Flipp

What Flipp does

Flipp Corporation is a privately held Canadian digital savings platform headquartered in Etobicoke, Ontario, founded in 2006. The company operates a mobile-first consumer application (available on iOS, Android, and Huawei AppGallery) plus a web platform that aggregates weekly digital flyers, digital coupons, and shopping list functionality from over 2,000 retailers across the US and Canada. Users can browse localized weekly ads, clip digital coupons directly to integrated loyalty cards, and maintain synced shopping lists across devices; the platform claims users can save up to 20% weekly on groceries.

The platform's retailer-facing business model is two-fold: (1) retailers pay for placement and distribution of their weekly flyers and promotional content to Flipp's consumer base, and (2) Flipp distributes digital coupons from both retailers and manufacturers, earning transaction-linked fees per redemption or click-through. Major enterprise customers include Walmart, Target, Home Depot, CVS, Dollar General, Family Dollar, Kroger, Costco, Lowe's, and Walgreens. The consumer-facing product is free; pricing for the retailer platform is not publicly disclosed. Distribution is anchored by app stores, SEO-driven city/store landing pages, an email newsletter, and a content marketing blog.

Strategically, Flipp has pursued consolidation via the June 2022 acquisition of Reebee — previously Canada's second-largest digital savings channel — which it continues to operate as a retained subsidiary brand. The combined entity positions Flipp as Canada's leading digital savings platform. Total disclosed funding is approximately $62 million, with the most recent significant round being a $61 million investment led by General Atlantic in April 2016. Leadership includes CEO Wehuns Tan, founder/CTO David Meyers, co-founder/board member David Au-Yeung, and SVP of Enterprise Technology & Partnerships Matthew Cheung.

Name

Flipp

Legal name

Flipp Corporation

Website

https://flipp.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Flipp is a Canadian digital savings platform operating a mobile and web app that aggregates weekly digital flyers, digital coupons, and shopping lists from over 2,000 retailers across the US and Canada, monetizing primarily through retailer advertising and coupon distribution fees.

Ownership category

akta.pro rank

Product category

Digital Savings Platform

NAICS

Advertising Material Distribution Services (541870)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital flyers
• Digital coupons
• Shopping lists
• Weekly deals
• Loyalty cards

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retailer Advertising and Placement: Flipp generates revenue by allowing retailers to distribute digital flyers and coupons through its platform. Retailers pay for visibility and distribution of their weekly deals to Flipp's user base.
2. Digital Coupon Distribution: The platform distributes manufacturer and retailer coupons, potentially earning fees per coupon redeemed or per click-through

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Flipp operates a mobile-first digital savings platform that aggregates weekly digital flyers from over 2,000 retailers and enables consumers to clip digital coupons directly to their loyalty cards. The platform combines flyer browsing, coupon clipping, and a smart shopping list with automatic deal-matching, available via a free consumer app on iOS, Android, and Huawei AppGallery as well as a web experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Flyers Digital flyer platform allowing users to browse weekly ads from over 2,000 retailers near their location, covering categories including groceries, home and garden, pharmacy, general merchandise, electronics, fashion, automotive, sporting goods, and pets.
• Coupons Digital coupon platform that allows users to clip coupons directly to their loyalty cards for in-store savings, eliminating the need to carry physical loyalty cards.
• Shopping List Digital shopping list tool that lets users add deals or custom items, automatically finding the best available deals and syncing across devices and with shopping partners.
• Flipp Mobile App Native mobile application for iOS, Android, and Huawei devices enabling on-the-go browsing of flyers, coupons, and shopping lists with loyalty card sync and list sharing capabilities.
• Reebee Digital flyer and discount app for Canadian consumers, operating as a retained subsidiary brand within the Flipp portfolio after acquisition.

Quantifiable outcome

• Save 20% weekly on groceries
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• ReebeecoreStrategic or Co-development Partner · 22 June 2022Flipp acquired Reebee, Canada's second largest digital savings distribution channel, on June 22, 2022. The acquisition expanded Flipp's reach in Canada and maintained both brands' operations under the Flipp subsidiary. The deal aimed to enhance digital shopping experiences for Canadian consumers and strengthen Flipp's position in the market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ibotta: Ibotta is a leading cashback and digital coupon platform serving North American consumers with retailer-funded offers. It is a direct competitor to Flipp in digital coupon distribution and shopper marketing monetization.
• Rakuten: Rakuten (formerly Ebates) is a major cashback and digital coupon platform with strong retailer relationships and a large consumer user base. It competes directly with Flipp for retailer digital coupon ad spend and consumer mindshare in savings.
• RetailMeNot: RetailMeNot is a digital coupon and deals aggregator that monetizes via retailer/brand placements. It directly competes with Flipp on aggregated deals content, digital coupon distribution, and retailer advertising relationships.
• Coupons.com (Quotient Technology / Neptune Retail Solutions): Coupons.com is one of the largest digital coupon platforms with deep retailer and CPG integrations, including load-to-card digital coupons. It is a direct peer to Flipp in digital coupon distribution and shopper marketing.
• Honey (PayPal): Honey is a browser-based coupon and cashback tool owned by PayPal that automatically finds and applies digital coupons at checkout. It competes with Flipp for digital coupon engagement, though primarily through a different distribution mechanism (browser vs. app).
• Fetch Rewards: Fetch Rewards is a receipt-scanning rewards platform that monetizes via CPG and retailer advertising. It overlaps with Flipp in digital coupon and shopper marketing, with a different consumer engagement model.
• Checkout 51: Checkout 51 is a Canadian cashback and digital coupon app with strong CPG and retailer relationships in Canada. It is a direct competitor to Flipp in the Canadian market for digital coupon distribution.
• Shopkick: Shopkick is a location-based shopping rewards app offering digital coupons and cashback funded by retailers and brands. It competes with Flipp on retailer-funded digital offers and in-store shopper engagement.
• Slickdeals: Slickdeals is a community-driven deals aggregator monetized via retailer and brand advertising. It overlaps with Flipp on aggregated deals content and digital advertising to deal-seeking consumers.

Broad incumbents

• Groupon: Groupon is a broad marketplace for local deals and discounts with large consumer reach and merchant relationships. While broader than Flipp, it overlaps on digital coupon/deals distribution and merchant advertising monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getflipp
• Facebookfacebook.com/getflipp
• LinkedInlinkedin.com/company/wishabi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flipp