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Pernod Ricard

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uuid0000b7p

Namestring
Pernod Ricard
Legal namestring
Pernod Ricard S.A.
Company typeenum
Public
Founded yearint
1975
Descriptiontext

Pernod Ricard S.A. is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that operates a federated "House of Brands" model organized through decentralized Brand Companies — Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Havana Club International, and North American Distillers — which collectively own 240+ premium brands across Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, Royal Salute, The Glenlivet, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole, Midleton Very Rare), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Kahlúa, Olmeca, Ramazzotti, ARARAT, Wyborowa), specialty brands (Monkey 47, Malfy), non-alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%, Cinzano Spritz 0%), and ready-to-drink lines (Absolut Vodka & Sprite with Coca-Cola). The Group runs proprietary distilling, blending, aging and bottling operations supported by regenerative agriculture programs across 380,000+ hectares and decarbonization targets (carbon-neutral distillation at Absolut and Chivas Brothers, SBTi-validated net-zero science-based targets aligned to 1.5°C); it also operates an AI-enhanced glass recycling project in China and circular packaging via EcoSPIRITS partnership.

Pernod Ricard makes money primarily through one-time wholesale sale of branded spirits and champagnes (and increasingly non-alcoholic and RTD extensions) to on-trade (bars, restaurants, hotels) and off-trade (retail, supermarkets, liquor stores) channels via a direct salesforce present in 73 countries and distribution into 160 countries. Supplemental revenue comes from 40+ brand homes hosting 1.5 million guests annually (Jameson Distillery Bow St., Maison Martell, The Chuan, Casa Altos, KI NO BI Kyoto), e-commerce through The Whisky Exchange (acquired 2021), and FIFA World Cup 2026 / MLS-bound sports sponsorship-driven marketing. Pricing is set by market, channel and brand tier; the Group's investment-grade profile (Baa1/BBB+) supports an active debt program (€1.35B Sept 2023, €1.2B Oct 2025) and a stable €4.70/share dividend, with FY25 net sales of €10,959 million, down 6% from FY24.

The Group is currently undergoing a portfolio refocus, having divested Imperial Blue (India, July 2025), Mumm Napa (Trinchero, April 2026), Strategic International Wines (Australian Wine Holdco, April 2025), Nordic brands (Hartwall, October 2024) and Becherovka (Maspex, December 2023), while terminating merger-of-equals discussions with Brown-Forman in April 2026. India — the largest market by volume and second by value at 12-13% of global revenues (₹27,446 crore FY24-25) — is the focus of a potential Pernod Ricard India IPO (preparatory work begun April 2026 with Goldman Sachs), but is also the locus of significant regulatory friction including a Delhi High Court license denial, a CCI antitrust investigation, a $314M back-tax demand, and ~$392M in disputed Telangana state dues.

Short descriptiontext

Pernod Ricard is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that owns 240+ brands (Absolut, Jameson, Chivas Regal, Martell, Royal Stag) and distributes to 160 countries via 73-country direct salesforce, serving global on-trade and off-trade retail channels with FY25 net sales of €10,959 million.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersParis, France
HQ citystring
Paris
HQ countrystring
France
HQ regionstring
Europe
Markets served

Serves global market

Offices21 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
premium spirits production, wine and spirits distribution, champagne and cognac, ready-to-drink cocktails, non-alcoholic beverages
Industry2 codes
1Beer, Wine & Spirits Wholesale Distribution
CodeCRAOAIAAPrimaryYes
2Beverage Concentrates, Syrups & Mixers Wholesale
CodeAFAIAGAFPrimaryNo
NAICS code2 codes
  • Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers4248
  • Wine and Distilled Alcoholic Beverage Merchant Wholesalers42482
SIC code2 codes
  • Wholesale-Beer, Wine & Distilled Alcoholic Beverages5180
  • Beverages2080
Product category
Premium Spirits & Wines
GTM motion5 records

Each record includes

Type, Description, Source

Revenue model6 records
1Premium Spirits Sales
TypeOne Time License
Description

Core revenue from sale of premium spirits portfolio of 200+ brands across Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, The Glenlivet, Royal Salute, Ricard, Havana Club, Perrier-Jouët, Mumm), Prestige brands, and Specialty brands.

pernod-ricard.com
2Champagne and Sparkling Wine Sales
TypeOne Time License
Description

Sales of champagne brands (Mumm, Perrier-Jouët) and formerly sparkling wines (Mumm Napa - divested to Trinchero in 2025/2026).

pernod-ricard.com
3Strategic Local Brand Sales
TypeOne Time License
Description

Local market-anchored brands including Royal Stag, Blenders Pride, Imperial Blue (divested to Tilaknagar), 100 Pipers, Pastis 51, ARARAT, Seagram's Gin, Kahlúa, J.P. Wiser's, Ramazzotti, Olmeca, Wyborowa and Passport Scotch.

pernod-ricard.com
4Ready-to-Drink (RTD) Product Sales
TypeOne Time License
Description

Revenue from ready-to-drink portfolio including Malibu, Absolut, Jameson, Havana Club, Malfy, Beefeater, and Kahlúa extensions, including the Absolut Vodka & Sprite RTD cocktail launched with The Coca-Cola Company.

pernod-ricard.com
5Non-Alcoholic Brand Sales
TypeOne Time License
Description

Growing portfolio of non-alcoholic brands and extensions (Seagram's 0.0%, Beefeater 0.0%, Cinzano Spritz 0%, Suze Tonic 0%, Ramazzotti Arancia 0.0%, Almave Ambar 0%, Almave Blanco 0%, Lillet Blanc 0%, Pacific 0%).

pernod-ricard.com
6Brand Home Tourism and Experiences
TypeManaged Services
Description

Revenue from 40+ brand homes globally (Jameson Distillery Bow St., Maison Martell, Maison Mumm, Casa Altos, Rabbit Hole Distillery, The Glenlivet, The Chuan, etc.) welcoming 1.5 million guests annually.

pernod-ricard.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Marketing or Sales, Personnel, Others
Pricing details4 tiers
1€1.2 billion bond issuance completed October 2025
ModelOtherBilling cadenceMulti-year contract
Notes

Combination of long-term bonds and private placement to fund general corporate purposes

pernod-ricard.com
2€1.35 billion bond issuance across 4-year and 10-year tranches (Sept 2023)
ModelOtherBilling cadenceMulti-year contract
Notes

Rated Baa1 by Moody's and BBB+ by Standard & Poor's

businesswire.com
3Dividend per share €4.70 for FY25
ModelOtherBilling cadenceAnnual
Notes

Unchanged from FY24 (€4.70); consistent dividend since FY23

pernod-ricard.com
4Preliminary India IPO valuation estimates
ModelOtherBilling cadenceOne time/ perpetual license
Notes

Estimated revenues ₹25,000-₹30,000 crore; implied valuation $9-10 billion to $20-25 billion depending on EBITDA multiple assumptions

indiainfoline.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 21 records shown
1Absolut
Description

Premium vodka made from pure Swedish water and winter wheat; described as the world's leading premium vodka.

pernod-ricard.com
+20 more records
Core offering1 text field

Pernod Ricard produces, markets, and distributes a portfolio of 240+ premium wines, spirits, and champagnes through decentralized Brand Companies. Operations span Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, The Glenlivet, Royal Salute, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole), Specialty brands (Monkey 47, Malfy, Kahlúa), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Olmeca, Wyborowa), Non-Alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%), and Ready-to-Drink products (Absolut Vodka & Sprite). Brand Companies own production assets and run global brand strategy, with distribution reaching 160 countries via direct salesforce presence in 73 markets and complemented by 40+ brand homes and the Whisky Exchange e-commerce platform.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • Royal Stag overtook McDowell's as world's largest-selling whisky brand by volume in 2025 (5.2% growth vs McDowell's -0.9%)
+6 more records
Product overview1 text field

Pernod Ricard's offering is a federated "House of Brands" architecture rather than a single unified product. The Group owns more than 240 premium brands spanning spirits, champagnes, wines and non-alcoholic drinks, organized into Strategic International Brands (Absolut, Ballantine's, Beefeater, Chivas Regal, Havana Club, Jameson, Malibu, Martell, Mumm, Perrier-Jouët, Ricard, Royal Salute, The Glenlivet), Prestige brands (The Chuan, KI NO BI, Rabbit Hole, Midleton Very Rare, Secret Speyside, Avion, Elyx, L'Orbe), Speciality brands (Monkey 47, Malfy, Italicus, Lillet, Pernod, Suze, Aberlour, Scapa, etc.), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Kahlúa, Olmeca, Ramazzotti, ARARAT, Wyborowa, etc.), Non-Alcoholic extensions (Beefeater 0.0%, Seagram's 0.0%, Almave, Cinzano Spritz 0%, Pacific 0%, etc.), and Ready-To-Drink brands (Malibu, Absolut, Jameson, Havana Club, Malfy, Beefeater, Kahlúa). Recent acquisitions added Codigo 1530 (prestige tequila), Skrewball (flavored whiskey) and Ace Beverage (Canadian RTDs). Production is managed through Brand Companies (Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Havana Club International, North American Distillers) with distribution into 160+ countries via direct presence in ~60 markets. The portfolio is complemented by Sustainability & Responsibility programs (Nurturing Terroir, Valuing People, Circular Making, Responsible Hosting) and by 40+ Brand Homes that host visitor experiences, plus a digital labels initiative providing consumer product information.

Product and service26 records
1Absolut Vodka
CategoryStrategic International Brand (vodka)
Description

Absolut is the world's leading premium vodka, made from pure Swedish water and winter wheat, and is one of Pernod Ricard's top Strategic International Brands.

2Ballantine's Scotch Whisky
CategoryStrategic International Brand (Scotch whisky)
Description

Ballantine's is the world's second best-selling Scotch whisky, blended with 50 single malts and 4 single grains.

3Beefeater Gin
CategoryStrategic International Brand (gin)
Description

Beefeater is the world's number three premium gin, made in the heart of London. Expanded into a non-alcoholic extension, Beefeater 0.0%.

4Chivas Regal Scotch Whisky
CategoryStrategic International Brand (Scotch whisky)
Description

Chivas Regal is the world's top luxury Scotch whisky and a pioneer in the art of blending. Recent extension includes Chivas Regal 16 developed with Charles Leclerc.

5Havana Club Rum
CategoryStrategic International Brand (rum)
Description

Havana Club is the most awarded Cuban rum, crafted following traditional Cuban methods and sold through a joint venture between Pernod Ricard and Cuba Ron.

6Jameson Irish Whiskey
CategoryStrategic International Brand (Irish whiskey)
Description

Jameson is the number one Irish whiskey in the world, owned via Irish Distillers, and a Strategic International Brand active in sports sponsorships including MLS and FIFA World Cup 2026 partnerships.

7Malibu Coconut Rum
CategoryStrategic International Brand (flavored rum)
Description

Malibu is the world's best-selling coconut-flavoured rum, made in the Caribbean and also part of Pernod Ricard's ready-to-drink portfolio.

8Martell Cognac
CategoryStrategic International Brand (cognac)
Description

Martell is the oldest of the great cognac houses, founded in 1715, operated via the Martell Mumm Perrier-Jouët brand company.

9Mumm Champagne
CategoryStrategic International Brand (champagne)
Description

Mumm is one of the top three champagnes in the world; the Mumm Napa U.S. sparkling wine business was divested to Trinchero in 2025.

10Perrier-Jouët Champagne
CategoryStrategic International Brand (champagne)
Description

Perrier-Jouët is a prestigious, elegant champagne with a 210-year history, operated via the Martell Mumm Perrier-Jouët brand company.

11Ricard Anise Spirit
CategoryStrategic International Brand (anise spirit)
Description

Ricard is the best-selling anise-based spirit in the world and a Strategic International Brand, named after founder Paul Ricard.

12Royal Salute Scotch Whisky
CategoryStrategic International Brand (Scotch whisky)
Description

Royal Salute is the number two prestige Scotch whisky in the world.

13The Glenlivet Single Malt Scotch
CategoryStrategic International Brand (single malt Scotch)
Description

The Glenlivet is the world's second best-selling single malt Scotch whisky, a Strategic International and Prestige brand.

14KI NO BI Japanese Gin
CategoryPrestige Brand (Japanese gin)
Description

KI NO BI is Japan's first dedicated artisanal gin distillery, located in Kyoto.

15Rabbit Hole Bourbon
CategoryPrestige Brand (bourbon)
Description

Rabbit Hole is a Kentucky bourbon brand, with distillery located in Louisville, KY.

16Monkey 47 Gin
CategorySpecialty Brand (gin)
Description

Monkey 47 is a super-premium gin brand acquired in 2016.

17Kahlúa Coffee Liqueur
CategoryStrategic Local Brand (coffee liqueur)
Description

Kahlúa is a coffee liqueur brand with all its coffee now sourced through the 'Coffee for Good' programme in Veracruz, Mexico.

18Blenders Pride Indian Whisky
CategoryStrategic Local Brand (Indian whisky)
Description

Blenders Pride is an Indian whisky under Pernod Ricard India, operating the 'Reserved Experiences' multi-sensory dining platform.

19Royal Stag Indian Whisky
CategoryStrategic Local Brand (Indian whisky)
Description

Royal Stag is a flagship Indian whisky brand of Pernod Ricard India, which overtook McDowell's to become the world's largest-selling whisky brand by volume in 2025.

20Código 1530 Tequila
CategoryAcquired Brand (prestige tequila)
Description

Código 1530 is an Ultra Premium and Prestige tequila brand in which Pernod Ricard acquired a majority stake in 2022.

21Skrewball Peanut Butter Whiskey
CategoryAcquired Brand (flavored whiskey)
Description

Skrewball is a peanut butter-flavored American whiskey brand established in 2018; Pernod Ricard acquired a majority stake in March 2023.

22Beefeater 0.0% Non-Alcoholic Gin
CategoryNon-Alcoholic Brand Extension
Description

Beefeater 0.0% is an alcohol-free version of the iconic Beefeater London Dry Gin, launched January 2024 as part of Pernod Ricard's no-alcohol category push.

23Almave Non-Alcoholic Blue Agave Spirit
CategoryNon-Alcoholic Brand (blue agave spirit)
Description

Almave is a non-alcoholic blue agave spirit brand developed via partnership between Pernod Ricard, Lewis Hamilton, and Casa Lumbre Spirits, available in Ambar and Blanco expressions.

24Absolut Vodka & Sprite RTD Cocktail
CategoryReady-to-Drink Brand
Description

Co-branded ready-to-drink cocktail launched by Absolut and The Coca-Cola Company in 2024, combining Absolut Vodka with Sprite.

25The Chuan Chinese Malt Whisky
CategoryPrestige Brand (Chinese malt whisky)
Description

The Chuan is China's first prestige malt whisky produced by an international group, launched December 2023 with a Brand Home distillery in Emeishan.

26The Whisky Exchange Online Retail
CategoryDirect-to-Consumer E-commerce
Description

The Whisky Exchange is a UK-based online spirits retailer acquired in 2021 to develop e-commerce synergies and digital distribution.

Scale indicator19 records

Each record includes

Type, Value, Description, Source

Partnership26 partners
1OP2B (One Planet Business for Biodiversity)
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2026-06-16
Description

Member of OP2B alongside Arla, Danone, Diageo, FrieslandCampina, InVivo, Nestlé, PepsiCo, Unilever; published joint recommendations on scaling agricultural transition in Europe through the EU's Carbon Removal and Carbon Farming (CRCF) Framework.

wbcsd.org
Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2026-06-10
Description

Pernod Ricard is among 12+ brand advertisers signed by Zee for FIFA World Cup 2026 broadcast coverage in India, with sponsorship packages priced ₹10-20 crore covering linear, digital, CTV, social, and on-ground integrations.

Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2026-05-06
Description

Jameson's "It's What You Bring" campaign as official whiskey of MLS for second year; features limited-edition capsule collection with J Balvin and streetwear brand KidSuper, branded bottles tied to four MLS clubs (Chicago Fire FC, LA Galaxy, NYC FC, Orlando City SC). Created by agency Ogilvy.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-04-28
Description

Discussions regarding potential business combination first confirmed March 26, 2026, terminated April 28, 2026 by mutual agreement due to inability to reach mutually acceptable terms (debt structure and economics). Pernod Ricard remains focused on its standalone strategy.

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2026-04-16
Description

Three cohorts completed of Circular Economy Incubation Programme with NSRCEL; disbursed ₹95 lakh in grants to 10 startups working on climate-smart agriculture, plastic circularity, and glass circularity.

Strategic tierMajorTypeGTM or Marketing PartnerAnnounced on2026-04-10
Description

Joint lobbying coalition with other European/global alcohol majors requesting Indian government temporary duty waiver on glass bottles and aluminum cans amid supply shortages from Iran war. Pernod Ricard also part of Indian industry bodies (Brewers Association of India, International Spirits and Wines Association of India, Confederation of Indian Alcoholic Beverage Companies) addressing Telangana dues dispute (~₹3,700 crore).

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2026-04-09
Description

Sazerac emerged as a competing $15 billion ($32/share) bidder for Brown-Forman, complicating Pernod Ricard's merger discussions with the Jack Daniel's maker. Sazerac owns brands including Southern Comfort, Buffalo Trace, Eagle Rare, Pappy Van Winkle, Corazon tequila, and Svedka vodka.

Strategic tierMajorTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-12-16
Description

Definitive agreement for the sale of Mumm Napa sparkling wines (completed April 2026), furthering the streamlining of Pernod Ricard's wine operations in California.

Strategic tierMajorTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-07-23
Description

Sale of Pernod Ricard India's Imperial Blue business division to Tilaknagar Industries, completing portfolio streamlining in the Indian market.

Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2024-10-17
Description

Sale of Minttu and local Nordic brands to Hartwall, an affiliate of Royal Unibrew Group, continuing portfolio streamlining.

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2024-08-29
Description

Partnership to enhance the success of non-alcoholic Blue Agave Spirit brand Almave, combining Pernod Ricard's distribution with Lewis Hamilton's global profile and Casa Lumbre's agave expertise.

Strategic tierMajorTypeChannel Partner/ Reseller/ DistributorAnnounced on2024-07-17
Description

Sale of Pernod Ricard's portfolio of strategic international wines (completed April 2025), focusing Pernod Ricard on premium spirits and champagne.

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2024-05-28
Description

Global partnership for circular spirits distribution through EcoSPIRITS' closed-loop packaging technology, supporting Pernod Ricard's Circular Making sustainability pillar.

Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2024-03-04
Description

Joined WBCSD in 2024 as part of Pernod Ricard's broader sustainability and regenerative agriculture commitments.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2024-01-01
Description

Co-development partner for the Absolut Vodka & Sprite ready-to-drink cocktail launched in 2024, combining Absolut vodka with Coca-Cola's Sprite brand in the growing RTD category.

Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2023-12-20
Description

Sale of Becherovka iconic Czech Bitter to Maspex Group as part of portfolio optimization.

17Steven and Brittany Yeng (Skrewball Founders)
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2023-03-21
Description

Acquisition of majority stake in Skrewball, a peanut butter-flavored American whiskey brand established in 2018, in March 2023 following sales of 500,000 nine-liter cases in 2022. Founders expressed excitement about the brand's future under Pernod Ricard's global reach.

Strategic tierMinorTypeImplementation/ SI/ Consulting PartnerAnnounced on2022-10-17
Description

Legal advisor on Pernod Ricard's acquisition of a majority stake in Código 1530 Ultra Premium and Prestige Tequila.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Partnership in China to protect mangrove forests and biodiversity, planting over 60,000 trees to safeguard vital ecosystems as part of regenerative agriculture and Nurturing Terroir commitments.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

10+ year partnership with Maison Martell to help protect French forests and study how forests can adapt to climate change.

21ISAP India Foundation (Project Pragati)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership between Pernod Ricard India Foundation and ISAP India Foundation to strengthen market linkages for Farmer Producer Organizations (FPOs) under Project Pragati in Rajasthan.

thehindubusinessline.com
22Chef Kunal Kapur
Strategic tierMajorTypeGTM or Marketing Partner
Description

Curatorial partnership with celebrity chef Kunal Kapur for Blenders Pride Reserved Experiences multi-sensory dining platform rolling out across 10+ Indian cities.

thehindubusinessline.com
Strategic tierMajorTypeStrategic or Co-development Partner
Description

International artistic commission residency programme partnership launched in 2023 with The School of Decorative Arts offering two-month residencies across three countries where Pernod Ricard operates.

Strategic tierFlagshipTypeGTM or Marketing Partner
Description

Long-standing major corporate sponsorship of Europe's largest museum for modern art for over four decades; since 2023 includes live performances; annual purchase of Fondation Pernod Ricard Prize winner's artwork for donation to Centre Pompidou.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Founding member of IARD established in 2015 (and its predecessors ICAP and GAP-G); Pernod Ricard contributes to formulating rules on responsible marketing and their strict implementation across the industry.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Signatory to Women's Empowerment Principles established by UN Women and UN Global Compact offering guidance on advancing gender equality in workplace, marketplace and community.

Recent move15 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

The world's largest premium spirits company (Johnnie Walker, Tanqueray, Captain Morgan, Smirnoff, Guinness, Baileys). Diageo is Pernod Ricard's closest direct peer, competing head-to-head across virtually every premium spirits category globally and co-participating in India industry lobbying and Telangana dues disputes.

TypeDirect peer
Description

Owner of Jim Beam, Maker's Mark, Yamazaki, Hibiki, and Laphroaig. Beam Suntory is a direct premium-spirits peer with comparable brand portfolio architecture and similar North American / Japan strategic priorities.

TypeDirect peer
Description

Premium cognac and liqueur specialist (Rémy Martin, Cointreau, LOUIS XIII). Overlaps with Pernod Ricard's Martell cognac franchise and competes for prestige on-trade placement globally.

TypeDirect peer
Description

Owner of Jack Daniel's, Woodford Reserve, and Finlandia. Pernod Ricard engaged in (now terminated) merger discussions with Brown-Forman in March-April 2026 over a potential combination of equals — illustrating the direct comparability of business models, brand portfolios, and US distribution scale.

TypeDirect peer
Description

Owner of Aperol, Campari, Wild Turkey, Skyy, Grand Marnier, and Appleton. Competes with Pernod Ricard across aperitif, American whiskey, vodka, and rum categories, especially in Europe and the Americas.

TypeBroad incumbent
Description

LVMH's wines and spirits division (Moët & Chandon, Hennessy, Veuve Clicquot, Glenmorangie, Belvedere). Direct premium peer in champagne and cognac with the backing of LVMH's broader luxury distribution and brand-building infrastructure.

TypeDirect peer
Description

Privately held owner of The Macallan, Highland Park, The Glenrothes, and Famous Grouse. Premium Scotch competitor, particularly in single malt and prestige Scotch — overlapping with Pernod Ricard's The Glenlivet, Aberlour, Scapa, and Royal Salute franchises.

TypeDirect peer
Description

Privately held global spirits major (Bacardi rum, Grey Goose, Patrón, Dewar's, Bombay Sapphire). Competes across rum (vs. Havana Club), vodka (vs. Absolut), tequila (vs. Código 1530), and Scotch (Dewar's vs. Chivas/Ballantine's).

TypeEmerging player
Description

Privately held US spirits major (Buffalo Trace, Eagle Rare, Pappy Van Winkle, Southern Comfort, Fireball, Svedka). Emerged as a competing $15B bidder for Brown-Forman in April 2026, directly challenging Pernod Ricard's consolidation ambitions and rapidly building premium American whiskey scale.

TypeDirect peer
Description

Privately held owner of Glenfiddich, Balvenie, Hendrick's, Grant's, Tullamore D.E.W., and Drambuie. Overlaps with Pernod Ricard's portfolio in Scotch, Irish whiskey, and premium gin, competing for similar prestige on-trade placements.

Market position
Strengths5 records

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Headline, Details, Source

Weaknesses5 records

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Headline, Details, Source

Competitive moat6 records

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Type, Details

Key risks6 records

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Headline, Details, Source

Key highlights7 records

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Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

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Name, Industry, Type, Use case, Source, UUID

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

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Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

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Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles23 records

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Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries11 records

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Name, Acquired on, Relationship type, Type, Business focus

Compliance13 records

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Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

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Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment6 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pernod Ricard

Premium Spirits & Winespernod-ricard.com

Pernod Ricard is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that owns 240+ brands (Absolut, Jameson, Chivas Regal, Martell, Royal Stag) and distributes to 160 countries via 73-country direct salesforce, serving global on-trade and off-trade retail channels with FY25 net sales of €10,959 million.

What Pernod Ricard does

Pernod Ricard S.A. is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that operates a federated "House of Brands" model organized through decentralized Brand Companies — Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Havana Club International, and North American Distillers — which collectively own 240+ premium brands across Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, Royal Salute, The Glenlivet, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole, Midleton Very Rare), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Kahlúa, Olmeca, Ramazzotti, ARARAT, Wyborowa), specialty brands (Monkey 47, Malfy), non-alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%, Cinzano Spritz 0%), and ready-to-drink lines (Absolut Vodka & Sprite with Coca-Cola). The Group runs proprietary distilling, blending, aging and bottling operations supported by regenerative agriculture programs across 380,000+ hectares and decarbonization targets (carbon-neutral distillation at Absolut and Chivas Brothers, SBTi-validated net-zero science-based targets aligned to 1.5°C); it also operates an AI-enhanced glass recycling project in China and circular packaging via EcoSPIRITS partnership.

Pernod Ricard makes money primarily through one-time wholesale sale of branded spirits and champagnes (and increasingly non-alcoholic and RTD extensions) to on-trade (bars, restaurants, hotels) and off-trade (retail, supermarkets, liquor stores) channels via a direct salesforce present in 73 countries and distribution into 160 countries. Supplemental revenue comes from 40+ brand homes hosting 1.5 million guests annually (Jameson Distillery Bow St., Maison Martell, The Chuan, Casa Altos, KI NO BI Kyoto), e-commerce through The Whisky Exchange (acquired 2021), and FIFA World Cup 2026 / MLS-bound sports sponsorship-driven marketing. Pricing is set by market, channel and brand tier; the Group's investment-grade profile (Baa1/BBB+) supports an active debt program (€1.35B Sept 2023, €1.2B Oct 2025) and a stable €4.70/share dividend, with FY25 net sales of €10,959 million, down 6% from FY24.

The Group is currently undergoing a portfolio refocus, having divested Imperial Blue (India, July 2025), Mumm Napa (Trinchero, April 2026), Strategic International Wines (Australian Wine Holdco, April 2025), Nordic brands (Hartwall, October 2024) and Becherovka (Maspex, December 2023), while terminating merger-of-equals discussions with Brown-Forman in April 2026. India — the largest market by volume and second by value at 12-13% of global revenues (₹27,446 crore FY24-25) — is the focus of a potential Pernod Ricard India IPO (preparatory work begun April 2026 with Goldman Sachs), but is also the locus of significant regulatory friction including a Delhi High Court license denial, a CCI antitrust investigation, a $314M back-tax demand, and ~$392M in disputed Telangana state dues.

Pernod Ricard firmographics

Firmographics
Name
Pernod Ricard
Legal name
Pernod Ricard S.A.
Website
https://pernod-ricard.com
Company type
Public
Founded year
1975
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Pernod Ricard is a Paris-headquartered, Euronext-listed producer of premium wines and spirits that owns 240+ brands (Absolut, Jameson, Chivas Regal, Martell, Royal Stag) and distributes to 160 countries via 73-country direct salesforce, serving global on-trade and off-trade retail channels with FY25 net sales of €10,959 million.
Ownership category
akta.pro rank

Pernod Ricard industry classification

Industry
Product category
Premium Spirits & Wines
NAICS
Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
SIC
Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
akta.pro primary industry
Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
akta.pro secondary industry
Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

  • Premium spirits production
  • Wine and spirits distribution
  • Champagne and cognac
  • Ready-to-drink cocktails
  • Non-alcoholic beverages

Where Pernod Ricard is headquartered

Location

Headquarters

HQ city
Paris
HQ country
France
HQ region
Europe

Offices21 records

Markets served

Pernod Ricard business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

  1. Premium Spirits Sales: Core revenue from sale of premium spirits portfolio of 200+ brands across Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, The Glenlivet, Royal Salute, Ricard, Havana Club, Perrier-Jouët, Mumm), Prestige brands, and Specialty brands.
  2. Champagne and Sparkling Wine Sales: Sales of champagne brands (Mumm, Perrier-Jouët) and formerly sparkling wines (Mumm Napa - divested to Trinchero in 2025/2026).
  3. Strategic Local Brand Sales: Local market-anchored brands including Royal Stag, Blenders Pride, Imperial Blue (divested to Tilaknagar), 100 Pipers, Pastis 51, ARARAT, Seagram's Gin, Kahlúa, J.P. Wiser's, Ramazzotti, Olmeca, Wyborowa and Passport Scotch.
  4. Ready-to-Drink (RTD) Product Sales: Revenue from ready-to-drink portfolio including Malibu, Absolut, Jameson, Havana Club, Malfy, Beefeater, and Kahlúa extensions, including the Absolut Vodka & Sprite RTD cocktail launched with The Coca-Cola Company.
  5. Non-Alcoholic Brand Sales: Growing portfolio of non-alcoholic brands and extensions (Seagram's 0.0%, Beefeater 0.0%, Cinzano Spritz 0%, Suze Tonic 0%, Ramazzotti Arancia 0.0%, Almave Ambar 0%, Almave Blanco 0%, Lillet Blanc 0%, Pacific 0%).
  6. Brand Home Tourism and Experiences: Revenue from 40+ brand homes globally (Jameson Distillery Bow St., Maison Martell, Maison Mumm, Casa Altos, Rabbit Hole Distillery, The Glenlivet, The Chuan, etc.) welcoming 1.5 million guests annually.

Pricing tiers

ModelBillingPrice
OtherMulti-year contract€1.2 billion bond issuance completed October 2025
OtherMulti-year contract€1.35 billion bond issuance across 4-year and 10-year tranches (Sept 2023)
OtherAnnualDividend per share €4.70 for FY25
OtherOne time/ perpetual licensePreliminary India IPO valuation estimates

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Pernod Ricard product offering

Product offering

Core offering

Pernod Ricard produces, markets, and distributes a portfolio of 240+ premium wines, spirits, and champagnes through decentralized Brand Companies. Operations span Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, The Glenlivet, Royal Salute, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole), Specialty brands (Monkey 47, Malfy, Kahlúa), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Olmeca, Wyborowa), Non-Alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%), and Ready-to-Drink products (Absolut Vodka & Sprite). Brand Companies own production assets and run global brand strategy, with distribution reaching 160 countries via direct salesforce presence in 73 markets and complemented by 40+ brand homes and the Whisky Exchange e-commerce platform.

Product overview

Pernod Ricard's offering is a federated "House of Brands" architecture rather than a single unified product. The Group owns more than 240 premium brands spanning spirits, champagnes, wines and non-alcoholic drinks, organized into Strategic International Brands (Absolut, Ballantine's, Beefeater, Chivas Regal, Havana Club, Jameson, Malibu, Martell, Mumm, Perrier-Jouët, Ricard, Royal Salute, The Glenlivet), Prestige brands (The Chuan, KI NO BI, Rabbit Hole, Midleton Very Rare, Secret Speyside, Avion, Elyx, L'Orbe), Speciality brands (Monkey 47, Malfy, Italicus, Lillet, Pernod, Suze, Aberlour, Scapa, etc.), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Kahlúa, Olmeca, Ramazzotti, ARARAT, Wyborowa, etc.), Non-Alcoholic extensions (Beefeater 0.0%, Seagram's 0.0%, Almave, Cinzano Spritz 0%, Pacific 0%, etc.), and Ready-To-Drink brands (Malibu, Absolut, Jameson, Havana Club, Malfy, Beefeater, Kahlúa). Recent acquisitions added Codigo 1530 (prestige tequila), Skrewball (flavored whiskey) and Ace Beverage (Canadian RTDs). Production is managed through Brand Companies (Chivas Brothers, Irish Distillers, Martell Mumm Perrier-Jouët, The Absolut Group, Havana Club International, North American Distillers) with distribution into 160+ countries via direct presence in ~60 markets. The portfolio is complemented by Sustainability & Responsibility programs (Nurturing Terroir, Valuing People, Circular Making, Responsible Hosting) and by 40+ Brand Homes that host visitor experiences, plus a digital labels initiative providing consumer product information.

Differentiator

Problem solved

Functional benefit

Brands

  • Absolut: Premium vodka made from pure Swedish water and winter wheat; described as the world's leading premium vodka.
  • Ballantine's
  • Beefeater
  • Chivas Regal
  • Havana Club
  • Jameson
  • Malibu
  • Martell
  • Mumm
  • Perrier-Jouët
  • Ricard
  • Royal Salute
  • The Glenlivet
  • Kahlúa
  • Royal Stag
  • Blenders Pride
  • Imperial Blue
  • Monkey 47
  • Skrewball
  • Código 1530
  • The Chuan

Products and services

  • Absolut Vodka Absolut is the world's leading premium vodka, made from pure Swedish water and winter wheat, and is one of Pernod Ricard's top Strategic International Brands.
  • Ballantine's Scotch Whisky Ballantine's is the world's second best-selling Scotch whisky, blended with 50 single malts and 4 single grains.
  • Beefeater Gin Beefeater is the world's number three premium gin, made in the heart of London. Expanded into a non-alcoholic extension, Beefeater 0.0%.
  • Chivas Regal Scotch Whisky Chivas Regal is the world's top luxury Scotch whisky and a pioneer in the art of blending. Recent extension includes Chivas Regal 16 developed with Charles Leclerc.
  • Havana Club Rum Havana Club is the most awarded Cuban rum, crafted following traditional Cuban methods and sold through a joint venture between Pernod Ricard and Cuba Ron.
  • Jameson Irish Whiskey Jameson is the number one Irish whiskey in the world, owned via Irish Distillers, and a Strategic International Brand active in sports sponsorships including MLS and FIFA World Cup 2026 partnerships.
  • Malibu Coconut Rum Malibu is the world's best-selling coconut-flavoured rum, made in the Caribbean and also part of Pernod Ricard's ready-to-drink portfolio.
  • Martell Cognac Martell is the oldest of the great cognac houses, founded in 1715, operated via the Martell Mumm Perrier-Jouët brand company.
  • Mumm Champagne Mumm is one of the top three champagnes in the world; the Mumm Napa U.S. sparkling wine business was divested to Trinchero in 2025.
  • Perrier-Jouët Champagne Perrier-Jouët is a prestigious, elegant champagne with a 210-year history, operated via the Martell Mumm Perrier-Jouët brand company.
  • Ricard Anise Spirit Ricard is the best-selling anise-based spirit in the world and a Strategic International Brand, named after founder Paul Ricard.
  • Royal Salute Scotch Whisky Royal Salute is the number two prestige Scotch whisky in the world.
  • The Glenlivet Single Malt Scotch The Glenlivet is the world's second best-selling single malt Scotch whisky, a Strategic International and Prestige brand.
  • KI NO BI Japanese Gin KI NO BI is Japan's first dedicated artisanal gin distillery, located in Kyoto.
  • Rabbit Hole Bourbon Rabbit Hole is a Kentucky bourbon brand, with distillery located in Louisville, KY.
  • Monkey 47 Gin Monkey 47 is a super-premium gin brand acquired in 2016.
  • Kahlúa Coffee Liqueur Kahlúa is a coffee liqueur brand with all its coffee now sourced through the 'Coffee for Good' programme in Veracruz, Mexico.
  • Blenders Pride Indian Whisky Blenders Pride is an Indian whisky under Pernod Ricard India, operating the 'Reserved Experiences' multi-sensory dining platform.
  • Royal Stag Indian Whisky Royal Stag is a flagship Indian whisky brand of Pernod Ricard India, which overtook McDowell's to become the world's largest-selling whisky brand by volume in 2025.
  • Código 1530 Tequila Código 1530 is an Ultra Premium and Prestige tequila brand in which Pernod Ricard acquired a majority stake in 2022.
  • Skrewball Peanut Butter Whiskey Skrewball is a peanut butter-flavored American whiskey brand established in 2018; Pernod Ricard acquired a majority stake in March 2023.
  • Beefeater 0.0% Non-Alcoholic Gin Beefeater 0.0% is an alcohol-free version of the iconic Beefeater London Dry Gin, launched January 2024 as part of Pernod Ricard's no-alcohol category push.
  • Almave Non-Alcoholic Blue Agave Spirit Almave is a non-alcoholic blue agave spirit brand developed via partnership between Pernod Ricard, Lewis Hamilton, and Casa Lumbre Spirits, available in Ambar and Blanco expressions.
  • Absolut Vodka & Sprite RTD Cocktail Co-branded ready-to-drink cocktail launched by Absolut and The Coca-Cola Company in 2024, combining Absolut Vodka with Sprite.
  • The Chuan Chinese Malt Whisky The Chuan is China's first prestige malt whisky produced by an international group, launched December 2023 with a Brand Home distillery in Emeishan.
  • The Whisky Exchange Online Retail The Whisky Exchange is a UK-based online spirits retailer acquired in 2021 to develop e-commerce synergies and digital distribution.

Quantifiable outcome

  • Royal Stag overtook McDowell's as world's largest-selling whisky brand by volume in 2025 (5.2% growth vs McDowell's -0.9%)
  • +6 more outcomes

Companies that use Pernod Ricard

Customer profile

Named customers6 records

Ideal customer profiles3 records

Pernod Ricard technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Pernod Ricard partnerships and signals

Strategic signal

Partnerships

26 partnerships are on record, tiered major, flagship and minor.

  • OP2B (One Planet Business for Biodiversity)majorStrategic or Co-development Partner · 16 June 2026Member of OP2B alongside Arla, Danone, Diageo, FrieslandCampina, InVivo, Nestlé, PepsiCo, Unilever; published joint recommendations on scaling agricultural transition in Europe through the EU's Carbon Removal and Carbon Farming (CRCF) Framework.
  • Zee Entertainment Enterprises (FIFA World Cup 2026)flagshipGTM or Marketing Partner · 10 June 2026Pernod Ricard is among 12+ brand advertisers signed by Zee for FIFA World Cup 2026 broadcast coverage in India, with sponsorship packages priced ₹10-20 crore covering linear, digital, CTV, social, and on-ground integrations.
  • Major League Soccer, J Balvin, and KidSuperflagshipGTM or Marketing Partner · 6 May 2026Jameson's "It's What You Bring" campaign as official whiskey of MLS for second year; features limited-edition capsule collection with J Balvin and streetwear brand KidSuper, branded bottles tied to four MLS clubs (Chicago Fire FC, LA Galaxy, NYC FC, Orlando City SC). Created by agency Ogilvy.
  • Brown-Forman CorporationflagshipStrategic or Co-development Partner · 28 April 2026Discussions regarding potential business combination first confirmed March 26, 2026, terminated April 28, 2026 by mutual agreement due to inability to reach mutually acceptable terms (debt structure and economics). Pernod Ricard remains focused on its standalone strategy.
  • NSRCEL at IIM BangaloremajorStrategic or Co-development Partner · 16 April 2026Three cohorts completed of Circular Economy Incubation Programme with NSRCEL; disbursed ₹95 lakh in grants to 10 startups working on climate-smart agriculture, plastic circularity, and glass circularity.
  • Diageo, Anheuser-Busch InBev, Heineken, Carlsberg (Joint Lobbying Coalition)majorGTM or Marketing Partner · 10 April 2026Joint lobbying coalition with other European/global alcohol majors requesting Indian government temporary duty waiver on glass bottles and aluminum cans amid supply shortages from Iran war. Pernod Ricard also part of Indian industry bodies (Brewers Association of India, International Spirits and Wines Association of India, Confederation of Indian Alcoholic Beverage Companies) addressing Telangana dues dispute (~₹3,700 crore).
  • Sazerac CompanymajorStrategic or Co-development Partner · 9 April 2026Sazerac emerged as a competing $15 billion ($32/share) bidder for Brown-Forman, complicating Pernod Ricard's merger discussions with the Jack Daniel's maker. Sazerac owns brands including Southern Comfort, Buffalo Trace, Eagle Rare, Pappy Van Winkle, Corazon tequila, and Svedka vodka.
  • Trinchero Family EstatesmajorChannel Partner/ Reseller/ Distributor · 16 December 2025Definitive agreement for the sale of Mumm Napa sparkling wines (completed April 2026), furthering the streamlining of Pernod Ricard's wine operations in California.
  • Tilaknagar IndustriesmajorChannel Partner/ Reseller/ Distributor · 23 July 2025Sale of Pernod Ricard India's Imperial Blue business division to Tilaknagar Industries, completing portfolio streamlining in the Indian market.
  • Hartwall Oy Ab (Royal Unibrew Group)minorChannel Partner/ Reseller/ Distributor · 17 October 2024Sale of Minttu and local Nordic brands to Hartwall, an affiliate of Royal Unibrew Group, continuing portfolio streamlining.
  • Lewis Hamilton & Casa Lumbre SpiritsmajorStrategic or Co-development Partner · 29 August 2024Partnership to enhance the success of non-alcoholic Blue Agave Spirit brand Almave, combining Pernod Ricard's distribution with Lewis Hamilton's global profile and Casa Lumbre's agave expertise.
  • Australian Wine Holdco LimitedmajorChannel Partner/ Reseller/ Distributor · 17 July 2024Sale of Pernod Ricard's portfolio of strategic international wines (completed April 2025), focusing Pernod Ricard on premium spirits and champagne.
  • EcoSPIRITSmajorStrategic or Co-development Partner · 28 May 2024Global partnership for circular spirits distribution through EcoSPIRITS' closed-loop packaging technology, supporting Pernod Ricard's Circular Making sustainability pillar.
  • World Business Council for Sustainable Development (WBCSD)majorStrategic or Co-development Partner · 4 March 2024Joined WBCSD in 2024 as part of Pernod Ricard's broader sustainability and regenerative agriculture commitments.
  • The Coca-Cola CompanyflagshipStrategic or Co-development Partner · 1 January 2024Co-development partner for the Absolut Vodka & Sprite ready-to-drink cocktail launched in 2024, combining Absolut vodka with Coca-Cola's Sprite brand in the growing RTD category.
  • Maspex GroupminorChannel Partner/ Reseller/ Distributor · 20 December 2023Sale of Becherovka iconic Czech Bitter to Maspex Group as part of portfolio optimization.
  • Steven and Brittany Yeng (Skrewball Founders)majorStrategic or Co-development Partner · 21 March 2023Acquisition of majority stake in Skrewball, a peanut butter-flavored American whiskey brand established in 2018, in March 2023 following sales of 500,000 nine-liter cases in 2022. Founders expressed excitement about the brand's future under Pernod Ricard's global reach.
  • Debevoise & PlimptonminorImplementation/ SI/ Consulting Partner · 17 October 2022Legal advisor on Pernod Ricard's acquisition of a majority stake in Código 1530 Ultra Premium and Prestige Tequila.
  • Conservation InternationalmajorStrategic or Co-development PartnerPartnership in China to protect mangrove forests and biodiversity, planting over 60,000 trees to safeguard vital ecosystems as part of regenerative agriculture and Nurturing Terroir commitments.
  • Office National des Forêts (ONF)minorStrategic or Co-development Partner10+ year partnership with Maison Martell to help protect French forests and study how forests can adapt to climate change.
  • ISAP India Foundation (Project Pragati)minorStrategic or Co-development PartnerPartnership between Pernod Ricard India Foundation and ISAP India Foundation to strengthen market linkages for Farmer Producer Organizations (FPOs) under Project Pragati in Rajasthan.
  • Chef Kunal KapurmajorGTM or Marketing PartnerCuratorial partnership with celebrity chef Kunal Kapur for Blenders Pride Reserved Experiences multi-sensory dining platform rolling out across 10+ Indian cities.
  • École des Arts Décoratifs - PSLmajorStrategic or Co-development PartnerInternational artistic commission residency programme partnership launched in 2023 with The School of Decorative Arts offering two-month residencies across three countries where Pernod Ricard operates.
  • Centre PompidouflagshipGTM or Marketing PartnerLong-standing major corporate sponsorship of Europe's largest museum for modern art for over four decades; since 2023 includes live performances; annual purchase of Fondation Pernod Ricard Prize winner's artwork for donation to Centre Pompidou.
  • International Alliance for Responsible Drinking (IARD)flagshipStrategic or Co-development PartnerFounding member of IARD established in 2015 (and its predecessors ICAP and GAP-G); Pernod Ricard contributes to formulating rules on responsible marketing and their strict implementation across the industry.
  • UN Women / UN Global Compact Women's Empowerment PrinciplesmajorStrategic or Co-development PartnerSignatory to Women's Empowerment Principles established by UN Women and UN Global Compact offering guidance on advancing gender equality in workplace, marketplace and community.

Scale indicators19 records

Recent moves15 records

Expansion highlights6 records

Pernod Ricard competitors and assessment

Company assessment

Direct peers

  • Diageo: The world's largest premium spirits company (Johnnie Walker, Tanqueray, Captain Morgan, Smirnoff, Guinness, Baileys). Diageo is Pernod Ricard's closest direct peer, competing head-to-head across virtually every premium spirits category globally and co-participating in India industry lobbying and Telangana dues disputes.
  • Beam Suntory: Owner of Jim Beam, Maker's Mark, Yamazaki, Hibiki, and Laphroaig. Beam Suntory is a direct premium-spirits peer with comparable brand portfolio architecture and similar North American / Japan strategic priorities.
  • Rémy Cointreau: Premium cognac and liqueur specialist (Rémy Martin, Cointreau, LOUIS XIII). Overlaps with Pernod Ricard's Martell cognac franchise and competes for prestige on-trade placement globally.
  • Brown-Forman: Owner of Jack Daniel's, Woodford Reserve, and Finlandia. Pernod Ricard engaged in (now terminated) merger discussions with Brown-Forman in March-April 2026 over a potential combination of equals — illustrating the direct comparability of business models, brand portfolios, and US distribution scale.
  • Campari Group: Owner of Aperol, Campari, Wild Turkey, Skyy, Grand Marnier, and Appleton. Competes with Pernod Ricard across aperitif, American whiskey, vodka, and rum categories, especially in Europe and the Americas.
  • Edrington: Privately held owner of The Macallan, Highland Park, The Glenrothes, and Famous Grouse. Premium Scotch competitor, particularly in single malt and prestige Scotch — overlapping with Pernod Ricard's The Glenlivet, Aberlour, Scapa, and Royal Salute franchises.
  • Bacardi Limited: Privately held global spirits major (Bacardi rum, Grey Goose, Patrón, Dewar's, Bombay Sapphire). Competes across rum (vs. Havana Club), vodka (vs. Absolut), tequila (vs. Código 1530), and Scotch (Dewar's vs. Chivas/Ballantine's).
  • William Grant & Sons: Privately held owner of Glenfiddich, Balvenie, Hendrick's, Grant's, Tullamore D.E.W., and Drambuie. Overlaps with Pernod Ricard's portfolio in Scotch, Irish whiskey, and premium gin, competing for similar prestige on-trade placements.

Broad incumbents

  • Moët Hennessy (LVMH Wines & Spirits division): LVMH's wines and spirits division (Moët & Chandon, Hennessy, Veuve Clicquot, Glenmorangie, Belvedere). Direct premium peer in champagne and cognac with the backing of LVMH's broader luxury distribution and brand-building infrastructure.

Emerging players

  • Sazerac Company: Privately held US spirits major (Buffalo Trace, Eagle Rare, Pappy Van Winkle, Southern Comfort, Fireball, Svedka). Emerged as a competing $15B bidder for Brown-Forman in April 2026, directly challenging Pernod Ricard's consolidation ambitions and rapidly building premium American whiskey scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Pernod Ricard social profiles

Digital presence

Pernod Ricard compliance and trust

Trust signal

Compliance13 records

Pernod Ricard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pernod Ricard leadership team

Management profile

Number of profiles

Profiles23 records

Pernod Ricard subsidiaries and ownership

Company hierarchy

Subsidiaries11 records

Pernod Ricard funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pernod Ricard M&A and investment

M&A and investment

M&A18 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pernod Ricard

What does Pernod Ricard do?

Pernod Ricard produces, markets, and distributes a portfolio of 240+ premium wines, spirits, and champagnes through decentralized Brand Companies. Operations span Strategic International Brands (Absolut, Jameson, Chivas Regal, Ballantine's, Beefeater, Malibu, Martell, Mumm, Perrier-Jouët, The Glenlivet, Royal Salute, Ricard, Havana Club), Prestige brands (The Chuan, KI NO BI, Rabbit Hole), Specialty brands (Monkey 47, Malfy, Kahlúa), Strategic Local brands (Royal Stag, Blenders Pride, Imperial Blue, Olmeca, Wyborowa), Non-Alcoholic extensions (Beefeater 0.0%, Almave, Seagram's 0.0%), and Ready-to-Drink products (Absolut Vodka & Sprite). Brand Companies own production assets and run global brand strategy, with distribution reaching 160 countries via direct salesforce presence in 73 markets and complemented by 40+ brand homes and the Whisky Exchange e-commerce platform.

Is Pernod Ricard a public or private company?

Pernod Ricard is a public company. It is classified as public and is currently operating.

When was Pernod Ricard founded?

Pernod Ricard was founded in 1975. It employs 5,001 to 10,000 people.

Where is Pernod Ricard based?

Pernod Ricard is headquartered in Paris, France, in the Europe region.

How does Pernod Ricard make money?

Six revenue lines are on record. Premium Spirits Sales are the primary driver. The others are champagne and Sparkling Wine Sales, strategic Local Brand Sales, ready-to-Drink (RTD) Product Sales, non-Alcoholic Brand Sales and brand Home Tourism and Experiences.

Who are Pernod Ricard's main competitors?

Direct peers on record are Diageo, Beam Suntory, Rémy Cointreau, Brown-Forman, Campari Group, Edrington, Bacardi Limited and William Grant & Sons. Moët Hennessy (LVMH Wines & Spirits division) is listed as a broad incumbent. Sazerac Company is listed as an emerging player.

Does Pernod Ricard have an API?

No public API is recorded for Pernod Ricard.

What industry is Pernod Ricard in?

Pernod Ricard's product category is Premium Spirits & Wines. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 4248 and its SIC code is 5180.

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The Times of IndiaUK trade deal to make at least 40 foreign liquor brands cheaper in UPAt least 40 UK-origin Scotch whisky, gin, and other brands will be available at lower prices in Uttar Pradesh within a fortnight under the India-UK CETA. The excise department revised MRPs for several Pernod Ricard brands, such as Chivas Regal and Glenlivet, and will use bills of entry to verify price compliance.MintScotch whisky gets cheaper? Johnnie Walker, J&B prices fall 10-15% after India-UK trade agreement, says report | Company Business NewsScotch whisky prices in India fell 10-15% after the India-UK trade agreement took effect, with Diageo and Pernod Ricard adjusting retail prices. Johnnie Walker Black Label dropped from ₹4,250 to ₹3,800, and J&B from ₹2,300 to ₹1,700. The cuts signal how much tariff benefits reach consumers, though state duties and margins limit the pass-through.The Times of IndiaHappy Hours! UK trade pact brings scotch prices down in IndiaPernod Ricard applied for price cuts on Scotch brands including Chivas and Ballantine's after the UK-India FTA took effect on July 15. Diageo's Johnnie Walker Black Label fell from ₹4,250 to ₹3,800, and J&B from ₹2,300 to ₹1,700. The tariff cut from 150% to 75% does not fully translate to retail price reductions.Ticker ReportPernod Ricard SA (OTCMKTS:PRNDY) Stock Short Interest Falls 75.7%Short interest in Pernod Ricard fell 75.7% to 44,156 shares as of September 15th, down from 181,779 on August 31st. Zacks Research upgraded the stock from strong sell to hold, and shares traded up $0.04 to $13.53.LarepublicaDîner en Blanc regresa a Cartagena con una nueva noche de gastronomía y misterioDîner en Blanc returns to Cartagena on October 24, combining white-tablecloth dining, music, and mystery. The event, which previously drew about 1,000 attendees with 40% international participation, will be supported by Latam Airlines, Pernod Ricard, and Loto del Sur, with proceeds supporting a campaign led by Colombia's First Lady.YahooIs Brown-Forman Stock Underperforming the Nasdaq?Brown-Forman shares fell 18.7% from their 52-week high in December, but outperformed the Nasdaq over the past three months, gaining 1.7% versus a 1.5% decline. The stock has dropped 5.4% over the past year, while the Nasdaq rose 16.3%. The collapse of merger talks with Pernod Ricard added downward pressure.MarketScreenerPernod Ricard Boosted by a Trump AnnouncementPernod Ricard shares rose 1.8% after President Trump announced the removal of 10% tariffs on Irish whiskey entering the US. The group's Jameson brand, which could account for nearly 30% of its US spirits volumes, benefits from the relief. Analysts note the removal eases gross costs and pricing flexibility.AInvestPernod Ricard's Flat €4.70 Dividend Is the Number Its "Transition" Can't ReconcilePernod Ricard proposed a flat €4.70 dividend despite a 26% drop in net profit and 19% lower earnings per share. The company's net debt-to-EBITDA ratio rose to 3.7 times, above its comfort zone, while U.S. and China sales fell 14% and 19% respectively. Management guided fiscal 2027 to broadly stable organic sales, with U.S. growth not expected until after 2029.CityAMPernod Ricard’s results highlight the challenges for ScotchPernod Ricard reported FY26 results showing its Scotch arm Chivas Brothers fell 2% in organic net sales, though some brands grew in India and Turkey. US sales dropped 14% and China 19%, with US recovery expected by 2029. The group's market cap fell 70% to €16.2bn.Sports Business JournalNFL kicks off the season with its largest sponsor roster at 48The NFL enters the 2026 regular season with a league-record 48 sponsors, including seven new brands. American Express replaced Visa, Fanatics, Kraft Heinz, U.S. Bank, PayPal, Pernod Ricard, and The Farmer's Dog are debuting, while Sleep Number, Caesars, Cisco, and Diageo are leaving.