Ethos Systems

What Ethos Systems does

Ethos Systems, formerly operating as Learn to Win, is an AI-powered training and performance platform purpose-built for mission-critical environments where training errors carry material operational, safety, or regulatory consequences. Founded in 2018-2019 in Redwood City, California, the company originated from Stanford's Hacking 4 Defense program and has grown to 51-100 employees serving customers across defense, federal civilian, life sciences, freight and logistics, hospitality, athletics, and industrial verticals. Named customers include the US Air Force, US Navy, US Space Force, State of Michigan, Novartis, AbbVie, Sobi, Biote, PGA Tour, Pittsburgh Penguins, Nolan Transportation Group, Visible Alpha, Acrotech, and Hospitality Marketing Solutions.

The platform combines a recommendation engine for personalized content delivery, generative AI for content authoring, predictive analytics for performance outcomes, anomaly detection, and process automation to adapt training in real time. Ethos holds FedRAMP Moderate, ATO IL4 (NIPRnet), ATO IL6 (SIPRnet), and C5 (Germany) certifications, allowing deployment in classified federal networks and select international federal environments. Founders Andrew Powell (CEO), Sasha Seymore (President/COO), and Tommy Hatton (Sales) lead the company, which has assembled a Federal Advisory Board of former senior military leaders.

Ethos operates an enterprise SaaS model with annual subscriptions, generating revenue primarily from large institutional buyers. The company rebranded from Learn to Win to Ethos in 2025 to reflect expansion beyond learning content into broader performance enablement, and has raised approximately $30M+ in total funding, anchored by a $30M Series A in June 2024 led by The Westly Group with participation from Norwest, Pear VC, and Plug and Play.

Name

Ethos Systems

Legal name

Ethos Systems, Inc.

Website

https://ethossystems.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Ethos Systems is an AI-powered training and performance platform serving mission-critical environments across defense, life sciences, logistics, hospitality, athletics, and industrial verticals for institutional customers.

Ownership category

akta.pro rank

Product category

Enterprise Learning and Human Readiness Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI training platform
• Human readiness software
• Enterprise learning management
• Defense training solutions
• Performance analytics SaaS

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Commercial SaaS model with all-inclusive annual subscription covering R&D, updates, deployment, program management, and training. Subscription-based pricing with annual billing cadence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ethos Systems provides an AI-enabled Human Readiness Platform delivered as enterprise SaaS that unifies learning, performance tracking, and outcomes measurement for mission-critical organizations. The platform includes a web application, mobile apps for iOS and Android with offline learning, and enterprise administration tools, and is configured into vertical solutions for defense, federal civilian, life sciences, freight and logistics, hospitality, athletics, and industrial customers.

Product overview

Ethos Systems offers the Ethos Platform, an AI-enabled Human Readiness Platform that unifies learning, performance, and outcomes in a single SaaS solution. The platform consists of the core Ethos Platform, Mobile Application (iOS/Android), Web App, and Enterprise Tools. Solution-specific verticals include Defense, Life Sciences, Federal Civilian, Freight & Logistics, Hospitality, Athletics, and Industrial. The platform was rebranded in 2024 from its original commercial name Learn to Win, now serving both defense/government sectors and commercial enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Learn to Win: The company's original product brand name before the 2025 rebrand to Ethos. Learn to Win was an enterprise SaaS training platform.

Products and services

• Ethos Platform Core AI-enabled Human Readiness Platform that combines learning management, performance tracking, and outcomes measurement in one unified SaaS system, delivered across commercial and classified networks.
• Ethos Mobile Application iOS and Android application that enables learners to access training content and complete courses from any device, including offline learning capability for distributed and field environments.
• Ethos Web App Hosted SaaS web application for delivering microlearning training programs to learners via browsers on any device.
• Ethos Enterprise Tools Enterprise administration capabilities including customer content management, user management, custom microlearning program generation, and learning analytics for administrators.
• Ethos Defense Solutions Vertical solution for military customers providing AI-powered active learning for recruiting, schoolhouse optimization, career field management, readiness dashboards, and force-wide deployment on IL4 and IL6 networks.
• Ethos Life Sciences Solutions Vertical solution for pharmaceutical, biotech, and medical device companies covering new hire onboarding, product launch readiness, pull-through reinforcement, compliance training, clinical trial updates, and label rollouts.
• Ethos Federal Civilian Solutions Vertical solution for federal civilian agencies providing AI-powered active learning for compliance tracking, employee onboarding, professional skills advancement, performance analytics, policy implementation, and citizen service enhancement.
• Ethos Freight and Logistics Solutions
• Ethos Hospitality Solutions Vertical solution for hotel and resort operations covering property-specific SOPs, seasonal onboarding, service recovery, upskilling, new technology training, and brand values.
• Ethos Athletics Solutions Vertical solution for sports teams covering player readiness, game day prep, playbook mastery, film breakdowns, return-to-play reinforcement, and personal development.
• Ethos Industrial Solutions Vertical solution for manufacturing and field service operations covering technician onboarding, SOP standardization, safety compliance, equipment procedures, workforce upskilling, and incident retraining.

Quantifiable outcome

• Knowledge retention improvement from 87% to 92% (Acrotech)
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Docebo: Docebo is an AI-powered enterprise learning platform with SaaS delivery, generative AI content authoring, and personalization features — closely mirroring Ethos's core platform capabilities and serving similar enterprise and government buyers.
• Degreed: Degreed provides a learning experience platform that combines skill development, content aggregation, and AI-driven personalization. Like Ethos, it targets enterprise buyers seeking outcomes-based learning rather than legacy LMS functionality.
• Absorb Software: Absorb is an enterprise LMS with strong configurability, eCommerce, and AI features that competes in similar mid-market and enterprise deals to Ethos, particularly with regulated industry and compliance-heavy buyers.
• 360Learning: 360Learning is a collaborative learning platform with AI-powered authoring and skill development features targeting mid-market and enterprise. It overlaps with Ethos on AI-driven content creation and outcomes-focused learning.

Broad incumbents

• Cornerstone OnDemand: Cornerstone is one of the largest enterprise talent and learning management platforms globally, offering LMS, content, and compliance features across regulated industries. It competes with Ethos in enterprise learning deals where incumbency and breadth matter.
• Workday Learning: Workday Learning is the learning module within the Workday HCM suite, offering native integration with HR data and broad enterprise reach. It competes with Ethos where buyers prioritize HR ecosystem fit over AI-driven readiness features.
• Adobe Learning Manager: Adobe Learning Manager (formerly Adobe Captivate Prime) is an enterprise LMS with content authoring, AI, and analytics capabilities. It competes with Ethos for enterprise L&D budgets where Adobe's broader creative and document ecosystem adds weight.
• Skillsoft: Skillsoft is a long-established corporate learning company offering LMS, content libraries, and compliance training for regulated industries. It is relevant to Ethos particularly for pharma, federal, and industrial compliance use cases.
• Pluralsight: Pluralsight is a technology skills training platform with AI-driven skill mapping and assessments for enterprise technical workforces. It is comparable to Ethos where buyers prioritize technical skill development and outcomes measurement.

Emerging players

• Sana Labs: Sana is an AI-native learning and knowledge platform with strong generative content authoring and personalization. It is an emerging competitor to Ethos's AI-driven personalization and rapid content development features in enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ethossystems
• LinkedInlinkedin.com/company/ethossystems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethos Systems