Checkout 51
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Checkout 51 firmographics
Firmographics- Name
- Checkout 51
- Legal name
- CB Neptune Holdings, LLC
- Website
- https://checkout51.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Checkout 51 industry classification
Industry- Product category
- Cashback Rewards Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Checkout 51 is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Checkout 51 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Brand/CPG Advertising and Campaign Fees: Checkout 51 operates on a pay-for-performance model where CPG brands and retailers pay when members actually redeem their offers. Brands set up campaigns with custom budgets to reach the entire member base or target specific consumer segments. Revenue is earned through successful offer redemptions rather than impressions or clicks.
- Data and Advertising: Checkout 51 shares personal information and location data with third-party advertising partners and uses this data for targeted advertising purposes. The platform engages third-party advertising networks to serve targeted ads to visitors across websites and apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-for-performance model for brand partners |
| Other | Pay-as-you-go | Minimum payout threshold |
| Other | Monthly | Account management fee for inactive accounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Checkout 51 product offering
Product offeringCore offering
Checkout 51 operates a mobile and web cashback rewards platform where individual consumers earn cash back on groceries and gas purchases by uploading receipts or scanning UPCs. The platform also serves CPG brands and retailers with a B2B partnership portal that runs targeted, pay-for-performance marketing campaigns using smart consumer segmentation and verified purchase data.
Product overview
Checkout 51 is a consumer cashback and coupon platform consisting of a mobile app (iOS and Android) and website (checkout51.com for US, checkout51.ca for Canada). The core product is the Cash Back Credits Program, where users earn cash back by purchasing featured products and uploading receipts for verification. The platform expanded to include gas cashback at 5,000+ participating gas stations. A complementary Print-at-Home Coupon Service (PAH) allows users to print coupons for personal use. For brands, Checkout 51 offers a partnership platform enabling targeted, pay-for-performance campaigns with consumer segmentation and analytics. The ecosystem also includes a Referral Program for member acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Checkout 51 Mobile App Free mobile application available on iOS and Android that allows US and Canadian consumers to browse weekly cashback offers on groceries, gas, and everyday items, purchase featured products in-store, and upload receipts to earn Cash Back Credits redeemable via check or PayPal.
- Checkout 51 Web Platform Responsive website allowing consumers to view offers, manage accounts, upload itemized packing slips for online purchases, and request cashback distribution via check or PayPal.
- Cash Back Credits Program Loyalty program in which members accumulate Cash Back Credits by purchasing products with active offers and uploading receipts, verified by Checkout 51, and redeemable for cash rewards once the Minimum Distribution Amount (up to $20 maximum) is reached.
- Brand Partnership Platform B2B platform allowing CPG brands and retailers to launch targeted cashback campaigns, customize consumer segmentation, set campaign budgets, and access performance analytics, paying only when offers are redeemed.
- Gas Cash Back Cashback offer category enabling US members to earn rewards on fuel purchases at over 5,000 participating gas stations, expanding the platform beyond grocery cashback.
- Print-at-Home Coupon Service Print coupon service allowing members to print coupons for personal, non-commercial use via Checkout 51's print technologies, subject to print limits and compliance terms.
Quantifiable outcome
- Earn $600-$900/year in cashback through stacking multiple apps including Checkout 51 with Rakuten and Ibotta
Companies that use Checkout 51
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Checkout 51 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Checkout 51 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Foursquare Labs, Inc.coreFoursquare provides location-based services for the Checkout 51 mobile app, enabling geo-targeted offers and location verification. Foursquare also receives user location data and device identifiers from Checkout 51 for their own purposes including location-based analytics and targeted advertising. Users can opt out by turning off location services in the app or through the mobile operating system.
- PayPalcorePayPal serves as one of the approved third-party electronic payment methods for cashback reward distributions. Users can elect to receive their Cash Back Reward via PayPal, with Checkout 51 authorizing PayPal to deposit the reward amount directly into the user's PayPal account. Use of PayPal is subject to PayPal's terms and conditions.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Checkout 51 competitors and assessment
Company assessmentDirect peers
- Ibotta: Direct competitor running the largest US receipt-based cashback platform for groceries and other categories, with a public B2B marketplace for CPG brand campaigns. Closely mirrors Checkout 51's two-sided model and is the category leader.
- Fetch Rewards: Direct peer in receipt-scanning rewards with a strong consumer app and brand-partner advertising platform. Competes head-to-head for the same CPG brand budgets and consumer cashback demand.
- Rakuten: Long-established cashback platform (formerly Ebates) spanning online and in-store offers, with a sizable brand partnership business. Comparable in offering a two-sided consumer + advertiser cashback marketplace.
- Dosh: Card-linked cashback platform offering automatic rewards on in-store purchases. Competes for the same consumer wallet and CPG brand spend with a transaction-verified model similar to Checkout 51.
- SavingStar: Digital grocery coupons and cashback platform with loyalty-card-linked offer redemption. Direct overlap on the grocery-cashback use case and on CPG brand partnerships.
Broad incumbents
- Coupons.com (Quotient Technology / Neptune Retail Solutions): Legacy digital coupon and CPG promotions platform within Neptune Retail Solutions (Checkout 51's parent). Closely related under shared corporate ownership and operates overlapping brand-campaign inventory.
- NielsenIQ (Consumer Panel / Retail Media): Large-scale consumer purchase data and retail media provider serving CPG brands. Adjacent competitor for CPG analytics and trade-promotion budgets that overlap with Checkout 51's brand-partner insights.
Emerging players
- Flipp: Digital circulars and coupon platform serving North American retailers and CPGs. Overlaps with Checkout 51 on digital couponing for grocery categories and competes for brand promotional dollars.
- Shopkick (Trax): Shopping rewards app using receipt scanning, location check-ins, and in-store activations. Similar cashback-style incentives funded by CPG and retail brand budgets.
- ReceiptPal: Receipt-scanning rewards app offering gift card payouts for any grocery or non-grocery receipts. Competes for the same receipt-upload consumer behavior that powers Checkout 51.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Checkout 51 social profiles
Digital presenceCheckout 51 compliance and trust
Trust signalCompliance1 record
Checkout 51 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Checkout 51 leadership team
Management profileNumber of profiles
Profiles2 records
Checkout 51 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Checkout 51 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Checkout 51
What does Checkout 51 do?
Checkout 51 operates a mobile and web cashback rewards platform where individual consumers earn cash back on groceries and gas purchases by uploading receipts or scanning UPCs. The platform also serves CPG brands and retailers with a B2B partnership portal that runs targeted, pay-for-performance marketing campaigns using smart consumer segmentation and verified purchase data.
Is Checkout 51 a public or private company?
Checkout 51 is a private company. It is classified as unknown and is currently operating.
When was Checkout 51 founded?
Checkout 51 was founded in 2012. It employs 51 to 100 people.
Where is Checkout 51 based?
Checkout 51 is headquartered in Toronto, Canada, in the North America region.
How does Checkout 51 make money?
Two revenue lines are on record. Brand/CPG Advertising and Campaign Fees are the primary driver. The others are data and Advertising.
Who are Checkout 51's main competitors?
Direct peers on record are Ibotta, Fetch Rewards, Rakuten, Dosh and SavingStar. Broad incumbents are Coupons.com (Quotient Technology / Neptune Retail Solutions) and NielsenIQ (Consumer Panel / Retail Media). Emerging players are Flipp, Shopkick (Trax) and ReceiptPal.
Does Checkout 51 have an API?
No public API is recorded for Checkout 51.
What industry is Checkout 51 in?
Checkout 51's product category is Cashback Rewards Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.