Happied

What Happied does

Happied is a Washington, D.C.-based corporate event planning company that combines a software platform with in-house human planners ("Curators") to design, book, and manage team offsites, virtual events, and retreats for organizations ranging from startups to enterprise. Its core product is a curated in-person retreat service covering venue selection, hotel booking, activities, itineraries, meeting space with A/V, welcome events, and session templates, priced at a minimum of $1,500 per person for 4-day/3-night packages and scaled upward for premium destinations such as Australia ($2,100+/pp) and Portugal. Adjacent products include Mingle, a virtual trivia and team engagement platform with a 2-week free trial, and Convene, a retreat planning tool offering bulk per-person pricing at premier global locations.

The underlying platform is described as an event planning automation system that uses attendee and stakeholder feedback to refine event design over time, with dashboards that surface impact on culture, morale, and retention. Distribution is hybrid: enterprise field sales with dedicated planners and consultative "Book a Call" CTAs, paired with a self-serve digital intake that returns customized plans within 3-4 business days. The company has built a network of hotel, venue, activity, and dining partners to underwrite pre-negotiated pricing, and serves destinations across North America, Europe, and Australia.

The business model is primarily transaction-based per-attendee pricing on episodic retreats, with subscription-style elements in virtual event offerings. Founded in June 2018 by April Johnson, a former corporate real estate attorney, Happied bootstrapped to $1M in revenue by 2021 serving 180+ clients including Google, Match.com, and Webflow, before raising a $1.6M pre-seed round in July 2022 (plus a Techstars accelerator investment and a Google for Startups grant) for a total of approximately $1.82M. The company is women-owned, Black-owned, and APA-owned, a positioning that functions as a procurement differentiator for enterprise buyers with DEI mandates.

Name

Happied

Legal name

Happied, LLC

Website

https://happied.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Happied is a Washington, D.C.-based platform-plus-service company that plans and manages corporate team offsites, virtual events, and retreats worldwide, combining curated travel partner pricing with dedicated human planners for enterprise and startup clients.

Ownership category

akta.pro rank

Product category

Corporate Event Planning Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Retreats & Team Offsites (Non-incentive) (THAHAMAL)

akta.pro secondary industries

Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

Keywords

• Team retreat planning
• Corporate event management
• Virtual team events
• Offsite planning
• Team engagement services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Team Retreat Planning Services: Pre-packaged team retreat options with per-person pricing at premier global locations, including dedicated Happied Curator planners. Minimum budget of $1,500 per person for 4 days/3 nights. Revenue is generated per attendee with pricing tiers based on destination and package selection.
2. Virtual Events Platform: Year-round virtual team activities including games, celebrations, and wellness events. Mingle platform offers virtual trivia and activities with 2-week free trials available.
3. Convene Retreat Planning Tool: Bulk per-person pricing at premium locations for company retreats, providing cost savings through pre-negotiated deals with travel partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Happied plans and manages corporate team offsites, virtual events, and retreats with tailored itineraries, venues, and activities worldwide. The company combines a proprietary automation platform with dedicated in-house event planners (Curators) to deliver pre-packaged and customized retreat experiences at premier global destinations, alongside year-round virtual team engagement activities.

Product overview

Happied is a team retreat planning and design company offering two primary service lines: (1) In-Person Offsites featuring pre-packaged retreat options with per-person pricing at premier global destinations, paired with a dedicated Happied Curator personal planner who handles location selection, hotel booking, activities, and itinerary creation; and (2) Virtual Events offering year-round curated activities including games, celebrations, and wellness events. The company also offers Mingle (a virtual trivia and team engagement platform) and Convene (a retreat planning tool). The platform is described as using automation and data to ideate, plan, book, and manage corporate events, functioning as an outsourced event planning team. Happied supports in-person, virtual, and hybrid event formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Offsites (In-Person Retreats) Pre-packaged team retreat options with per-person pricing at premier global locations, featuring a dedicated Happied Curator who serves as a personal planner covering location selection, hotel booking, activities, and itinerary creation. Available across destinations including USA (Washington D.C., Hollywood, Arizona), Mexico, Australia, and Portugal, with minimum 4-day/3-night packages starting at $1,500 per person.
• Virtual Events Year-round virtual team activities including games, celebrations, and wellness events, all curated and ready to go for remote and hybrid teams. Supports online and hybrid event formats.
• Mingle Virtual trivia and team engagement platform offering interactive game experiences such as Women's History Month trivia and team celebrations, available with a 2-week free trial for corporate customers.
• Convene A retreat planning tool that creates effective and effortless offsites by handling venue selection, transportation, group activities, and providing bulk per-person pricing at premier locations worldwide through Happied's pre-negotiated travel partner network.

Quantifiable outcome

• 21% increase in profitability for engaged workforces
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Hotel & Venue PartnerscoreChannel Partner/ Reseller/ DistributorHotels and venues that partner with Happied to host team retreats, providing boost in revenue through new bookings and larger events.
• Activity Hosting PartnerscoreChannel Partner/ Reseller/ DistributorActivity providers and planners who execute in-person and virtual team-building activities perfectly with professional planners.
• Food & Dining PartnerscoreChannel Partner/ Reseller/ DistributorRestaurants and catering services that showcase signature dishes and cater to Happied's diverse corporate client audience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Surf Office: Plans and books all-inclusive corporate team retreats and offsites at global destinations, with dedicated planners and per-person pricing — directly overlapping Happied's core in-person offsite offering and target buyer (HR/People Ops leads at tech companies).
• Offsite.com: End-to-end corporate offsite planning service covering venue sourcing, logistics, activities, and itineraries for distributed teams. Closely mirrors Happied's full-service Curator model and B2B SaaS-adjacent customer base.
• TeamOut: Corporate retreat planning platform that combines AI-driven recommendations with human planners to organize team offsites worldwide. Direct overlap with Happied in technology-plus-concierge approach and target customer segments.
• Retreat.guru: Marketplace and planning service for corporate and group retreats, with curated venue catalogs and itinerary-building tools. Comparable on the planning-plus-network model, though more marketplace-style versus Happied's curated end-to-end delivery.

Broad incumbents

• Cvent: Large enterprise event management platform with sourcing, registration, venue finding, and on-site solutions. Overlaps with Happied on corporate meetings and group bookings but serves a much broader MICE portfolio rather than specializing in retreats.
• Eventbrite: Public event ticketing and registration platform serving both consumer and corporate event organizers. Comparable on the event logistics/administration layer but operates a self-serve ticketing marketplace rather than high-touch retreat planning.

Emerging players

• Bizzabo: Event experience platform focused on in-person, hybrid, and virtual corporate events with registration, engagement, and analytics. Comparable to Happied on multi-format (including virtual) event delivery, though serving larger enterprise event programs.
• Peerspace: Marketplace for hourly venue rentals used for meetings, offsites, and corporate events. Comparable on the venue-discovery side of Happied's offering but lacks the full planning/itinerary/activity layer.
• Hubilo: Virtual and hybrid event platform with engagement, networking, and analytics tools. Comparable to Happied's Mingle virtual events offering but positions primarily as event-tech infrastructure rather than a curated service.

Regional players

• TeamBonding: U.S.-based provider of corporate team-building events, activities, and offsites with in-person facilitators. Comparable on the activity/experience execution layer that Happied curates via partners, though operates more as a facilitator network than a planning platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/happied.co
• Instagraminstagram.com/happied
• Xx.com/happied_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happied