What Reebee does

Reebee is a Canadian digital deals and flyer aggregation platform headquartered in Kitchener, Ontario, founded in 2012. The company operates a mobile-first marketplace that aggregates weekly digital flyers, coupons, and promotional content from more than 2,000 retail partners — including Walmart, Kroger, Home Depot, CVS, Meijer, Family Dollar, Dick's Sporting Goods, and Toys R Us — and presents them to consumers through a single app distributed on the Apple App Store, Google Play, and Huawei AppGallery. The platform's core features include digital flyer browsing, loyalty card-based digital coupon clipping, a smart shopping list that matches user-added items to the best available deals, and location-based deal discovery keyed to user postal codes.

The underlying technology is a content aggregation and personalization layer that ingests retailer flyer data, normalizes it into a unified product surface, and applies algorithmic matching to surface relevant deals to consumers based on their shopping lists and location. The smart shopping list and search functions imply deal-to-item matching and possibly basic recommendation logic, though no proprietary AI/ML architecture is disclosed. The app also supports cross-device shopping list syncing and sharing with a shopping partner, and integrates directly with multiple retailer loyalty programs (CVS, Meijer, Family Dollar, Walgreens, Rite Aid, Publix) for in-store coupon redemption.

Reebee's business model is a two-sided marketplace monetized primarily through retailer and CPG brand advertising and placement fees, supplemented by marketplace referral value. The consumer-facing product is free to download and use, with growth driven through product-led mechanics (app store discovery, organic search, blog content marketing, and social sharing of shopping lists). The company has raised capital from Velocity (2012), Y Combinator (2013), FundersClub (2013), and a 2019 round led by M33 Growth and Rider Hunt International. The legal entity is Flipp Corp, incorporated in Ontario, Canada, suggesting Reebee is the legacy brand identity of what is now commercially known as Flipp.

Name

Reebee

Legal name

Flipp Corp

Website

https://reebee.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Reebee is a Canadian mobile marketplace that aggregates weekly digital flyers, coupons, and shopping deals from over 2,000 retailers, serving deal-seeking consumers across North America via iOS, Android, and Huawei app stores. Revenue is generated through retailer and CPG advertising and placement.

Ownership category

akta.pro rank

Product category

Digital Flyer and Deals Marketplace

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Digital flyer aggregation
• Shopping deals platform
• Coupon clipping app
• Retail marketplace
• Loyalty card integration

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Retailer/CPG Advertising and Placement: Major retailers and CPG brands (Walmart, Kroger, Home Depot, CVS, Meijer, Family Dollar, Toys R Us, Dick's Sporting Goods) pay for featured placement and promotional visibility within the Flipp marketplace to reach deal-seeking consumers.
2. Marketplace Commission/Referral: Flipp drives retail traffic and consumer purchasing behavior, generating referral value from retailers whose flyers and deals are featured prominently on the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reebee operates the Flipp digital marketplace platform that aggregates weekly flyers, digital coupons, and promotional deals from more than 2,000 retail and CPG brands into a unified mobile and web experience. Consumers can browse flyers, clip digital coupons directly to retailer loyalty cards, and build smart shopping lists that automatically surface the best available deals for items they want to buy. Retailers and CPG brands use Reebee/Flipp as a promotional distribution channel, paying for featured placement and advertising to reach deal-seeking shoppers.

Product overview

Flipp is a single unified marketplace product that allows consumers to browse weekly digital flyers, clip coupons directly to loyalty cards, and manage shopping lists. The platform serves as the core interface while the companion mobile app provides on-the-go access with additional features like loyalty card syncing and cross-device list sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Flipp Mobile App and Web Marketplace

Quantifiable outcome

• Users can save approximately 20% weekly on groceries

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• WalmartcoreOthersWalmart's weekly digital flyers are featured prominently on the Flipp platform, one of the largest retailers in the marketplace with over 2,000 stores represented. Walmart provides retail flyer content and deals for consumer discovery on Flipp.
• KrogercoreOthersKroger grocery flyers are distributed through the Flipp marketplace, enabling consumers to browse deals on groceries and household items digitally.
• Home DepotcoreOthersHome Depot's weekly digital flyers featuring home improvement deals are aggregated on the Flipp platform for consumer access.
• CVScoreOthersCVS participates in both flyer distribution and loyalty card coupon integration on Flipp, allowing users to clip pharmacy and retail coupons to their CVS loyalty cards.
• MeijercoreOthersMeijer grocery and general merchandise flyers are featured on Flipp, with integrated coupon clipping capability for Meijer loyalty cards.
• Family DollarcoreOthersFamily Dollar's discount retail flyers are distributed through Flipp with coupon integration capabilities for Family Dollar loyalty programs.
• Toys R UscoreOthersToys R Us weekly flyers featuring toys and entertainment products are featured on the Flipp platform for seasonal and promotional deal discovery.
• Dick's Sporting GoodscoreOthersDick's Sporting Goods' weekly flyers showcasing sporting goods and outdoor equipment deals are aggregated on Flipp.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rakuten: Cashback and shopping rewards platform connecting consumers with retailer offers and driving purchase referral traffic. Operates in the same consumer deals/rewards category with similar monetization through retailer partnerships and affiliate commissions.
• SavingStar: Digital grocery coupon service that loads savings directly to loyalty cards. Competes in the digital coupon-to-loyalty-card space with similar retailer integration capabilities and grocery-focused value proposition.
• Shopkick (Trax): Shopping rewards app providing location-based deals, digital coupons, and cashback at major retail partners. Competes in the same deal discovery and in-store savings category with similar enterprise retailer relationships.
• Checkout 51: Cashback rewards app offering brand-funded rebates on grocery and household items. Direct competitor in mobile-first cashback/deals category with similar CPG brand and retailer advertiser relationships.
• Ibotta: Cashback rewards app that partners with major retailers and CPG brands to deliver digital rebates and personalized offers. Similar mobile-first, product-led growth model with retailer/CPG advertising revenue and direct competition in the digital deals discovery space.
• RetailMeNot: Digital coupon and deals platform aggregating offers from thousands of retailers. Operates consumer-facing marketplace for digital coupons, weekly deals, and cashback, with retailer/brand advertising as primary revenue - directly comparable business model and customer base to Flipp.
• Coupons.com (Neptune Retail Solutions): Digital coupon platform now operated by Neptune Retail Solutions, providing digital coupon distribution and load-to-card technology for major retailers. Directly comparable in the digital coupon clipping and loyalty integration functionality that Flipp offers.

Broad incumbents

• Google Shopping: Major platform operated by Google providing product search, price comparison, and local deal discovery. Represents a significant competitive threat as Google can bundle deal discovery with its dominant search and Maps properties, potentially disintermediating independent flyer aggregators.
• Groupon: Large-scale deals and local experiences marketplace. Operates broadly across deals/discounts with mass consumer reach, though Groupon focuses on experiences and local services while Flipp specializes in grocery/retail weekly flyers - adjacent rather than identical.

Emerging players

• Honey (PayPal): Browser-based coupon and cashback extension now owned by PayPal. Focuses on online checkout savings rather than in-store weekly flyers, but competes for the same deal-seeking consumer with adjacent browser/mobile monetization model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/reebeeinc
• Facebookfacebook.com/reebeeinc
• LinkedInlinkedin.com/company/reebee-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reebee