory: Digital experience analytics platform combining session replay, heatmaps, and product analytics. Direct competitor especially after Heap's Auryc acquisition brought comparable DXA capabilities into the Heap platform.

Broad incumbents

Adobe Analytics: Enterprise analytics suite bundled within Adobe Experience Cloud. Broad incumbent competing for enterprise digital analytics budgets, often displacing standalone tools like Heap in renewal conversations when customers consolidate marketing technology stacks.
Google Analytics 4: Free web and app analytics platform from Google. Broad incumbent putting constant pricing pressure on Heap's lower tiers with deep integrations to Google Ads and BigQuery, especially attractive to SMBs.

Others

Segment: Twilio-owned customer data platform that captures and routes event data to downstream tools. Adjacent infrastructure player that frequently appears in Heap's stack as a complementary data collection layer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Heap compliance and trust

Trust signal

Compliance7 records

Heap financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heap leadership team

Management profile

Number of profiles

Profiles13 records

Heap subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Heap funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heap M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heap

What does Heap do?

Is Heap a public or private company?

Heap is a private company. It is classified as corporate owned and is currently operating.

When was Heap founded?

Heap was founded in 2013. It employs 101 to 250 people.

Where is Heap based?

Heap is headquartered in San Francisco, United States, in the North America region.

How does Heap make money?

Three revenue lines are on record. SaaS Subscription (Product Analytics) is the primary driver. The others are professional Services and add-on Features.

Who are Heap's main competitors?

Emerging players on record are LogRocket, PostHog and Hotjar. Direct peers are Amplitude, Mixpanel, Pendo and FullStory. Broad incumbents are Adobe Analytics and Google Analytics 4. Segment is listed as an others.

Does Heap have an API?

Yes. Heap provides APIs for custom event capture and management on user infrastructure. The API enables creating and managing custom events, passing data between applications and user sessions, and building a single source of customer truth. Additionally, webhooks are available for ingesting Heap segmentation data into partner applications. Developer documentation is at developers.heap.io/reference/api-reference-overview.

What industry is Heap in?

Heap's product category is Product Analytics. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 51821 and its SIC code is 7372.